Finance | Biz Info - Part 2

Category Archives: Finance

40 Popular Influencer Marketing Platforms: Sorted by Cost

40 Influencer Marketing

These days, people are Googling the term “influencer marketing” about 6x more than they did three years ago.

Influencer marketing is the hot topic for marketers in 2018 – and for good reason. Consumers (in particular Millennials and Generation Z) are getting better at tuning out advertisements (at a somewhat alarming rate, if you’re an advertiser).

At the same time, influencers are on the rise – and people listen to what they have to say. 40% of consumers say they have purchased an item after seeing an influencer use it on Twitter, Vine, YouTube, or Instagram, and teens’ emotional attachment to YouTube stars is 7x greater than that for traditional celebrities like Seth Rogen or Jennifer Lawrence. Not surprisingly, 73% of marketers say they are allocating part of their budget towards influencer marketing.

This bears out in conversations we have with the e-commerce brands in our network – virtually every brand we talk to is highly interested in influencer marketing. Most, however, know little about it or don’t have time to devote to it. Many who have tried it find it resource-intensive and difficult to measure success, and some have encountered problems with fake influencers with inflated statistics. The bottom line: marketers need help in getting a positive ROI in their influencer marketing campaigns.

The rise of the influencer marketing platforms

While marketing with influencers can be effective, it is also hard to do. Running a campaign with dozens or hundreds of influencers takes a lot of work, and traditional metrics like ROI and EMV (earned media value) are hard to come by. That’s not to mention the challenge of dealing with the many diverging personalities, preferences, and business priorities involved with the numerous influencers a brand needs to work with in parallel.

To help brands through this, the cottage industry of influencer marketing platforms has been born and is now thriving. In fact, the number of startups in this space is exploding, with 40 mature and viable platforms competing in the marketplace based on our latest count.

The challenge for many brands now is in deciding which influencer marketing platform is right for their needs. To help clarify this dynamic and evolving space, we did a deep-dive and explored this new world of influencer marketing platforms and compiled our findings here in this report.

Broadly speaking, influencer marketing platforms fall into four categories:

Single-platform marketplaces focus on single sites like YouTube

These pure-play platforms focus on one social network (predominantly YouTube), connecting brands with influencers on that platform. They mostly serve as a marketplace and directory of top influencers that brands can use to find the right influencers, and these service usually act as an intermediary to aid communication and facilitate payments. These are great for smaller brands with a specific product or message to promote.

Discovery tools help you find influencers

These platforms focus on providing very robust search, filtering, and matching capabilities so that brands can scour the entire universe of influencers across all platforms to identify the ones that are the best candidates to help them promote their message. Most of these companies focus on data analytics to machine learning to crunch through millions of profiles to enable powerful search capabilities. These work well for brands with existing resources to contact influencers and manage campaigns, and just need a powerful way to find the right influencers.

Software-as-a-Service (SaaS) tools focus on providing feature-rich software

These SaaS players are not marketplaces, in that they do not maintain relationships with influencers themselves, rather they provide software that enables brands to better manage their outreach themselves. These companies combine influencer discovery tools with relationship management features (CRM), aiding in the back-and-forth communication required in managing influencer campaigns, and some offer rich campaign analytics as well. SaaS platforms are great for larger brands who are already working with influencers, but who want software to accelerate and expand their current efforts.

Full-service influencer marketing platforms help with the entire process

Full-service influencer marketing platforms combine a SaaS platform with an influencer marketplace, so not only do they provide software to manage the entire influencer management process, they develop relationships with influencers and aid brands in connecting with them. These work well for brands who are serious about running large-scale influencer campaigns, but who lack the dedicated resources to do this.

Quick list of the leading influencer marketing platforms

We analyzed and did deep dives into 40 platforms below, categorized first by the budget they appeal to (small or large), and then the four major segments.

Platform-specific influencer marketplaces

Ifluenz (starts at $15/campaign) – Links marketers and Instagram influencers in many different verticals for product placement
Shoutcart (price depends on influencer’s fee) – Simple place to buy Instagram shout outs
Tribe Group (price depends on influencer’s fee) – Influencers bring completed content to marketers running campaigns
Octoly (pricing not listed) – Similar to Famebit, focuses on non-paid reviews only. Handles shipping of product samples for brands.
Influenster (pricing not listed) – Hands-off marketplace for health & beauty brands to send product out for review
Famebit (price depends on influencer’s fee) – Leading YouTube marketplace (now owned by Google!)

