10 Best Watches to Sell in 2019 May 3, 2019 bizadmin The watch niche is proving to be a popular evergreen niche you won’t want to miss out on. Whether you sell smartwatches, trendy wooden watches, or pocket watches, you’ll find that there’ll always be an audience who loves wearing them on their wrist. You can even choose different segments to target: mens’ watches, womens’ watches, or kids’ watches. And of course, you’ll want to sell all of the above in a general watch store. So if you’re looking for the best watches to sell in 2019, you’ll want to read through this list. 10 Best Watches to Sell in 2019 #1. Smartwatch Smartwatches are some of the most popular watches to sell. Each month, there are over 1.22 million searches for the term “smartwatch.” With so many different styles to sell, you could literally create an entire store selling smartwatches alone. This one smartwatch model has had over 6,000 orders in the past six months, proving that popular smartwatches are extremely popular. And fortunately, there are many other popular smartwatch models that can be sold through your store. All smartwatch models have varying features which you can use in your targeting. Some have pedometers and heart rate monitoring while others have calendars, GPS tracking, and allow you to make and receive phone calls. Since “smartwatch” is such a popular search term for customers, creating an SEO strategy for your store can work out really well for you. An easy way to do this would be to write reviews about smartwatch brands. This is a popular strategy among smartwatch stores. Even if you’re writing reviews for products you don’t sell, you might end up attracting people who are in the market for a new smartwatch, which will make your retargeting ads much more effective. While this is more of a long-term strategy, it’ll help you lower your ad costs while allowing you to build a big and relevant audience. #2. Marble Watches Sales for marble watches have been sky high over the past six months. I mean, with an astounding 17,890 orders on this one specific marble watch, it’s pretty safe to say this trend is popular. And sales in the past thirty days are still in the thousands. This women’s watch comes in four colors: black, gold, rose gold, and silver. That, combined with its low-cost and free shipping, make it a great option for those who want to sell higher quantities of this watch. Since search volume for “marble watches” is only around 2,400 monthly searches, you’ll likely want to focus on impulse sales. Instagram is a popular platform for watch brands. You can also try Facebook and Pinterest. To start, you might want to reach out to influencers on Instagram. Micro influencers are influencers with small but engaged audiences. They’re often more affordable due to their lower follower count. You could DM the influencers to take custom photos and repost it to their audience for a small fee. If they’re small enough, you might be able to offer a free product instead of compensation. #3. Starry Skies Watch Looking for a watch that’s out of this world? This starry skies watch’s sales are sky high. In the past month, they’ve amassed over 1300 orders from customers. Over the past 6 months, they’ve surpassed the 12k mark. The watch comes in multiple colors: rose gold, rose gold blue, rose gold purple, black, blue, and purple. And with multiple styles to choose from and some steady sales rolling on through, this women’s watch is the perfect accessory for you to sell. Getting your starry skies watch onto more wrists can be done through platforms like Instagram and Facebook.You can tap into the world of influencer marketing. Reach out to influencers who will post pictures wearing your watch and share them with their audience driving traffic back to your store. You can also run retargeting ads for people who’ve visited your website from the influencer traffic so that you can win back one time visitors. It’ll also help you improve your ad’s understanding of who your audience is so you can run more effective ads on Facebook and Instagram. #4. Wooden Watches While wooden watches may not be the newest watch trend of 2019, it’s definitely got a big enough audience to tap into. Each month, there are 74,000 monthly searches for ‘wooden watches’. And with an audience of that size, wooden watches are still a product you’ll want to be adding to your store. While it may not be sustainable as a standalone store, you can add a wooden watches category on your store so that you cover your bases on the types of watches you sell. This one watch, in particular, has had a couple hundred sales in the last month. The best way to market your wooden watches is through a search-based play. Since wooden watches get tens of thousands of monthly searches, you can explore Google Shopping ads, Google search ads, and an SEO strategy for your website. The two types of Google ads will help drive your immediate sales. However, you need to step up your SEO game so that long-term you’re lowering your ad costs and driving traffic to your website. You can create watch-related content on your blog and run retargeting ads showing your products to your blog readers. #5. Luminous Watch Luminous watches have been lighting up store’s sales lately. These LED flashing lights have surpassed over 2,200 orders this month, with over 14k in the last six. While the search volume is low, it’s pretty clear that this watch can drive some impulse shoppers into buying. The watch comes in both black and white and can light up in seven different colors. It’s the perfect watch to help you tell time in the dark and it adds just enough brightness for when you’re out dancing in a club or at a glow in the dark party. This watch will be best marketed on platforms like Instagram. You can run Instagram ads using lookalike audiences based on other purchases on your store. You can also reach out to influencers who share pictures and drive traffic back to your website. Or you can partner with affiliates by offering a commission for each sale they bring to your store’s website. You’ll want to post on social media regularly enough so that you grow your own audience on Instagram so that you drive sales to your watches when you post a new one to your collection. #6. Analog Watch Analog watches are the original watch style people wore before digital watches grew in popularity. And they’re still quite popular among watch consumers. The keyword “analog watch” has 33,100 monthly searches proving its still quite a powerhouse. While there are various designs of analog watch, we’ve been seeing this particular model grow in sales recently. From a relatively small amount of imports, it’s had over 100 customer orders in the past month, showing that analog watches are still on trend. This watch, and others just like it, can be promoted in various ways. You can run ads on Facebook, Instagram and Google Shopping which tend to be more visual which will help attract customers who are interested in this watch style. You can also execute an SEO strategy