🧜♀️The mermaid blanket that made millions [Video] June 14, 2019 bizadmin Dropshipper Melvin Chee built a $15 million dropshipping store in 2 years. Along the way, he’s discovered several 6-figure products – including one that made him $4 million. We asked Melvin to recommend five dropshipping products to sell in 2019. But Melvin went a step further. He shared the products that he actually sold. He even showed us the ads that got him sales. And he told us how he prices products to cover advertising costs and still make a profit. We just published a YouTube video featuring Melvin’s advice. Happy Dropshipping Jessica
How to Make the Most of Instagram Video with Posts, Stories, and IGTV June 13, 2019 bizadmin Since its launch in 2010, Instagram has evolved from an online photo-sharing app into a platform that empowers its users to create quickly, edit, and shares their videos in a variety of forms. These videos, whether shared as Instagram stories, posts in your feed, or through IGTV, add a new dimension to Instagram that static photos can’t achieve. These Instagram videos don’t have to be expensive, complicated productions either. Videos shot on a budget can often appear more authentic (and be more effective) than high production videos. You can shoot compelling videos for your brand’s Instagram page on just a smartphone, with the option to edit it using Instagram itself, a computer, or a variety of useful mobile apps. If you’re not already using Instagram to reach your audience or need help with a social media strategy, check out How to Create a Social Media Marketing Strategy: A Beginner’s Guide to get started. Gretta van Riel shares her proven framework for growing successful product-based businesses on Instagram. Find out what images work best and how to work with the right influencers for your brand. Creating a video for an Instagram post While photos are still the most popular kind of post on Instagram, videos get 21% more interactions, according to a recent study by Quintly. For this reason, posting videos to your brand’s Instagram page is a smart way to boost your overall engagement. You can film your video directly in the Instagram app, a different camera app, or using an actual camera, but the final video—whether edited or raw—should be under a minute in length. Once you’re happy with your video, you can upload it the same way you upload a photo to your feed: Click the + sign in the app. Choose the video from the appropriate folder on your device. Review the video and choose whether or not you want it to be part of a carousel post of multiple photos and videos before you click through to the next step. Test filters, turn the audio on or off, trim the length of the clip, and select a frame that will act as the cover image for the post. Lastly, you’ll be able to add a caption, tag people, and add a location before you post. At this final step, you’re also able to share the video to your other linked social channels. If you’ve ever posted a photo to your Instagram feed, this final stage is the same as it is for photos. As for the specifications of the video, here is everything you need to know about videos in your feed: File Size: 4GB max File Type: MP4 or MOV recommended Max length: 60 seconds Orientation: square or landscape Aspect ratio: 1:91:1 Quick and authentic vs. High production and promotional There are two main styles of videos that businesses often share on Instagram: Polished high-quality videos for advertising and brand awareness Amateur videos that give viewers a peek behind the curtain so they can get to know the people that use the products or make up the brand. You’ll be happy to know that what most viewers have come to expect on the app is the other format—quick and easy videos you make yourself. Whether the footage is shot at your office, on location at your latest pop-up shop, or an event that your brand is attending, lightly edited videos filmed on your mobile device are the perfect way to let your audience know your brand is authentic and approachable. Just take a look at this Instagram video post from Molekule. It’s not a polished ad for their product by any means but can garner a lot of engagement because it feels authentic and at home on the platform. On the other hand, if you have the resources to shoot footage with high production values (or have access to high-res footage from an event or advertisement shoot), it’s best spent on footage that can be used and reused over time. Think of videos that speak to the core values of your brand, an origin story about the start of your company, or branded content that shows your core product line. This kind of footage can be edited and polished into evergreen content that can live on all your social channels and as marketing materials elsewhere for a long time. If you don’t have a huge budget but want to do some editing yourself, there are some fantastic video editing apps available to help you create polished videos on your mobile device, such as: Clipomatic (iOS only) to automatically translate all speech from your videos into captions. This ensures that your audience doesn’t miss a beat—even when the video is muted. Splice (iOS only) or Quik to crop videos, add transitions, and music. FilmoraGo to create lightly edited stories on the fly, adding music and filters before sharing them with your followers. If you’re concerned about the aesthetic of your brand’s feed, you may find it best to use your more polished videos as posts and save the lower quality videos for your stories—that way they won’t show up in your feed, and they expire after 24 hours. Creating a video for Instagram Stories Unlike an Instagram post, Instagram Stories don’t post to your brand’s feed. They also disappear after 24 hours unless you save them to your page’s highlights. Don’t worry, though; you can still access them in your archive in case you want to use them later. To post a video that you’ve already shot to your stories, have it ready to go in your mobile device’s camera roll. From there, click the same + button in your story section, but instead of clicking the record button, you need to find the video in your camera roll. Just like adding a photo from your camera roll to your stories, you can add Instagram stickers, text, and filters at this point before you share with your followers. Each piece of your story needs to be under 15 seconds in length—if it’s not, then the app will automatically break up the video into 15-second segments when you share it. To prevent an awkward cut at an essential part of your video, be sure to cut sections that are 15 seconds or less beforehand. The specifications for story videos are as follows: Max length per segment: 15 seconds Aspect ratio: 9:16 with 1080 x 1920 pixels are the recommended resolution. However, you can resize your videos before posting them. Creating live videos for Instagram If you have an impromptu video idea that doesn’t require editing, or you have an idea that’s best done in real-time, can also use the Live video feature for Instagram Stories. You can film directly in the app and notify your followers of your live stream by going to your story in the top left corner of the app and clicking