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Pomeranian in a Minnie Mouse Costume

A post shared by @pomeranian_adorable on

Isn’t the Pomeranian above cute? It is adorned is a Minnie Mouse costume with the signature red and white polka dots and black ears. Courtesy of Pomeranian Adorable Instagram, I took this picture and showcase it here as Pomeranian Adorable is one of my followers. You can also follow Zidane the Pom which has cute high-quality pictures too. Pomeranians come in various colours like golden fur, white or black. As a puppy, it looks like a teddy bear with a long pelt of fur. And the pelt is comfortable to stroke too, but as a pet owner, you need to keep picking up pet furballs that are almost every corner of the house in the vicinity of the furry kid.

Set your Love upon Jesus

Set your love upon Jesus

“Because he has set his love upon Me, therefore I will deliver him; I will set him on high, because he has known My name.
Psalm 91:14

SET YOUR LOVE UPON JESUS

Jesus was in a house in Bethany when a woman came to Him with an alabaster flask containing very costly fragrant oil. She poured the oil on His head. (Matthew 26:6–7) This woman loved the Lord. She had set her love upon Him.

But those who were present considered what she did a great waste because the oil could have been sold for an amount equal to one year’s wages, and the money given to the poor instead. Even Jesus’ disciples were indignant and asked her, “Why this waste?” (Matthew 26:8)

But Jesus defended her, saying, “Why do you trouble the woman? For she has done a good work for Me.” (Matthew 26:10) Not only that, He accorded her the highest honor when He added, “Assuredly, I say to you, wherever this gospel is preached in the whole world, what this woman has done will also be told as a memorial to her.” (Matthew 26:13)

Two thousand years have passed since this woman anointed Jesus with the expensive oil. She never expected in her wildest dreams that her act of love would be told down through the ages. Many kings and rulers have come and gone. Their great acts have faded from the memories of men. But what this woman did for Jesus is still told today around the world as a memorial to her!

When you get a revelation of how much Jesus loves you, you will set your love upon Him. And when you act out of love for Him, though others may see it as a waste of time, energy or money, He will defend you and deliver you from your critics. He will also set you on high. Your ministry will become powerful and life-changing. Your work will be highly esteemed among your peers. Your company will be prominent and highly successful. And it will not just be a job that you have, but a position of influence to impact many lives.

So set your love upon Jesus. Make Him the love of your life today, and He will defend, deliver and set you on high!

– Pastor Joseph Prince

Zidane the Pomeranian

Above is a cute Pomeranian, the same breed of dog that I own at home and affectionately known as Leia. Looks like Zidane is busy ‘reading’ a book entitled ‘Crush It’ by Gary the author. Zidane has its own Instagram as can be seen above. I just love the adorable pictures of Zidane posted by the owner who happens to sell Pomeranian-themed apparel. Poms have long thick fur which makes them look much bigger than they actually are. Also, you can find pictures of Leia in the earlier posts when she was a puppy, just 2 months old!

Yesterday was my birthday, and it was just a small family affair with a treat at a popular Chinese restaurant. Dad is now in a nursing home and craves to go home. But I guess after discussing with my sisters, it is best he stays there for the moment until he can become independent again, just like before his fall at home in the toilet. Now he is waiting for a heart bypass in September at a hospital in KL. Dad is an octogenarian already having lived up to a ripe age of 81 during his golden years and still counting. We pray for his longevity and that he will be happy and be at peace with himself.

Afterall, granny was in a home for 25 years or so and also craved to come back, but could not due to family issues at home. And dad visited her monthly and brought her out. Whereas, in dad’s case, he goes to church weekly as driven by the youngest sister where they both attend a Catholic church, mingle with friends and then dinner together.

Pomeranian Monthly

Above is a cute Pomeranian taken from Instagram, which I am following. It sells t-shirts specially catered to Pomeranians; which are of course more expensive than poodles. Perhaps due to the maintenance of the long fur and its cuteness. It’s small and easy to maintain. Unlike Pincher, which is almost hamster size, this breed could also bark loudly and guard your home. Dogs love to please their owners and will do whatever it takes to get their attention, including tearing up tissue papers. My pet Pomeranian, Leia, loves to escape from its play pen and let you know how smart she is. Well, I don’t condone to this and put her in her cage for a while before letting her our again. As I am pretty busy, I cannot massage her at least 10 minutes daily, which she loves very much. I need to work too and earn some moolah for retirement. So, she has to play with her many toys and play by herself.

