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Branded SunGlasses

People put on sunglasses for several reasons. One of the leading reasons would be to safeguard the attention in the sun rays from the sun and also the second most apparent reason would be to look fashionable. It is a fact the atmosphere we reside in does lots of damage to the eyes and often it might be essential to put on sunglasses. Regardless of what your reason is perfect for putting on sunglasses, they safeguard your vision as well as cause you to look stylish. If you’re thinking about buying a set of sunglasses, listed here are couple of tips about how to buy a suitable one.

Protection against Ultra Purple Light

Ultra violet sun rays released in the sun could be dangerous for that eyes. They are able to cause macular degeneration, cataracts along with other kind of ailments. Fortunately, 99% of those sun rays don’t even achieve the top of earth, however that remaining 1% may cause lots of damage. If you venture out within the sunlight frequently, it is crucial that you purchase a set of sunglasses which blocks Ultra violet lights. Nowadays, good brands of sunglasses include Ultra violet protection which are a good option for all individuals who’re concerned about their eye health. For more information on where to get genuine กรอบแว่นสายตา, visit our website today!

Polarization

Lots of people believe that light travels inside a straight line. The truth is light bounces in one surface to a different and cause glare from numerous elements for example glass, eco-friendly grass, water and white-colored sand. When you purchase glasses with polarized lenses, you provide only vertical sun rays to feed them which reduces glare.

Color

Sunglasses are available in various colors. Even though the colour of the glasses doesn’t have to so something with polarization, they are doing impact clearness, depth perception and glare. Nowadays, most glasses include gray lenses that are an unbiased color and don’t distort color. Other colors that are around include red, brown, eco-friendly, yellow and orange. The colour of lenses you have selected should be thought about carefully. Make certain that whenever you put on them in sunlight, you’re confident with it which doesn’t distort color while increasing glare around the glasses.

Frames

Frames are available in a variety of styles and in addition they vary in weight and sturdiness. When purchasing a set of sunglasses, you have to make certain they look good for you, are durable and lightweight weight. Don’t buy sunglasses which look good, but aren’t comfortable. Want to get the best deals on genuine แว่นกันแดด? Visit our website for more information.

Digital Marketing for Branding Your Business

Digital marketing, the promotion of merchandise or brands via a number of types of electronic media, is different from traditional marketing because it uses channels and techniques which allow a company to evaluate marketing campaigns and know very well what is working and just what is not – typically instantly. Know more about branding agency by visiting our website today!

Computerized advertisers screen such things as what’s being seen, how often as well as for how much, deals transformations, what content works and does not work, and so forth. As the Internet is, maybe, the station most carefully associated with advanced advertising, others incorporate remote content informing, versatile texting, portable applications, podcasts, electronic bulletins, computerized Radio and tv channels, and so on.

Really, individuals invest two times just as much energy online because they accustomed to 12 years prior. And bearing in mind that people express it a good deal, the way in which individuals shop and buy truly has altered, meaning disconnected promoting is not as compelling as it was once.

Promoting has dependably been tied along with connecting together with your gathering of individuals within the correct place and also at the opportune time. Today, that suggests you need to meet them where they’re as of this moment investing energy: within the web.

Digital Marketing may also be understood to be, “any kind of marketing that exists online”.

The effective use of the web along with other advanced media and innovation to assist ‘present day advertising’ has offered ascend to some stupefying scope of marks and language produced by the 2 scholastics and experts. It’s been known as digital marketing, Internet marketing, e-marketing and web marketing which option terms have differed over time.

Considering the present verbal confrontation about the effective use of the word ‘computerized promoting’, we figured it’s useful to bind just what advanced means via a definition. Do definitions really make a difference? We figure they are doing, since especially in a association or from a business and it is customers we must have clearness to assist the objectives and exercises which help Digital Transformation.

This is of digital marketing could be designed to clarify that, advanced promoting incorporates overseeing diverse kinds of online organization nearness and existences, for instance, organization sites, portable applications and web-based social media organization pages. This really is along with online interchanges methods including any semblance of internet searcher promoting web-based social media showcasing, internet based publicizing, email advertising and association considerations with various sites. Scalping strategies are employed to assist the destinations of having new customers and providing administrations to existing clients that assistance develop the customer relationship through E-CRM and showcasing robotization. In almost any situation, for computerized showcasing to become fruitful, there’s up to now an excuse for mixture of these strategies with customary media, for instance, print, TV and publish office based mail like a major facet of multichannel promoting correspondences.