to drive more sales to your watch store over the long-term which will drive down your ad costs. #7. Luxury Watch Luxury watches are a popular watch style you’ll want to promote on your store. They don’t need to be expensive or from a big name brand. However, their style needs to give off a luxurious look with just enough bling to attract customers to the style. The search term “luxury watches” gets 49,500 monthly searches proving that customers love this watch style. If you create a collection of luxury watches on your store, you might want to add this women’s watch to it. To promote your luxury watches you might want to try out an SEO strategy. You can create a collection about luxury watches which you update with new products regularly. Then, you’ll also want to optimize the product pages for your luxury watches going after long-tail keywords. You can also create blog content around the topic such as “best luxury watches for men under $500” while promoting some of the luxury watches from your collection. #8. Minimalist Watch Minimalist watches have been seeing a steady increase in the growth of monthly searches for a few years now. The simplicity of the watch style makes it quite popular. Each month, there are approximately 12,100 monthly searches for the keyword “minimalist watches” proving that there’s an audience for this watch trend. This minimalist watch has amassed over 7,000 orders in the past six months proving that people who see this product will buy it. Tap into influencer marketing when it comes to promoting these minimalist watches to your customers. You can have influencers take custom photos wearing your watches and promote them on social media. You can even offer an affiliate link so that the influencers can make a commission of the sale of the watches they promote to help push them into driving sales back to your website. You can also offer your customers the ability to be your affiliates so that they can recommend your watches to their friends. #9. Kids’ Smartwatch Kids’ smartwatches have been growing in popularity. Some parents have their children wear them so that they can monitor their movements on the GPS tracker as they link up to a parent’s smartphone device. Parents are also able to send notifications such as telling them that dinner’s ready or that it’s time to come home so that they can communicate with them when they’re not there. It also has a step counter so parents can monitor their children’s physical activity. This specific watch has over 3,400 orders in the past six months and this trend is likely to continue to rise over the year. Kids’ smartwatches are best marketed to parents of young children. You can highlight its safety features to attract parents who want to keep their children safe or find a better way to communicate with them when they’re out playing. You’ll likely want to target “Parents of school-aged children” on Facebook or Instagram to help find the parents who’d buy this smartwatch for their young child. #10. Kids’ Walkie Talkie Watch The best kids’ watches have an element of play to them, like these kids’ walkie talkie watches. These watches do much more than tell time – they also allow kids to talk to each other even when they’re apart. This makes it the perfect watch for kids to use for playing and for telling the time. The set of two watches contains one red and one blue, allowing them to play with a friend. These kids’ watches can be marketed to parents of young, adventurous children. You can position them as a way to help parents to get their kids to unplug from technology and play more. On Facebook, you can target parents of young children. For example, “Parents with preschoolers” or “Parents with early school-aged children’ as those two groups target children between ages three to eight. Watch Trends to Look Out For in 2019 Avi Suriano, owner of Watch Warehouse, shares, “2019 is going to be all about high fashion watch styles that bring an unexpected, quirky edge to everyday fashion. Large, chunky pieces with brightly colored faces and bands in unusual materials like sleek rubber, moldable silicone, and unexpected fabric patterns, will bring an unusually stylish edge to everyday wear. In particular, watch for styles from Tissot like the T-Race Chrono Stefan Bradl watch, which brings a standout, futuristic edge to everything from business wear to daytime styles.”
5 Ways Businesses can Empower Women May 2, 2019 bizadmin Empowering women in business doesn’t start and stop on International Women’s Day (IWD). The way that progress can truly be made for any critical movement requires attention all throughout the year. So, think about it: When did you last host or attend an event related to diversity, inclusion, and fairness, or discuss your business’s stance on women’s equality in the workplace? If the last memory that pops into your mind was March 2018, consider this list your new priority. Another reason to prioritize the matter is the fact that diverse organizations are more successful as they leverage innovation and multiple viewpoints, and are more reflective of their actual customers. So keep reading to discover how your business can make a difference and why they should, in the strive towards gender equality, in the future of your work culture, and in the career paths of all of your female employees, every single day – including March 8th. 01. Connect women with female mentors Sharing stories and experiences has always been one of the most effective ways to change minds and provoke action. That’s why pairing up women with strong female role models is one of the many ways to empower your employees to succeed in both your company and their industries. For example, if a woman is just starting out in her career, connecting her with more experienced figures who are already established in their professions – such as women entrepreneurs and other female leadership roles – could be beneficial in helping her define her career path. Another benefit of a strong mentor-mentee connection is building your female employees’ confidence in their ability to thrive in their profession. This is particularly crucial if the work environment is mostly male dominated – looking up to females holding senior roles can contribute to their confidence towards earning and claiming those higher up, influential positions. 