the record button. This is a great way to capture live events and show your followers what you’re up to the right this second. Many brands also use Instagram Live to collaborate with influencers, having them take over the brand’s live feed for a set period. When these takeovers are promoted by both parties, it’s a great way to gain new followers and build new relationships. Instagram Live is also an approachable, authentic way to build hype and share the big news with your followers—like the launch of a new product. Want to thank your audience for reaching a milestone or react to something going on in the industry that requires speed? Live videos ensure you don’t miss out on current happenings by taking the time to shoot, edit, and upload a polished video. You can even make your live video more of a conversation with your followers by turning commenting on. If you want the video you created to extend beyond the live broadcast, you can share the video to Instagram stories afterward, so anyone who missed it can still enjoy it. Creating videos for IGTV IGTV is the newest way to share videos on Instagram, where individuals and brands can share longer-form videos with viewers through the Instagram app or the IGTV standalone app. So what kind of videos should you be uploading to IGTV? The short answer is any video where you want to explore an idea beyond the time constraints (60 seconds) of stories and posts. Tutorials, interviews, episodes, behind-the-scenes clips, and how-to videos are just a few examples of content that you can share on IGTV (the kinds of videos you might upload to a YouTube channel). And if you’re worried that your followers aren’t using IGTV yet because it’s so new, you can also share previews in your regular feed to tease new videos that followers can click through to. Just keep in mind that IGTV was made for vertical videos (similar to stories), like this example from MVMT below. The specifications for IGTV are as follows: Video length: up to 10 minutes for regular users and 1 hour for verified users Aspect ratio: 9:16 File type: MP4 Promoting your brand with Instagram video As a marketing tool, Instagram videos are a great way to build brand awareness. They give you a chance to speak to your followers with more than just a short caption. Your videos can include interviews, dialogue, and voice-overs to speak to your followers—assuming, of course, they’ve turned on their audio. Because so many Instagram users have the app muted, it’s best to include a “sound on” sticker in your stories if the audio is important. For your feed, you can ask viewers in the caption to turn on audio, but remember not everyone will do this, so try to ensure that your video can still tell its story with visuals or captions alone. For more on marketing your business through Instagram, check out Instagram Marketing 101: Using Hashtags, Stories, and More to Grow Your Business By tagging the location of your video content and using popular hashtags, your videos can reach beyond just your followers—hopefully attracting the attention of new followers. If your video content resonates with this new audience, you’ll probably gain them as new followers, expanding the reach of your next post as well. Plus, the more users engage with your video, the more likely Instagram’s algorithm will push the video to the Explore tab where you can reach an even larger audience. Driving sales with Instagram video In addition to promoting your brand and gaining followers, Instagram videos can be used to make sales directly. With 60% of Instagram users looking to find new products, tagging your products through Shopping on Instagram can help you convert video views into sales. Use appropriate shopping hashtags as well, so you’re reaching more than just your existing followers with all videos that showcase your offerings. Now with Instagram’s in-app shopping feature, users can complete a purchase without actually leaving Instagram, so it’s important that you’re set up to make sales on Instagram. You can also try to drive viewers back to your website by guiding them to a “link in bio” on your business’ Instagram page. If you’re light on content that showcases your product offerings, try sourcing videos from your customers. See what kinds of posts and stories they’ve tagged your brand in. Whether it’s customer reviews or their video content where they’ve just tagged your product because it’s visible, your audience can be a huge source of user-generated video content. Just be sure that anytime you’re sharing user-generated content that you’re giving proper credit to the creator. If you’re already making sales through Instagram, you can consider buying ads to amplify your results. Instagram ads can be bought as either stories or posts that appear in users’ feeds. The easiest way to buy ads is to use content that you’ve already shared organically and targeted a new audience by demographic, location, interest, or behavior. Examples of brands using Instagram video well Here are just a few examples of businesses using Instagram videos to drive sales, build brand awareness, and connect with their audience. Kylie Cosmetics Makeup giant Kylie Cosmetics uses videos on Instagram to showcase their products in action to inspire viewers to create beautiful looks of their own. The following is a video showing off a new makeup kit, how to use it, and the final look. The caption breaks down which colors are used to help customers decide on a palette color, as well as the price and launch time of the product. Oreo This video that cookie brand Oreo shared to their Instagram uses footage from their commercial spot with artist Wiz Khalifa to tell the story of a heart-warming moment between father and son. The footage doesn’t need audio to convey the message and highlight the product’s role in the special moment. Tesla Motors Vehicle brand Tesla Motors has the resources to shoot incredibly high production videos, and their Instagram includes stunning footage of their streamlined cars across the globe. But they also use the platform to share videos shot by their customers, showing them enjoying real-life moments in their vehicles. The following video shows a group of passengers using the G-force of the powerful car to enjoy a snack—a funny moment shot on a cell phone that makes the brand seem approachable. Ready to incorporate video into your Instagram marketing? As a small business owner, video can seem like an intimidating or expensive medium. But Instagram videos can be a flexible format for showcasing your products and your brand, whether you choose to invest in higher polish or embrace a more organic approach. If you’re not sharing video content on Instagram, you could be missing out on connecting with tons of new potential customers. Don’t be afraid to play around with Instagram videos to see what works for you—remember Instagram stories only live for 24 hours, so they’re the perfect place to test the waters with video content. About the author Lauren Ufford Lauren Ufford is a writer and editor with expertise in retail, e-commerce, and tech. Originally from the West Coast, Lauren spends her free time exploring Toronto with her two comically large dogs.
