The Ultimate Guide to Building Powerful Product Pages June 29, 2019 bizadmin What Is a Product Page? Think back to the last item you bought online. Why did you make the purchase? What convinced you to choose that website and product over the dozens of other options you likely had? We’d wager that a lot of your decision was based on the product page alone. That’s because it’s arguably the most influential page in getting your visitors to convert. In a way, product pages are like salespeople in a retail store. They allow to you make a compelling argument for your product and answer any questions the customer might have. It would be silly to have a retail store without good salespeople – so why risk building an e-commerce store without creating useful product pages? Plus, when you start running ads on Google or social media sites like Facebook and Instagram, you’ll direct traffic to straight to each product’s corresponding product page. This means you won’t be able to rely on brand-building from your other pages. So what makes a “good” product page? It should check off a few boxes, like: Giving shoppers an accurate, vivid, and detailed look at the product Showing (not just telling) them how the product solves their problems and improves their life Instilling trust in various ways, from a clean design to robust information to social proof Delivering on its promises – in a straightforward and convenient way There are infinite ways to fulfill these crucial requirements, but the keys lie in your overall product page format, as well as details like your product descriptions, images, and videos. In this ebook, we’ll dissect these elements, give you best practices and tips for your store, and show you loads of examples from brands that are doing it right. Shall we? Types of product pages Before we get into the nitty-gritty of what a product page typically looks like, let’s go over two different types of product pages: the product landing page or e-commerce landing page and the product listing page. Product detail page The product landing page, also known as the product detail page, will be the key focus of this ebook. It’s a showcase for a specific item in your store. It shows all the details a visitor needs to know before deciding to buy. At the very least, your product landing page should include a definite description, quality photos, and a video, and a smooth pathway to purchase. Allbirds has beautiful, sleek, and informative product landing pages. For each shoe and its color variation, the website shows multiple close-up photos of different angles and a video of a model wearing them. The above-the-fold descriptions are minimal, but Allbirds makes up for it with plenty of additional info underneath. It shows the company’s Instagram feed, an explanation of their materials, a diagram showing the anatomy of each shoe, some key benefits, and customer reviews. Product listing page A product listing page (a.k.a, a collection page) is an aggregation of several products. It should show a thumbnail image of each product, its name, and its price. It might include other details like a star rating, availability, or item variations. Typically, a product listing page will show all of a store’s inventory or listings by category. Shopify store Bikini N’ Waves has a product listing page for each of its main navigation categories. The site includes each product’s thumbnail, name, price (both original and sale price, if applicable), and colored small circles that visitors can hover their mouse over to look at photos of an item’s color variations. Including a product listing page is pretty standard practice and one we recommend for your store. It lets your site visitors browse through your offerings and get a general feel for your inventory. Ain’t nobody got time to click through each product page individually when they’re not even planning to buy anything yet. Anatomy of a product page A strong product page checks off eight boxes: Important product details, like the name, price, and customization or variant options (like colors and sizes). A product description that highlights the product’s features and how it solves the visitor’s problems, needs, or desires. A high-quality “featured image,” or a large photo of the product. Additional images that the visitor can click through to get a better visual idea of the product’s size, texture, and use. A big, shiny call-to-action (CTA) button for the customer to add the product to their cart or pay now. An intuitive, easy-to-navigate layout, which typically shows the product photos on the left side of the screen and the product details and buys button on the right side. Social proof, like Shopify product reviews, product testimonials, or trust badges, to instill confidence in your brand and products. Product recommendations to cross-sell and boost the visitor’s total order price. Time for an anatomy lesson to show these in action. We’ll look at a Shopify