02. Remind women that they are valued Oftentimes, women in predominantly male workplaces feel intimidated to voice their opinions, for fear of coming off as too outspoken. The opposite also holds true, where they might try to act like “one of the men” just to get their views heard. This is why it’s important to remind women that they are respected for who they are and that you hired them for their own unique perspective, skills, dedication, and strong work ethic. Although it might seem obvious to you, you have no idea how someone else feels unless you’re in their shoes. Even if you’re also a female employee, you don’t know how a coworker internally processes situations and what they’ve encountered personally. So, do your best to be compassionate and honest with how you feel about every woman’s performance. There are multiple ways that your business can implement these values. The first step is bias training and awareness, as you won’t know what you’re doing wrong until you confront your actions head on. Next, you can promote a safe environment where everyone can voice their concerns and challenges, as well as know who to turn to for help. Finally, promote dedicated activities or training for women, like public speaking events, negotiations, and focus/support groups. Ideally you should offer these opportunities to all minorities, so that everyone can feel empowered to flourish at work for who they are. 03. Accommodate all of your workers’ personal needs True fact: Your employees have lives outside of your workplace. Whether theirs include family-related priorities or other extracurriculars, it’s important to encourage them to pursue these needs and interests – no matter what gender they identify with. For example, allow parents to leave early when necessary, offer competitive parental leave, and support the overall work-life balance of your coworkers with flexibility wherever you can. By enabling your employees to tend to the many demands and desires in their lives, they will be able to thrive personally. In turn, they will be more grateful to work for your company, hence increasing their loyalty and productivity. You can even go above and beyond just encouraging it, but rather being proactive about it. At Wix, we not only send out company-wide emails celebrating every new parent, but we also organize family days of festivities and picnics. In addition to family, we occasionally have guest professionals come in to discuss everything from financials (buying a house, investing, etc.) to hosting happy hours, craft events, and game nights. The way we see it, the more fun and flexibility you can offer your employees, the more enthusiastic they will be when it comes to caring about their job’s responsibilities and relationships with coworkers – making everyone happier. 04. Volunteer for women-related causes Women are highly underrepresented in many sectors of the workplace. For example, women in technology account for only 20% of the jobs – and the situation is not getting any better with the years. Certainly, hiring an equal gender employee force is one way to make a difference. At Wix, we are proud to share our most recent statistics, which shows that women represent 41% of our total employees and make up 38% of our management team. Another way you can actively do so on a regular basis is by getting involved with volunteer opportunities for women-related causes. Ask around your local network to figure out the most valuable places where you can invest your time, i.e, Hackathons aimed at women, meetups, speaker events, etc. A powerful initiative we’ve taken on at Wix is our very own Women in Tech forum. It was started by two strong leaders at our company, Aviva Peisach (Wix Backend Engineering Manager) and Moran Weber (Senior FEB Developer at Wix Academy). The forum hosts monthly meetings aimed at diversity, women’s empowerment and technology. This goal is achieved through guest speakers – typically senior women in the tech world – who share their knowledge, expertise and obstacles they’ve overcome throughout their professions. Along with this, there are also panels covering everything from interviews and self-branding to mentoring, and career paths. It’s open to the general public, both men and women, to encourage its purpose: we can only solve things if we work together. With a humble goal of changing the world (or at least increasing diversity in the high-tech realm) this initiative creates a community for collaborations as well as letting women know that they are not alone in their journeys. Different feedback we’ve received has helped us realize how much of a difference we’re truly making with this forum. Women who attended felt like they were able to overcome a confidence gap, realizing their full potential as leaders, team players, and negotiators. However, it surprisingly has gone far beyond that. More often than not, women aren’t just coming to learn new skills, but rather asking how they can pay it forward and help others – a question which arises almost immediately after attending an event. 05. Support International Women’s Day Of course, you should respect and empower women in the workplace every single day. In addition to that, it’s also important to honor the one day each year dedicated to a push for women’s rights – and this is a push for everyone, not just women. Therefore, all genders in your company should be welcomed to participate in the day’s events. For example, if your employees want to take off a morning to join a march, show your respect by allowing it, without question. It’s also possible to be proactive, by hosting events or giving away branded items for the day – something worth more than just a positive PR-move, but a humble acceptance towards all of your employees and their worth at your company. At Wix, we’ve made sure to make International Women’s Day a priority for us. Throughout the year, we work on empowering all of our employees and users (business owners, artists, designers, influencers, agencies, and more). Yet this day, we do something a little extra. We’re hoping what we did in the past and what we do this year will inspire your business too. Two years ago for IWD 2017 we passed out T-shirts which said “these boots were made for leading” to honor the day and our late, beloved Head of Community and PR, Vered Avrahami. Not only did she love to strut her boots, but she was a powerful and inspiring woman who believed in equality for all – and we do too. So for IWD 2018, we wanted to continue that strive for empowerment and acceptance. Of course we made shirts (with the words “GRL PWR”), but that wasn’t all. We also had an amazing Wix user, Sara George Durhman speak about her path as a self made-entrepreneur, single mother of five, and running her own web design agency. Her vision to create and build her business and a better world was truly an inspiration that afternoon. This year, we plan on making the event even more inclusive. We thought hard about a t-shirt design in order to get it just right. Printed on the front: “Nobody does it better #thinkequal” – a phrase everyone, no matter what gender they are, can relate to. We’re bringing the company together for one big event, where we will be honoring equality among our Wix employees and their work environments – from San Francisco to Tel Aviv to Kiev, and beyond. At the event we will have guest speaker and Wix user, Maresa Friedman, talk about her journey as an independent business woman, strategic advisor, speaker, wife and mother from San Diego. So, maybe your company will make t-shirts, maybe they will march together, or maybe you will just create a social post honoring your talented employees. Whatever you do, do it from your heart, and remember the great brains that got you to where you are today. Wix Tel Aviv Wix Kiev Wix Miami Wix San Francisco Wix Los Angeles Wix New York Wix Lithuania Wix Dublin Wix Dnipro Ready to show off your amazing business? Create your website with Wix. By Jennifer Kaplan Community Writer