Negligence digital procedures in supporting coordinated multichannel showcasing is really a critical segment some part of advanced advertising, yet is often disregarded. From various perspectives, this features that it’s so important to separate storehouses among ‘digital’ and ‘traditional’ promoting divisions. Online channels can likewise be determined how you can assist the entire purchasing process from pre-deal to manage to publish-deal and additional growth of client connections.

Why digital marketing is important

Digital media is pervasive to the stage that buyers approach data as much as they require it. The days are gone once the messages individuals got regarding your products or administrations originated in you and also made up of precisely what you possessed these to know. Digital media is really a regularly developing wellspring of diversion, news, shopping and social communication, and clients are presently presented not merely as to the your business states when it comes to your image, yet exactly what the media, buddies, relatives, peers, and so forth., are stating also. In addition, they’ll most likely have confidence in them than you. Individuals need brands they are able to trust, organizations that know them, correspondences which are customized and pertinent, while offering custom-designed to their requirements and inclinations. Want to know more about digital marketing singapore? Visit our website for more information.

The 5Ds of digital marketing

To understand the value of digital marketing towards the eventual fate of advertising in almost any business, it’s helpful to think about what number of onlookers connections we must comprehend and oversee. Digital marketing today is all about numerous more types of crowd connection than site or email… It offers overseeing and saddling these ‘5Ds of Digital’ which have been characterised within the prologue to the newest refresh to my Digital Marketing: Strategy, Planning and Implementation book. The 5Ds that we must survey customer reception of how and when our business can organize their utilization are:

1. Digital devices – our audiences communicate with companies using smartphones, tablets, personal computers, TVs and gaming devices

2. Digital platforms – most interactions on these units are via a browser or apps in the major platforms or services, that’s Facebook (and Instagram), Google (and YouTube), Twitter and LinkedIn

3. Digital media – different compensated, owned and earned communications channels for reaching and interesting audiences including advertising, email and messaging, search engines like google and social systems

4. Digital data – the insight companies collect regarding their audience profiles as well as their interactions with companies, which now must be paid by law in many countries

5. Digital technology – the marketing technology or martech stack that companies use to produce interactive encounters from websites and mobile phone applications to in-store kiosks and email promotions

Came Back from KL

I came back from Kuala Lumpur last night and slept through early due to the long journey. It was a short trip to collect a cheque and thereafter had a short honeymoon in Mandarin Oriental Hotel where I was given a bouquet of orchids of violet, orange and white hues. We presented our voucher for a free box of 10 chocolate pralines in various designs and bursts of flavors. I also receive pink heart shaped chocolates in caramel and drizzled with red spots as eye candy. At the hotel, we also received 2 complimentary bottles of orange and apple with lemongrass flavored sparkling water.

As it was Dad’s and spouse’s birthdays this month of April, I used the 50% voucher for a strawberry, blueberry and blackberry topped cheese cake at $84 after discount. The cake was lovely and heavenly to taste. Pure ambrosia! Apparently Mandarin Oriental, despite its Chinese name, serves kosher or ‘halal’ Malay cuisine. It was 51% owned by Petronas, the corporate government arm of Malaysia. Thank goodness, we arrived safely and will celebrate dad’s early birthday in a beach hotel later.

Women’s Sweatshirts

If you’re searching to obtain a high finish marketing item for the company’s marketing campaign, or your preferred local sports team, printed hoodies are the easiest method to go. Hoodies are warm, sporty, and casual, which makes them well suited for teams and fans who’ve to invest considerable time outdoors throughout the cooler several weeks. Check out our womens sweatshirts collection by visiting our website.

For individuals who haven’t considered a printed hoodie his or her method of advertising, think about the following. Marketing tee shirt advertising was already shown to work, however the tshirts are frequently covered up throughout the winter and fall several weeks. Hoodies, however, are hardly ever worn having a coat them over, and therefore are frequently worn every single day over these seasons. Being an effect, hoodies are noticed more frequently than tees are over these several weeks. Additionally they traverses tees, which makes them advertising that’ll be used every year. This will make hoodies an infinitely more versatile and helpful method to market your business, no?