product page for skincare company Bliss. Product name The product’s name, “In the Honey” is large and easy-to-read and written in the company’s branded font. A short phrase underneath tells the visitor exactly what it is and what it’s for “Mega Moisturizing Lavender Honey Mask.” Social proof Social proof in the form of product reviews gives visitors the opportunity to see how other customers have liked it. Product testimonials can convince potential customers to purchase your products. When users click this section, they’re taken to the bottom of the page to see all the Shopify product reviews. You can do this easily on your store with Shopify product review apps like Testimonials + Product Reviews, Comments, Ratings, + Reviews, or Loox Photo Reviews. Product description The product description uses bright and vivid language to paint a picture of what the product does for customers. It’s an “intensely moisturizing” mask that gives an “instant boost of hydration.” It “soothes and relieves super parched or irritated skin” and “leaves skin dewy and baby-smooth.” Bliss also lists essential details – it’s hypoallergenic, and dermatologist tested, made for normal to very dry skin, and comes in a 1.7-ounce jar. There’s no question about who this product is made for (someone with dry skin) and how it can help solve that person’s problem (moisturize, hydrate, and soften it). Price, quantity, and buy button The price is easy to read. The quantity selector is directly underneath, so visitors can choose how many they want. Then straight to the “Add to bag” button – which is yellow to ensure that it sticks out from the other items on the page. In addition to being noticeable, color psychology says that yellow is associated with emotions like happiness, positivity, and optimism. We’ll look closer at color psychology later in this chapter. Featured image The featured image on this product page shows the jar, and supporting product images allow the visitor to see what the texture looks like inside and outside of the jar, as well as what it looks like on someone’s face. This is important for a beauty product, as customers want to know what they can expect – especially when they’re going to smear it all over their skin. Supporting images and video When you scroll “below the fold,” you see more photos of the product in action, as well as a quick 10-second product video popup from the Bliss YouTube channel that shows the model applying the mask and goofing off. It’s several photos edited together – just another testament that product videos don’t have to be high-budget productions to serve their purpose and boost your brand’s vibe. Additional product details Under that, you see more product details: the ingredients, the allergens, and irritants it’s free from, and directions for use. With the “Blissfully free from” section, Bliss makes a great move: in today’s world of skincare, there’s a large group of customers who are aware of buzzwords like “parabens” and “sulfates.” They don’t like these by-products, and they want to steer clear, making this section a welcoming beacon for the right visitors. Product recommendations The “Perfect Pairings” section is a glorious cross-selling opportunity. The name of the game here is increasing your average order value (AOV), or the average dollar-value for each customer’s order. Tactfully recommending best-selling related products is one of the smoothest paths to a higher AOV. Take a look at Shopify product page cross-selling apps like Frequently Bought Together, Personalizer by LimeSpot, and Bold Upsell. Customer reviews In the last section, you can read the customer reviews that were teased under the product’s name at the top of the page. Bliss even adds some customization by letting reviewers fill out some personal information like their location, skincare knowledge and habits, skin type, gender, and age range. This gives visitors some more context into whether or not the product review is relatable and relevant to their traits and lifestyle – which helps to solve one of the biggest issues with beauty product reviews. Extra credit tips In addition to what we’ve discussed, there are a few other product page tactics that can help you get more sales and higher customer loyalty. 1. Create a sense of urgency or scarcity Nothing encourages an impulse buy like a limit on time or inventory. Urgency and scarcity tactics can help your Shopify product page perform better by motivating customers to buy instead of think. You can do this in several ways, like showing which items are out of stock or size. This works well in the fashion niche. You can also host flash sales and other limited-time offers. These Shopify product page apps can help: Ultimate Sales Boost SMART Scarcity Hurrify Bold Discounts Countdown Sales Timer Sales Pop Master 2. Include an easy way to chat or message customer support Customer service is critical. A great way to improve your credibility and perceived trustworthiness is to be transparent and communicative is to show a chat option on every page. If we go back to Bliss, we see a popup chat option at the bottom right corner of every page. It shows if any customer service reps are available to chat right now, and gives the opportunity to message the company directly, or via Facebook Messenger, Twitter, or Instagram. 