Orlando Digital Marketing May 1, 2019 bizadmin You’re permitted to protect yourself inside a courtroom of law but I wouldn’t suggest it. You are in addition permitted to repair your personal automobile however if you simply have no idea what your doing I would not. Business proprietors could claim and populate their very own Google places web page however if you simply think that you are prone to place in any kind of semi ambitious market your being naive. Good local SEOs consistently think and focus on precisely how to overcome people like her along with other local SEOs. We evaluate, measure and focus when you busy managing your company. SEO is our business. For more information on digital marketing Orlando, visit our website today. Local Website Positioning looked like the very first many years of organic SEO. Lame web-site heap of spammy backlinks = earnings. At first, Google’s local internet search became simple to game because there wasn’t a good deal competitors. At this time, even pet sitting providers are taking out the shivs and soap obsessed with pillow cases (I’ve done software development in a couple of jails if you ever meet me inquire about the poo wrapped flaming toilet brushes shot at other inmates using a jail made slingshots). Questions Small company Must Ask Themselves * Would I’ve got a chance against an attorney inside a court? * Could I defeat 51 years old John McEnroe at tennis (errr likely not)? * Can One fully understand the concepts of local SEO? * Can One dedicate the month-to-month hrs on Local SEO to achieve success? * Would I be much better at local SEO basically had already done 75 other local SEO jobs? * Will I believe I’ve got a chance in hell of out ranking a professional (given sufficient time)? * Basically enter trouble (piss from the Google gods) can one uncover my way back? Anger google’s gods? The final bullet point is a vital one. There are a number of pitfalls that local SEO posses. Without having the expertise to appease google’s gods your places page could be smothered. Google places junk e-mail have provided Google a hair trigger. Look, even remotely spammy, and you may trigger a handbook review. Your best three local internet search rankings which have been delivering you a lot of breast enhancement surgeries will fade. You can fade for several weeks because the Google reviewers really are a bit occupied. Want to know more about Orlando web design firm? Visit us to know more. I can not speak for those SEOs however i can condition there are a couple of things a company should think about. 1. SEOs obsess 24 hrs each day about beating persons that rank before them. 2. We are able to try to beat you and also it’s only a matter of time. When you are busy managing your business we’ll search your Places page lower and beat you.
Real Estate Listing Presentation May 1, 2019 bizadmin Because the real estate market within the U.S. gradually is constantly on the get back its footing, many agents are searching at the moment as an opportunity to redefine their market. Because of so many agents abandoning-or at best considerably cutting back-their marketing systems to save cash, other medication is jumping in to benefit from the marketing void. Quite simply, they’re taking an offensive approach to be able to put themselves in prime position once the market begins to upswing. For more information on best real estate agent ads, visit our website today! In many areas of Canada, however, the market is constantly on the stay hot and agents are searching for the easiest method to boost their business. They’re searching to grow the achieve of the marketing and maximize earnings possibilities. May it be within the U.S. or Canada, numerous agents we’re speaking to think that this is the time to help make the transition in to the ultra high-end market. Typically, luxury real estate is among the hardest market segments to enter. Why? There’s a couple of common reasons. It may be the existence of a dominant agent already ensconced locally or the truth that everybody already includes a peer within the real estate business. It might be since the agents themselves not have the persistence to operate inside a generally slower-paced market (fewer transactions for everyone, tougher competition, and slower sales process). Maybe they’re not ready for the initial challenges a higher-end market poses. In my opinion, it’s often a mix of these reasons that stops most agents from becoming effective in luxury real estate. There are lots of things you should know prior to you making the quantum leap into the next cost range. We have come up with a summary of five factors that may help you determine if moving to luxury real estate fits your needs. #1. Know What You’re Stepping Into Agents frequently create a blind leap into luxury real estate simply because they think that’s “in which the cash is.” Obviously, it is rather simple math. When you get exactly the same split, its smart to list out homes with greater prices. Theoretically, you may make more income by doing less transactions. On a single hands, that’s true, however if you simply get into luxury real estate with this particular mentality, you’re most likely determined to fail. Yes, your earnings per transaction rises considerably. That’s great, but there’s frequently a brand new group of challenges introduced when working in a high-end market: the competitive stakes tend to be greater, social circles tend to be more closed, politics will vary, and you will find a number of other factors that we will detail throughout this short article. Additionally, marketing and servicing pricing is generally more when confronted with luxury homes and clients. Both consumers expect many require more and also the qualities themselves need much more attention (marketing, staging, photography, etc.) to appeal to some more sophisticated crowd. Carol Barkin of Toronto, Ontario is a effective Salesman for 25 years, however it required her serious amounts of build her business in her own high-end markets (in the town as well as in a lakefront recreational market around an hour outdoors Toronto). “For me personally, the greatest challenge was making that first connection,” she states. “They have tight social connections and understand how to get what they need, so building relationships is dependent on trust. You need to connect with clients like a friend along with a useful peer, not only represent yourself like a company.” #2. Persistence, Persistence, Persistence It’s obvious that top-end real estate is really a different animal than traditional residential markets. It has a tendency to move much slower. Generally, you will find less homes around the market at any time and you will find less buyers