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7 Online Marketing Strategies for Your Ecommerce Store

Cuteness in Progress Instagram respost

1. Social Media

Think managing your social media is as easy as posting content once a day? It’s not. When it comes to social media, your marketing strategy shouldn’t be to just do it. You need to come up with a plan… and one that works.

Every social platform has a specific target audience. If you’re an online fashion retailer, you probably won’t get most of your sales from LinkedIn, which serves more of a B2B (business to business) audience. Instead, you’ll focus on visual platforms like Instagram, Facebook, and Pinterest. Your best engagement will likely be on Instagram. Your best performing ads will likely come from Facebook. And you might drive a lot of traffic from Pinterest (which you can then retarget with Facebook ads).

So, once you’ve figured out which platforms are worth pursuing for your specific business, it’s time to zero in on your marketing strategies. What type of content should you post? Which tactics should you execute to increase growth? How often should you post?

2. SEO

What’s more powerful at driving traffic to a website than social media? SEO. It won’t bring you results on day one. But marketing strategies aren’t about short-term plays. It’s about planning for the future growth.

Most online retailers focus on immediate gratification when it comes to building their online stores so they’ll run Facebook ads and call it a day. But if you really want to keep your acquisition costs low, SEO is your best bet.

The thing about SEO is that it’s actually not about picking keywords for your specific niche but going a bit broader. For example, if you have a running store, you wouldn’t only focus on keywords related to running. You’d also focus on keywords related to fitness or weight loss. Why? Because SEO is about acquiring new traffic, not just sticking to your exact audience. By having content around weight loss, you can still introduce the concept of running as a potential way to lose weight. It allows you to target a broader audience who could still be interested in your products.

3. Content Marketing

One of the most popular marketing strategies right now is content marketing. It helps keep acquisition costs low. But it’s also great at “warming up” leads. What does that mean? It means not everyone will be ready to buy from you the first time they visit your website. However, your content can act as a relationship builder. The more of your content someone sees, the more familiar the potential customer becomes with your brand. Eventually, that familiarity can result in cold, hard cash. Like SEO, it’s a bit of a long-term play. But it pays off.

Content marketing serves multiple purposes beyond acquisition though. It can also educate your customers so that they can improve their performance within the niche. For example, if you run a hair extension store, you can create hair tutorial videos with your hair extensions. This will help your customers look more beautiful using your hair extensions but also keep them using your product. Eventually, when customers want to buy another style, they’ll be more likely to be from you. Why? Because content marketing improves customer retention too.

Content can come in many forms like blog posts, ebooks, videos, infographics, webinars, podcasts, polls, quizzes, templates, and more.

4. Public Relations

The realm of public relations (PR) covers everything from media coverage to branding to content marketing. PR is about maintaining a positive public image and increasing brand awareness. On the one hand, PR is about preventing and putting out fires that can harm a brand’s reputation. And on the other it’s about showcasing the good things your brand does such as corporate social responsibility.

Marketing strategies like PR should always be included in your marketing plan. The reality is your brand’s reputation can be as magical as Disney’s or it can be as tarnished as Takata’s.

5. Collaborations

Brand collaborations or partnerships can help skyrocket your business. Marketing strategies like collaboration or co-marketing allow you to elevate your business by tapping into another brand’s audience. Most view brands in similar niches as competitors but they can be allies. If two brands serve the same audience but carry different product lines, they can help each other grow by co-creating content, hosting a contest, or launching a joint product together. By leveraging another brand’s audience your marketing campaign can reach a bigger audience, making it an even greater success.

In part 8 of my case study series, I shared how another online retailer in a similar niche gave me a free shout-out on Instagram. While the post didn’t result in any sales, it did result in new followers and website visits. My online store didn’t even have 20 followers at the time and this brand had over 200,000! So collaborations don’t always need to be an even trade. This is a simple way to partner with a brand with a bigger audience without having to offer something extravagant in return.

6. Email Marketing

For many online retailers, email marketing drives the fastest immediate results in terms of webpage traffic and sales. You can build your email list by asking customers to opt into your marketing when they check out. Or you can add an opt-in form to your blog, homepage, and other popular pages of your website.

The real magic in email marketing comes from the ability to continue to remarket to your audience on an asset you have 100% ownership of. Think of social media followers as rented. Whereas, your entire email list can be moved to another email provider anytime. So you’ll always own your complete list.

