Moved by the Spirit, not Human Honey May 12, 2019 bizadmin No grain offering which you bring to the Lord shall be made with leaven, for you shall burn no leaven nor any honey in any offering to the Lord made by fire. Leviticus 2:11 MOVED BY THE SPIRIT, NOT HUMAN HONEY Imagine yourself walking past the prodigal son sitting in the pigpen (see Luke 15:11–24). You look at him and see him salivating for the pigs’ food. Believing that it is good to show kindness, you give him money to buy food for himself. That is human kindness which says, “I am a Christian. I should be kind, good and forgiving.” Such human sweetness or kindness may be likened to honey. Interestingly, while we elevate it, God tells His people not to bring Him a grain offering with honey in it. The grain offering speaks of Jesus’ life on earth. Not mixing honey in the grain offering speaks of how the compassion and goodness we see in Jesus during His earthly ministry were all divine. There was no “honey” of human goodness, which is inevitably tainted with human weakness. In retrospect, the worst thing one could do for the prodigal son was to give him money when he was in the pigpen. Not only would he not have gone home, but what the Lord was doing in his heart would also have been spoiled. This is what happens when we go by the goodness of our human hearts instead of the goodness of God in our hearts, which is directed by His love, wisdom and perfect timing. My friend, God does not want you to be moved by what you see but by His Spirit. There were many needy folks surrounding Jesus during His time on earth. But He did not heal every sick person around Him, feed every hungry stomach he passed or raise all who were dead. Isaiah 11:2–3 tells us that the Lord was not moved by what He saw or heard. He was moved only by the Spirit. You too have the Spirit in you (see 1 Corinthians 3:16). Be moved by Him. Follow the peace that He puts within your spirit to do or refrain from doing something. That peace is the peace of God. Acting on that peace will cause God to be exalted, and His divine goodness and kindness to really be a blessing to you and others! -Joseph Prince
Dubia Roach Starter Colony as Food for Prized Dragon Fish May 10, 2019 bizadmin So what can bearded dragons eat? Rapid answer: a great deal. The lengthy answer can have that offering some lettuce along with a water dish simply will not do. Must, beardies need a reliable diet supported by specific dietary supplements. There’s also foods that may be poisonous for them, or simply don’t add any value for their diet whatsoever. Understanding the distinction between negative and positive chow will have a crucial role within the all around health and durability of the pet’s existence. For more information on dubia roach starter colony, visit our website today. The golden rule with regards to a beardie’s weight loss program is to make sure that all food products, veggies and insects, are under 3/4 of the lizard’s mind. Not doing this can lead to the blocking of the digestive system. This can ultimately result in rather more serious health problems. Make certain your insects are correct size and chop all veggies well. For that vegetarian side of the appetite, dragons benefit most out of dark leafy vegetables. Turnip, dandelion, mustard and collard vegetables is going to do. Any type of squash is another appropriate choice being an everyday staple together with kale, cactus pads, escarole, and endive. You can include most types of beans, peppers, asparagus and bok choy occasionally to mix things up. Fresh berries of all types in addition to mango,peaches, pears and oranges could be offered from time to time. Avoid avocado and rhubarb because they are poisonous and may kill your dog. For insects you will need to opt for crickets, silkworms, phoenix worms, or dubia roaches as staples. As the dragon matures they can handle a greater diversity of worms as well as an periodic pinky mouse. Crickets would be the least expensive choice, and therefore are usually simpler to get hold of than a few of the other feeders. Whoever you hire, you will need to “gut load” them ahead of time. What this means is feeding your feeders a dietary diet before providing them for your dragon. This maximizes the dietary value your dog gains from all of these bugs. Additionally towards the correct food products, you ought to be “dusting your insects as well as vegetables having a calcium and multi-supplements. For youthful dragons you ought to be dusting with calcium daily along with a couple of occasions per week with multi-vitamin. For mature lizards, dust the meals they eat 4 occasions per week with calcium and two times per week with multi-vitamins. Don’t use both supplements for the similar feeding, as they possibly can prevent one another if consume concurrently. Want to know more about female dubia roaches? Visit our website to know more. Once you determine which of those advantageous foods your dragon likes, providing them with food is going to be easy. You will be aware what stores carry the products you’ll need in the best money saving deals and you’ll rapidly obtain a little routine lower. Meal here we are at my dragons is much like clockwork within my home. It’s natural really, and my dragons could not be more happy.
10 Jobs that Let You Earn Money from Home May 9, 2019 bizadmin Just a few decades ago, the vast majority of work-at-home job opportunities were far from profitable. And before the dawn of the Internet, it was much harder to sort through the scams and the real opportunities. Some of the “gotcha” job offers from the past include check-cashing schemes, mystery shopping, medical billing “jobs” that require you to purchase expensive computer software, and craft-making jobs that ask you to pony up the cash for materials before you get started. And let’s not forget about the famous envelope-stuffing scam that was nothing more than a pyramid scheme designed to siphon money from as many people as possible. As the old adage goes: “If it sounds too good to be true, it probably is.” But is it? In 2015, the questionable work-at-home jobs are still out there. But improvements in technology and the birth of social media have ushered in a new wave of such jobs that are actually legitimate. Check out these real work-at-home jobs for 2015 and beyond: 1. Virtual assistant With so many businesses operating mostly, or even completely, online, it’s no wonder that many hire virtual assistants to help keep them organized and complete administrative tasks. According to the International Virtual Assistants Association, these workers are “independent contractors who (from a remote location, usually their home or office) support multiple clients in a variety of industries by providing administrative, creative, and technical services.” Although virtual assistant jobs vary drastically, tasks can include composing and responding to emails, creating and distributing business-related documents, responding to media and business inquiries, writing and creating content, and more. Check out virtual assistant jobs at sites such as Elance.com, Zirtual.com, or ODesk.com. 2. Medical transcriptionist Although many medical transcriptionists work for hospitals or physician’s offices, most are able to work at home, and at a time or place of their choosing. Since their tasks involve transcribing recorded medical dictation, a computer, desk, and earpiece are generally the only requirements after completing a postsecondary medical transcriptionist program. According to the Bureau of Labor Statistics (BLS), medical transcriptionists earned a national median wage of $35,490 in 2013, or $16.63 an hour. Although many medical transcriptionists are self-employed, many find jobs through their local hospital, physician, or community college or vocational school. A good internet connection can get you far. 3. Translator According to the Bureau of Labor Statistics, most translators do their work at home, and often under tight deadlines. Although some need a bachelor’s degree, the most important requirement for translators is, of course, fluency in at least two languages. As the BLS notes, around 20% of translators were self-employed in 2013. The majority were spread among these industries: professional, scientific, and technical services (30%); state, local, and private educational services (25%); health care and social assistance (13%); and government (7%). The national median wage for this career was $42,420 in 2013, although the top 10% of workers earned an average of $77,140. Look for job postings for translators on sites like Elance.com and ODesk.com. 4. Web developer It’s fairly easy to build your own website if you take advantage of the many free learning opportunities online. However, much of the population isn’t equipped to build their own site, or doesn’t have the time, which is why so many people make a living building websites and blogs for others. According to the BLS, around 25% of Web developers were self-employed in 2012, with the vast majority able to work at home, or anywhere with a laptop and speedy Internet connection. Even better, the national median wage for Web developers was $63,160 in 2013, with the top 10% earning an average of $110,350. And you typically don’t need an advanced degree to begin working in this field. All you need is some postsecondary education, applicable experience, and a portfolio of successful sites you’ve built and managed. There are even intensive coding boot camps designed to teach programming skills in just a few short months. Ever consider being a remote travel agent? 