available using the way to purchase such costly qualities. The stakes are greater for everybody involved. So typically, it requires considerably longer to market one of these simple homes. Additionally, there’s lots of competition available for any small group of qualities, therefore it frequently requires more persistence to interrupt in to the market and make a powerful clientele. This really is a classic case in which the end usually justifies the means if you possess the right understanding and commitment moving in. Though listings are not as easy to find also it takes longer to allow them to sell, the big check in the end from the transaction is useful. Although not all agents possess the stomach to hold back longer among commission checks. Oftentimes, this is actually the hurdle that forestalls them right where they are. “In my opinion in high-end real estate, six several weeks around the market is certainly not. Typically, it’s a lot more like nine for any listing to market,” states Robin. “Also, if they’re not truly motivated to market, will waste you considerable time and cash on marketing. In certain cases, I’ll adjust my commission payment so the marketing costs are handled by the vendor. It will help to counterbalance the time that it requires to sell. Additionally you should not get into luxury real estate without money staying with you. It is a lengthy-term tactic to construct your business so if you’re not prepared, it may break you rapidly.” #3. Realize It. Live It. Ensure That It Stays Exclusive. One more reason that some agents find it difficult to find their footing within an ultra high-end market is they cannot connect with the clients or communicate effectively. You are handling a much savvier in most cases more demanding crowd who know what they need and are utilized to getting what they really want. Now, you do not always have to reside in the posh community for your niche, but you need to represent yourself as if you do. How you dress, what you can do to network inside their circles, how you talk to these sophisticated individuals, the caliber of your marketing materials-you need to be capable of making an individual connection and create a strong professional image. When they do not buy into you like a luxury home expert who’s drawn on to their community, they are not as likely to use you. Jack Jeffcoat III is definitely an agent who’s while transitioning his market focus from high-end golf communities in Orlando to ultra high-end waterfront qualities along Florida’s Space Coast. From his marketing presence to his personal presentation to his servicing strategies, everything he is doing would be to support his image like a luxury real estate specialist. He’s frequently bold and unwavering in the approach while he never really wants to lose credibility. Consider it like every high-end product which is within demand due to its scarcity and exclusivity. In order a real estate agent focusing on high-end qualities, you, your marketing image, and also the service experience itself have to reflect the most quality. Should you look and act prefer agent around, individuals will aspire to help you out. “After I have a listing presentation, I do an interview using the seller to make certain they are prepared to follow my recommendations,” Jack states. “At each chance, I wish to help remind them why they’re hiring me. They are fully aware I’m a luxury real estate expert that is only for a unique number of clients. Right from the start, they’re instilled with the fact that if they would like to possess a effective purchase, they have to follow my lead. It provides me top of the hands and keeps me positioned because the market specialist.” Also, bear in mind that top-end real estate is not always the same from place to place. A waterfront community in Florida have a different group of challenges than the usual mountain resort community in Colorado or perhaps a downtown high-increase in Toronto. Occasionally, “high-end” might be $400,000 or more. In other people, prices might be within the multi-millions. So with regards to your individual presentation and exactly how you market yourself, make sure to correctly present your niche and appear impressive. “Look larger than you’re,” states Robin Milonakis. “You need exceptional marketing materials. They need to get people to feel better about employing you. It feeds their ego knowing they’re dealing with the very best.” #4. Image is Everything, Particularly in Marketing With regards to your marketing materials, quality is essential. You cannot position yourself like a high-end agent in case your materials look unsophisticated. An initial-rate personal sales brochure and dynamic website are essential. Your individual sales brochure should replace your card if you meet a possible client. It must look sharp and feel impressive at the beginning glance (exceptional photography, nice glossy paper, sophisticated writing, clean design). It must reflect your personality, but additionally connect with the posh market for your niche. In ways, you’re associated with this lifestyle as well as your marketing should convey that. It shows your specific expertise and highlights the service/understanding benefits which make a specialist within this distinctive market. It is important you don’t skimp here or it’ll show. You can’t simply fake high-end quality. You’ve got to be dedicated to investing the cash to complete the marketing right or individuals will look out of it. Quite simply, the sales brochure and all sorts of other marketing materials have to be from the utmost quality. Including your home advertising. You need to a minimum of possess a tabloid-size glossy flyer/sales brochure that you employ to advertise each property. The staging should be great. The photography should be very professional. Obviously, you need to keep your property marketing pieces branded clearly with your own personal image (emblem, colors, fonts, etc.) which means you don’t lose your personal identity. “My sales brochure is quality and individuals affiliate the piece using its sender,” Carol Barkin states. “I send it just before finding someone to warm them up. It provides me more credibilty and shows my understanding from the market they’re worried about.” Exactly the same is particularly true with regards to your site. It must reflect the caliber of your sales brochure along with other print materials. It must look sharp and feel associated with your luxury market. Two agents I spoken with – Jack Jeffcoat and Robin Milonakis – are generally really while revamping their campaigns to higher target their high-end clientele. Despite the fact that each of them happen to be highly effective using their current campaigns, they are fully aware it’s worth the money to consider their marketing one stage further to advertise a unique luxury niche. One bold strategy Jack uses would be to feature only qualities over a certain cost on his website. Does he take listings at affordable prices? Yes, once the situation requires it. But his image is an extravagance real estate expert and the web site is yet another method to reveal that. “If a person of my high-end prospects would go to this site and sees a lot of low-priced listings, then it is not necessarily helping my cause,” Jack states. “Just like a physician, specialists earn more money and produce more credibility, so I wish to be referred to as a high-end listing specialist in every facet of my marketing.” With regards to online marketing, you should also make certain you’re very participating in your website. You can’t just set up a website-regardless of how nice it appears-and expect it to create business within the lengthy run. You need to positively publish information-links, articles, blogs, calendar occasions, community information etc.