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Instagram Management

Companies using Instagram to advertise their products, services while offering are in possession of a much greater chance to market their wares to an excellent targeted audience. Using the backing of Facebook, Instagram has lately launched its advertising platform that integrates with Facebook’s amazing targeting abilities and companies take full advantage. Companies realize that users are watching their news feed. Consequently, Instagrammers are 2.5 occasions much more likely to click news feed ads than ads on every other social networking platform. So running Instagram ads for the business open up an enormous amount of chance. If you are interested in Instagram management, do not forget to check our Instagram services.

Mobile advertising has surpassed newspaper advertising the very first time ever and small and big companies alike are achieving measurable results with social networking advertising. Instagram advertising has generated more than half a billion in revenue and it is forecasted to double inside a year, that is proof that lots of business proprietors are putting their cash where their mouth is.

More to the point Instagram’s ad platform is simple to use, it’s fun and bubbling over and done with passionate and passionate users. It’s excellent metrics and it is still affordable for small companies. If you’re already advertising your products with social networking ads or trying to construct your list then integrating Instagram ads to your marketing mix is important.

Listed here are five tips to consider before you run an advertisement on Instagram to increase your business brand achieve, engage your supporters, or attract your audience to your offer.

1. Obtain the basics right. Make certain to complete your company profile and bio in your business Instagram account. Make certain to make use of a obvious, crisp form of your organization emblem as the profile picture.

2. Tell users Your reason for on Instagram. As this is your company account, ensure that it stays business, not personal. Help users recognize your logo and just make certain not to be too salesey.

3. Begin with an agenda. Strategize your Instagram (and all sorts of your social networking) promotions by planning them out. Produce a calendar for implementation leading to your ultimate goal. Not getting an agenda may be the primary reason companies fail on social networking, so this before you begin posting at random or having to pay for traffic!

4. Don’t allow your hashtags become your voice. Rather, lend your company voice to your hashtags. Personalize hashtags for branding purposes as well as for everyday posting, have them relevant and searchable. It is good to use hashtags, just make certain to not lose control and generate a lot of in a single publish – deliver quality over quantity.

5. Change your look. Images are everything on Instagram so make certain your images and video look wonderful. Savvy Instagram users want to see “beautiful” or read “funny” or relate to something significant. Use apps along with other image/video tools to upgrade the appear and feel of all things you publish on Instagram. Did you ever wonder how to get Instagram followers? Visit our website today for more information.

Individuals are only a couple of tips to consider when utilizing Instagram to advertise your online businesses. If you want other great ideas about how exactly to incorporate your own flair to your Instagram posts without getting to be considered a designer or professional photographer – take a look at my 6 Instagram Hacks for Small Companies.

6 Blogging Skills You Can Put On Your Resume

6 Blogging Skills you can Put on your Resume

1. Writing

When you blog, you are a writer. Writing is an essential skill that you must have to maintain a blog. Blogging means writing, because what blog article is complete without some words of wisdom on the topic of choice you are discussing? Therefore, the written word is a priority in blogging. Just about any profession, you get into has some form of required writing. So I’m thankful for blogging and writing!

2. Photography

When I first started blogging 6+ years ago, I admit my photography skills were lacking. But wow, how that changed quickly enough. I mean if you look at my early blog articles, I am embarrassed by many of the photos I thought were passable. These days, I can proudly say that my photography has greatly improved. So much so that I can not only operate a DSLR camera, but I can also take some truly gorgeous photos when needed. So, photography is a skill that many bloggers (myself included) can most certainly use on a resume.

3. Web Design

When you blog, you most likely own or run a website. Let’s face it – most businesses now have their own websites. So being able to say that you know how to manage a website is an essential skill to list on a resume.

4. Photoshop

Taking photos is key, as I mentioned. Being able to edit them in Photoshop is also a wonderful skill to have under your belt. As a blogger, many of us know how to use Photoshop for photo editing and more. Photoshop happens to be a skill many current employers look for when they make hiring decisions. So, once again listing this on a resume is a huge bonus.
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5. Social Media/Marketing

As bloggers, we have to put ourselves out there daily. What better way than to share socially on the likes of Facebook, Twitter, Pinterest or Instagram. Knowing these social media outlets, as well as how to use them for marketing purposes, is also another wonderful skill to have on your resume. Thankfully blogging does help with this one, too.