5. Travel agent Although the demand is expected to decrease over the next decade, the opportunities are still there for travel agents who can harness the Internet to earn clients and help them plan their adventures. According to the BLS, job prospects may be best for travel agents who offer expertise in certain regions of the world, have experience planning tours or adventures, or who focus on group travel. About 12% of travel agents were self-employed in 2012, but the vast majority of the rest of them worked in the travel arrangement and reservation services industry. Travel agents earned a national median wage of $34,530 in 2013. 6. Freelance writer More than ever, writers are needed to formulate news articles, create content, and come up with the creative ideas that fill the pages of nearly every site on the Internet. And although many bigger sites have in-house writers, a growing number of sites outsource their content and hire freelance writers and content creators. Writing experience is very helpful, but what you really need to get started are drive, ambition, and the ability to find a unique angle on events that happen every day. Sites like Elance.com and ODesk.com list online freelancing positions, as does Freelancer.com. To get hired, you will likely need to have a portfolio of work, or at least some writing samples you can include with your resume. Home is where your laptop is. 7. Social media manager Almost every big business has gotten on the social media bandwagon as a means to reach their customers directly, and without paying heavily for television, print, or radio ads. But not every big business has someone to manage their social media accounts, which is why more individuals have begun marketing themselves as social media managers and helping businesses grow their online following and expand their reach. Although very little data are available for this work-at-home job since it is relatively new, thousands of listings for social media managers can be found on sites like CareerBuilder.com, SimplyHired.com, and Elance.com. If you have a demonstrated command of social media and a sizable following, you might even be able to get started by reaching out to companies directly and asking if they need help. 8. Data entry A wide range of businesses need workers to enter various data into their systems, whether that data are used to track inventory or shipments, create business plans, or measure performance or output. And since a computer and typing skills are the most important requirements for this job, many data entry workers are able to work at home, and on a schedule that fits their lives. According to the BLS, data entry workers earned a national median wage of $28,470 in 2013, although the top 10% earned more like $42,120. Since many data entry jobs are at-home jobs, you can always find dozens of data entry job postings on sites like Elance.com, Freelancer.com, and SimplyHired.com, as well as dozens of others. You can get paid to be on the phone. 9. Call-center representative Many businesses need workers who can answer the phone at all hours, assist customers, and process orders or deal with returns. But since more businesses are operating online, a growing number of these jobs are going to customer service workers who work at home. Being an at-home call-center rep requires a computer and may require specific software or equipment. A great phone voice helps as well, as does any experience in customer service, data entry, retail sales, or management. Dozens of sites list job openings for call-center representatives, including Elance.com, Freelancer.com, and SimplyHired.com. However, you may also find listings offered by local businesses in your local newspaper. 10. Blogger Becoming a blogger is unlike any other work-at-home job in that you have to show up and build it yourself. Even worse, the vast majority of blogs make zero dollars for years as they grow and become established. In that sense, blogging isn’t much of a job at all. However, there is a lot of potential for writers who are able to build an audience, grow their site, and find a way to monetize it and start earning an income. Some of the ways bloggers make money include affiliate advertising, sponsored posts, Google Adsense, and product sales. Even better, owning a blog can be an inexpensive way to start your own business, with domains costing an average of $12 per year and Web hosting costing as little as $7.99 per month. Ever consider starting a blog? Finding work-from-home jobs Besides those listed above, other websites that offer job postings include Monster.com, Guru.com, iFreelance.com, and Freelanced.com. When you start looking for work-at-home jobs, it’s crucial that you create a complete resume. And if you’ve done any online work, it might help to provide links to that work. References help, too, especially if you can list anyone who has overseen work you have done in any of these fields. Is this work-from-home job a scam? Even though there are many legitimate work-at-home opportunities, the scams of years ago still exist. But it’s up to you to find them and steer clear, and it’s not always easy to tell the real deal from a scam. According to the National Consumers League and Fraud.org, there are some steps to take and signs to watch out for when you’re starting your search for a work-at-home job: Research, research, research:It’s important to know exactly whom you’re working for. When you find a job posting you’re interested in, take special care to research the company that’s hiring. Check them out with the Better Business Bureau and conduct a Web search for any complaints or less-than-stellar reviews. Ask for references: Any company that’s hiring workers to work at home might have other people working for them as well. Ask how many and find out if you’re able to contact any of them. If they are unwilling to provide references or contact information, it might not be a good sign. Think long and hard before shelling out any money: Some work-at-home jobs will require you to purchase materials or equipment to get started, and while that doesn’t mean they’re not legitimate, it should be a red flag. If you are asked to pay for equipment, make sure you understand what you’re buying, and from whom. Also ask about the return policy for your equipment if your new gig doesn’t work out. Many online job platforms such as Elance.com also have their own system for recognizing and removing job scams. According to the site, many of them involve “employers” who try to pay workers outside the site’s payment system, and engage in some sort of check or money order fraud. For more tips on avoiding job scams on freelancing sites, read about it here. Working at home is a dream of many, and thanks to technology, that dream is coming true for more people than ever. But if you want to work at home, you’ll
Service Dogs for Veterans May 5, 2019 bizadmin Everyone has special causes and favorite charitable organizations you want to support. But money is tight nowadays and additional funds are tricky to find. It may also be time-consuming to find our charities and learn how to make donations, therefore we frequently put it off until later and end up forgetting. Know more about service dogs by visiting our website today! Do you know are now able to make donations while you are shopping? You will no longer need to go from your method to give money, and it’s not necessary to spend one extra dollar to aid in fact, you might really cut back! By simply shopping as always, you can assist really make a difference for cancer of the breast research, destitute veterans, pet shelters, literacy, ending global world hunger, saving rainforests around the world, the local community’s team, and then any other good result in can consider. Therefore it is victory-win situation – you receive the merchandise(s) you would like along with a deserving organization may benefit out of your purchase too. How Charity Shopping Works The majority of us who spend some time online have become acquainted with large charity portals like TheHungerSite.com, TheBreastCancerSite.com, and TheRainforestSite.com where one can generate free contributions towards the charities of your liking by clicking daily on special buttons and sponsor advertisements. But, because of the development of the web, you will find new methods to give. Today you’ll find a large number of products and services offered through online retailers who’re associated with charities. Many are connected one online store like Amazon . com.com, while some link you to definitely countless different retailers. Some support local non-profits, some support national organizations, yet others support global initiatives. Actually, you might find the online retailers you patronize now are providing a minimum of a couple of special products with a way for donation mounted on them. Consider these possibilities to place some of the spending cash to great use. While you shop with these special shopping portals, some portion (2% to 30%) of every one of your purchases is going to be instantly donated to charity. You purchase what you would like and also the portal transmits some of the purchase either to their non-profit partner(s) or perhaps an organization of your liking. The good thing about this is you can still purchase your item for the similar low cost (or fewer) that you’d get elsewhere actually, a number of these portals offer discount rates and coupons to sweeten the offer much more. And today the cash you are already spending can perform dual purpose! Visit crockettfoundation.com for more information.