Influencer discovery platforms

  • Heepsy (starts at $29/mo) – An affordable Instagram search tool with a focus on international influencers
  • BuzzSumo (starts at $70/mo) – Search over 1 million pieces of content to find relevant influencers, and find Twitter influencers by niche
  • Ninja Outreach (starts at $75/mo) – 8 million searchable social profiles and bloggers, quick & easy outreach features
  • Keyhole (starts at $179/mo) – Discover influencers based on hashtags and keywords, has strong all around analytics
  • Klear (starts at $250/mo) – 500 million searchable social profiles, starting at $250/month
  • HYPR (starts at ~$500/mo) – 10 million searchable social profiles, targeting small to medium businesses
  • Onalytica (starts at $550/mo) – 150,000 influencers to pick from, rich influencer analytics and ability to track relationships and conversations
  • NeoReach (starts at ~$4,166/mo) – 3 million searchable social profiles, much deeper data analytics, targeting large enterprise customers

Full service influencer marketing platforms

IZEA (starts at $1/mo) – 250,000 opt-in creators, lots of features to help brands with many types of influencer marketing campaigns
Tomoson (starts at $49/mo) – 50,000 opt-in influencers, full service platform which caters to smaller clients
Open Influence (starts at $50/mo) – 465,000 opt-in influencers, cutting edge AI search capabilities
Intellifluence (starts at $99/month) – Browse through over 15,000 micro-influencers, ideal for small businesses just getting started with influencer marketing
Scrunch (starts at $99/mo) – One of the largest influencer databases, with more than 20 million active profiles of all sizes in almost 25 topic areas
Webfluential (starts at $100/mo) – 15,000 opt-in influencers reviewed by the platform’s staff, AI matches up brands with influencers
Influicity (starts at $199/mo) – Plan & manage campaigns with over 10 million opt-in influencers, offers free version for newbies
Buzzoole (minimum €500/campaign) – 265,238 influencers from 176 countries, focused on content
Hypetap (minimum $1,000 AUD/campaign) – 1,240 invite only, heavily curated influencers, full service platform
TapInfluence (starts at $1,999/mo) – 50,000 opt-in creators, one of the most established and full-featured influencer marketing platforms
The Cirqle (minimum $10,000/campaign) – 10,000 opt in lifestyle influencers, full service with strong Saas platform
Grapevine Logic (price depends on influencer’s fee) – 130,000 YouTube and Instagram influencers specializing in 5 big niches, end-to-end platform with robust analytics
Dealspotr (price depends on influencer’s fee) – 2,500 opt-in creators. Lower-cost platform that focuses on conversion tracking and ROI.
Linqia (performance based payment)- 100,000 opt-in influencers, specializing in small to mid-size influencers
Whalar (depends on campaign) – Opt in roster of influencers, provides matchmaking based on content, content quality driven
Popular Pays (pricing not listed)- Hyper-curated database of 8,000 Instagram micro-influencers, popular with big name brands
BrandBacker (pricing not listed) – 20,000 opt-in influencers, full service influencer marketing platform with lots of live support to help brands manage their campaigns
Mavrck (pricing not listed) – 10.6 million micro-influencers, uses a site plug-in to identify influencers among your customers

Influencer marketing SaaS platforms

Zoomph (starts at $12.75/mo) – for those already running campaigns, this full service platform will identify influencers in your audience
BuzzStream (starts at $24/mo) – Search influencer profiles by keyword & get stats on each profile, good for any size business as a discovery tool
PitchBox (starts at $195/mo) – Automates outreach and CRM with bloggers pulled from the web, well-rounded app that excels at email management
Upfluence (starts at ~$950/mo) – Search engine with access to over 1 million international influencers, great for list building
Traackr (starts at ~$4,166/mo) – Huge searchable database of social profiles with deep data analytics, plus rich CRM features. Targets larger enterprise customers.
GroupHigh (starts at ~$8,000/mo) – Data-centric platform with over 16 million influencers and bloggers, targets companies with large budgets
Julius (pricing not listed) – Searchable database of 100,000 human vetted influencers, only platform to support Twitch
Revfluence (pricing not listed) – 500,000 searchable profiles, plus they make contact information available. Targets mid-size business.