3. Use color psychology to engage your target audience Color psychology is the theory that varying colors can conjure up specific feelings or moods. We recommend using color psychology not only on your product pages but also in your overall company branding. Here are some key colors, and what color psychology says about the tone they can convey. Color What it conveys Red Excitement, energy, passion, danger Pink Femininity, playfulness, unconditional love Orange Creativity, enthusiasm, adventure, balance Yellow Happiness, positivity, optimism, warmth Green Health, growth, fertility, generosity Blue Peace, calm, stability, trust Purple Power, luxury, wisdom, nobility White Innocence, cleanliness, humility, goodness Black Power, elegance, sophistication, mystery It’s also important to consider the personal preferences of your audience. For example, one study on gender and color showed that men prefer shaded colors (colors with black added), while women prefer tinted colors (colors with white added). The researchers found that color schemes with tints are soft, soothing, and youthful, while a scheme with shades is powerful, mysterious, and deep. Of course, none of these assumptions will be right 100% of the time – there will always be exceptions and outliers based on your company and your audience. But color psychology guidelines can help harmonize your brand, products, and audience, so it’s worth some thought. BONUS Color Psychology Quiz You now know what a product page is, which elements make a page truly useful, and which Shopify product page apps could help you with your store.
Branding Your Ecommerce Business – A Step-by-Step Guide June 16, 2019 bizadmin The importance of branding can’t be overstated. Good branding will set you apart from your competition and keep customers coming back. But how do you go about branding your business? What does that even mean? Instead of explaining branding with vague terms like “visual identity” and “sans serif font family,” we’re going to go over how to build a brand step by step. By the end of this post you’ll know how to: Identify brand buzzwords on Instagram Find a click-worthy business name Create a memorable logo Communicate your brand to customers Ready to get started? Let’s build a branding strategy! Why Branding Matters Branding your business is super important, and that’s especially true if you’re dropshipping with Oberlo and Shopify. That’s because there’s typically more than one dropshipper selling a given product. Good branding sets those sellers apart from one another and big-box competition like Amazon. By the way, if you’re new here, dropshipping is one of the easiest ways to start an online business. Instead of buying tons of inventory for your Shopify store, you only order products when you get sales. Your supplier ships your orders for you, so you can sell all over the world! But being a successful dropshipper requires constant learning. Which is why we’re here today: Let’s look at what building a brand looks like. We’ll take men’s jackets as an example. I want to sell jackets like this one: This street style should play well with customers, plus the order count data inside Oberlo confirms that its a popular item. However, this jacket is about $40 with shipping. I want to sell it for at least $59.99 to make a profit. To get sales at such a high price point, we need to build a brand. That brand should convey that my products are high-quality and worth the high prices I charge for them. But let’s stop for a second. What is a brand? What is a Brand A brand is the impression a store has on its customers. Online stores make these impressions through a combination of store design, copywriting, color palettes, and imagery. In other words, imagine your store was a person you met on the street. What would your store look like? How would they walk? How would they talk? What would they say? There’s actually a correct answer here. Your store should look like, walk like, and talk like… your customers. We’re attracted to what we already recognize, and that goes for online stores as well as people. So if you build a brand that feels familiar to your customers, you’ll get more sales. But wait. We’ve only just chosen what I want to sell. We don’t have any customers. How we are supposed to know what they look, walk, and talk like? Enter the first step of branding your business. Head straight to Instagram. Step 1: Research Relevant Instagrammers First I’ll find out who our customers are. Not like their full names, but their personalities. I want to know what they wear, what