33 Legitimate Work From Home Jobs to Make $25 per hour May 5, 2019 bizadmin Are you on the lookout for legitimate work from home jobs? Do you wish to increase your income while enjoying family-time? Then you’ve landed in the right spot. Today, I have ultimate list of 30 no-fee work from home online jobs that can provide you with the high income that you have been looking for. You can fill your pockets working from home. The fun part is these legitimate work from home online jobs require little to no experience and anyone with good English skills and a computer can get started right away. These freelancing jobs are mainly suitable for stay-at-home moms, dads, and college students who would like to utilize their free time in generating some good income. In fact, you’ll be surprised to know that you can earn more than what some big companies pay for working for them and that too from home. Disclosure: This post may contain affiliate links. Here’s what that means? No wonder the demand for these freelancing jobs is increasing fast, and they can be handled by anyone who has a good command over their English and has basic knowledge about computers. The main advantage of these jobs is that you can make it your main hustle or even work part-time while maintaining your day job if you want. Interested in learning more about these sites? Keep reading… I’ve categorized these different freelancing jobs under three main heads for your convenience. Transcription Sites: Transcription jobs are very easy and it is similar to data entry. The best part is they are ideal for newbies and semi-skilled transcriptionists alike. As a transcriptionist, you can easily make $45,000 a year converting audio/video files to written format. All you need to do is listen to an audio recording and type the contents in a word document and submit it to the client. Literally, there’s a ton of work out there for transcriptionists — and with the exploding popularity of video all over the internet, there is a rapidly increasing demand for transcription. If you aren’t aware, let me tell ya, they are basically two kinds of transcriptions, one is general and the other legal. General transcription is the practice of transcribing from audio and video files for all different types of industries, such as academia, marketing, interviews, films, among others. Legal transcription requires all of the skills necessary as a general transcriptionist with the added knowledge of legal terminology and documentation. You can enroll in this FREE 7-day mini course to learn more about transcription, the demand for transcriptionists, the skills involved, and whether or not it’s a good path for you. Here are the sites that you can rely on. TranscribeMe: This is a great site for beginners and also for professionals. You can join the site from any part of the world and earn a good income sitting at your home. However, you need to first clear a transcription test before you can actually start working.Tigerfish: This is perhaps one of the biggest and the best transcription job sites that you can come across on the internet. This site enables the freelancers to earn extra income from their home. This site is actually also the oldest transcription job site to exist out there. The site is known to offer a wide variety of transcription jobs to its freelancers.Rev.com: This is yet another great site where you can join as a transcriptionist. Job applicants from all over the world join this site in order to generate an income for themselves. The site also provides you with house transcription editor software so that you can do the job with ease.SpeakWrite: If you wish to make a lot of money by putting in less effort then this is the transcription site that you should join. You can actually earn up to $3000 in a month by working for this site. It is no joke. The site helps you to generate a huge income for yourself by working from home. If you have the skills then you can be a part of this site any time, any day.Scribie: This is a site which is known to provide big opportunities to freelancers to earn more from home. All you need to do is simple transcription tasks for which the company will pay you a good amount. Before you get certified as a transcriber you will have to clear the English test set by the site.Quickate: This is one of the popular transcription job sites that is known to people. The site a very good opportunity for freelancers to earn a good income sitting at the comfort of their house. The site will pay you for every 4 words that you transcribe correctly. You can receive your payment through PayPal every Monday of the week. However, you need to first clear a test in order to start working.Daily Transcription: This site is known to provide daily transcription tasks to the freelancers. Thus, you can have a regular flow of income by joining this site. The site is also known to offer opportunities in various sectors which include academic, legal, and corporate and entertainment. The site is always looking for new members to hire.Casting Words: The site hires freelancers from all corners of the world. This basically means that regardless of your geographical location you can still apply for the site. This is one of the best transcription job sites that you can come across. The best thing about the site is that you can listen to the transcription file before you actually accept it. The site pays you per minute audio.Verbal Ink: Next on the list we have Verbal Ink which is yet another great site where you can work to earn a good income. The site has a good reputation in the market so there is no need for you to worry about. At first, you will have to clear an English test after which you will be hired. You also need to submit your CV at the time of applying.Birch Creek Communications: This is yet another good transcription site that you can join and earn a good income working from home. You can avail various transcription jobs from this site. All you need is good English skills and clear the test in order to start working. Once you become a part of the site you can earn a good income for yourself. Click to Grab Your $10 Bonus Now!Earn money for taking polls, answering surveys, watching videos, reading mails, referring friends, playing games, shopping online, and lot more! Swagbucks $5 sign-up bonus, lots of perks and up to $35 per SurveyMyPoints – Get Paid Up to $50 per Survey + $5 Bonus after First 5 Surveys Editing and Proof-reading Jobs: While editing requires you to scrutiny a document for sentence structure, clarity, and flow, proof-reading involves reviewing the document as the final step before submitting to the client. This is where you to read the document word by word in order to make sure that there are no spelling or grammatical errors. And this amazing side hustle can easily earn you an extra $3000-$4000 a month. Proofreading may be one of the lesser known ways to make a solid income from home, yet there is an incredibly high demand for proofreading worldwide, and the best part is that you don’t need to be in any specific location to do the job… it’s all from your computer or tablet! If you want to know the $40k secret these digital freelancers have been hiding from you? Join Caitlin Pyle, creator of Proofread Anywhere offers a FREE 76-minute workshop, where she goes into detail on what skills you need to learn to become a successful proofreader. Here’s what you’ll learn: What a successful proofreader does (and doesn’t do!)How to elevate your skills to become a GREAT proofreaderHow to use one of the most popular proofreading tools out there… and learn a few places to find clients!Learn more about the proofreading profession YOU CAN GET ACCESS HERE>> The top sites where you can apply for editing and proof-reading jobs to work from home include the following: Kibin: This is one of the most popular sites where you