– by Michael Quoc

NiceHash Review: Bitcoin Cloud Mining

NiceHash Review: Bitcoin Cloud Mining

Renting hashing power online is a great way to start mining cryptocurrencies without having to make the investment in mining equipment. So which one ranks among the most trusted cloud mining sites?

This site allows you to buy hashing power for Bitcoin, Ethereum, Monero, Dash, Zcash, Litecoin and other coins and get paid in bitcoin. There are no contracts so if mining doesn’t turn a profit for you, you can immediately stop your investment.

NiceHash has real miners who use their own mining equipment which is connected to the site’s multipool so you’ll never have to worry if the mining equipment actually exists.
Buy and Sell Hashing Power‎

So if you want to start cryptocurrency mining but you’ve been hesitant because of shady cloud mining services, this is the solution that you’ve been looking for.

You’ll get access to a host of user-friendly features for buyers including:

A minimum order price of 0.005 Bitcoin for every algorithm
No contracts, no risk. You may cancel at any time without a cancellation fee
Only pay only for valid shares
Mine on any pool you want, when you want
Get access to real-time statistics & dashboard

The best part about cloud mining sites is that unlike actual bitcoin mining, you don’t have to spend weeks learning about mining hardware and software in order to get everything set up. In fact, with this site, you can actually be up and running in just a few minutes.

Getting started in this site is easy. All you need to do is:

1. Register a new account and deposit BTC.
2. Add the mining pool you want to direct your purchased hashing power to.
3. Set the fixed price or bid for mining and then create a new order.
4. Monitor your order on the marketplace.

Another reason to consider cryptocurrency cloud mining is the fact that you can time your entry so that you can make the most of your investments. Getting in on cryptocurrency cloud mining while bitcoin prices are low means better returns later on versus having to invest in expensive mining hardware upfront.

So if you just want to learn how it works and place some initial orders, you can sign up for free to check it out for yourself.

Believe Your Debt is More than Paid

Believe Your Debt is More than Paid

let us draw near with a true heart in full assurance of faith, having our hearts sprinkled from an evil conscience and our bodies washed with pure water.
Hebrews 10:22

BELIEVE YOUR DEBT IS MORE THAN PAID!

I would like you to imagine this scenario: You borrow a huge sum of money from a friend and promise to pay him back in six months’ time. When the time comes, you feel really bad because you cannot repay him as you don’t have the money. A year rolls by without you repaying a cent. Now, you feel extremely guilty. You try to avoid your friend because you are too embarrassed and ashamed to see him.

Let’s say that your best friend hears about your plight. Out of the goodness of his heart, he goes to your creditor and says, “Look, I understand that my best friend owes you money.”

“Yes, he owes me US$50,000.”

“Here is US$100,000. I am paying you on his behalf.”

Your creditor says, “No, no, no! He owes me only US$50,000.”

Your best friend says, “I know. But take the US$100,000 so that you can never say that he still owes you money.”

Now, your debt has been paid, in fact, more than paid. But if you don’t know or believe this, that debt will still be on your conscience. You will still be afraid to see your creditor. And you will avoid him because he reminds you of your debt.

My friend, you need to know that Jesus was an overpayment when He offered Himself as your sin offering, because of the quality and worth of the Man Himself. My friend, He overpaid for your sins when He became your sacrifice on the cross.

But if you don’t know or believe this, you will suffer as your unbelief will rob you of assurance, joy and peace. You will still have debt on your conscience. Even though God is not imputing sin to you (Romans 4:8), sin is still on your conscience. And as long as sin is on your conscience, you won’t dare to draw near to Him.

Beloved, the truth is that your sins have been more than paid for. Jesus was an overpayment. So draw near to God today with no sin on your conscience!