vibes they give off. To do that, I’m going to find people who are already using my product or something like it. I searched for hashtags relevant to my niche – men’s fashion – and to this particular product – denim jackets, shearling jackets, and men’s jackets. Then I scrolled through the top posts, looking for captions that really said something. Here’s what I found. This Instagrammer could easily be a customer. He’s already wearing a shearling-lined jacket! He uses emojis in his captions, and he describes his look as easy and cool. I wrote that down. Those are buzzwords that could come in handy later. This Instagrammer looks a little tougher and more athletic. Still, he’s wearing a stylish outfit, and maybe he’d be into my dark denim jacket. He also uses emojis. His caption says he’s perfect in his own way and that’s all that matters. That tells me he’s confident, and doesn’t care what the crowd thinks. My customers might feel that way too. This Instagrammer is already rocking a denim jacket, so I know he could be a customer. Like the other two, he uses emojis. But he spends most of the caption talking about travel. That tells me that my target audience might be really interested in traveling as well as men’s fashion. Taking these examples together, here’s what I jotted down about my potential customers. Casual Cool Athletic Confident Individualistic Likes to travel We’ll call these my brand buzzwords. Now I’m starting to form a brand in the image of my potential customers. My next step is to create the all-important business name. Step 2: Create a Business Name A lot of entrepreneurs spend hours stressing over their business name. It doesn’t have to be like that. When it comes to branding your business, there are three criteria for a good business name. First, your business name should make it fairly obvious what you’re selling. Lots of brands break this rule and do just fine. But if you’re just starting out, don’t make your customers guess what you sell. In my case, I want words related to jackets, outerwear, or menswear in my business name. The second rule of a good business name is that the name is somehow connected to my brand buzzwords. And the third rule is that the business name has to be available as a dot com. Ideally, the name is available on social media channels too. With these rules in mind, let’s find a business name for my jacket startup. First I’ll head to the Oberlo Business Name generator. Now I’ll type the word jackets. That checks off my first rule of finding a good business name, since the word jackets relates to what I’m selling. I’ll click Generate Names, and I get a list of 100 potential business names. There’s a lot of good stuff on here. I like Horizon Jackets, but I wonder if it’s a bit too outdoorsy for my customers. After all, when I think of Horizon, I think of deserts, outdoors, etc. My brand buzzwords don’t include anything about the outdoors. Oh but I really like Valor Jackets. The word valor makes me think of courage and masculinity, which fits with my brand’s confident and individualistic streak. That checks off rule two of finding a good brand name. Now for rule three, I like to go to namecheck.com to see if the name I like is available. Now our brand has a face and a name! The next step is to make it official. We won’t do a full-on store build today, but when you’re ready for that, click this link. (For the record, I didn’t buy Valor Jackets. If you love that domain name, it’s all yours!) Now that I’ve got brand buzzwords, a great business name, and an online store, it’s time for the next step in ecommerce branding. Step 3: Create a Logo I’ve got to create a logo. For this step, I’ll head on over to Hatchful, Shopify’s free logo creator tool. Hatchful first prompts me to choose my niche. I’ll click fashion, and hit Next. Then Hatchful asks me to choose my visual style. I remember my buzzwords include confident and cool. Bold and calm are similar, so I’ll keep those selected. Scrolling down, I also see strong. That sounds exactly like my customers: bold, calm, and strong! Now Hatchful presents me with a ton of logo options. I ended up picking this logo right here. It kind of looks like a pilot’s wings, and that connects with my customer’s love of travel. If you’re not sure which color fits your brand, check out our article on color psychology. Now that I have my logo, I can sign up for Instagram and Facebook. I’ll use my logo as my profile photo on all social media accounts. Step 4: Keep it Going! There are lots more ways to brand your store. The images on your website should fit the brand, and so should the font. So for my store, I’m going for courage and masculinity. Therefore, I wouldn’t want a playful font. I’d want something strong. The same philosophy should dictate the images you choose, the product descriptions, and everything else that people will connect to your store. So I’m not done – but I’m on my way! Starting with a single product, I found a few brand buzzwords on Instagram. I then used those buzzwords to find a great business name and create a cool logo. And with that logo, I built a brand identity with coordinating colors and fonts in my Shopify store.