can apply for editing and proofreading If you have the skill to make a piece of writing good then you can apply on this site and generate a good amount of income for yourself.Proofreadingcom: This is yet another site where you can apply for editing and proofreading jobs. You can either choose to work full time or part time based on your choice. The site provides you with enough work to earn a good income. You will get regular work from the site. In order to get started, you need to first clear a test.Scribendi: This site gives you the liberty to choose the work that you want to work on. You can also avail a free training program along with incentive programs on regular pay. The site also provides you with a forum where you can connect with other editors.Domainite: This site is always in search of new freelancers to join their team. This is one of the best works from home sites that you will come across online. If you are new to this field then you can gain some paid experience by working for this site. At first, you will have to edit a sample piece, if you do well then you will receive a contract from the site.Book in a box: This is also a good site from where you can get started with your freelancing career. The site provides you with sufficient work which will help you to earn more. The team is also very much supporting.Gramlee: If you think that you have the skills to be a good editor then this is the site for you. The site is always in search of talented editors to hire. The site is 24/7 online and there is always some or the other work available on the site.Editor World: In order to join the site you need to first go through an application process which includes an editing test. If you are able to clear it then you can become a part of the site. This site is basically a marketplace for editors where clients will select you to get their work done.Wordy: The next best site to start off as a freelancer is Wordy. But before you start you need to first make yourself familiar with the Wordy guide and then clear an online test. On this site, the editors can claim jobs openly and it works on the first-come-first-served.Sibia Proofreading: This is also a great site to start your freelancing career. If you have a background in science then you can consider yourself to be fit for the site. In order to become an editor in Sibia, you need to have a strong educational background.English trackers: This is a site that is known to hire expert academic editors. If you have the skills to be a successful editor then you can definitely apply for jobs on this site. The site is known to provide it’s freelancers with a steady income every month. Virtual Assistant Jobs: We often talk about the best ways to make money from home and the different ways to work for yourself. One of these most popular ways is Virtual Assistance. As a Virtual Assistant, you can easily make $25 per hr as a complete newbie and up to $100 per hour as an experienced VA! Here a quick list of 150+ services you can offer as a VA. Found out if they are a good fit for you? One such hot freelancing job is offering Pinterest Marketing Services! You’ll be surprised to hear how much you can charge as a Pinterest VA. The rate for an absolute beginner may start at $15-20/hour, while the rates for a Pinterest manager can go as high as $75-100/hour. You can find out more details about, ‘How to Become a Pinterest VA’ here! Here are a few companies hiring Virtual Assistants: Fancy Hands: This company pays anywhere between $2.50 to $7 per task and go up from there.Time etc: This leading Virtual Assistant company pays to complete various tasks for clients. Pay is around $11-$16 per hour.Virtual Office VA – This company hires virtual assistants to work with some of the top real estate earners, investors & agents, however, they also assist small businesses with tasks that do not require a license or someone to physically be there. Starting pay is $9 to $10 an hour depending on experience. Part-Time Online Jobs: If you are looking for other part-time online jobs then you can check out this ultimate list of some of the best part-time job sites to work from home. Well, now that you know the best work at home jobs, gran the opportunity to earn a good income right from your home. Begin with the one that suits you the best and get going.
10 Best Watches to Sell in 2019 May 3, 2019 bizadmin The watch niche is proving to be a popular evergreen niche you won’t want to miss out on. Whether you sell smartwatches, trendy wooden watches, or pocket watches, you’ll find that there’ll always be an audience who loves wearing them on their wrist. You can even choose different segments to target: mens’ watches, womens’ watches, or kids’ watches. And of course, you’ll want to sell all of the above in a general watch store. So if you’re looking for the best watches to sell in 2019, you’ll want to read through this list. 10 Best Watches to Sell in 2019 #1. Smartwatch Smartwatches are some of the most popular watches to sell. Each month, there are over 1.22 million searches for the term “smartwatch.” With so many different styles to sell, you could literally create an entire store selling smartwatches alone. This one smartwatch model has had over 6,000 orders in the past six months, proving that popular smartwatches are extremely popular. And fortunately, there are many other popular smartwatch models that can be sold through your store. All smartwatch models have varying features which you can use in your targeting. Some have pedometers and heart rate monitoring while others have calendars, GPS tracking, and allow you to make and receive phone calls. Since “smartwatch” is such a popular search term for customers, creating an SEO strategy for your store can work out really well for you. An easy way to do this would be to write reviews about smartwatch brands. This is a popular strategy among smartwatch stores. Even if you’re writing reviews for products you don’t sell, you might end up attracting people who are in the market for a new smartwatch, which will make your retargeting ads much more effective. While this is more of a long-term strategy, it’ll help you lower your ad costs while allowing you to build a big and relevant audience. #2. Marble Watches Sales for marble watches have been sky high over the past six months. I mean, with an astounding 17,890 orders on this one specific marble watch, it’s pretty safe to say this trend is popular. And sales in the past thirty days are still in the thousands. This women’s watch comes in four colors: black, gold, rose gold, and silver. That, combined with its low-cost and free shipping, make it a great option for those who want to sell higher quantities of this watch. Since search volume for “marble watches” is only around 2,400 monthly searches, you’ll likely want to focus on impulse sales. Instagram is a popular platform for watch brands. You can also try Facebook and Pinterest. To start, you might want to reach out to influencers on Instagram. Micro influencers are influencers with small but engaged audiences. They’re often more affordable due to their lower follower count. You could DM the influencers to take custom photos and repost it to their audience for a small fee. If they’re small enough, you might be able to offer a free product instead of compensation. #3. Starry Skies Watch Looking for a watch that’s out of this world? This starry skies watch’s sales are sky high. In the past month, they’ve amassed over 1300 orders from customers. Over the past 6 months, they’ve surpassed the 12k mark. The watch comes in multiple colors: rose gold, rose gold blue, rose gold purple, black, blue, and purple. And with multiple styles to choose from and some steady sales rolling on through, this women’s watch is the perfect accessory for you to sell. Getting your starry skies watch onto more wrists can be done