Since its launch in 2010, Instagram has evolved from an online photo-sharing app into a platform that empowers its users to create quickly, edit, and shares their videos in a variety of forms. These videos, whether shared as Instagram stories, posts in your feed, or through IGTV, add a new dimension to Instagram that static photos can’t achieve. These Instagram videos don’t have to be expensive, complicated productions either. Videos shot on a budget can often appear more authentic (and be more effective) than high production videos. You can shoot compelling videos for your brand’s Instagram page on just a smartphone, with the option to edit it using Instagram itself, a computer, or a variety of useful mobile apps. If you’re not already using Instagram to reach your audience or need help with a social media strategy, check out How to Create a Social Media Marketing Strategy: A Beginner’s Guide to get started. Gretta van Riel shares her proven framework for growing successful product-based businesses on Instagram. Find out what images work best and how to work with the right influencers for your brand.
The Secret to Working with Facebook Influencers June 12, 2019 bizadmin Ah, Facebook. Some might argue that it’s the patron saint of social media as we know it today, giving birth to social media’s massive explosion of popularity. (Sure, there was MySpace… but that was just a primer.) Some might also argue that Facebook is slowly dying as more popular platforms catch up and close the gaps that the new, ‘digital native’ generation prefers in its online experiences. While Instagram is the undisputed influencer marketing king, it would be foolish to write Facebook off as a platform that’s not worth examining. Especially after the Cambridge Analytica scandal, it could seem like Facebook’s tarnished reputation is hurting its performance. But if you look at the numbers from Statista, its user base continues to steadily grow with around 30 to 50 million new users per quarter. Influencer marketing studies are also showing that Facebook’s doing just fine. A 2018 survey by influencer marketing company IZEA showed that for 48% of participants, Facebook impacted their decisions to buy a product or service. Facebook was also one of the most popular social media platforms for researching their purchase decisions. The bottom line is that plenty of companies still use influencer marketing to make money on Facebook. So I say: march forward with your Facebook influencer marketing campaigns! If it’s a good fit for your brand, of course. In this article, we’ll look at: Facebook’s new Brand Collabs Manager tool for influencer marketing Some of the most popular types of Facebook influencer partnerships How to find the right Facebook social influencers 3 successful Facebook influencer marketing examples Post Contents [show] Facebook’s New Influencer Tool: Brand Collabs Manager In the summer of 2018, Facebook made a splash on the influencer marketing scene when it announced its new Brand Collabs Manager. Essentially, it’s an influencer search engine that was created to compete with the other major influencer marketing platforms in the game. The fact that the biggest social media platform in the world is creating a special influencer marketing tool makes a very clear statement: influencer marketing is huge, and it’s here to stay. Facebook recognizes the multi-billion-dollar opportunity, and has started competing for its slice of the influencer marketing pie. Travel and photography influencer Laurence Norah agrees that Facebook has some slack to pick up in the influencer marketing game, and it’s working hard to try and do so. This is especially true with the platform’s continuous algorithm changes that have impacted the organic reach that influencers can get on their pages, giving some influencers a tough time in seeing results. Laurence Norah, Finding the Universe Facebook has started to more fully embrace content creators, after largely ignoring them for nearly the full lifetime of the platform.New tools are in place for content creators to use, and also to help them monetize their content – something Facebook has long shied away from, despite competition from platforms such as Youtube which have native monetization options. So I think more content creators will start to use Facebook as a primary platform. Facebook Groups are looking to be a big change that has started to be felt in 2018 – the lack of organic reach on pages has left influencers searching for a new way to reach audiences, and Groups seems to be the way to do that – with a focus on community rather than the individual. Looking back to November 2017, Facebook launched Facebook for Creators (yep, basically the same as YouTube for Creators). This move made it apparent that Facebook was already working on nurturing the influencer space. Facebook says the tool is for passionate and talented video-makers who wish to ‘level up.’ If that doesn’t say, ‘Influencers, use this to make more money!’ – I don’t know what does. Most Popular Facebook Influencer Partnerships One notably successful Facebook influencer marketing tactic is Facebook Live, where users can stream live video broadcasts from wherever they are. In comparison to other social channels, Facebook offers more content diversity because a post doesn’t require any visuals. Whereas Instagram posts need a photo or video and YouTube is inherently videos, users can post all kinds of pre-existing content on Facebook. This can manifest as sharing and reposting a brand’s web page, blog post, branded video, or some other type of content they didn’t create. But generally, the whole point of using an influencer is letting them put their unique spin on it, so a simple reshare usually isn’t the case. Apart from these details, Facebook influencer options are generally the same as Instagram: influencers can post regular photos and videos they’ve created, along with temporary Facebook Stories that can also contain photos and videos. Let’s look at these a bit closer. Facebook Live You can have an influencer promote your product or service inside one of their Facebook Live broadcasts, whether they give it a brief name-drop or show themselves using it in action. Viral comedian Laura Clery promoted the game app Best Fiends by playing it during a live broadcast, including a link for users to download the app straight from her post. By the way, this is another testament to how important it is to let influencers have creative freedom. In the video, Laura played one of her eccentric characters Pamela Pupkin, who got into a rather entertaining and chaotic feud with her husband Roger (played by Laura’s real-life husband Stephen) over the game. This shtick allowed Laura to promote the game while still giving her fans what they know and love. Standard Photo or Video Posts On Facebook, you’ll find all kinds of influencer marketing examples. Tactics like reviews, mentions, competitions, and giveaways can all be executed with standard Facebook posts. In this example, Vital Proteins had fitness influencer Jordan Morello host a giveaway on his Facebook page. He gave three steps for users to enter: follow the company’s Facebook page, like the post, and tag two friends in the post’s comments. He included a fun, simple, eye-catching GIF of himself with the products to gain his followers’ attention. How to Find Facebook Influencers Just like your other searches, your quest for Facebook influencers should start with the good ol’ search bar. Type in keywords for the types of products or services you’re offering, or words that describe your brand and goals. Say you have a travel gear ecommerce brand that’s releasing a new line of mountain climbing accessories. Start with typing ‘mountain climbing’ into the search bar. Use Facebook’s filter options to view the results by ten categories: • All • Posts • People • Photos • Videos • Pages • Places • Groups • Apps • Events To see results from influencers with their own established brands, go to the ‘Pages’ tab, then go to the ‘Categories’ filter section on the left sidebar. Select ‘Artist, Band, or Public Figure.’ You can also check out the ‘Local Business or Place’ and ‘Entertainment’ categories. And as we mentioned earlier, check out the ‘Groups’ tab as well, since Groups may not have the same organic reach issues that pages and profiles do. Try all this with hashtags too. Start with the more obvious ones, like #mountainclimbing. Go to the ‘Posts’ filter tab to see posts that contain the keyword, then start browsing through the profiles and pages the posts came from. Use Google Never forget that Google is your friend. Sticking with the mountain climbing example, you could type in searches like: Mountain climbing Facebook influencers Top mountaineers Facebook Facebook mountaineering influencers Climbers on Facebook Action sports influencers Facebook Facebook extreme sports influencers Your post will likely lead you to media outside of Facebook, like blogs and Instagram. Check those out too! These links might lead you to an influencer who’s also active on Facebook. Or you might fall so in love that you decide to work with them based on their other platforms. 3 Successful Facebook Influencer Marketing Examples The overall success of your Facebook influencer marketing campaign will come down to strategy and execution. If you’re short on ideas, take inspiration from the following campaigns that didn’t feature top-tier influencers but still managed to make noise. 1. HelloFresh’s Facebook Live Cooking Party Meal-kit delivery service leader HelloFresh understands that people want to have fun while preparing their food. And, they want to cook that food well, so that the homemade meal matches up with the delicious-looking mockups online. With that in mind, the brand started hosting a live cooking show series where audiences prepare food at the same time as the hosts. The show regularly features HelloFresh’s head chef and occasional appearances from micro-influencers. Here’s a video featuring a special guest mom and her 4-year-old son. https://www.facebook.com/HelloFreshus/videos/1776471082380735/ This particular video got over 50 comments and 17,000 views. Audiences were also able to ask questions on the fly, and get pro tips from the chef and the host in real-time. While live-streamed interviews and newscasts are fun because of the interaction, the appearance of smaller, friendly, and relatable personalities offers the legitimacy that viewers love and crave. 2. SoFabFood’s Creative Recipes Drive SoFabFood, a group of diverse, self-taught home chefs who share family-friendly recipes, approached micro-influencers on Facebook to promote healthy cooking. The brand wanted to mix influencers’ creativity with the different food items it regularly featured in its recipes. So influencers were required to make something unique out of the food staples in addition to showing their healthy sides. Blogger Sara of Tastefulventure, for example, posted a back-to-school morning recipe featuring a cinnamon turmeric smoothie. When organizing campaigns like these, avoid constraining influencers to the brand’s vision alone. Give them the liberty to explore and enjoy your products thoroughly. 3. Loeffler Randall’s ‘Cool Girls Doing Cool Things’ Campaign High-end footwear and accessory brand Loeffler Randall is a favorite amongst fashion insiders, bloggers, and artists, courtesy of the company’s vow to involving social media influencers in its campaigns. The brand’s program ‘LR Ambassadors’ includes a diverse group of painters, writers, and fashionistas living dynamic lives. In addition to profiling the ambassadors on the official blog, Loeffler Randall has them post content on Facebook and other social media channels. Influencers, in turn, post the hashtag #LRambassador to let people know that they’re associated with the brand. Here’s an example of one such influencer: Could I Have That is a lifestyle blog run by Samantha Wennerstrom. She’s an LR Ambassador who posts about Loeffler Randall’s new and upcoming line of products across different social media channels, piquing users’ interest in the brand’s offerings. Overall, there are pages and pages of successful Facebook influencer marketing campaigns. They’re a testament to the possibilities the platform provides. Go Forth and Influence! As you start gearing up your Facebook influencer marketing efforts, remember to focus on finding authentic and engaging partners that really complement what you stand for as a brand. Be as specific as possible with setting goals and setting up ways to track them, so you can be on top of your results and know when you’re winning or you need to readjust. Above all, have some fun! Make new friends and let your brand’s personality shine. The world of influencer marketing is growing and evolving really quickly as brands across the globe realize the incredible power that these influencers hold in their fingertips – literally. At first glance, it might seem like a ‘pay to play’ game where only the big spenders are succeeding. But no matter how big or famous your brand is – and no matter how big your budget is – there will always be an opportunity waiting for brands with the persistence, savvy, and creativity to make it work. Is your brand one of them?