The importance of branding can’t be overstated. Good branding will set you apart from your competition and keep customers coming back. But how do you go about branding your business? What does that even mean? Instead of explaining branding with vague terms like “visual identity” and “sans serif font family,” we’re going to go over how to build a brand step by step. By the end of this post you’ll know how to: Identify brand buzzwords on Instagram Find a click-worthy business name Create a memorable logo Communicate your brand to customers Ready to get started? Let’s build a branding strategy! Why Branding Matters Branding your business is super important, and that’s especially true if you’re dropshipping with Oberlo and Shopify. That’s because there’s typically more than one dropshipper selling a given product. Good branding sets those sellers apart from one another and big-box competition like Amazon. By the way, if you’re new here, dropshipping is one of the easiest ways to start an online business. Instead of buying tons of inventory for your Shopify store, you only order products when you get sales. Your supplier ships your orders for you, so you can sell all over the world! But being a successful dropshipper requires constant learning. Which is why we’re here today: Let’s look at what building a brand looks like. We’ll take men’s jackets as an example. I want to sell jackets like this one: This street style should play well with customers, plus the order count data inside Oberlo confirms that its a popular item. However, this jacket is about $40 with shipping. I want to sell it for at least $59.99 to make a profit. To get sales at such a high price point, we need to build a brand. That brand should convey that my products are high-quality and worth the high prices I charge for them. But let’s stop for a second. What is a brand? What is a Brand A brand is the impression a store has on its customers. Online stores make these impressions through a combination of store design, copywriting, color palettes, and imagery. In other words, imagine your store was a person you met on the street. What would your store look like? How would they walk? How would they talk? What would they say? There’s actually a correct answer here. Your store should look like, walk like, and talk like… your customers. We’re attracted to what we already recognize, and that goes for online stores as well as people. So if you build a brand that feels familiar to your customers, you’ll get more sales. But wait. We’ve only just chosen what I want to sell. We don’t have any customers. How we are supposed to know what they look, walk, and talk like? Enter the first step of branding your business. Head straight to Instagram. Step 1: Research Relevant Instagrammers First I’ll find out who our customers are. Not like their full names, but their personalities. I want to know what they wear, what vibes they give off. To do that, I’m going to find people who are already using my product or something like it. I searched for hashtags relevant to my niche – men’s fashion – and to this particular product – denim jackets, shearling jackets, and men’s jackets. Then I scrolled through the top posts, looking for captions that really said something. Here’s what I found. This Instagrammer could easily be a customer. He’s already wearing a shearling-lined jacket! He uses emojis in his captions, and he describes his look as easy and cool. I wrote that down. Those are buzzwords that could come in handy later. This Instagrammer looks a little tougher and more athletic. Still, he’s wearing a stylish outfit, and maybe he’d be into my dark denim jacket. He also uses emojis. His caption says he’s perfect in his own way and that’s all that matters. That tells me he’s confident, and doesn’t care what the crowd thinks. My customers might feel that way too. This Instagrammer is already rocking a denim jacket, so I know he could be a customer. Like the other two, he uses emojis. But he spends most of the caption talking about travel. That tells me that my target audience might be really interested in traveling as well as men’s fashion. Taking these examples together, here’s what I jotted down about my potential customers. Casual Cool Athletic Confident Individualistic Likes to travel We’ll call these my brand buzzwords. Now I’m starting to form a brand in the image of my potential customers. My next step is to create the all-important business name. Step 2: Create a Business Name A lot of entrepreneurs spend hours stressing over their business name. It doesn’t have to be like that. When it comes to branding your business, there are three criteria for a good business name. First, your business name