through platforms like Instagram and Facebook.You can tap into the world of influencer marketing. Reach out to influencers who will post pictures wearing your watch and share them with their audience driving traffic back to your store. You can also run retargeting ads for people who’ve visited your website from the influencer traffic so that you can win back one time visitors. It’ll also help you improve your ad’s understanding of who your audience is so you can run more effective ads on Facebook and Instagram. #4. Wooden Watches While wooden watches may not be the newest watch trend of 2019, it’s definitely got a big enough audience to tap into. Each month, there are 74,000 monthly searches for ‘wooden watches’. And with an audience of that size, wooden watches are still a product you’ll want to be adding to your store. While it may not be sustainable as a standalone store, you can add a wooden watches category on your store so that you cover your bases on the types of watches you sell. This one watch, in particular, has had a couple hundred sales in the last month. The best way to market your wooden watches is through a search-based play. Since wooden watches get tens of thousands of monthly searches, you can explore Google Shopping ads, Google search ads, and an SEO strategy for your website. The two types of Google ads will help drive your immediate sales. However, you need to step up your SEO game so that long-term you’re lowering your ad costs and driving traffic to your website. You can create watch-related content on your blog and run retargeting ads showing your products to your blog readers. #5. Luminous Watch Luminous watches have been lighting up store’s sales lately. These LED flashing lights have surpassed over 2,200 orders this month, with over 14k in the last six. While the search volume is low, it’s pretty clear that this watch can drive some impulse shoppers into buying. The watch comes in both black and white and can light up in seven different colors. It’s the perfect watch to help you tell time in the dark and it adds just enough brightness for when you’re out dancing in a club or at a glow in the dark party. This watch will be best marketed on platforms like Instagram. You can run Instagram ads using lookalike audiences based on other purchases on your store. You can also reach out to influencers who share pictures and drive traffic back to your website. Or you can partner with affiliates by offering a commission for each sale they bring to your store’s website. You’ll want to post on social media regularly enough so that you grow your own audience on Instagram so that you drive sales to your watches when you post a new one to your collection. #6. Analog Watch Analog watches are the original watch style people wore before digital watches grew in popularity. And they’re still quite popular among watch consumers. The keyword “analog watch” has 33,100 monthly searches proving its still quite a powerhouse. While there are various designs of analog watch, we’ve been seeing this particular model grow in sales recently. From a relatively small amount of imports, it’s had over 100 customer orders in the past month, showing that analog watches are still on trend. This watch, and others just like it, can be promoted in various ways. You can run ads on Facebook, Instagram and Google Shopping which tend to be more visual which will help attract customers who are interested in this watch style. You can also execute an SEO strategy to drive more sales to your watch store over the long-term which will drive down your ad costs. #7. Luxury Watch Luxury watches are a popular watch style you’ll want to promote on your store. They don’t need to be expensive or from a big name brand. However, their style needs to give off a luxurious look with just enough bling to attract customers to the style. The search term “luxury watches” gets 49,500 monthly searches proving that customers love this watch style. If you create a collection of luxury watches on your store, you might want to add this women’s watch to it. To promote your luxury watches you might want to try out an SEO strategy. You can create a collection about luxury watches which you update with new products regularly. Then, you’ll also want to optimize the product pages for your luxury watches going after long-tail keywords. You can also create blog content around the topic such as “best luxury watches for men under $500” while promoting some of the luxury watches from your collection. #8. Minimalist Watch Minimalist watches have been seeing a steady increase in the growth of monthly searches for a few years now. The simplicity of the watch style makes it quite popular. Each month, there are approximately 12,100 monthly searches for the keyword “minimalist watches” proving that there’s an audience for this watch trend. This minimalist watch has amassed over 7,000 orders in the past six months proving that people who see this product will buy it. Tap into influencer marketing when it comes to promoting these minimalist watches to your customers. You can have influencers take custom photos wearing your watches and promote them on social media. You can even offer an affiliate link so that the influencers can make a commission of the sale of the watches they promote to help push them into driving sales back to your website. You can also offer your customers the ability to be your affiliates so that they can recommend your watches to their friends. #9. Kids’ Smartwatch Kids’ smartwatches have been growing in popularity. Some parents have their children wear them so that they can monitor their movements on the GPS tracker as they link up to a parent’s smartphone device. Parents are also able to send notifications such as telling them that dinner’s ready or that it’s time to come home so that they can communicate with them when they’re not there. It also has a step counter so parents can monitor their children’s physical activity. This specific watch has over 3,400 orders in the past six months and this trend is likely to continue to rise over the year. Kids’ smartwatches are best marketed to parents of young children. You can highlight its safety features to attract parents who want to keep their children safe or find a better way to communicate with them when they’re out playing. You’ll likely want to target “Parents of school-aged children” on Facebook or Instagram to help find the parents who’d buy this smartwatch for their young child. #10. Kids’ Walkie Talkie Watch The best kids’ watches have an element of play to them, like these kids’ walkie talkie watches. These watches do much more than tell time – they also allow kids to talk to each other even when they’re apart. This makes it the perfect watch for kids to use for playing and for telling the time. The set of two watches contains one red and one blue, allowing them to play with a friend. These kids’ watches can be marketed to parents of young, adventurous children. You can position them as a way to help parents to get their kids to unplug from technology and play more. On Facebook, you can target parents of young children. For example, “Parents with preschoolers” or “Parents with early school-aged children’ as those two groups target children between ages three to eight. Watch Trends to Look Out For in 2019 Avi Suriano, owner of Watch Warehouse, shares, “2019 is going to be all about high fashion watch styles that bring an unexpected, quirky edge to everyday fashion. Large, chunky pieces with brightly colored faces and bands in unusual materials like sleek rubber, moldable silicone, and unexpected fabric patterns, will bring an unusually stylish edge to everyday wear. In particular, watch for styles from Tissot like the T-Race Chrono Stefan Bradl watch, which brings a standout, futuristic edge to everything from business wear to daytime styles.”