Pomeranian (‘Golden Lion’)

Isn’t the Pomeranian dog above sooooooooo cute? They have long furry pelt and are loyal to the master. Pomeranians are smart too. Above is one of my Instagram followers of many Pomeranian pictures and they sell t-shirts and leggings too. Nope, this is not a sponsored post, but a blog post to show the cuteness of Pomeranians which I happen to own one too. Leia is now 1 year and 1 month old. As a puppy, she won a photo contest consisting of dog tooth paste and anti-fleas solution. Well, yours truly took the photo and sent it to The Star publication during the contest period. The other 2 winners were Kaka and Wowo. How ‘Hokkien’ sounding for the names! The following week, The Star published article on Star Wars where Leia got her name from; – Princess Leia.

The initial name given by me was Princess, but it is too long to call as it has 2 syllables while Leia was given by second sis in Southampton and it is so much easier to call her. Anyway, congrats to second sis and hubby who both passed their PhD degrees already in the UK.

How to Sell on Instagram – 6 Tips that Actually Work

Learning how to sell on Instagram offers businesses of all sizes incredible opportunities to reach their target audience and drive sales.

In September 2017, Instagram announced their business community has grown to two million advertisers, up from one million advertisers back in March.

From major brands to local mom-and-pop shops, businesses around the world are driving proven results with Instagram. According to a recent report, 75 percent of Instagram users take action, such as visiting a website or making a purchase, after looking at Instagram ads!

1) Optimize Your Instagram Business Profile

Instagram profiles are becoming the new homepage, as more and more consumers are turning to Instagram instead of Google to search for brands. This means you should be spending as much time and effort curating a beautifully-designed Instagram feed as you would creating your website.

Your Instagram Business profile should include:

  • Profile photo: Choose a photo that is on-brand (like a logo) which makes your company easy to identify.
  • A Well-Crafted Bio: Your bio should include a clear description of your business that speaks to your audience. Let them know exactly what you have to offer.
  • Link to shop: The URL section of your bio is the only clickable link you can add to your Instagram page – so make sure you’re using it! This is a great place to drive traffic from your individual posts and Stories. Creating a unique URL for this section will also give you the opportunity to track visits to your website from Instagram!
  • 2) Using Instagram Ads to Reach Your Target Audience

    With continued changes to the Instagram algorithm and heightened competition to have your content be seen, Instagram ads will become a critical part of Instagram marketing strategy for businesses.

    Once you’ve set up a Business profile on Instagram, you can then decide how much you want spend, where you’d like the ad to be seen and how long you want to run it for. Instagram allows businesses a variety of targeting options to best suit your businesses needs.

    Running your own Instagram ad campaign isn’t that difficult, but it can be intimidating to many small business owners and influencers who haven’t done it before.

    Fortunately, it’s not as hard as you think! The easiest way to run ads is by promoting posts you’ve shared on Instagram. Just select the post you want to boost, then hit the “promote” button once it’s posted.

    Instagram will automatically pull in a “similar audience” that you can share the post to, or you can easily create your own audience in the app by choosing an interest, age range, and the genders you want to promote to.

    Once you’ve set up your audience and budget, make sure to give your ad one last look over before hitting “Confirm.”

    You can start with a small budget and run your ad for a few days to test things out. To track how your ad is performing, click “View Results” in the bottom left corner of your ad. Remember, Instagram Ads can take practice, so make sure you continue to tweak your boosted posts and audiences until you get the results you want!

    The best Instagram ads for driving ecommerce sales includes messaging that clearly explains how to make a purchase.

    Take @thebouqsco for example. In the example below, they use the call-to-action “Shop Now and save” in the caption followed by a short description of the offer. They also use “Shop Now” as a call-to-action for the button to to encourage users to make the purchase.

    Basically, The Bouqs Co. simplifies the buying process. The ad makes it super clear what they are offering without any extra distraction. It’s important you keep your messaging simple, not to distract users from the goal of your post.