Product Page Tune-Up: 9 Timeless Ways to Increase Conversions June 11, 2019 bizadmin Your product page is where the majority of your customers finally make the decision to either buy your product or leave your store. Unfortunately, it’s an often-neglected part of the sales funnel. While most store owners tend to focus on improving their checkout page or tweaking what happens after a visitor adds a product to their cart, customers won’t get that far unless you create solid product pages that convert. Product pages exist to tell customers why your product is awesome, explain which needs it fulfills or problem it solves, and list the details a customer needs to see in order to make a buying decision. Beautiful photos of your product and well-written product descriptions are important, but they’re also the table stakes—there’s a lot more to you need to get right in order to make a great product page. To help you increase sales and revenue, let’s review a few timeless ways to improve your product pages. Don’t wait to pique people’s interest Understand and address customer concerns Highlight a clear call to action Activate live chat on key pages Complement your photography with videos or GIFs Showcase reviews and personal testimonials Prominently display social proof and guarantees Upsell and cross-sell where appropriate Don’t leave your shelves completely empty 1. Don’t wait to pique people’s interest In the world of journalism every reporter is told to put the lead up front. This means you start a story with the details that matter and never force people to dig in order to find essential information. Store owners can learn a thing or two from this approach. While you may have a number of important product details to cover on a single page, you shouldn’t leave potential customers in suspense; it just takes a single click of the back button to lose a sale. Make it clear what the product is and why it’s valuable, and quickly. Nerd Skincare cleverly applies this principle by providing a distilled summary of the product, what it’s made of, and what benefits it can provide in a single, crisp paragraph at the top of the page. Each of these individual ideas is explored in more detail further down, adding rich context, explanation, and images that help inform and provide proof of the claims made. But for most products, the choice to lead with “at a glance” copy is the right one, because the customer is never left waiting to have their interest piqued. 2. Understand and address customer concerns When figuring out what to include on your product pages, remember that there’s an inherent relationship between the product, your customer’s motivations to buy it, and their objections that may delay a purchase. When selling their Survival Belt, for example, SlideBelts knows that customers have far more questions about functionality than just about the aesthetics. The look of the belt can be conveyed with a high-quality photograph, which leaves room for the copy to address durability and utility. For this product, focusing on how well the belt stands up to harsh environments and frequent wear and tear is essential to helping potential customers see the value. Understanding your customers and challenging your own assumptions through voice of customer research is also important in figuring out what’s on your customer’s mind when purchasing. Start by understanding your customer’s motivations for buying your product and the objections or concerns they need addressed. Kettle & Fire sells a health product that they know not every potential customer will be familiar with (“Why add bone broth to my diet?”). On top of that, the traditional approach to making bone broth comes with built-in hurdles around sourcing ingredients and time to prepare. This creates a natural opportunity to have the copy lead with the hassles of the “old way” versus the comparative ease of using a Kettle & Fire product. Note that while the potential increase in conversions is one benefit, addressing common concerns can also help you set better expectations, which will reduce the number of returns on a product. Your support queue will thank you for your efforts of reducing customer frustration—the main source of which is receiving a product that doesn’t match their expectations. 3. Highlight a clear call to action It seems obvious, but in your pursuit of an “optimized” product page make sure you don’t accidentally drown out the most important element: your add to cart button. Buying should be easy, which means your call to action should be impossible to miss, without being gaudy or clashing with your design. Vermilyea Pelle didn’t have to compromise its sleek, minimalist design that prefers to take a back seat in order to highlight its handmade bags. By surfacing the “Add to Cart” button up top and using simple language (because now is not the time to be clever), it’s easy to find your way to checkout. 4. Activate live chat on key pages Live chat is consistently rated as having the highest satisfaction levels across all support channels; customers like that they get answers fast, can multitask, and feel it’s the most efficient use of their time. Just like an FAQ on your product page, targeted live chat allows potential customers to get their questions answered quickly, making it easier for them to make an informed decision. The difference is they receive their answer through a conversation, either with a chatbot or by talking to you or your support team. This means live chat can require manual work, and is often best to use during high-traffic periods (to close more sales) or on specific product pages, such as pricier bundles that generate higher than average order values. Live chat also lets your visitors know that you’re easily and quickly accessible, making your business more trustworthy. Even if your visitors don’t use live chat, just seeing that it’s available can give them that added peace of mind. When your visitors do choose to use live chat, that’s your opportunity to help them address questions that may be stalling their purchase. You don’t have to be a salesperson; just be as helpful and transparent as possible. For example, having live chat available fits with ThirdLove’s stated mission to help their customers find a bra that fits. 5. Complement your photography with videos or GIFs One of the obvious downsides of shopping online is not being able to to touch, feel, or physically examine a product you’re considering. Because of this, product visuals have to do a lot of heavy lifting in order to provide a similarly useful experience. We’ve long championed how product photography can make or break any ecommerce site, but it’s important to remember that visuals aren’t just limited to photography, and effectively using visuals isn’t just about the aesthetics; great photography, GIFs, and videos all keep your customers questions and concerns in mind and help them make a more informed decision. Storq, which sells maternity clothing, emphasizes their soft, comfortable materials in their copy and uses video of a model wearing their clothes to show how a customer can expect each piece to fit. Videos and animated photos don’t need to be lengthy or complicated, either. Just look at how KeySmart uses a simple animated GIF, with no audio, to show off their product in ways a still image or a set of images can’t quite match. If your customers were buying this product in person, what would they closely examine? What would they want to see and compare? Online stores can bridge the gap by correctly using visuals to show customers what they’d naturally look out for when buying the product in person. Last but not least, remember that while your product photography and videos live on your site, they’re often what’s used to feature and promote your products offsite, too. Wherever your products go, your photos and videos will follow, so they’re always worth investing in. If you want to learn more about how video can help your ecommerce business, check out our brief guide to using video to increase conversions. 