Getting hoodies printed is another method to reveal that your aren’t a “cheap company” individuals who see marketing tees frequently roll their eyes at the caliber of the apparatus. A printed hoodie, or perhaps an embroidered one, is more expensive and frequently is of the greater quality than the usual typical tee. It is because very couple of companies really offer printed hoodies, and those which do are recognized for being top quality printers. Those who are worried that create your own hoodies are really poor hoodies do not need to be worried about this possibility.

Due to the excellence of the hoodie, combined with the understood value, people treat marketing hoodies in different ways compared to what they do marketing tees. Unlike marketing tshirts, which frequently have the freedom, people are more inclined to purchase an embroidered hoodie. It is because individuals have a larger requirement for hoodies than t-shirts, as well as because hoodies are recognized to be as costlier than tees. Many effective promotional initiatives used hoodies as prizes for those who win contests, or like a bestselling marketing piece in a major event. Want to get the best sweatshirt womens? Visit our website today!

The majority of the groups designed to use hoodies as marketing products are recognized for being sporty, youth-oriented, and to some extent, rugged. If this describes your organization, buying some printed hoodies could just be the very best factor that can be done for the company’s marketing campaign. The autumn is quickly approaching, meaning this is the time to purchase your own printed hoodies for the company. In the end, it is best to order in advance to be able to make certain you’ve your marketing gear in hands when it’s about time.

67 Key Performance Indicators (KPIs) for Ecommerce

Performance should inform business decisions, and KPIs should drive actions.

Key performance indicators (KPIs) are like milestones on the road to online retail success. Monitoring them will help ecommerce entrepreneurs identify progress toward sales, marketing, and customer service goals.

KPIs should be chosen and monitored depending on your unique business goals. Certain KPIs support some goals while they’re irrelevant for others. With the idea that KPIs should differ based on the goal being measured, it’s possible to consider a set of common performance indicators for ecommerce.

Table of Contents

1) What is a performance indicator?

2) What is a key performance indicator?

3) Why are key performance indicators important?

4) What is the difference between a SLA and a KPI?

5) Types of key performance indicators

6) 67 key performance indicator examples for ecommerce

7) How do I create a KPI?

Here is the definition of key performance indicators, types of key performance indicators, and 67 examples of ecommerce key performance indicators.

What is a performance indicator?

A performance indicator is a quantifiable measurement or data point used to gauge performance relative to some goal. As an example, some online retailers may have a goal to increase site traffic 50% in the next year.

Relative to this goal, a performance indicator might be the number of unique visitors the site receives daily or which traffic sources send visitors (paid advertising, search engine optimization, brand or display advertising, a YouTube video, etc.)
What is a key performance indicator?

For most goals there could be many performance indicators — often too many — so often people narrow it down to just two or three impactful data points known as key performance indicators. KPIs are those measurements that most accurately and succinctly show whether or not a business in progressing toward its goal.
Why are key performance indicators important?

KPIs are important just like strategy and goal setting are important. Without KPIs, it’s difficult to gauge progress over time. You’d be making decisions based on gut instinct, personal preference or belief, or other unfounded hypotheses. KPIs tell you more information about your business and your customers, so you can make informed and strategic decisions.

But KPIs aren’t important on their own. The real value lies in the actionable insights you take away from analyzing the data. You’ll be able to more accurately devise strategies to drive more online sales, as well as understand where there may problems in your business.

Plus, the data related to KPIs can be distributed to the larger team. This can be used to educate your employees and come together for critical problem-solving.
What is the difference between a SLA and a KPI?

SLA stands for service level agreement, while a KPI is a key performance indicator. A service level agreement in ecommerce establishes the scope for the working relationship between an online retailer and a vendor. For example, you might have a SLA with your manufacturer or digital marketing agency. A KPI, as we know, is a metric or data point related to some business operation. These are often quantifiable, but KPIs may also be qualitative.
Types of key performance indicators

There are many types of key performance indicators. They may be qualitative, quantitative, predictive of the future, or revealing of the past. KPIs also touch on various business operations. When it comes to ecommerce, KPIs generally fall into one of the following five categories:

Sales
Marketing
Customer service
Manufacturing
Project management

67 key performance indicator examples for ecommerce

Note: The performance indicators listed below are in no way an exhaustive list. There are an almost infinite number of KPIs to consider for your ecommerce business.

What are key performance indicators for sales?
What are key performance indicators for marketing?
What are key performance indicators for customer service?
What are key performance indicators for manufacturing?
What are key performance indicators for project management?

What are key performance indicators for sales?