What are the top marketing strategies for email?

The easiest way to increase your email marketing impact is to build a bigger email list. Apps like Spin-A-Sale can be added to your online store, gamifying the process of email list building. The tool allows customers to spin a wheel to get a discount. Customers have to enter their email to spin. But it’s also proven to result in sales as well. I personally tried it on my store and we ended up building a massive email list.

Create email funnels. An email funnel is a set of sequenced emails. A standard email newsletter might include your best-selling products. However, an email funnel might start by featuring a couple of blog posts about the niche to help customers increase brand familiarity. You might then send an email showing your best-selling products of the week to convert the sale. But you’d only send the conversion email after sending a non-sales email first. You could also build funnels for your abandoned cart emails.

Segment your email list. As your email list keeps growing, personalization and segmentation become essential. You’ll have customers who’ve ordered different products on your store. However, by personalizing your emails, you can show them products they may be interested in based on their previous browsing history. This can help make them more likely to buy your products because it’s catered to that individual customer. Apps like Customer Segment Builder can help with this.

7. Video Marketing

Picture posts just aren’t cutting it anymore, folks. Videos are one of the most important marketing strategies for 2018. Fortunately, it’s never been easier to create videos. All you need is your phone. And you could use a free video editing app from the App Store or Google Play to make easy modifications to your videos.

How you create your videos also depends on which platform you’re on. For example, on Instagram, you might use Instagram apps like Boomerang to create a short video loop. On YouTube, you’ll likely be creating widescreen videos.

by Nicole Martins Ferreira

Nicole Martins Ferreira is a content marketer at Oberlo and experienced ecommerce entrepreneur. She’s been building online stores since 2013 and sharing her secrets with Oberlo users since 2016. Follow Nicole on Twitter at @NicoleMarFer.

Review on https://www.beaconcom.sg/

I was surfing the website for some work when I came across https://www.beaconcom.sg/ which is a Singapore website that does inbound sales, lead nurturing, lead generation and lead conversion. According to its website, inbound sales are as the following:

The ABCs Of Inbound Sales

How exactly does “Inbound Sales” work? Let’s start with the ABCs – Attract, Build and Close.

Attract Visitors – Learn Lead Generation
This step is all about getting visitors to your site. Adding new leads to your sales funnel.

Build Leads – Learn Lead Conversion
Now that you have quality traffic, you need to manage them properly. Converting visitors into customers. and more.

Close Sales – Learn Lead Nurturing
Not every lead immediately turns to a sale. For this, an effective lead nurturing plan is crucial. It’s about building relationship.

With so many e-commerce sites using WooCommerce, Shopify, Easystore by Exabytes which is much cheaper, free platforms like Open Cart, etc, many would-be entrepreneurs jump onto the bandwagon without knowing what is in store for them and the huge amount of time and sacrifice it takes to build a store slowly and gradually like blogging about it, Facebook marketing which is now double its price, etc.

But with https://www.beaconcom.sg/, where you can click on the link above or copy and paste the URL into your browser, you will find that marketing and advertisement are already done for you, leaving you with more time to do the important things in your life. Hence, you cannot discount the factors of ABC of Inbound Sales and Marketing. The SEO or Search Engine Optimisation is already prepared by the professionals and all you have to do is to give this site a visit and perhaps try out their services as promised. Just my 2 cents.

Buy SEO Store and Video Marketing

Buy Instagram Followers

SEO And SMM Marketing Services are the norms, in this day and age. SEO is an acronym for Search Engine Optimisation while SMM means Social Media Marketing using platforms like Twitter, Instagram, Facebook, Tumbler, etc. People are paying a lot to influencers on Instagram with thousands of followers for instance. All these are done organically, meaning that you will not be penalized. Now you can check out Buy SEO Store and also Video Marketing, if you do Facebook Ads for effective conversions that turn to clients. If the video is attractive and comes with catchy music, then it pays to do video marketing on your blogs, Instagram and such.

As of now, while blogging this post, I am seriously considering this company to buy some followers for my Social Media Accounts for credibility. Otherwise, you have to do it yourself, the slow turtle method which takes up much of your time and effort.

How to Sell on Instagram – 6 Tips that Actually Work

Learning how to sell on Instagram offers businesses of all sizes incredible opportunities to reach their target audience and drive sales.