6. Showcase reviews and personal testimonials Generally speaking, the more a product rests on providing a specific positive outcome the more valuable it is to have customer testimonials. Reviews, on the other hand, have become essential for establishing trust in almost every product category. Nearly 95% of shoppers read reviews before making a purchase, and surveys have consistently shown that customers trust reviews more than descriptions provided by the store or manufacturer. Since customer reviews are such a commonly-used approach, look for ways to catch your customer’s attention or add to the social proof reviews naturally provide. Here’s how Wildebeest pairs customer reviews next to their quality guarantee on every product page. If you want to easily allow customers to add reviews on your product pages, head over to the Shopify App Store and choose from one of the many review apps. As a bonus tip, follow up with customers a few weeks after their purchase and ask them to leave an honest review—email is typically the best channel to do this. Nearly 95% of shoppers read reviews before making a purchase, which means reviews are essential for establishing trust. If you sell a product that’s intrinsically tied to a personal outcome, like clearer skin or a better golf swing, testimonials will become a critical part of your marketing toolkit. Stars and quick blurbs are enough to sell a pair of socks, but probably fall short if you’re asking a customer to make a larger investment (e.g. a premium product, or a personal product like skin care). Great testimonials focus on real people and provide a story of life before and after your product. Luxy Hair’s products directly affect their customer’s appearance, so to establish trust they liberally showcase their transformation stories and each customer’s candid experiences with the product. 7. Prominently display social proof and guarantees If your product is endorsed or given a reputable seal of approval, letting visitors know with a badge or seal can be a shortcut to establishing social proof. Any certifications or important characteristics of your product, such as safety or legitimacy, are wise to include on your product page (so long as customers care about these aspects). It’s easy to simply write these things into your product description, but badges can save precious space for copy and stand out on your page. The value of these badges is they quickly help customers check bottom-line concerns off of their list (e.g. if a customer has a gluten allergy and requires a gluten-free product). Note that you may need permission or an official certificate to use specific seals or badges on your website. When you’re not referencing an official organization or standard (like “USDA Organic”), you can create your own badges that simply distill important features of your product. For example, features such as “Made in Canada” or “High Quality” would work better as nicely designed badges than simple bullet points in a product description. Primal Pit Paste uses badges in such a way to visually summarize their products. Another way to assuage customer concerns is to display rock-solid guarantees. What’s your return policy? What’s your customer satisfaction policy? Is it hidden away on a separate page for no one to see? The types of guarantees you can feasibly offer depend on your products and profit margins, but clearly displaying what you can provide on your product pages is crucial for reducing ambiguity. 8. Upsell and cross-sell where appropriate The goal of a product page is to sell. However, many online stores actually end up losing customers by cramming their product pages with excessive additional offers and links to related products. Upselling and cross-selling can be key to increase your average order value, but moderation, and organization, is paramount. Going overboard with related products and banners can feel overly-aggressive and spammy, cause analysis paralysis, and distract the shopper from actually completing their intended order. Connecting the additional products to what a customer is currently looking at can make all the difference, and make your original product even more enticing. 3sixteen recommends complementary pieces to encourage shoppers to consider purchasing a complete outfit. To keep buyers focused on the product they’re already viewing, display a healthy amount of additional products, without overcrowding the space that you have. Slyde, a store that sells bodysurfing handboards, only features their most relevant product add-ons, and right next to their offer of free shipping and promise of stress-free returns, which is a nice touch. 9. Don’t leave your shelves completely empty A sold-out item doesn’t mean you have to lose a customer for good. When one of your products is temporarily out of stock, you can avoid potential future sales slipping away by giving shoppers the option to leave their contact information in order to be notified when the product is available again. Greats, a footwear company from Brooklyn, often has limited edition sneakers available in special prints or made in collaboration with other designers. When a certain size isn’t available, customers are prompted to “skip the line” and get a notification when their size is back in stock. Your Shopify theme may already have this functionality built in, but if it’s not, you can check out apps like Back in Stock and Now Back in Stock. You can also look at other ways to capture leads on sold-out product pages, like a customized landing page or offering pre-orders. Creating product pages that sell Your product pages are the lifeblood of your online store. If they’re poorly presented or unstructured, you could risk frustrating your customers and leaving a lot of money on the table. Going the extra mile and creating stand-out product pages will also do wonders for your store’s brand and reputation, separating you from your competition. The more effort you put into your product pages, the more interested shoppers will be in both your products, and your company as a whole. Sometimes, the smallest or simplest change can have a significant impact on your business. Start with strong ideas and iterate—you should begin see your product pages converting browsers into buyers better than ever before. 🚀
Release the Power in You June 10, 2019 bizadmin Now to Him who is able to do exceedingly abundantly above all that we ask or think, according to the power that works in us, Ephesians 3:20 RELEASE THE POWER IN YOU! How much power is working in you right now? God’s Word says that there is “power that works in us.” It is a tremendous power that shakes the heavens and the earth because it comes from the throne of God, “who is able to do exceedingly abundantly above all that we ask or think”! The problem, however, is that many of us don’t release that power. God wants us to release that power because there are things that will not happen on earth until we do so. Jesus said that “whatever you bind on earth will be bound in heaven, and whatever you loose on earth will be loosed in heaven” (Matthew 16:19). What Jesus is saying is that what you permit to happen, heaven will permit. What you disallow, heaven will disallow! So how do we release God’s power in us? One way is to pray in tongues. When we allow His Spirit to make intercession for us (see Romans 8:26), miracles happen. Some time ago, the aunt of a church member underwent surgery to remove a diseased kidney. In spite of the surgery, the prognosis was poor. At home, the church member and his wife were prompted by the Spirit to release the power that works in them by praying in tongues for their aunt. Back at the hospital, the aunt underwent further observation. When an X-ray of her abdominal area was taken, the doctor was shocked to find two healthy kidneys. Five other doctors were consulted who subsequently examined the aunt. At first, they thought that the surgeon who had performed the operation had made a mistake and did not remove the diseased kidney. But further investigation showed that the kidney had indeed been removed. They could not explain what had happened. But the church member and his wife needed no explanation because they knew that when they released the power that worked in them, God did exceedingly abundantly above all that they could ask or think—He gave their aunt a new kidney. Beloved, He can do the same for you when you pray in the Spirit and release the power that works in you!