– Pastor Joseph Prince

InnoCurrent – Get Paid Money for Clicking

InnoCurrent Services - Get Paid to Visits Sites and Complete Surveys

Innocurrent is an established website since 2009 and it works. I just discovered this one method to earn by viewing and clicking links to websites that pay 50% more on Sundays through the link or banner above. I was browsing through this morning and found this gem. Just click on it to be directed to a site where you get paid simply by viewing websites. They also have AdHitz ads which seem to be quite comparable to Google’s Adsense, serving consistent ads, and especially for those sites which have been banned by Google. There is also 120% referral income by referring to your friends, families or relatives via your own referral link.

It is FREE to join and no investment is required. This is the game changer in joining this programme to earn from home without paying a single dime! It cannot get any better than this, don’t you agree?

Not only will you get your own HTML code with an image embedded as shown here, you also get your BB code to post to forums and get higher conversions. The sample BB code is as below:

[URL=”http://www.innocurrent.com/?reg=1836787″][IMG]http://www.innocurrent.com/img/banners/innocurrent.png[/IMG][/URL]

InnoCurrent Services - Get Paid to Visits Sites and Complete Surveys

You can click on the toolbar above with details on the benefits which is my referral link so that you can add to your browser and start earning soon. Of course, it takes patience and time and this is not a get quick rich scheme. Earning from home or office takes a conscious effort and patience plus some determination. Just like writing articles, curate the information, etc.

So, make hay while the sun shines and while you are in your prime of years. Don’t wait until your retirement to start earning from home when you can do it now.

Presearch – Decentralized Search Engine

PreSearch is a Decentralized Search Engine powered by the community. For each sign up via Click Here or click on the banner below, you will earn Canadian 25 for 100 searches:



This means each search will earn you 0.25 tokens in cryptocurrency that you can withdraw, donate or exchange for another cryptocurrency which is the currency of the future. it seems promising and uses Google search engine plus a host of other search engines that you can configure and select at your whims and fancies.

As for me, I still use the ubiquitous Google Search Engine that is one of the choices for PreSearch. I have lots of free time while travelling, and I can do lots of searches with valid keywords, except pornography, etc which is a no-no. You will have to sign up and key in your password to keep somewhere or remember it and start doing your search.

For a start, you will be given CAD 5 or 25 tokens upon successful sign up. Thereafter, it will be 0.25 token for each search up to CAD 2 per day, or 8 searches per day, every day. Simply click below using my referral banner where you will also get your own unique referral link and banners of various sizes to choose from.



In the meantime, happy searching and researching!

SGX Hacks for Malaysian Investors

Hi, I’m Ian.

I’m a Malaysian who invest in stocks listed on the SGX where I’m receiving a steady flow of dividend income on a quarterly basis. Perhaps, you may ask:

‘Ian, are you a Singapore P.R.?’ Nope.

‘Ian, are you based in Singapore?’ Nope.

‘Ian, have you worked in Singapore before?’ Nope.

‘Ian, do you have a bank account in Singapore?’ Nope.

‘Ian, how do you invest in Singapore?’ I’ll answer it now.

In this article, I’ll share what I know and do so that you can start investing in SGX-listed stocks as a Malaysian investor based in Malaysia itself. Therefore, here are the 7 hacks that you need to know before investing in the SGX.

#1: An Overview of the SGX

As I write, the SGX offers a boutique of 700+ stocks to investors. The biggest 30 stocks are included as constituents of the Straits Times Index (STI). For a start, they include huge corporations which might have just ring a bell to you such as UOB, OCBC, SIA, Genting Singapore, and CapitaLand. Besides, SGX has a well-developed REIT market where investors can invest in a globalized portfolio of Billion-Dollar commercial real estate. Currently, the STI and the S-REIT markets are the main focuses for most investors who are investing in the SGX.

#2: CDS account vs. Trust account

Here, I’ll write from my perspective as a customer of Maybank Investment Bank (IB). I’m using Maybank IB for my investments in stocks listed on both Bursa Malaysia and the SGX.

Bursa

For Bursa-listed stocks, the buying process is straightforward. First, I deposit an amount into my stock account. Second, I place my order for the intended stock. Third, the money in my stock account would be debited and my stock with the amount of shares would be credited into my CDS account which is under my own name.