Sales key performance indicators are measures that tell you how your business is doing in terms of conversions and revenue. You can look at sales KPIs related to a specific channel, time period, team, employee, etc. to inform business decisions.

Examples of key performance indicators for sales include:

Sales: Ecommerce retailers can monitor total sales by the hour, day, week, month, quarter, or year.

Average order size: Sometimes called average market basket, the average order size tells you how much a customer typically spends on a single order.

Gross profit: Calculate this KPI by subtracting the total cost of goods sold from total sales.

Average margin: Average margin, or average profit margin, is a percentage that represents your profit margin over a period of time.

Number of transactions: This is the total number of transactions. Use this KPI in conjunction with average order size or total number of site visitors for deeper insights.

Conversion rate: The conversion rate, also a percetage, is the rate at which users on your ecommerce site are converting (or buying). This is calculated by dividing the total number of visitors (to a site, page, category, or selection of pages) by the total number of conversions.

Shopping cart abandonment rate: The shopping cart abandonment rate tells you how many users are adding products to their shopping cart but not checking out. The lower this number, the better. If your cart abandonment rate is high, there may be too much friction in the checkout process.

New customer orders vs. returning customer orders: This metric shows a comparison between new and repeat customers. Many business owners focus only on customer acquisition, but customer retention can also drive loyalty, word of mouth marketing, and higher order values.

Cost of goods sold (COGS): COGS tells you how much you’re spending to sell a product. This includes manufacturing, employee wages, and overhead costs.

Total available market relative to a retailer’s share of market: Tracking this KPI will tell you how much your business is growing compared to others within your industry.

Product affinity: This KPI tells you which products are purchased together. This can and should inform cross-promotion strategies.

Product relationship: This is which products are viewed consecutively. Again, use this KPI to formulate effective cross-selling tactics.

Inventory levels: This KPI could tell you how much stock is on hand, how long product is sitting, how quickly product is selling, etc.

Competitive pricing: It’s important to gauge your success and growth against yourself and against your competitors. Monitor your competitors’ pricing strategies and compare them to your own.

Customer lifetime value (CLV): The CLV tells you how much a customer is worth to your business over the course of their relationship with your brand. You want to increase this number over time through strengthening relationships and focusing on customer loyalty.

Revenue per visitor (RPV): RPV gives you an average of how much a person spends during a single visit to your site. If this KPI is low, you can view website analytics to see how you can drive more online sales.

Churn rate: For an online retailer, the churn rate tells you how quickly customers are leaving your brand or canceling/failing to renew a subscription with your brand.

Customer acquisition cost (CAC): CAC tells you how much your company spends on acquiring a new customer. This is measured by looking at your marketing spend and how it breaks down per individual customer.

What are key performance indicators for marketing?

Key performance indicators for marketing tell you how well you’re doing in relation to your marketing and advertising goals. These also impact your sales KPIs. Marketers use KPIs to understand which products are selling, who’s buying them, how they’re buying them, and why they’re buying them. This can help you market more strategically in the future and inform product development.

Examples of key performance indicators for marketing include:

Site traffic: Site traffic refers to the total number of visits to your ecommerce site. More site traffic means more users are hitting your store.

New visitors vs. returning visitors: New site visitors are first-time visitors to your site. Returning visitors, on the other hand, have been to your site before. While looking at this metric alone won’t reveal much, it can help ecommerce retailers gauge success of digital marketing campaigns. If you’re running a retargeted ad, for example, returning visitors should be higher.

Time on site: This KPI tells you how much time visitors are spending on your website. Generally, more time spent means they’ve had deeper engagements with your brand. Usually, you’ll want to see more time spent on blog content and landing pages and less time spent through the checkout process.

Bounce rate: The bounce rate tells you how many users exit your site after viewing only one page. If this number is high, you’ll want to investigate why visitors are leaving your site instead of exploring.

Pageviews per visit: Pageviews per visit refers to the average number of pages a user will view on your site during each visit. Again, more pages usually means more engagement. However, if it’s taking users too many clicks to find the products they’re looking for, you want to revisit your site design.

Average session duration: The average amount of time a person spends on your site during a single visit is called the average session duration.

Traffic source: The traffic source KPI tells you where visitors are coming from or how they found your site. This will provide information about which channels are driving the most traffic, such as: organic search, paid ads, or social media.