Baby Care June 9, 2019 bizadmin What baby care tips are crucial for both you and your newborn?? Mom of the baby may be the busiest person on the planet, which baby care tips are made to place a small order and routine back to your daily routine. Very quickly whatsoever, these baby care tips will end up natural for both you and your baby assisting you in returning to a somewhat ‘normal’ existence. For more information on baby care and مفارش سرير اطفال, visit our website today! Breastfeeding Baby Care There’s, has and try to will always be of debate on breastfeeding based on where you reside on the planet. In certain countries, it is the norm, and many people wouldn’t bat an eyelid when they saw a mom sit lower inside a restaurant and begin to breastfeed her baby. Far away like the United Kingdom and also the US, surprisingly and quite sadly, breastfeeding is frowned upon by many people. I breastfed both the kids despite the fact that I made an item of being discreet, I valued my to feed my child where, how, and when I selected to. However, I additionally appreciated the truth that I had been lucky so that you can breastfeed when I know many moms wish to but can’t for reasons unknown. Even individuals that not breastfeed shouldn’t be there. Many of us reside in a society where there exists a freedom of preference and whatever our feelings or opinions on the matter, we ought to allow everybody the authority to choose what is the best for them as well as their baby. That stated it’s quite common understanding there are substantial health advantages to breastfeeding for mother and baby who so this is my why this is the answer to baby care. Baby’s first drink of breast milk is colostrum, which is filled with antibodies that help babies defense mechanisms and is filled with fat and protein to assist baby put on pounds within their first couple of days. Breastfeeding likewise helps mom’s uterus to contract more rapidly. Then think about the other positives of breastfeeding to baby care. Milk is on tap, all set to go in the right temperature regardless of the time and when baby emptied one ‘bottle’ or boob, there is another available to visit. Used to do co-sleeping with my second baby when I was worried about waking the home up in the center of the night time for feeds which labored out well for those since many occasions at night time, she’d latch on herself and feed without me being barely aware. Baby care does not have any simpler than that. Used to do express to ensure that my hubby may be involved there were occasions he did the night time feeds with children to ensure that I possibly could obtain a full nights rest. Bottle Feeding Baby Care If you’re bottle-feeding your baby patronizing, then make sure the bottles are very well sterilized and clean. There are lots of makes of bottle sterilizers that Immunization. There are several that you could make the microwave and a few which will year sterilize during the day, so you also have clean bottles and teats open to going when you need them. Also, think about your formula well. Look into the ingredients to check out individuals who have the friendly bacteria for that gut. Make sure that you simply purchase the method suitable for kids age. To wealthy and it will cause constipation, too thin and missing in vitamins, etc., as well as your baby, might not put on weight because they should. Baby Sleeping Baby Care Together with your first child, you’ll have most likely read numerous books on how to place your baby to sleep and also have purchased a Moses basket, a cot or cot bed. Come to your subsequent children, after this; you understand though lovely to possess, the most crucial factor is whether or not your baby feels safe, safe and warm or impressive enough. My first child entered their cot bed as he was three days old once we could not stand any longer of his warthog snoring. He seemed to be inside a baby sleeping bag. Our daughter rested beside me within our bed until she rested through the majority of the previous night relocating to her very own mattress. Especially when I was breastfeeding both, I ensured which I did not drink a great deal (the odd glass of vino in a weekend is okay), I do not do drugs, they were not too cold or hot and also the room was well ventilated. Make use of your good sense here regarding baby care and employ and do what’s right for you. Clothing Baby Care Summertime clothes ought to be light cotton ones. When the baby is removed, make sure that his mind doesn’t get the direct sun. Take full advantage of parasols or stroller sun covers. The covers particularly also aid against wasps. An essential baby care tip to keep in mind for those – sun cream is essential even when your baby is dark skinned. The kids are a mixed race as well as with factor 50, they still tan. In the winter months, there might be sweaters, pants along with other woolens. Just keep in mind that if they’re in nappies or diapers still, you’ll need fast and simple use of changing them, especially when you’re on an outing. Some altering facilities are small or cramped, and also you don’t want to take more time there than you need to. Remember a significant change of garments too. My boy was the worst; however, they both had explosive poos the pressure which sent their poo up their backs also it was far simpler to accept a good deal off than to clean around it! Altering Baby Care Altering of nappies or diapers, whether disposable or otherwise should occur regularly. Sometimes babies will show you in their particular individual way, but it is best to enter into the habit of smoking of checking their bottoms a minimum of every 3 hrs. This way, you will soon become familiar with baby’s toilet habits and may adjust it accordingly. Bathing Baby Care Hopefully I do not seem too patronising but the best way forward here’s good sense. Make certain you have everything that you’ll require Before you begin bathing. Have baby’s towel ready on his altering pad, his nappy and night clothes all in position before you start. Please be sure that the bath water isn’t hot and never freezing – 9of or 32c is good. It ought to be a few inches deep if it’s inside a family bath. Only at that age, the baby does not need a bubble bath; just gentle no-tears formula soap should suffice. Make sure that you support the baby’s mind securely. Once washed and dried, massage just a little moisturizing cream into baby’s skin and obtain him outfitted for bed. Immunisation Baby Care The baby ought to be immunized against Small Pox & Measles with BCG within 3 several weeks of their age. The very first DPT (Diphtheria, Tetanus, Pertussis, Polio, HIB, Meningitis C) arrives inside the first 2 several weeks adopted through the second and also the 3rd one at 30 days times. The MMR vaccination against Measles, Mumps and Rubella ought to be done within 1 year old. The boosters ought to be taken following the baby is four years old. Education and training Baby Care Babies improve by watching and listening. Yes, I babble baby speak with my two however I also have spoken sensibly for them as an adult. When providing them with outfitted, I’d take their left arm in the sleeve and tell them, ‘let’s place your left arm inside your sleeve.’ By 18 several weeks, both children understood they could say things as open the door, shut the door, roof, bus, sky drink, biscuit, etc. since I continuously read or pointed such things as this to them. Learning can and also at this age, ought to be fun. Want to know more about how to take care of your newborn and نصائح مهمة للحامل? Visit our website for more information. The most crucial baby care tip The mother and father should find lots of time to spend quality using the baby but additionally together by themselves.