In September 2017, Instagram announced their business community has grown to two million advertisers, up from one million advertisers back in March.

From major brands to local mom-and-pop shops, businesses around the world are driving proven results with Instagram. According to a recent report, 75 percent of Instagram users take action, such as visiting a website or making a purchase, after looking at Instagram ads!

1) Optimize Your Instagram Business Profile

Instagram profiles are becoming the new homepage, as more and more consumers are turning to Instagram instead of Google to search for brands. This means you should be spending as much time and effort curating a beautifully-designed Instagram feed as you would creating your website.

Your Instagram Business profile should include:

  • Profile photo: Choose a photo that is on-brand (like a logo) which makes your company easy to identify.
  • A Well-Crafted Bio: Your bio should include a clear description of your business that speaks to your audience. Let them know exactly what you have to offer.
  • Link to shop: The URL section of your bio is the only clickable link you can add to your Instagram page – so make sure you’re using it! This is a great place to drive traffic from your individual posts and Stories. Creating a unique URL for this section will also give you the opportunity to track visits to your website from Instagram!
  • 2) Using Instagram Ads to Reach Your Target Audience

    With continued changes to the Instagram algorithm and heightened competition to have your content be seen, Instagram ads will become a critical part of Instagram marketing strategy for businesses.

    Once you’ve set up a Business profile on Instagram, you can then decide how much you want spend, where you’d like the ad to be seen and how long you want to run it for. Instagram allows businesses a variety of targeting options to best suit your businesses needs.

    Running your own Instagram ad campaign isn’t that difficult, but it can be intimidating to many small business owners and influencers who haven’t done it before.

    Fortunately, it’s not as hard as you think! The easiest way to run ads is by promoting posts you’ve shared on Instagram. Just select the post you want to boost, then hit the “promote” button once it’s posted.

    Instagram will automatically pull in a “similar audience” that you can share the post to, or you can easily create your own audience in the app by choosing an interest, age range, and the genders you want to promote to.

    Once you’ve set up your audience and budget, make sure to give your ad one last look over before hitting “Confirm.”

    You can start with a small budget and run your ad for a few days to test things out. To track how your ad is performing, click “View Results” in the bottom left corner of your ad. Remember, Instagram Ads can take practice, so make sure you continue to tweak your boosted posts and audiences until you get the results you want!

    The best Instagram ads for driving ecommerce sales includes messaging that clearly explains how to make a purchase.

    Take @thebouqsco for example. In the example below, they use the call-to-action “Shop Now and save” in the caption followed by a short description of the offer. They also use “Shop Now” as a call-to-action for the button to to encourage users to make the purchase.

    Basically, The Bouqs Co. simplifies the buying process. The ad makes it super clear what they are offering without any extra distraction. It’s important you keep your messaging simple, not to distract users from the goal of your post.

    How to Sell on Instagram with Instagram Stories Ads

    In March 2017, Instagram released advertising in Stories, offering brands yet another paid opportunity to reach more people. These immersive, full screen ads lets your business use targeting and reach capabilities that make your ads personally relevant to the people you want to reach.

    While photo ads will likely retain their top spot well into 2018, statistics show that Instagram Stories ads will see the most growth. In fact, “30% of businesses plan to create Instagram Stories ads in 2018, while only 8% did in 2017”.

    These ads pop up in between Instagram Stories of accounts you follow and can make a large impact on potential customers:

    You’ll notice a small “Sponsored” tag in the top right corner and a Call-To-Action (“Learn More”) at the bottom of these ads. Again, adding an additional call-to-action at the bottom of your ad can also be helpful for those interested in learning more.

    You have a choice in Instagram Ads to create either a video or a photo. Whichever you choose, make sure your initial clip is attention-grabbing. You’ll need to catch the eyes of those who quickly tap through stories.

    Instagram Stories have become a great way for businesses to make deeper connections with their followers and show off their brand’s personality. In 2017 Instagram reported “one in five stories on Instagram gets a direct message from its viewers.” Instagram Stories offer you chance to connect with their followers on a daily basis, without cluttering up your feed. Make sure you’re not missing out on this great opportunity to connect with future customers!

    3) Creating Instagram Stories With Product Links

    Instagram Stories is exploding in popularity, and the feature has over 300 million daily active users, more than double Snapchat! As Instagram Stories continues to grow in popularity, it’s no surprise businesses are continuing to find new and creative ways they can sell using this feature.