6. Coding/HTML

This one may not be for all bloggers. However, many of us bloggers do have some knowledge of coding and HTML. Trust me that in this technological business world, possessing even low-level coding and HTML essentials is a great skill to have on your resume.

There you have it with 6 blogging skills that you can most definitely use on a resume for employment!
Which blogging skills can you put on your resume?

– Janine Huldie

7 Online Marketing Strategies for Your Ecommerce Store

Cuteness in Progress Instagram respost

1. Social Media

Think managing your social media is as easy as posting content once a day? It’s not. When it comes to social media, your marketing strategy shouldn’t be to just do it. You need to come up with a plan… and one that works.

Every social platform has a specific target audience. If you’re an online fashion retailer, you probably won’t get most of your sales from LinkedIn, which serves more of a B2B (business to business) audience. Instead, you’ll focus on visual platforms like Instagram, Facebook, and Pinterest. Your best engagement will likely be on Instagram. Your best performing ads will likely come from Facebook. And you might drive a lot of traffic from Pinterest (which you can then retarget with Facebook ads).

So, once you’ve figured out which platforms are worth pursuing for your specific business, it’s time to zero in on your marketing strategies. What type of content should you post? Which tactics should you execute to increase growth? How often should you post?

2. SEO

What’s more powerful at driving traffic to a website than social media? SEO. It won’t bring you results on day one. But marketing strategies aren’t about short-term plays. It’s about planning for the future growth.

Most online retailers focus on immediate gratification when it comes to building their online stores so they’ll run Facebook ads and call it a day. But if you really want to keep your acquisition costs low, SEO is your best bet.

The thing about SEO is that it’s actually not about picking keywords for your specific niche but going a bit broader. For example, if you have a running store, you wouldn’t only focus on keywords related to running. You’d also focus on keywords related to fitness or weight loss. Why? Because SEO is about acquiring new traffic, not just sticking to your exact audience. By having content around weight loss, you can still introduce the concept of running as a potential way to lose weight. It allows you to target a broader audience who could still be interested in your products.

3. Content Marketing

One of the most popular marketing strategies right now is content marketing. It helps keep acquisition costs low. But it’s also great at “warming up” leads. What does that mean? It means not everyone will be ready to buy from you the first time they visit your website. However, your content can act as a relationship builder. The more of your content someone sees, the more familiar the potential customer becomes with your brand. Eventually, that familiarity can result in cold, hard cash. Like SEO, it’s a bit of a long-term play. But it pays off.

Content marketing serves multiple purposes beyond acquisition though. It can also educate your customers so that they can improve their performance within the niche. For example, if you run a hair extension store, you can create hair tutorial videos with your hair extensions. This will help your customers look more beautiful using your hair extensions but also keep them using your product. Eventually, when customers want to buy another style, they’ll be more likely to be from you. Why? Because content marketing improves customer retention too.

Content can come in many forms like blog posts, ebooks, videos, infographics, webinars, podcasts, polls, quizzes, templates, and more.

4. Public Relations

The realm of public relations (PR) covers everything from media coverage to branding to content marketing. PR is about maintaining a positive public image and increasing brand awareness. On the one hand, PR is about preventing and putting out fires that can harm a brand’s reputation. And on the other it’s about showcasing the good things your brand does such as corporate social responsibility.

Marketing strategies like PR should always be included in your marketing plan. The reality is your brand’s reputation can be as magical as Disney’s or it can be as tarnished as Takata’s.

5. Collaborations

Brand collaborations or partnerships can help skyrocket your business. Marketing strategies like collaboration or co-marketing allow you to elevate your business by tapping into another brand’s audience. Most view brands in similar niches as competitors but they can be allies. If two brands serve the same audience but carry different product lines, they can help each other grow by co-creating content, hosting a contest, or launching a joint product together. By leveraging another brand’s audience your marketing campaign can reach a bigger audience, making it an even greater success.