Introducing the First Graduating Class of Generation Z June 9, 2019 bizadmin Introducing the First Graduating Class of Generation Z Get ready to meet the newest generation of talent to enter the workplace: Generation Z. While these 18 to 22-year-old candidates share many things in common with preceding generations, the conditions of their high-tech upbringings have shaped the way they think about and approach employment. The 2019 Yello Recruiting Study compares Millennial students and Generation Z students to find out what college recruiters need to know to attract Generation Z employees and hire this new wave of talent. The Generations Surveyed Generation Z: 18 – 22 year olds who are full-time or part time students in 4-year or graduate degree programs. Millennials: 23 – 38 year olds who are full-time or part time students in 4-year or graduate degree programs. Read on to find out what to expect from the first graduating class of Generation Z, how they’re different (and similar) from their Millennial counterparts and what they’re looking for from you as their first employer. Find out everything you need to know as Gen Z enters the workforce. Introducing the First Graduating Class of Generation Z Before diving into the differences between Millennials and Generation Z, here’s a quick primer on what to expect as these 18-22 year-olds enter the workforce. Generation Z College Majors The most popular majors among the members of Generation Z are science and social sciences. 30% of the members of Generation Z major in these fields, while just over one in ten major in business. Generation Z College Majors Generation Z Job Expectations About two-thirds of Generation Z students are confident they’ll receive an offer when they graduate. Generation Z Job Expectations Quick Facts 2 of 3 Generation Z business majors expect to receive more than one offer. Half of Gen Z computer science and engineering majors expect to receive multiple offers. For non-STEM majors like communications or political science, 7 in 10 of the members of Generation Z are worried about finding a job. 3 in 4 Generation Z education majors expect to receive at least one offer. They Start the Job Search Early A quarter of Generation Z students start their job search freshman/sophomore year and half start junior/senior year. Only one in ten wait until after graduation. When Gen Z-ers Start the Job Search Generation Z Salary Expectations Generation Z Salary Expectations When it comes to salary, Generation Z’s expectations are spread across the board. These first-time employees aren’t sure what to expect when it comes time for salary negotiations.
Dallas Locksmith June 8, 2019 bizadmin The character from the locksmith services rely on the kind of locksmith, who’s hired for that work. There are various kinds of locksmiths such as the vehicle locksmith or auto locksmith, residential locksmiths, industrial locksmiths, etc. A specialist advice is extremely essential, if this turns into a necessity to employ an expert locksmith. To be able to expect good service, it is important to know the kind of services which are supplied by them. For more information on Dallas Locksmith, visit our website today. Vehicle locksmith or even the auto locksmith is extremely generally known and they’re well known to supply emergency locksmith services. The emergency services supplied by them include servicing the locking keys in the vehicle, resolution of lost keys or breaking a vital off in ignition. The locksmith normally uses the car locksmith tools to handle situation. Key making and key replacing will also be among any other services supplied by the locksmiths for that vehicle ignition and vehicle doorways. Yet another kind of locksmith services are there to help the house along with the business proprietors. There are lots of conditions, in which the homeowner or even the business proprietor is locked within the home or office. At this time of your time, emergency lockout services are extremely necessary and emergency locksmiths possess a big part. These kinds of locksmiths also satisfy the needs from the customers, in case the house is susceptible to any kind of burglary attempt. The locksmiths play a significant role in repairing the doorways or even the locks which have been damaged. There are lots of locksmith services which are efficient enough to reply rapidly and there’s provision to achieve them across the clock inside a toll-free number. So, getting their services are easy which is only one phone call away. However, the conventional locksmith services include installing the residential in addition to commercial locks. The kind of locks available for sale changes every so often and also the locksmiths understand the newest kind of locks that are offered. At occasions, the locksmiths can let you know regarding the kind of lock that’s appropriate enough to satisfy the needs of your house and business. Additional services like repairing, altering, or upgrading any kind of tresses are also supplied by the locksmiths towards the householders and commercial customers. There are lots of locksmiths, who present an advanced group of services to boost the home or office security. Local locksmiths play an important role in supplying various kinds of services like security systems, remote security sensors and wireless Closed-circuit television systems to identify the intruders and monitor the home of the valuable and business. This kind of service is extremely required for the company proprietors, who think it is vital that you restrict use of certain structures otherwise secure the company areas. Looking for the best Locksmith in Dallas, TX? Visit our website to know more. Actually, the character of locksmiths as well as their services with respect to the location. At occasions of need, you should contact the reduced cost residential locksmiths, who are able to assist in resolving your condition associated with lock out issues.