Mobile site traffic: Monitor the total number of users who use mobile devices to access your store and make sure your site is optimized for mobile.

Day part monitoring: Looking at when site visitors come can tell you which are peak traffic times.

Newsletter subscribers: The number of newsletter subscribers refers to how many users have opted into your email marketing list. If you have more subscribers, you can reach more consumers. However, you’ll also want to look at related data, such as the demographics of your newsletter subscribers, to make sure you’re reaching your target audience.

Texting subscribers: Newer to digital marketing than email, ecommerce brands can reach consumers through SMS-based marketing. Texting subscribers refers to the number of customers on your text message contact list. To get started with your own text-based marketing, browse these SMS Shopify apps.

Subscriber growth rate: This tells you how quickly your subscriber list is growing. Pairing this KPI with the total number of subscribers will give you good insight into this channel.

Email open rate: This KPI tells you the percentage of subscribers that open your email. If you have a low email open rate, you could test new subject lines, or try cleaning your list for inactive or irrelevant subscribers.

Email click-through rate (CTR): While the open rate tells you the percentage of subscribers who open the email, the click-through rate tells you the percentage of those who actually clicked on a link after opening. This is arguably more important than the open rate because without clicks, you won’t drive any traffic to your site.

Unsubscribes: You can look at both the total number and the rate of unsubscriptions for your email list.

Chat sessions initiated: If you have live chat functionality on your ecommerce store, the number of chat sessions initiated tells you how many users engaged with the tool to speak to a virtual aide.

Social followers and fans: Whether you’re on Facebook, Instagram, Twitter, Pinterest, or Snapchat (or a combination of a few), the number of followers or fans you have is a useful KPI to gauge customer loyalty and brand awareness. Many of those social media networks also have tools that ecommerce businesses can use to learn more about their social followers.

Social media engagement: Social media engagement tells you how actively your followers and fans are interacting with your brand on social media.

Clicks: The total number of clicks a link gets. You could measure this KPI almost anywhere: on your website, social media, email, display ads, PPC, etc.

Average CTR: The average click-through rate tells you the percentage of users on a page (or asset) who click on a link.

Average position: The average position KPI tells you about your site’s search engine optimization (SEO) and paid search performance. This demonstrates where you are on search engine results pages. Most online retailers have the goal of being number one for their targeted keywords.

Pay-per-click (PPC) traffic volume: If you’re running PPC campaigns, this tells you how much traffic you’re successfully driving to your site.

Blog traffic: You can find this KPI by simply creating a filtered view in your analytics tool. It’s also helpful to compare blog traffic to overall site traffic.

Number and quality of product reviews: Product reviews are great for a number of reasons: They provide social proof, they can help with SEO, and they give you valuable feedback for your business. The quantity and content of product reviews are important KPIs to track for your ecommerce business.

Banner or display advertising CTRs: The CTRs for your banner and display ads will tell you the percentage of viewers who have clicked on the ad. This KPI will give you insight into your copy, imagery, and offer performance.

Affiliate performance rates: If you engage in affiliate marketing, this KPI will help you understand which channels are most successful.

What are key performance indicators for customer service?

Customer service KPIs tell you how effective your customer service is and if you’re meeting expectations.You might be wondering: what should the KPIs be in our call center, for our email support team, for our social media support team, etc. Measuring and tracking these KPIs will help you ensure you’re providing a positive customer experience.

Key performance indicators for customer service include:

Customer satisfaction (CSAT) score: The CSAT KPI is typically measured by customer responses to a very common survey question: “How satisfied were you with your experience?” This is usually answered with a numbered scale.

Net promoter score (NPS): Your NPS KPI provides insight into your customer relationships and loyalty by telling you how likely customers are to recommend your brand to someone in their network.

Hit rate: Calculate your hit rate by taking the total number of sales of a single product and dividing it by the number of customers who have contacted your customer service team about said product.

Customer service email count: This is the number of emails your customer support team receives.

Customer service phone call count: Rather than email, this is how frequently your customer support team is reached via phone.

Customer service chat count: If you have live chat on your ecommerce site, you may have a customer service chat count.

First response time: First response time is the average amount of time it takes a customer to receive the first response to their query. Aim low!

Average resolution time: This is the amount of time it takes for a customer support issue to be resolved, starting from the point at which the customer reached out about the problem.

Active issues: The total number of active issues tells you how many queries are currently in progress.