5 Ways Businesses can Empower Women May 2, 2019 bizadmin Empowering women in business doesn’t start and stop on International Women’s Day (IWD). The way that progress can truly be made for any critical movement requires attention all throughout the year. So, think about it: When did you last host or attend an event related to diversity, inclusion, and fairness, or discuss your business’s stance on women’s equality in the workplace? If the last memory that pops into your mind was March 2018, consider this list your new priority. Another reason to prioritize the matter is the fact that diverse organizations are more successful as they leverage innovation and multiple viewpoints, and are more reflective of their actual customers. So keep reading to discover how your business can make a difference and why they should, in the strive towards gender equality, in the future of your work culture, and in the career paths of all of your female employees, every single day – including March 8th. 01. Connect women with female mentors Sharing stories and experiences has always been one of the most effective ways to change minds and provoke action. That’s why pairing up women with strong female role models is one of the many ways to empower your employees to succeed in both your company and their industries. For example, if a woman is just starting out in her career, connecting her with more experienced figures who are already established in their professions – such as women entrepreneurs and other female leadership roles – could be beneficial in helping her define her career path. Another benefit of a strong mentor-mentee connection is building your female employees’ confidence in their ability to thrive in their profession. This is particularly crucial if the work environment is mostly male dominated – looking up to females holding senior roles can contribute to their confidence towards earning and claiming those higher up, influential positions. 02. Remind women that they are valued Oftentimes, women in predominantly male workplaces feel intimidated to voice their opinions, for fear of coming off as too outspoken. The opposite also holds true, where they might try to act like “one of the men” just to get their views heard. This is why it’s important to remind women that they are respected for who they are and that you hired them for their own unique perspective, skills, dedication, and strong work ethic. Although it might seem obvious to you, you have no idea how someone else feels unless you’re in their shoes. Even if you’re also a female employee, you don’t know how a coworker internally processes situations and what they’ve encountered personally. So, do your best to be compassionate and honest with how you feel about every woman’s performance. There are multiple ways that your business can implement these values. The first step is bias training and awareness, as you won’t know what you’re doing wrong until you confront your actions head on. Next, you can promote a safe environment where everyone can voice their concerns and challenges, as well as know who to turn to for help. Finally, promote dedicated activities or training for women, like public speaking events, negotiations, and focus/support groups. Ideally you should offer these opportunities to all minorities, so that everyone can feel empowered to flourish at work for who they are. 03. Accommodate all of your workers’ personal needs True fact: Your employees have lives outside of your workplace. Whether theirs include family-related priorities or other extracurriculars, it’s important to encourage them to pursue these needs and interests – no matter what gender they identify with. For example, allow parents to leave early when necessary, offer competitive parental leave, and support the overall work-life balance of your coworkers with flexibility wherever you can. By enabling your employees to tend to the many demands and desires in their lives, they will be able to thrive personally. In turn, they will be more grateful to work for your company, hence increasing their loyalty and productivity. You can even go above and beyond just encouraging it, but rather being proactive about it. At Wix, we not only send out company-wide emails celebrating every new parent, but we also organize family days of festivities and picnics. In addition to family, we occasionally have guest professionals come in to discuss everything from financials (buying a house, investing, etc.) to hosting happy hours, craft events, and game nights. The way we see it, the more fun and flexibility you can offer your employees, the more enthusiastic they will be when it comes to caring about their job’s responsibilities and relationships with coworkers – making everyone happier. 04. Volunteer for women-related causes Women are highly underrepresented in many sectors of the workplace. For example, women in technology account for only 20% of the jobs – and the situation is not getting any better with the years. Certainly, hiring an equal gender employee force is one way to make a difference. At Wix, we are proud to share our most recent statistics, which shows that women represent 41% of our total employees and make up 38% of our management team. Another way you can actively do so on a regular basis is by getting involved with volunteer opportunities for women-related causes. Ask around your local network to figure out the most valuable places where you can invest your time, i.e, Hackathons aimed at women, meetups, speaker events, etc. A powerful initiative we’ve taken on at Wix is our very own Women in Tech forum. It was started by two strong leaders at our company, Aviva Peisach (Wix Backend Engineering Manager) and Moran Weber (Senior FEB Developer at Wix Academy). The forum hosts monthly meetings aimed at diversity, women’s empowerment and technology. This goal is achieved through guest speakers – typically senior women in the tech world – who share their knowledge, expertise and obstacles they’ve overcome throughout their professions. Along with this, there are also panels covering everything from interviews and self-branding to mentoring, and career paths. It’s open to the general public, both men and women, to encourage its purpose: we can only solve things if we work together. With a humble goal of changing the world (or at least increasing diversity in the high-tech realm) this initiative creates a community for collaborations as well as letting women know that they are not alone in their journeys. Different feedback we’ve received has helped us realize how much of a difference we’re truly making with this forum. Women who attended felt like they were able to overcome a confidence gap, realizing their full potential as leaders, team players, and negotiators. However, it surprisingly has gone far beyond that. More often than not, women aren’t just coming to learn new skills, but rather asking how they can pay it forward and help others – a question which arises almost immediately after attending an event. 05. Support International Women’s Day Of course, you should respect and empower women in the workplace every single day. In addition to that, it’s also important to honor the one day each year dedicated to a push for women’s rights – and this is a push for everyone, not just women. Therefore, all genders in your company should be welcomed to participate in the day’s events. For example, if your employees want to take off a morning to join a march, show your respect by allowing it, without question. It’s also possible to be proactive, by hosting events or giving away branded items for the day – something worth more than just a positive PR-move, but a humble acceptance towards all of your employees and their worth at your company. At Wix, we’ve made sure to make International Women’s Day a priority for us. Throughout the year, we work on empowering all of our employees and users (business owners, artists, designers, influencers, agencies, and more). Yet this day, we do something a little extra. We’re hoping what we did in the past and what we do this year will inspire your business too. Two years ago for IWD 2017 we passed out T-shirts which said “these boots were made for leading” to honor the day and our late, beloved Head of Community and PR, Vered Avrahami. Not only did she love to strut her boots, but she was a powerful and inspiring woman who believed in equality for all – and we do too. So for IWD 2018, we wanted to continue that strive for empowerment and acceptance. Of course we made shirts (with the words “GRL PWR”), but that wasn’t all. We also had an amazing Wix user, Sara George Durhman speak about her path as a self made-entrepreneur, single mother of five, and running her own web design agency. Her vision to create and build her business and a better world was truly an inspiration that afternoon. This year, we plan on making the event even more inclusive. We thought hard about a t-shirt design in order to get it just right. Printed on the front: “Nobody does it better #thinkequal” – a phrase everyone, no matter what gender they are, can relate to. We’re bringing the company together for one big event, where we will be honoring equality among our Wix employees and their work environments – from San Francisco to Tel Aviv to Kiev, and beyond. At the event we will have guest speaker and Wix user, Maresa Friedman, talk about her journey as an independent business woman, strategic advisor, speaker, wife and mother from San Diego. So, maybe your company will make t-shirts, maybe they will march together, or maybe you will just create a social post honoring your talented employees. Whatever you do, do it from your heart, and remember the great brains that got you to where you are today. Wix Tel Aviv Wix Kiev Wix Miami Wix San Francisco Wix Los Angeles Wix New York Wix Lithuania Wix Dublin Wix Dnipro Ready to show off your amazing business? Create your website with Wix. By Jennifer Kaplan Community Writer