    Instagram Stories is the perfect opportunity for businesses to engage with audiences on a more frequent and personal basis. Many brands use Instagram Stories to capture their products in action, promote special offers or showcase new items.

    In 2017, Instagram graced users with 10,000 followers or more the ability to add links to Instagram Stories, which was great news for retail brands and publishers. This is a huge Instagram trend right now, and can help you grow your email list, sell products, drive traffic, and more.

    When adding a link to Instagram Stories, you’ll notice a small arrow and “See More” text appear at the bottom of your image. Since this small text may be unnoticed, you can add text directing users to “Swipe Up” for added visibility.

    The Instagram algorithm now takes into account all the interactions you receive on your Instagram Stories as well, such as replies or when your stories are sent to someone.

    The more that a user interacts with your Instagram Stories, the more likely your posts will show up in their feed.

    A great Instagram hack to get around the algorithm is to take advantage of Instagram Stories engagement opportunities, including the polling feature or “Swipe Up” option (if you have over 10k followers).

    We’ve also been seeing a lot of micro-influencers telling their followers to “DM me for a direct link to this product!” which is a great way to drive people to your inbox, build relationships with your followers, and ultimately increase the chance of your posts showing up on their feed.

    These are all great tactics to drive your customers to engage with your brand and a way to make sure you stay “top of mind” with your audience.

    4) Building a Shoppable Instagram Feed

    This year you can also expect to see more of Instagram and Shopify’s new shopping feature integration, as it’s set to be released to Shopify’s wider user base in 2018!

    According to Shopify and TechCrunch, “Instagram is already a ‘significant’ driver of Shopify merchant store traffic, so being able to convert said traffic right on the platform instead of round-tripping could result in a big boost of additional sales.”

    Instagram’s shopping feature allows businesses to tag products that are available for sale, and then let users purchase them directly within the app. Instagram product tagging is currently in testing and only available to an initial group of Shopify businesses however once the test phase is complete, this feature will be available to everyone.

    Shopify plugins like Shoppable Instagram Galleries makes it easier than ever for your business to make sales. Their Instant Purchases feature lets visitors add to cart and buy the liked items directly from images on your feed! Businesses can create a custom gallery to showcase their products, then simply add the gallery’s link to their Instagram profile bio.

    Creating a shoppable Instagram feed like Later’s Linkin.bio feature is a popular strategy for businesses looking to drive sales through Instagram.

    Here you can see @meundies custom URL in their bio, where they can direct users through post captions and Instagram stories:

    Linkin.bio is a landing page that resembles your Instagram feed and displays your posts as clickable images that you can link directly to a product page. This makes it easy to build a clickable, shoppable feed that links your audience straight to your content. You can also link to multiple websites and and pages, all without changing the link in your bio:

    When one of your followers clicks on the link in your bio, they’ll be taken to a web and mobile-optimized landing page that resembles your Instagram feed and displays your Instagram posts as clickable images. When your followers visit your Linkin.bio page, they can click on any of your Instagram posts to visit the product page that your photo is about.

    5) Offering Instagram-Only Promotions

    Shoppers love a good sale or promotion. Instagram is the perfect place to promote a sale, new product launch or discount code exclusively to your followers. You can either add your promo information in a caption or in Instagram Stories, encouraging users to click the link in your bio to take advantage of the offer.

    If you’re running an Instagram-exclusive promotion, you also can create a teaser on your other social networks to drive traffic to your Instagram business profile. Promoting exclusive Instagram-only promotions (for example, a special discount code for your followers) among your other social networks will encourage audiences to follow your Instagram account to make sure they don’t miss out on future offers.

    6) Establish Partnerships with Instagram Influencers

    Instagram influencers continue to be a hot topic as collaborations and sponsorships have nearly replaced traditional ads and are a huge part of a social media strategies today. Consumers today don’t trust traditional advertising — they trust people. Recent research from Nielsen shows that consumers trust personal recommendations above brand advertisements.

    The easier it is for a customer to picture themselves using your product, the easier it will be to sell to them.

    Influencer marketing gives brands a unique opportunity to reach a niche and engaged audience.

    Although it may initially seem like a risk to invest large amounts of money into influencer marketing, it’s important to consider exactly what you are paying for.