- to really make it an origin that individuals want to go back to regularly. Your active engagement on the website will allow you to higher talk with your target market. Not to mention, additionally, it boosts your SEO (internet search engine optimization) that will help you generate more leads through all the various search engines. #5. Be ready to Back Up Additionally to creating sure your marketing campaign and private presentation are associated with your market, you need to make certain you’re fully in-tune using the market itself. If you do not know everything that’s happening surrounding you, you’ll never be in a position to become established like a luxury specialist. This is something where you won’t be in a position to fake the right path via a transaction with minimal understanding or experience. Clients expects many require more of your stuff, so you need to be in a position to back your claims being an expert-when it comes to your understanding as well as your service experience. “Expectations from customers are various and, generally, they’re more demanding. They need you to be shown to supply solutions and knowledge,” Carol Barkin states when talking about the clients she works together with. “Within the end, they have to make their very own decisions. They’re gathering advice and professional recommendations from me to allow them to come to their personal conclusions.” That stated, never underestimate the clients’ requirement for up-to-date information. Be positive in providing them with regular updates (a minimum of one call each week) on market activity. Always stay up-to-date with exactly what is going on within the market. Word travels fast in luxury real estate, so make certain you realize what’s happening-what listings have offered, for the way much, how lengthy these were around the market, and so forth. If you’re not all around the market, your customers are going to be throughout you. How and just what you communicate can make them feel happier about the knowledge “Regardless of what, Personally, i call all of my clients on Monday having a detailed market update,” Jack Jeffcoat states. “I try to continually know what’s happening within the market. Or no home sells, I want to understand it and talk to each client so that they know what is happening.” Then, make certain your merchandise experience reflects your marketing image. You need to be in a position to deliver in your claims by looking into making the customer feel special through the process. Consider it as being the main difference between your Ritz-Carlton and also the Marriott. It is a different experience as soon as you walk-through the doorways of either hotel, and it is the reason why you pay substantially more to remain in the Ritz. Imagine your real estate service like a luxury experience. That can make a valuable commodity within the market. Want to know more about real estate listing presentation? Visit our website for more information. May be the Luxury Market Best for you? Ultimately, that’s at your discretion. You’ve got to be ready for the initial challenges and hard competition found in the realm of high-end real estate. You need to make certain you’re patient enough to deal with a sluggish-moving market. You have to be prepared to with money and time it requires not only to brand yourself like a luxury specialist, but to back up with greater standards and services information and expertise. If you’re ready for which our prime-end market holds, it’s really a very lucrative place to work within the lengthy-run. And whether you’re in a slow market or perhaps a hot market, at this time could be the time to accept big leap!
How to Spy on Your Competitors’ Facebook and Instagram Ads May 1, 2019 bizadmin Wouldn’t you love to see what your competitors are up to? Better yet, wouldn’t you love to see the exact Facebook and Instagram advertisements that they’re using right now to hook in new customers? Well, you can! There’s now a simple and free way to view the Facebook and Instagram advertisements that a brand is currently running. This article will show you how. And make sure to stick around for the best part: In the second half of this article, you’ll learn to extract strategic insights from your competitor’s ads to improve your own campaigns. #Win Post Contents [show] Introducing Facebook Info and Ads In 2018, Facebook introduced a new feature to Pages called “Info and Ads.” Why? Over the years, Facebook has been criticized a lot on issues such as privacy, tracking, censorship, and election interference. As a result, many people are pushing the social networking platform to become more transparent. Info and Ads is one way Facebook is doing this. It was specifically designed to increase transparency and accountability for bad actors, which will hopefully help to prevent abuse on Facebook. Facebook said, “We believe that when you visit a Page or see an ad on Facebook it should be clear who it’s coming from. We also think it’s important for people to be able to see the other ads a Page is running, even if they’re not directed at you.” Turns out this transparency play can also be a win for businesses advertising on Facebook and Instagram. Let’s find out how. What Exactly is Facebook Info and Ads? Facebook Info and Ads is a section included on every Facebook Page. It allows people to see more information about any organization on Facebook. It also lets people view the active ads a Page is running across Facebook, Instagram, Messenger, and Audience Network. So how can you start using Facebook Info and Ads? How to View Your Competitors’ Facebook Ads To begin, find a brand you’re interested in and head to their Facebook Business Page. Then, simply click the “Info and Ads” tab in the left-hand sidebar menu underneath the profile picture, name, and username. This will take you to that Page’s Info and Ads section. Here, you can scroll down to view all of the Page’s active ads, even if you aren’t part of the target audience. What’s more, Facebook also lets you view ads by country. For example, if you just want to view ads that the Page is running in the U.S., just click the drop-down menu of countries and select the United States. Again, just scroll down to browse the active