Backlogs: Backlogs are when issues are getting backed up in your system. This could be caused by a number of factors.

Concern classification: Beyond the total number of customer support interactions, look at quantitative data around trends to see if you can be proactive and reduce customer support queries. You’ll classify the customer concerns which will help identify trends and your progress in solving issues.

Service escalation rate: The service escalation rate KPI tells you how many times a customer has asked a customer service representative to redirect them to a supervisor or other senior employee. You want to keep this number low.

What are key performance indicators for manufacturing?

Key performance indicators for manufacturing are, predictably, related to your supply chain and production processes. These may tell you where efficiencies and inefficiencies are, as well as help you understand productivity and expenses.

Key performance indicators for manufacturing in ecommerce include:

Cycle time: The cycle time manufacturing KPI tells you how long it takes to manufacture a single product from start to finish. Monitoring this KPI will give you insight into production efficiency.

Overall equipment effectiveness (OEE): The OEE KPI provides ecommerce businesses with insight into how well manufacturing equipment is performing.

Overall labor effectiveness (OLE): Just as you’ll want insight into your equipment, the OLE KPI will tell you how productive the staff operating the machines are.

Yield: Yield is a straightforward manufacturing KPI. It is the number of products you have manufactured. Consider analyzing the yield variance KPI in manufacturing, too, as that will tell you how much you deviate from your average.
First time yield (FTY) and first time through (FTT): FTY, also referred to as first pass yield, is a quality-based KPI. It tells you how wasteful your production processes are. To calculate FTY, divide the number of successfully manufactured units by the total number of units that started the process.

Number of non-compliance events or incidents: In manufacturing, there are several sets of regulations, licenses, and policies businesses must comply with. These are typically related to safety, working conditions, and quality. You’ll want to reduce this number to ensure you’re operating within the mandated guidelines.

What are key performance indicators for project management?

Key performance indicators for project management give you insight into how well your teams are performing and completing specific tasks. Each project or initiative within your ecommerce business has different goals, and must be managed with different processes and workflows. Project management KPIs tell you how well each team is working to achieve their respective goals and how well their processes are working to help them achieve those goals.

Key performance indicators for project management include:

Hours worked: The total hours worked tells you how much time a team put into a project. Project managers should also assess the variance in estimated vs. actual hours worked to better predict and resource future projects.

Budget: The budget indicates how much money you have allocated for the specific project. Project managers and ecommerce business owners will want to make sure that the budget is realistic; if you’re repeatedly over budget, some adjustments to your project planning need to be made.

Return on investment (ROI): The ROI KPI for project management tells you how much your efforts earned your business. The higher this number, the better. The ROI accounts for all of your expenses and earnings related to a project.

Cost variance: Just as it’s helpful to compare real vs. predicted timing and hours, you should examine the total cost against the predicted cost. This will help you understand where you need to reel it in and where you may want to invest more.

Cost performance index (CPI): The CPI for project management, like ROI, tells you how much your resource investment is worth. The CPI is calculated by dividing the earned value by the actual costs. If you come in under one, there’s room for improvement.

How do I create a KPI?

Selecting your KPIs begins with clearly stating your goals and understanding which areas of business impact those goals. Of course, KPIs for ecommerce can and should differ for each of your goals, whether they’re related to boosting sales, streamlining marketing, or improving customer service.
Key performance indicator templates

Here are a few key performance indicator templates, with examples of goals and the associated KPIs.

GOAL 1: Boost sales 10% in the next quarter.

KPI examples:

Daily sales.
Conversion rate.
Site traffic.

GOAL 2: Increase conversion rate 2% in the next year.

KPI examples:

Conversion rate.
Shopping cart abandonment rate.
Competitive pricing.

GOAL 3: Grow site traffic 20% in the next year.

KPI examples:

Site traffic.
Traffic sources.
Promotional click-through rates.
Social shares.
Bounce rates.

GOAL 4: Reduce customer service calls by half in the next 6 months.

KPI examples:

Service call classification.
Pages visited immediately before call.

There are many performance indicators and the value of those indicators is directly tied to the goal measured. Monitoring which page someone visited before initiating a customer service call makes sense as a KPI for GOAL 4 since it could help identify areas of confusion that, when corrected, would reduce customer service calls. But that same performance indicator would be useless for GOAL 3.

Once you have set goals and selected KPIs, monitoring those indicators should become an everyday exercise. Most importantly: Performance should inform business decisions and you should use KPIs to drive actions.