    Consider advertisers that spend upwards of $5 million (excluding production costs) for a 30-second Super Bowl commercial to reach more than 100 million viewers — who may or may not be the brand’s target audience. A series of Instagram posts by a fashion blogger with 500,000 followers and a cult-following, could sell out an entire product line within 24 hours.

    If you don’t have the budget to partner with a big influencer, consider finding a micro-influencer. These influencers have a significant, but not massive following, usually ranging anywhere from 1,000 to 100,000 followers. Micro-influencers are typically much more willing to do an “in-kind” agreement, trading product for promotion. If you’re a small business, investing in micro-influencers could be a great way to help drive potential customers to your page.

    79% of businesses rank engagement as the most important factor when evaluating who is an ideal influencer, followed by quality of followers (70%) and industry or niche (67%).

    It’s important you spend more time thinking about your strategy and campaign goals before getting started on your influencer marketing campaign. Setting up crystal clear goals will drive initial planning decisions and help you determine the best fit for your partnership.

    While working with an influencer, it’s important to make the paid partnership feel as natural as possible. Sitting an influencer in a chair to talk about how great your product is will likely come off as an advertisement and will quickly lose your viewer’s attention.

    For example, lifestyle blogger Jacey Durprie’s latest partnership with Biossance aligns perfectly with her brand, as she frequently shows off her morning routine and favorite products. She keeps it conversational, asking her followers their favorite “beauty hacks” and shares one of her own:

    The partnership feels very natural, without looking like a typical advertisement.

    Whichever route you chose, influencer marketing is here to stay. Influencer marketing is a great way for you to tap into a niche and engaged audience, to build brand awareness and most importantly, drive sales.

    Figuring out how to sell on Instagram will take some practice in order to determine what methods work best for your business.

    By
    Matt Smith

    Matt Smith, is the founder of Later an Instagram marketing and post scheduling platform. Smith had previously founded several startups including online course platform Thinkific.

    How to Boost SEO

    SEO is an acronym for Search Engine Optimzation. To boost SEO, you need to be active in Facebook posts, Instagram pictures posting and other social media. Also use meta tags in your site so that search engines can index your pages based on certain keywords. All these things will boost up your SEO and drive traffic to your site. It takes patience and time to grow your traffic and sometimes there are short cuts to it like buying Facebook likes so that you get credibility in an instant.

    As of today, I am now in Kuala Lumpur and will fly down to JB tomorrow for business. My working lifestyle can sometimes be quite hectic; hence buying Facebook likes is an option for me as a busy executive, working from a home office. In a nutshell, SEO is the name of the game if you like to increase sales and revenue from your online presence with a website, blog or e-commerce site. It does the advertising for you and provides an avenue for global visitors to come visit and read your blogs, websites, etc.

    King Kong Marketing Reviews

    I visited dad yesterday in hospital and he has 3 specialists attending to him; his cardiologist, neurologist and neurosurgeon. Dad apparently feels pampered by such attention, especially from his 2 younger daughters with the second one who flew all the way from United Kingdom to take care of dad. Even as I update this blog post after I trundled out of bed, I started working before breakfast later on.

    As I surfed around the internet, I came across king kong marketing reviews, where you can click on the link to find out more information. King Kong Marketing is an Aussie company based Down Under and helmed by Sabri Suby who has scaled the SME to greater heights of success. There are nothing but just positive reviews of working here from your home base by the computer and employees are happy being well remunerated.

    More importantly, clients are happy with concrete results of scaling their business to higher prosperity and visitors who turn to customers. I know a lot of work is involved and Rome was not built in a day!

    The Lovely Shop 123

    I woke up early this morning to work on my ecommerce site using Shopify and added new items. It is a steep learning curve, but then you will save much from hiring a designer or programmer to do it. Then it was napping time before breakfast of Nestle Omega-3 glass of milk and I headed back to work. Did an invoice and was puzzled why the printing seems truncated. I had a scare and assumed it was virus as recently there was peer-to-peer connection. Anyway, cut the long story short, it was out of black ink and I changed the cartridge and everything went well again!

    I was also trolling the internet when I came across The Lovely Shop 123, where you can click on the link to do online shopping. Valentine’s day is coming and it is time to get your special someone something sexy like lingerie for lovers, spouses, couples, etc.

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