should make it fairly obvious what you’re selling. Lots of brands break this rule and do just fine. But if you’re just starting out, don’t make your customers guess what you sell. In my case, I want words related to jackets, outerwear, or menswear in my business name. The second rule of a good business name is that the name is somehow connected to my brand buzzwords. And the third rule is that the business name has to be available as a dot com. Ideally, the name is available on social media channels too. With these rules in mind, let’s find a business name for my jacket startup. First I’ll head to the Oberlo Business Name generator. Now I’ll type the word jackets. That checks off my first rule of finding a good business name, since the word jackets relates to what I’m selling. I’ll click Generate Names, and I get a list of 100 potential business names. There’s a lot of good stuff on here. I like Horizon Jackets, but I wonder if it’s a bit too outdoorsy for my customers. After all, when I think of Horizon, I think of deserts, outdoors, etc. My brand buzzwords don’t include anything about the outdoors. Oh but I really like Valor Jackets. The word valor makes me think of courage and masculinity, which fits with my brand’s confident and individualistic streak. That checks off rule two of finding a good brand name. Now for rule three, I like to go to namecheck.com to see if the name I like is available. Now our brand has a face and a name! The next step is to make it official. We won’t do a full-on store build today, but when you’re ready for that, click this link. (For the record, I didn’t buy Valor Jackets. If you love that domain name, it’s all yours!) Now that I’ve got brand buzzwords, a great business name, and an online store, it’s time for the next step in ecommerce branding. Step 3: Create a Logo I’ve got to create a logo. For this step, I’ll head on over to Hatchful, Shopify’s free logo creator tool. Hatchful first prompts me to choose my niche. I’ll click fashion, and hit Next. Then Hatchful asks me to choose my visual style. I remember my buzzwords include confident and cool. Bold and calm are similar, so I’ll keep those selected. Scrolling down, I also see strong. That sounds exactly like my customers: bold, calm, and strong! Now Hatchful presents me with a ton of logo options. I ended up picking this logo right here. It kind of looks like a pilot’s wings, and that connects with my customer’s love of travel. If you’re not sure which color fits your brand, check out our article on color psychology. Now that I have my logo, I can sign up for Instagram and Facebook. I’ll use my logo as my profile photo on all social media accounts. Step 4: Keep it Going! There are lots more ways to brand your store. The images on your website should fit the brand, and so should the font. So for my store, I’m going for courage and masculinity. Therefore, I wouldn’t want a playful font. I’d want something strong. The same philosophy should dictate the images you choose, the product descriptions, and everything else that people will connect to your store. So I’m not done – but I’m on my way! Starting with a single product, I found a few brand buzzwords on Instagram. I then used those buzzwords to find a great business name and create a cool logo. And with that logo, I built a brand identity with coordinating colors and fonts in my Shopify store.
🧜♀️The mermaid blanket that made millions [Video] June 14, 2019 bizadmin Dropshipper Melvin Chee built a $15 million dropshipping store in 2 years. Along the way, he’s discovered several 6-figure products – including one that made him $4 million. We asked Melvin to recommend five dropshipping products to sell in 2019. But Melvin went a step further. He shared the products that he actually sold. He even showed us the ads that got him sales. And he told us how he prices products to cover advertising costs and still make a profit. We just published a YouTube video featuring Melvin’s advice. Happy Dropshipping Jessica
The Secret to Working with Facebook Influencers June 12, 2019 bizadmin Ah, Facebook. Some might argue that it’s the patron saint of social media as we know it today, giving birth to social media’s massive explosion of popularity. (Sure, there was MySpace… but that was just a primer.) Some might also argue that Facebook is slowly dying as more popular platforms catch up and close the gaps that the new, ‘digital native’ generation prefers in its online experiences. While Instagram is the undisputed influencer marketing king, it would be foolish to write Facebook off as a platform that’s not worth examining. Especially after the Cambridge Analytica scandal, it could seem like Facebook’s tarnished reputation is hurting its performance. But if you look at the numbers from Statista, its user base continues to steadily grow with around 30 to 50 million new users per quarter. Influencer marketing studies are also showing that Facebook’s doing just