How to Spy on Your Competitors’ Facebook and Instagram Ads May 1, 2019 bizadmin Wouldn’t you love to see what your competitors are up to? Better yet, wouldn’t you love to see the exact Facebook and Instagram advertisements that they’re using right now to hook in new customers? Well, you can! There’s now a simple and free way to view the Facebook and Instagram advertisements that a brand is currently running. This article will show you how. And make sure to stick around for the best part: In the second half of this article, you’ll learn to extract strategic insights from your competitor’s ads to improve your own campaigns. #Win Post Contents [show] Introducing Facebook Info and Ads In 2018, Facebook introduced a new feature to Pages called “Info and Ads.” Why? Over the years, Facebook has been criticized a lot on issues such as privacy, tracking, censorship, and election interference. As a result, many people are pushing the social networking platform to become more transparent. Info and Ads is one way Facebook is doing this. It was specifically designed to increase transparency and accountability for bad actors, which will hopefully help to prevent abuse on Facebook. Facebook said, “We believe that when you visit a Page or see an ad on Facebook it should be clear who it’s coming from. We also think it’s important for people to be able to see the other ads a Page is running, even if they’re not directed at you.” Turns out this transparency play can also be a win for businesses advertising on Facebook and Instagram. Let’s find out how. What Exactly is Facebook Info and Ads? Facebook Info and Ads is a section included on every Facebook Page. It allows people to see more information about any organization on Facebook. It also lets people view the active ads a Page is running across Facebook, Instagram, Messenger, and Audience Network. So how can you start using Facebook Info and Ads? How to View Your Competitors’ Facebook Ads To begin, find a brand you’re interested in and head to their Facebook Business Page. Then, simply click the “Info and Ads” tab in the left-hand sidebar menu underneath the profile picture, name, and username. This will take you to that Page’s Info and Ads section. Here, you can scroll down to view all of the Page’s active ads, even if you aren’t part of the target audience. What’s more, Facebook also lets you view ads by country. For example, if you just want to view ads that the Page is running in the U.S., just click the drop-down menu of countries and select the United States. Again, just scroll down to browse the active ads. Alternatively, you can use Facebook’s new Ad Library. This provides another way to see a Facebook Page’s active ad campaigns. (If the page is political in nature, then you can even see how money it’s spent on advertising.) How to View Your Competitor’s Instagram Ads If you’re more active on Instagram than Facebook, you might want to only see the ads your competitor is running on Instagram. Here’s how: To get started, navigate to the Instagram profile you’d like to learn more about. Then, tap the three horizontal dots indicating a menu in the top right-hand corner of the screen. This will bring up a menu related to the profile. Here, tap “About The Account” to be taken to Info and Ads on Instagram. Here, you can find general information about the page, but to see the ads it’s running, you need to tap “Active ads.” The best part is that Instagram Info and Ads allows you to view ads by format. Just tap “Feed” or “Story” and then tap on an ad to see it. Okay, but how can you use knowledge about your competitor’s ads to improve your own marketing strategy? 5 Ways You Can Gain Strategic Insights From Your Competitors’ Ads Spying on your competitors’ ads isn’t just interesting. If you do it right, it can be incredibly useful in helping you to improve your own advertising campaigns. While you definitely don’t want to flat out copy your competitors, you can glean inspiration and insights from their ads. This is especially useful if you’re just starting a new business. Why? Well, by identifying the successful tactics your more established competitors are using, you can fast-track your way past a lengthy process of trial and error. Thanks to Facebook Info and Ads, this is easier than it’s ever been. And with 24.2 percent of Facebook Pages using paid media, there’s a lot of brands out there that you can learn from. You might not be able to see detailed information about an ad’s targeting or engagement, but there’s plenty of insights available if you know what to look for. Here are five things to evaluate when spying on your competitors’ ads. 1. Images or Videos First things first: Images and videos are arguably the most important part of an advertisement. Why? To start, Facebook posts with images see 2.3 times more engagement than those without images. But visuals don’t just get more engagement, they also create a longer-lasting impression. In fact, when people hear information, they’re likely to remember only 10 percent of the information three days later. However, if a relevant image is paired with that same information, people retained 65 percent of the information three days later. That’s a huge increase. The lesson? Pay close attention to the kind of visuals your competitors are using. What do they feature? How are they styled? What are the lighting or graphics like? Also, when viewing your competitor’s ads on Facebook Info and Ads, look for ads that contain the same text with different visuals. The ads from MVMT below showcase four different images paired with the same copy: Now, although we can’t tell how each of the ads is performing, we can get a general sense of the style MVMT are consistently using. To start, the product itself takes center stage in all of the images. It’s also clear that MVMT is trying to determine which performs best: product photos or product photos with an additional lifestyle component. You could come back at a later date to see which images they’re still using and which ones they’ve dropped. This is likely to tell you which images perform best. 2. Headlines After the visual, the headline is the next component to pay close attention to. As the famous advertising tycoon David Ogilvy once remarked, “On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.” Much has changed in the decades since, but effective headlines are still paramount to advertising success. The image below features two ads from GoPro that share the same image and link. The key difference is the headline. One ad reads, “Not splash proof. Not kind-of proof. Waterproof. Up to 10m. #GoProHERO7” And the other reads, “Waterproof to 10m. Let that sink in. #GoProHERO7.” Both are short, snappy, and benefit-driven. Notice also that both contain the branded hashtag, “#GoProHERO7.” However, the headline isn’t the only difference between these two ads. Did you spot the other difference? It’s the call to action button text – one button reads, “Learn More” and the other reads “Shop Now.” Again, both are to the point. However, it’s worth noting that the first button is softer and the second more intent on driving a sale. 3. Copywriting The next element to think about is the ad’s text – often referred to as “copy” in the advertising industry. Again, look for variations in the advertisements to draw out commonalities. Is the brand using copy that’s short or long? What type of language are they using, formal or informal? Serious or humorous? Are they using text only or do they consistently include emojis and hashtags? Also, note how great brands consistently present desirable benefits. When creating an ad it’s always best to focus on benefits rather than features – one of the early Apple iPod advertisements demonstrates this principle perfectly. They didn’t present the feature: storage for 1GB of MP3s. Instead, they communicated the benefit it provided: “1,000 songs in your pocket.” In this next set of advertisements from Red Bull, they use the same video with different copy. However, all three versions of the copy focus on the benefits the viewer has to gain from consuming the content. Red Bull writes, “Build strength and learn how to prevent injury,” “Stay on top of your fitness goals,” and “Whether you want to improve your speed or learn how to avoid injury…” Notice also how the first two ads share the same call to action, “Find out more,” but the last ad reads, “Check out his full interview.” Each ad also features a single fitness related emoji. 