    How to Sell on Instagram with Instagram Stories Ads

    In March 2017, Instagram released advertising in Stories, offering brands yet another paid opportunity to reach more people. These immersive, full screen ads lets your business use targeting and reach capabilities that make your ads personally relevant to the people you want to reach.

    While photo ads will likely retain their top spot well into 2018, statistics show that Instagram Stories ads will see the most growth. In fact, “30% of businesses plan to create Instagram Stories ads in 2018, while only 8% did in 2017”.

    These ads pop up in between Instagram Stories of accounts you follow and can make a large impact on potential customers:

    You’ll notice a small “Sponsored” tag in the top right corner and a Call-To-Action (“Learn More”) at the bottom of these ads. Again, adding an additional call-to-action at the bottom of your ad can also be helpful for those interested in learning more.

    You have a choice in Instagram Ads to create either a video or a photo. Whichever you choose, make sure your initial clip is attention-grabbing. You’ll need to catch the eyes of those who quickly tap through stories.

    Instagram Stories have become a great way for businesses to make deeper connections with their followers and show off their brand’s personality. In 2017 Instagram reported “one in five stories on Instagram gets a direct message from its viewers.” Instagram Stories offer you chance to connect with their followers on a daily basis, without cluttering up your feed. Make sure you’re not missing out on this great opportunity to connect with future customers!

    3) Creating Instagram Stories With Product Links

    Instagram Stories is exploding in popularity, and the feature has over 300 million daily active users, more than double Snapchat! As Instagram Stories continues to grow in popularity, it’s no surprise businesses are continuing to find new and creative ways they can sell using this feature.

    Instagram Stories is the perfect opportunity for businesses to engage with audiences on a more frequent and personal basis. Many brands use Instagram Stories to capture their products in action, promote special offers or showcase new items.

    In 2017, Instagram graced users with 10,000 followers or more the ability to add links to Instagram Stories, which was great news for retail brands and publishers. This is a huge Instagram trend right now, and can help you grow your email list, sell products, drive traffic, and more.

    When adding a link to Instagram Stories, you’ll notice a small arrow and “See More” text appear at the bottom of your image. Since this small text may be unnoticed, you can add text directing users to “Swipe Up” for added visibility.

    The Instagram algorithm now takes into account all the interactions you receive on your Instagram Stories as well, such as replies or when your stories are sent to someone.

    The more that a user interacts with your Instagram Stories, the more likely your posts will show up in their feed.

    A great Instagram hack to get around the algorithm is to take advantage of Instagram Stories engagement opportunities, including the polling feature or “Swipe Up” option (if you have over 10k followers).

    We’ve also been seeing a lot of micro-influencers telling their followers to “DM me for a direct link to this product!” which is a great way to drive people to your inbox, build relationships with your followers, and ultimately increase the chance of your posts showing up on their feed.

    These are all great tactics to drive your customers to engage with your brand and a way to make sure you stay “top of mind” with your audience.

    4) Building a Shoppable Instagram Feed

    This year you can also expect to see more of Instagram and Shopify’s new shopping feature integration, as it’s set to be released to Shopify’s wider user base in 2018!

    According to Shopify and TechCrunch, “Instagram is already a ‘significant’ driver of Shopify merchant store traffic, so being able to convert said traffic right on the platform instead of round-tripping could result in a big boost of additional sales.”

    Instagram’s shopping feature allows businesses to tag products that are available for sale, and then let users purchase them directly within the app. Instagram product tagging is currently in testing and only available to an initial group of Shopify businesses however once the test phase is complete, this feature will be available to everyone.

    Shopify plugins like Shoppable Instagram Galleries makes it easier than ever for your business to make sales. Their Instant Purchases feature lets visitors add to cart and buy the liked items directly from images on your feed! Businesses can create a custom gallery to showcase their products, then simply add the gallery’s link to their Instagram profile bio.

    Creating a shoppable Instagram feed like Later’s Linkin.bio feature is a popular strategy for businesses looking to drive sales through Instagram.

    Here you can see @meundies custom URL in their bio, where they can direct users through post captions and Instagram stories:

    Linkin.bio is a landing page that resembles your Instagram feed and displays your posts as clickable images that you can link directly to a product page. This makes it easy to build a clickable, shoppable feed that links your audience straight to your content. You can also link to multiple websites and and pages, all without changing the link in your bio:

    When one of your followers clicks on the link in your bio, they’ll be taken to a web and mobile-optimized landing page that resembles your Instagram feed and displays your Instagram posts as clickable images. When your followers visit your Linkin.bio page, they can click on any of your Instagram posts to visit the product page that your photo is about.