ads. Alternatively, you can use Facebook’s new Ad Library. This provides another way to see a Facebook Page’s active ad campaigns. (If the page is political in nature, then you can even see how money it’s spent on advertising.) How to View Your Competitor’s Instagram Ads If you’re more active on Instagram than Facebook, you might want to only see the ads your competitor is running on Instagram. Here’s how: To get started, navigate to the Instagram profile you’d like to learn more about. Then, tap the three horizontal dots indicating a menu in the top right-hand corner of the screen. This will bring up a menu related to the profile. Here, tap “About The Account” to be taken to Info and Ads on Instagram. Here, you can find general information about the page, but to see the ads it’s running, you need to tap “Active ads.” The best part is that Instagram Info and Ads allows you to view ads by format. Just tap “Feed” or “Story” and then tap on an ad to see it. Okay, but how can you use knowledge about your competitor’s ads to improve your own marketing strategy? 5 Ways You Can Gain Strategic Insights From Your Competitors’ Ads Spying on your competitors’ ads isn’t just interesting. If you do it right, it can be incredibly useful in helping you to improve your own advertising campaigns. While you definitely don’t want to flat out copy your competitors, you can glean inspiration and insights from their ads. This is especially useful if you’re just starting a new business. Why? Well, by identifying the successful tactics your more established competitors are using, you can fast-track your way past a lengthy process of trial and error. Thanks to Facebook Info and Ads, this is easier than it’s ever been. And with 24.2 percent of Facebook Pages using paid media, there’s a lot of brands out there that you can learn from. You might not be able to see detailed information about an ad’s targeting or engagement, but there’s plenty of insights available if you know what to look for. Here are five things to evaluate when spying on your competitors’ ads. 1. Images or Videos First things first: Images and videos are arguably the most important part of an advertisement. Why? To start, Facebook posts with images see 2.3 times more engagement than those without images. But visuals don’t just get more engagement, they also create a longer-lasting impression. In fact, when people hear information, they’re likely to remember only 10 percent of the information three days later. However, if a relevant image is paired with that same information, people retained 65 percent of the information three days later. That’s a huge increase. The lesson? Pay close attention to the kind of visuals your competitors are using. What do they feature? How are they styled? What are the lighting or graphics like? Also, when viewing your competitor’s ads on Facebook Info and Ads, look for ads that contain the same text with different visuals. The ads from MVMT below showcase four different images paired with the same copy: Now, although we can’t tell how each of the ads is performing, we can get a general sense of the style MVMT are consistently using. To start, the product itself takes center stage in all of the images. It’s also clear that MVMT is trying to determine which performs best: product photos or product photos with an additional lifestyle component. You could come back at a later date to see which images they’re still using and which ones they’ve dropped. This is likely to tell you which images perform best. 2. Headlines After the visual, the headline is the next component to pay close attention to. As the famous advertising tycoon David Ogilvy once remarked, “On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.” Much has changed in the decades since, but effective headlines are still paramount to advertising success. The image below features two ads from GoPro that share the same image and link. The key difference is the headline. One ad reads, “Not splash proof. Not kind-of proof. Waterproof. Up to 10m. #GoProHERO7” And the other reads, “Waterproof to 10m. Let that sink in. #GoProHERO7.” Both are short, snappy, and benefit-driven. Notice also that both contain the branded hashtag, “#GoProHERO7.” However, the headline isn’t the only difference between these two ads. Did you spot the other difference? It’s the call to action button text – one button reads, “Learn More” and the other reads “Shop Now.” Again, both are to the point. However, it’s worth noting that the first button is softer and the second more intent on driving a sale. 3. Copywriting The next element to think about is the ad’s text – often referred to as “copy” in the advertising industry. Again, look for variations in the advertisements to draw out commonalities. Is the brand using copy that’s short or long? What type of language are they using, formal or informal? Serious or humorous? Are they using text only or do they consistently include emojis and hashtags? Also, note how great brands consistently present desirable benefits. When creating an ad it’s always best to focus on benefits rather than features – one of the early Apple iPod advertisements demonstrates this principle perfectly. They didn’t present the feature: storage for 1GB of MP3s. Instead, they communicated the benefit it provided: “1,000 songs in your pocket.” In this next set of advertisements from Red Bull, they use the same video with different copy. However, all three versions of the copy focus on the benefits the viewer has to gain from consuming the content. Red Bull writes, “Build strength and learn how to prevent injury,” “Stay on top of your fitness goals,” and “Whether you want to improve your speed or learn how to avoid injury…” Notice also how the first two ads share the same call to action, “Find out more,” but the last ad reads, “Check out his full interview.” Each ad also features a single fitness related emoji. 4. Offers and Deals The next element to evaluate is the offer or deal presented. Identifying the types of offers and deals that your competitors use can be a good place to begin when looking to create your own product promotions. Again, draw comparisons and look for similarities. Does the brand provide discount codes, free shipping, or other incentives? How do they present them? If they provide discounts, what percentage do they offer? Also, try to understand how the brand incorporates the promotion into the larger campaign. Offering 10 percent off to your customers for no reason is suspect. Viewers will wonder if you simply raised the price by 10 percent so you could tell them it’s “10 percent off.” Instead, look for the justifications and genuine reasons behind the incentives that give them credibility. Here are two Facebook ads from Finisterre: Both provide a discount code for different reasons at different amounts. The first offer is 20 percent off for first time purchases. This can be an effective way to bring in new customers. And although you might not make so much money on their first purchase, you can make more money later on. Not only can use email marketing and retargeting, but repeat customers spend an average of 67 percent more than new customers. For these reasons, it makes sense why Finisterre is happy to provide such a large discount for new customers at 20 percent. The second ad presents a discount code for 15 percent off. Finisterre’s “Reconnect” campaign seems like it could be trying to re-engage previous customers to boost sales of their new Spring collection. 