4. Offers and Deals The next element to evaluate is the offer or deal presented. Identifying the types of offers and deals that your competitors use can be a good place to begin when looking to create your own product promotions. Again, draw comparisons and look for similarities. Does the brand provide discount codes, free shipping, or other incentives? How do they present them? If they provide discounts, what percentage do they offer? Also, try to understand how the brand incorporates the promotion into the larger campaign. Offering 10 percent off to your customers for no reason is suspect. Viewers will wonder if you simply raised the price by 10 percent so you could tell them it’s “10 percent off.” Instead, look for the justifications and genuine reasons behind the incentives that give them credibility. Here are two Facebook ads from Finisterre: Both provide a discount code for different reasons at different amounts. The first offer is 20 percent off for first time purchases. This can be an effective way to bring in new customers. And although you might not make so much money on their first purchase, you can make more money later on. Not only can use email marketing and retargeting, but repeat customers spend an average of 67 percent more than new customers. For these reasons, it makes sense why Finisterre is happy to provide such a large discount for new customers at 20 percent. The second ad presents a discount code for 15 percent off. Finisterre’s “Reconnect” campaign seems like it could be trying to re-engage previous customers to boost sales of their new Spring collection. 5. Inferred Audience Targeting Lastly, when spying on your competitor’s ads, see if you can glean insights about the particular audience they’re targeting. This might help to inform your own ad targeting. It’s clear who the ads from Chubbies below are targeting – everyday men in their 20’s and 30’s. This is clear from the models used in the advertisements. Instead of using airbrushed, photogenic, fitness models, Chubbies simply uses average men having fun. But that’s not all. The copy in each of the ads is casual, humorous, and entertaining – “Business shirts made with extra stretchy business material for doing business in.” All in all, it’s clear that these advertisements are for everyday guys who don’t take life too seriously. Facebook Info and Ads Limitations Unfortunately, you don’t get information about the various different formats or platforms the ads are displayed on. This means that the ads you see might be running on Facebook, Instagram, Messenger, or Facebook’s Audience Network. Plus, the transparency doesn’t extend to targeting settings. As mentioned, you can view ads by country, but that’s about it. You can’t see detailed targeting settings such as audience interests, demographics, or ad spend. You also can’t view the ad’s engagement. When using Info and Ads, you’ll notice that you can click on the elements of the ad itself, such as links, images, or videos. But you can’t see the number of likes, views, or shares the ad has received. In the Facebook ad below from Good American, you can see these engagement options are greyed out. It’s also worth noting that impressions and video views won’t be counted on ads within Facebook Info and Ads section. And advertisers won’t be charged when users click on ads here. In addition to ads, you can see information regarding the Page’s use and history. In the image below, you can see that Gymshark’s Facebook Page was created on the 5th of September 2011 and that it was originally named “Gymshark.co.uk.” You can also see the primary locations of the people who manage the Page – in this case, 31 people in the United Kingdom, one in Norway, and one in the United States. Moving forward, Facebook said, “We will continue to add to the information we share about Pages over time.” So who knows what we might be able to access in the future! How to View Your Competitor’s Facebook Ads on Mobile Devices If you want to be able to spy on a competitor’s Facebook ads while you’re on the move, you can access Info and Ads on Facebook’s mobile app. How? Well, there isn’t a sidebar menu of tabs on mobile devices. Instead, Facebook provides an “i” icon that hovers over the bottom-right hand corner of the Facebook cover photo. Simply tap this icon to be taken straight to the Facebook Page’s Info and Ads section. At first, you’ll see the “Page info” section. To see the Facebook Page’s ads, just tap “Active ads” and scroll down. Then, just like on desktop you’re able to selectively view ads by country using the blue drop-down menu. Easy, right? But the fun doesn’t stop there. Bonus: How to View Your Competitor’s Promoted Tweets on Twitter Just like Facebook, Twitter is attempting to bring more transparency and accountability to its platform, saying: “Twitter is a platform that enables global conversation, and we believe that transparency is a core part of who we are. As part of our commitment to be more transparent, we’ve created a place where you can search for advertisers and see the details behind ads.” As a result, Twitter now also has a similar feature to Facebook Info and Ads. This feature allows you to see all Promoted Tweets that an account is currently running on Twitter. What’s more, you can also see Promoted-Only Tweets and Promoted Tweets that were suspended and the reason why. To get started, head to Twitter’s Ad Transparency Center. This page provides more detail about the reasons behind the creation of the tool, as well as its functionalities. To use it, search for an advertiser in the top right-hand search bar and click on their profile – let’s use Nike as an example. Then, you can scroll down to view all of the Promoted Tweets that the account is running. Below, you can see that Nike is testing two different images for their Promoted Tweet as both ads contain the same text. Cool, right? Warning: Stay Customer-Focused Before we finish up, heed this warning: Don’t get too caught up in spying on your competitors. The more you focus on your competitors, the less you’ll focus on your customers. And businesses that focus the majority of their efforts on their competitors are often unsuccessful. It’s obvious when you think about it. If you’re always following competitors, you can never create something new and unique. You can only ever follow, copying what’s been done already. That doesn’t sound much like a leading brand, does it? So what should you focus on? Your customers. Ultimately, it’s your customers who will determine your success. As Richard Branson, the Founder of Virgin, said, “A business is simply an idea to make other people’s lives better.” And hey, if this strategy works for the richest man in the world… Jeff Bezos, the founder of Amazon, shares, “The most important single thing is to focus obsessively on the customer. Our goal is to be earth’s most customer-centric company.” So while it’s useful to know what your competitors are doing, make sure you prioritize serving your customers as best as you can. How? Dharmesh Shah, CTO of Hubspot, sums up the customer-focused approach perfectly: “When you’re trying to make an important decision, and you’re sort of divided on the issue, ask yourself: If the customer were here, what would she say?” Summary Facebook Info and Ads is a powerful tool when used effectively. With it, you can now see the exact ad campaigns that your competitors are running on Facebook, Instagram, Messenger, and Facebook’s Audience Network – even if you’re not part of the target audience. Then you can glean insights to improve your ad strategy. When evaluating your competitors’ ads, pay close attention to the visuals, headlines, copy, offers, and inferred target audience. Look for commonalities. If every ad they are running includes something in particular, it may be a signal that the element performs well. Learn from others, but be careful not to obsess over your competitors. Instead, focus on serving your customers. Tom is a digital marketing strategy consultant and writer. His mission is to empower entrepreneurs and to help them achieve their goals. You can learn more about Tom at tomjlaw.com.