    5) Offering Instagram-Only Promotions

    Shoppers love a good sale or promotion. Instagram is the perfect place to promote a sale, new product launch or discount code exclusively to your followers. You can either add your promo information in a caption or in Instagram Stories, encouraging users to click the link in your bio to take advantage of the offer.

    If you’re running an Instagram-exclusive promotion, you also can create a teaser on your other social networks to drive traffic to your Instagram business profile. Promoting exclusive Instagram-only promotions (for example, a special discount code for your followers) among your other social networks will encourage audiences to follow your Instagram account to make sure they don’t miss out on future offers.

    6) Establish Partnerships with Instagram Influencers

    Instagram influencers continue to be a hot topic as collaborations and sponsorships have nearly replaced traditional ads and are a huge part of a social media strategies today. Consumers today don’t trust traditional advertising — they trust people. Recent research from Nielsen shows that consumers trust personal recommendations above brand advertisements.

    The easier it is for a customer to picture themselves using your product, the easier it will be to sell to them.

    Influencer marketing gives brands a unique opportunity to reach a niche and engaged audience.

    Although it may initially seem like a risk to invest large amounts of money into influencer marketing, it’s important to consider exactly what you are paying for.

    Consider advertisers that spend upwards of $5 million (excluding production costs) for a 30-second Super Bowl commercial to reach more than 100 million viewers — who may or may not be the brand’s target audience. A series of Instagram posts by a fashion blogger with 500,000 followers and a cult-following, could sell out an entire product line within 24 hours.

    If you don’t have the budget to partner with a big influencer, consider finding a micro-influencer. These influencers have a significant, but not massive following, usually ranging anywhere from 1,000 to 100,000 followers. Micro-influencers are typically much more willing to do an “in-kind” agreement, trading product for promotion. If you’re a small business, investing in micro-influencers could be a great way to help drive potential customers to your page.

    79% of businesses rank engagement as the most important factor when evaluating who is an ideal influencer, followed by quality of followers (70%) and industry or niche (67%).

    It’s important you spend more time thinking about your strategy and campaign goals before getting started on your influencer marketing campaign. Setting up crystal clear goals will drive initial planning decisions and help you determine the best fit for your partnership.

    While working with an influencer, it’s important to make the paid partnership feel as natural as possible. Sitting an influencer in a chair to talk about how great your product is will likely come off as an advertisement and will quickly lose your viewer’s attention.

    For example, lifestyle blogger Jacey Durprie’s latest partnership with Biossance aligns perfectly with her brand, as she frequently shows off her morning routine and favorite products. She keeps it conversational, asking her followers their favorite “beauty hacks” and shares one of her own:

    The partnership feels very natural, without looking like a typical advertisement.

    Whichever route you chose, influencer marketing is here to stay. Influencer marketing is a great way for you to tap into a niche and engaged audience, to build brand awareness and most importantly, drive sales.

    Figuring out how to sell on Instagram will take some practice in order to determine what methods work best for your business.

    By
    Matt Smith

    Matt Smith, is the founder of Later an Instagram marketing and post scheduling platform. Smith had previously founded several startups including online course platform Thinkific.

    Merry Christmas 2017

    Christmas Tree at Penang Times Square

    I would like to take this opportunity to wish my readers a very Merry Christmas! Now is the season of greetings and cheer. Many malls have put up decorative Christmas trees with tinsels, baubles, wrapped gifts and the Star of Bethlehem. I shall be going overseas for holidays from 14th onwards and back after Christmas or rather boxing day on the 26th of December. Boxing day is called as such and refers to opening of presents and wrapped gifts. In the meantime, there will be no updates during this period from 14th – 26th December 2017.

    Can you find me in the picture above? It is near my dwelling place at Times Square and on the left side is The Wave still under construction. This awesome mesmerising Christmas tree was set up near Penang Times Square and is one of the better decorated ones in Penang, besides Queensbay Mall where the magic of Christmas comes alive!

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