fine. A 2018 survey by influencer marketing company IZEA showed that for 48% of participants, Facebook impacted their decisions to buy a product or service. Facebook was also one of the most popular social media platforms for researching their purchase decisions. The bottom line is that plenty of companies still use influencer marketing to make money on Facebook. So I say: march forward with your Facebook influencer marketing campaigns! If it’s a good fit for your brand, of course. In this article, we’ll look at: Facebook’s new Brand Collabs Manager tool for influencer marketing Some of the most popular types of Facebook influencer partnerships How to find the right Facebook social influencers 3 successful Facebook influencer marketing examples Post Contents [show] Facebook’s New Influencer Tool: Brand Collabs Manager In the summer of 2018, Facebook made a splash on the influencer marketing scene when it announced its new Brand Collabs Manager. Essentially, it’s an influencer search engine that was created to compete with the other major influencer marketing platforms in the game. The fact that the biggest social media platform in the world is creating a special influencer marketing tool makes a very clear statement: influencer marketing is huge, and it’s here to stay. Facebook recognizes the multi-billion-dollar opportunity, and has started competing for its slice of the influencer marketing pie. Travel and photography influencer Laurence Norah agrees that Facebook has some slack to pick up in the influencer marketing game, and it’s working hard to try and do so. This is especially true with the platform’s continuous algorithm changes that have impacted the organic reach that influencers can get on their pages, giving some influencers a tough time in seeing results. Laurence Norah, Finding the Universe Facebook has started to more fully embrace content creators, after largely ignoring them for nearly the full lifetime of the platform.New tools are in place for content creators to use, and also to help them monetize their content – something Facebook has long shied away from, despite competition from platforms such as Youtube which have native monetization options. So I think more content creators will start to use Facebook as a primary platform. Facebook Groups are looking to be a big change that has started to be felt in 2018 – the lack of organic reach on pages has left influencers searching for a new way to reach audiences, and Groups seems to be the way to do that – with a focus on community rather than the individual. Looking back to November 2017, Facebook launched Facebook for Creators (yep, basically the same as YouTube for Creators). This move made it apparent that Facebook was already working on nurturing the influencer space. Facebook says the tool is for passionate and talented video-makers who wish to ‘level up.’ If that doesn’t say, ‘Influencers, use this to make more money!’ – I don’t know what does. Most Popular Facebook Influencer Partnerships One notably successful Facebook influencer marketing tactic is Facebook Live, where users can stream live video broadcasts from wherever they are. In comparison to other social channels, Facebook offers more content diversity because a post doesn’t require any visuals. Whereas Instagram posts need a photo or video and YouTube is inherently videos, users can post all kinds of pre-existing content on Facebook. This can manifest as sharing and reposting a brand’s web page, blog post, branded video, or some other type of content they didn’t create. But generally, the whole point of using an influencer is letting them put their unique spin on it, so a simple reshare usually isn’t the case. Apart from these details, Facebook influencer options are generally the same as Instagram: influencers can post regular photos and videos they’ve created, along with temporary Facebook Stories that can also contain photos and videos. Let’s look at these a bit closer. Facebook Live You can have an influencer promote your product or service inside one of their Facebook Live broadcasts, whether they give it a brief name-drop or show themselves using it in action. Viral comedian Laura Clery promoted the game app Best Fiends by playing it during a live broadcast, including a link for users to download the app straight from her post. By the way, this is another testament to how important it is to let influencers have creative freedom. In the video, Laura played one of her eccentric characters Pamela Pupkin, who got into a rather entertaining and chaotic feud with her husband Roger (played by Laura’s real-life husband Stephen) over the game. This shtick allowed Laura to promote the game while still giving her fans what they know and love. Standard Photo or Video Posts On Facebook, you’ll find all kinds of influencer marketing examples. Tactics like reviews, mentions, competitions, and giveaways can all be executed with standard Facebook posts. In