In part 8 of my case study series, I shared how another online retailer in a similar niche gave me a free shout-out on Instagram. While the post didn’t result in any sales, it did result in new followers and website visits. My online store didn’t even have 20 followers at the time and this brand had over 200,000! So collaborations don’t always need to be an even trade. This is a simple way to partner with a brand with a bigger audience without having to offer something extravagant in return.

6. Email Marketing

For many online retailers, email marketing drives the fastest immediate results in terms of webpage traffic and sales. You can build your email list by asking customers to opt into your marketing when they check out. Or you can add an opt-in form to your blog, homepage, and other popular pages of your website.

The real magic in email marketing comes from the ability to continue to remarket to your audience on an asset you have 100% ownership of. Think of social media followers as rented. Whereas, your entire email list can be moved to another email provider anytime. So you’ll always own your complete list.

What are the top marketing strategies for email?

The easiest way to increase your email marketing impact is to build a bigger email list. Apps like Spin-A-Sale can be added to your online store, gamifying the process of email list building. The tool allows customers to spin a wheel to get a discount. Customers have to enter their email to spin. But it’s also proven to result in sales as well. I personally tried it on my store and we ended up building a massive email list.

Create email funnels. An email funnel is a set of sequenced emails. A standard email newsletter might include your best-selling products. However, an email funnel might start by featuring a couple of blog posts about the niche to help customers increase brand familiarity. You might then send an email showing your best-selling products of the week to convert the sale. But you’d only send the conversion email after sending a non-sales email first. You could also build funnels for your abandoned cart emails.

Segment your email list. As your email list keeps growing, personalization and segmentation become essential. You’ll have customers who’ve ordered different products on your store. However, by personalizing your emails, you can show them products they may be interested in based on their previous browsing history. This can help make them more likely to buy your products because it’s catered to that individual customer. Apps like Customer Segment Builder can help with this.

7. Video Marketing

Picture posts just aren’t cutting it anymore, folks. Videos are one of the most important marketing strategies for 2018. Fortunately, it’s never been easier to create videos. All you need is your phone. And you could use a free video editing app from the App Store or Google Play to make easy modifications to your videos.

How you create your videos also depends on which platform you’re on. For example, on Instagram, you might use Instagram apps like Boomerang to create a short video loop. On YouTube, you’ll likely be creating widescreen videos.

by Nicole Martins Ferreira

Nicole Martins Ferreira is a content marketer at Oberlo and experienced ecommerce entrepreneur. She’s been building online stores since 2013 and sharing her secrets with Oberlo users since 2016. Follow Nicole on Twitter at @NicoleMarFer.

Review on https://www.beaconcom.sg/

I was surfing the website for some work when I came across https://www.beaconcom.sg/ which is a Singapore website that does inbound sales, lead nurturing, lead generation and lead conversion. According to its website, inbound sales are as the following:

The ABCs Of Inbound Sales

How exactly does “Inbound Sales” work? Let’s start with the ABCs – Attract, Build and Close.

Attract Visitors – Learn Lead Generation
This step is all about getting visitors to your site. Adding new leads to your sales funnel.

Build Leads – Learn Lead Conversion
Now that you have quality traffic, you need to manage them properly. Converting visitors into customers. and more.

Close Sales – Learn Lead Nurturing
Not every lead immediately turns to a sale. For this, an effective lead nurturing plan is crucial. It’s about building relationship.

With so many e-commerce sites using WooCommerce, Shopify, Easystore by Exabytes which is much cheaper, free platforms like Open Cart, etc, many would-be entrepreneurs jump onto the bandwagon without knowing what is in store for them and the huge amount of time and sacrifice it takes to build a store slowly and gradually like blogging about it, Facebook marketing which is now double its price, etc.

But with https://www.beaconcom.sg/, where you can click on the link above or copy and paste the URL into your browser, you will find that marketing and advertisement are already done for you, leaving you with more time to do the important things in your life. Hence, you cannot discount the factors of ABC of Inbound Sales and Marketing. The SEO or Search Engine Optimisation is already prepared by the professionals and all you have to do is to give this site a visit and perhaps try out their services as promised. Just my 2 cents.

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