SGX

For SGX-listed stocks, the buying process is different. For my first purchase, I deposit an amount into a Global Trust Account. The amount deposited was a little more than the intended amount I wish to invest. Then, I place my order for the intended stock online. After the order, I would have to call my broker (Maybank IB’s staff) to inform him about my investment. From which, I wait for 1-2 working days for the contract note that states the exact amount of my investment in Ringgit. My money in the Global Trust Account would then be debited and my stock would be credited into my Trust (Custodian) Account where Maybank IB keeps my stock and collects dividends on behalf of me.

#3: Transaction Fees

For MayBank IB, the minimum brokerage fee is set to be S$ 30 a transaction. Inclusive of a few miscellaneous charges such as GST and stamp duty, every transaction, buy or sell, should cost a minimum of S$ 32. Here, I’ll calculate the ideal minimum amount of capital needed to make your venture into the SGX worthwhile. For instance, if you intend to limit the transaction costs at 1% of your capital, then, the minimum amount you need to invest is S$ 3,200 or RM 9,600 per investment.

The amount needed will obviously be lower if you choose to limit the cost at 2% of your capital. Ideally, it is best to keep it low and thus, I reckon that you should not invest if the transaction cost is above 2% of your capital.

#4: Invest or Trade

I think it’s expensive to trade SGX-listed stocks as every transaction, buy and sell, costs a minimum of S$ 32 as compared to RM 12 for Bursa-listed stocks if you use Maybank IB. Hence, it is more ideal for investors as stocks listed in the SGX, to me, are to be kept over the long-term. If you are a new investor, I reckon you to aim for dividend income so that you can quickly earn back the transaction costs after 3 – 6 months of holding onto your SGX-listed stock.

#5: How to Open my Stock Account?

If you choose Maybank IB (This is not a Sponsored Post), you can apply for both CDS account and Global Trade Account simultaneously. You just need to bring your NRIC, salary slip, and bank statements and walk-in directly to the nearest Maybank IB branch. I’ll provide the links below:

What to Bring:

Maybank IB Trading Account Application Details

Where to Go:

Where’s the Near Maybank IB branch from You?

#6: But, I want to Invest in the US Stock Market

The facilities provided by Maybank IB is not limited to the SGX. In fact, you can choose to invest in other markets such as NYSE, NASDAQ, and HKEx if you prefer to do so.

#7: Learn to Invest in the SGX

There are many tools and resources available to speed up your learning curve and to familiarize yourself with the Singapore market. Here, I’ll conclude my sharing by listing down some websites and blogs that I personally follow and read on a regular basis:

No.1 – The Fifth Person

The Fifth Person is Singapore’s leading site that focuses on value investing. It is founded by Rusmin Ang, Victor Ch’ng, Adam Wong and Kenji. It contains a lot of quality and very detailed reads on stocks listed in both Singapore and Malaysia (although I’m among the main contributors of Malaysian stocks).

No.2 – Value Invest Asia

Value Invest Asia is spearheaded by Stanley Lim, a CFA, a Johorian who has extensive working experiences in Singapore. It is also a site focusing on value investing and is building up fast-read materials, webinars and even a physical book ‘Value Investing in Asia’ for stock investors who intend to invest across Asia. (I’m also a regular contributor of the Malaysian articles of this site).

No.3 – Dr. Wealth

Formerly known as the BigFatPurse, Dr. Wealth started off as an investment blog and has evolved into a comprehensive financial education firm that has contents and courses on stock investing, REIT investing, angel investing, and even cryptocurrencies.

Ian Tai

Ian Tai is the founder of Bursaking.com.my, a platform that empowers retail investors to build wealth through ownership of fundamentally solid stocks. It is an essential tool that sifts out stocks that grow profits consistently from a database of over 900+ stocks listed mainly in Malaysia.

PlayStation 4 News

For the newbies in computer gaming, PlayStation 4 (PS4) is an eighth-generation home video game console developed by Sony Interactive Entertainment, while Xbox One is a line of eighth generation home video game consoles developed by Microsoft. It was first released in Australia, parts of Europe, North America and South America way back in late 2013. However, PS4 is touted to be the future of gaming console when you compare ps4 vs xbox one. You can click on the link here and check out more information if you love computer gaming. Professional gamers are known to make thousands monthly just by playing computer games to earn weapons, rewards, etc in exchange for money. Some of the games even accept cryptocurrencies as tokens according to recent reports online and in the magazines.

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