5. Inferred Audience Targeting Lastly, when spying on your competitor’s ads, see if you can glean insights about the particular audience they’re targeting. This might help to inform your own ad targeting. It’s clear who the ads from Chubbies below are targeting – everyday men in their 20’s and 30’s. This is clear from the models used in the advertisements. Instead of using airbrushed, photogenic, fitness models, Chubbies simply uses average men having fun. But that’s not all. The copy in each of the ads is casual, humorous, and entertaining – “Business shirts made with extra stretchy business material for doing business in.” All in all, it’s clear that these advertisements are for everyday guys who don’t take life too seriously. Facebook Info and Ads Limitations Unfortunately, you don’t get information about the various different formats or platforms the ads are displayed on. This means that the ads you see might be running on Facebook, Instagram, Messenger, or Facebook’s Audience Network. Plus, the transparency doesn’t extend to targeting settings. As mentioned, you can view ads by country, but that’s about it. You can’t see detailed targeting settings such as audience interests, demographics, or ad spend. You also can’t view the ad’s engagement. When using Info and Ads, you’ll notice that you can click on the elements of the ad itself, such as links, images, or videos. But you can’t see the number of likes, views, or shares the ad has received. In the Facebook ad below from Good American, you can see these engagement options are greyed out. It’s also worth noting that impressions and video views won’t be counted on ads within Facebook Info and Ads section. And advertisers won’t be charged when users click on ads here. In addition to ads, you can see information regarding the Page’s use and history. In the image below, you can see that Gymshark’s Facebook Page was created on the 5th of September 2011 and that it was originally named “Gymshark.co.uk.” You can also see the primary locations of the people who manage the Page – in this case, 31 people in the United Kingdom, one in Norway, and one in the United States. Moving forward, Facebook said, “We will continue to add to the information we share about Pages over time.” So who knows what we might be able to access in the future! How to View Your Competitor’s Facebook Ads on Mobile Devices If you want to be able to spy on a competitor’s Facebook ads while you’re on the move, you can access Info and Ads on Facebook’s mobile app. How? Well, there isn’t a sidebar menu of tabs on mobile devices. Instead, Facebook provides an “i” icon that hovers over the bottom-right hand corner of the Facebook cover photo. Simply tap this icon to be taken straight to the Facebook Page’s Info and Ads section. At first, you’ll see the “Page info” section. To see the Facebook Page’s ads, just tap “Active ads” and scroll down. Then, just like on desktop you’re able to selectively view ads by country using the blue drop-down menu. Easy, right? But the fun doesn’t stop there. Bonus: How to View Your Competitor’s Promoted Tweets on Twitter Just like Facebook, Twitter is attempting to bring more transparency and accountability to its platform, saying: “Twitter is a platform that enables global conversation, and we believe that transparency is a core part of who we are. As part of our commitment to be more transparent, we’ve created a place where you can search for advertisers and see the details behind ads.” As a result, Twitter now also has a similar feature to Facebook Info and Ads. This feature allows you to see all Promoted Tweets that an account is currently running on Twitter. What’s more, you can also see Promoted-Only Tweets and Promoted Tweets that were suspended and the reason why. To get started, head to Twitter’s Ad Transparency Center. This page provides more detail about the reasons behind the creation of the tool, as well as its functionalities. To use it, search for an advertiser in the top right-hand search bar and click on their profile – let’s use Nike as an example. Then, you can scroll down to view all of the Promoted Tweets that the account is running. Below, you can see that Nike is testing two different images for their Promoted Tweet as both ads contain the same text. Cool, right? Warning: Stay Customer-Focused Before we finish up, heed this warning: Don’t get too caught up in spying on your competitors. The more you focus on your competitors, the less you’ll focus on your customers. And businesses that focus the majority of their efforts on their competitors are often unsuccessful. It’s obvious when you think about it. If you’re always following competitors, you can never create something new and unique. You can only ever follow, copying what’s been done already. That doesn’t sound much like a leading brand, does it? So what should you focus on? Your customers. Ultimately, it’s your customers who will determine your success. As Richard Branson, the Founder of Virgin, said, “A business is simply an idea to make other people’s lives better.” And hey, if this strategy works for the richest man in the world… Jeff Bezos, the founder of Amazon, shares, “The most important single thing is to focus obsessively on the customer. Our goal is to be earth’s most customer-centric company.” So while it’s useful to know what your competitors are doing, make sure you prioritize serving your customers as best as you can. How? Dharmesh Shah, CTO of Hubspot, sums up the customer-focused approach perfectly: “When you’re trying to make an important decision, and you’re sort of divided on the issue, ask yourself: If the customer were here, what would she say?” Summary Facebook Info and Ads is a powerful tool when used effectively. With it, you can now see the exact ad campaigns that your competitors are running on Facebook, Instagram, Messenger, and Facebook’s Audience Network – even if you’re not part of the target audience. Then you can glean insights to improve your ad strategy. When evaluating your competitors’ ads, pay close attention to the visuals, headlines, copy, offers, and inferred target audience. Look for commonalities. If every ad they are running includes something in particular, it may be a signal that the element performs well. Learn from others, but be careful not to obsess over your competitors. Instead, focus on serving your customers. Tom is a digital marketing strategy consultant and writer. His mission is to empower entrepreneurs and to help them achieve their goals. You can learn more about Tom at tomjlaw.com.