By Mark Hayes

Be the Head and Not the Tail

“All truth passes through three stages. First, it is ridiculed. Second, it is violently opposed. Third, it is accepted as being self-evident.” – Philosopher Arthur Schopenhauer

This has been true since the beginning of time…

The automobile…
The mobile phone…
The Internet…

And so it goes with the quest to ‘work online’ or ‘work from home.’

It’s often the case when people hear you talk about creating an online business, or ‘working from home.’

Your friends and family think you’re crazy, then they try to stop you…then they’re jealous of the amazing lifestyle you find!

We know what that’s like…

We went from thinking it was ‘too good to be true,,,,’

… to joining those that had already escaped the rat race… fired their boss, and were living the life of their dreams in whatever slice of paradise they had discovered…

We have friends who have their ‘slice of paradise’ in the Swiss Alps, a beachfront house in Costa Rica, and a cliff-top home overlooking the Sea of Cortez in Mexico. Of course, it’s wonderful to have this network of friends who also work online – we spend a lot of time on ‘working holidays’ visiting each other!

In the future, this e-economy with be the norm rather than the exception, so why not be an early adopter, and beat the masses, and get established now.

Laptop Lifestyle System is an online system available to you to start your online business now!

From Entrepreneur to Millionaire – See the Difference!

“I constantly see people rise in life who are not the smartest, sometimes not even the most diligent, but they are learning machines. They go to bed every night a little wiser than they were when they got up and boy does that help, particularly when you have a long run ahead of you.”

~ Charlie Munger

Have you ever wondered what entrepreneurs did to become millionaires? and how they easily became multi-millionaires?
They became millionaires because of their dedication, patience and focus. They became multi-millionaires so easily because after reaching their first million, everything else falls into places.

However, they say it’s difficult to reach their first million. Why?

Because most entrepreneurs often hold themselves back from the following mentalities:

1. Not believing in yourself.
The biggest thing holding you back from becoming successful it’s the fact that you don’t believe in yourself. Instead of second-guessing every move you make, trust your gut and go with your intuition instead of waiting for insights from those around you.

As Dale Carnegie once said, “Inaction breeds doubt and fear. Action breeds confidence and courage. If you want to conquer fear, do not sit home and think about it. Go out and get busy.”

2. Doing everything yourself.
Despite wearing multiple hats and being a jack of all trades, it’s impossible to do everything on your own. Let’s say that you just launched a startup. You need to hire talented individuals who enhance your strengths and pick up the slack in your weaker areas.

Learn how to outsource and delegate the tasks that you’re not familiar with or aren’t as strong in. This is one of the secrets that entrepreneurs rarely tell you, but it’s essential if you want your business to grow.

3. Spending everything you make.
It’s tempting to go out and buy a luxury car after receiving a six-figure check. The thing is, wealthy people know how to live below their means, as opposed to spending everything that they just made. Many wealthy people, such as Warren Buffett, live in modest homes and drive practical cars.

4. Setting unrealistic expectations.
While the wealthy definitely dream big, they also set realistic expectations. They’re well aware that they’re not going to become millionaires overnight. It takes a lot of hard work and patience to achieve their goals.

As any marathon runner will tell you, you can’t expect to run 26 miles without the proper training and conditioning. Review the progress you’ve already made and where you’re headed.

5. Spending time with the wrong people.
The rich don’t waste their time by associating with the wrong crowd. I’m talking about the naysayers and negative people who keep telling you that you can’t achieve your dreams, or the people who are using your success to their advantage.

Instead, the rich spend time with like-minded people who are driven, passionate and thinking about how amazing their future is going to be. They are always building their brand.

6. Relying too much on plastic.
Credit cards can be useful if you need to build your credit or invest in your business as long as you’re smart with how you use them. It’s incredibly easy to get yourself into credit card debt. That means that instead of making wise investments or putting money into your business, you’re busy paying off your credit card bills with those high interest rates.

7. Not planning for the long run.
The wealthy have a knack for always looking toward and planning for the future. They know where they want to go and what it will take for them to achieve success. This allows them to anticipate any obstacles and have a plan in place to handle those challenges.

If you are starting a new business venture, you need to have a long-term plan that addresses how to attract and retain clients and customers and outlines how you’re different from the competition.

If you have any or all of the above mentalities, don’t let it stand between you and your first million.

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