this example, Vital Proteins had fitness influencer Jordan Morello host a giveaway on his Facebook page. He gave three steps for users to enter: follow the company’s Facebook page, like the post, and tag two friends in the post’s comments. He included a fun, simple, eye-catching GIF of himself with the products to gain his followers’ attention. How to Find Facebook Influencers Just like your other searches, your quest for Facebook influencers should start with the good ol’ search bar. Type in keywords for the types of products or services you’re offering, or words that describe your brand and goals. Say you have a travel gear ecommerce brand that’s releasing a new line of mountain climbing accessories. Start with typing ‘mountain climbing’ into the search bar. Use Facebook’s filter options to view the results by ten categories: • All • Posts • People • Photos • Videos • Pages • Places • Groups • Apps • Events To see results from influencers with their own established brands, go to the ‘Pages’ tab, then go to the ‘Categories’ filter section on the left sidebar. Select ‘Artist, Band, or Public Figure.’ You can also check out the ‘Local Business or Place’ and ‘Entertainment’ categories. And as we mentioned earlier, check out the ‘Groups’ tab as well, since Groups may not have the same organic reach issues that pages and profiles do. Try all this with hashtags too. Start with the more obvious ones, like #mountainclimbing. Go to the ‘Posts’ filter tab to see posts that contain the keyword, then start browsing through the profiles and pages the posts came from. Use Google Never forget that Google is your friend. Sticking with the mountain climbing example, you could type in searches like: Mountain climbing Facebook influencers Top mountaineers Facebook Facebook mountaineering influencers Climbers on Facebook Action sports influencers Facebook Facebook extreme sports influencers Your post will likely lead you to media outside of Facebook, like blogs and Instagram. Check those out too! These links might lead you to an influencer who’s also active on Facebook. Or you might fall so in love that you decide to work with them based on their other platforms. 3 Successful Facebook Influencer Marketing Examples The overall success of your Facebook influencer marketing campaign will come down to strategy and execution. If you’re short on ideas, take inspiration from the following campaigns that didn’t feature top-tier influencers but still managed to make noise. 1. HelloFresh’s Facebook Live Cooking Party Meal-kit delivery service leader HelloFresh understands that people want to have fun while preparing their food. And, they want to cook that food well, so that the homemade meal matches up with the delicious-looking mockups online. With that in mind, the brand started hosting a live cooking show series where audiences prepare food at the same time as the hosts. The show regularly features HelloFresh’s head chef and occasional appearances from micro-influencers. Here’s a video featuring a special guest mom and her 4-year-old son. https://www.facebook.com/HelloFreshus/videos/1776471082380735/ This particular video got over 50 comments and 17,000 views. Audiences were also able to ask questions on the fly, and get pro tips from the chef and the host in real-time. While live-streamed interviews and newscasts are fun because of the interaction, the appearance of smaller, friendly, and relatable personalities offers the legitimacy that viewers love and crave. 2. SoFabFood’s Creative Recipes Drive SoFabFood, a group of diverse, self-taught home chefs who share family-friendly recipes, approached micro-influencers on Facebook to promote healthy cooking. The brand wanted to mix influencers’ creativity with the different food items it regularly featured in its recipes. So influencers were required to make something unique out of the food staples in addition to showing their healthy sides. Blogger Sara of Tastefulventure, for example, posted a back-to-school morning recipe featuring a cinnamon turmeric smoothie. When organizing campaigns like these, avoid constraining influencers to the brand’s vision alone. Give them the liberty to explore and enjoy your products thoroughly. 3. Loeffler Randall’s ‘Cool Girls Doing Cool Things’ Campaign High-end footwear and accessory brand Loeffler Randall is a favorite amongst fashion insiders, bloggers, and artists, courtesy of the company’s vow to involving social media influencers in its campaigns. The brand’s program ‘LR Ambassadors’ includes a diverse group of painters, writers, and fashionistas living dynamic lives. In addition to profiling the ambassadors on the official blog, Loeffler Randall has them post content on Facebook and other social media channels. Influencers, in turn, post the hashtag #LRambassador to let people know that they’re associated with the brand. Here’s an example of one such influencer: Could I Have That is a lifestyle blog run by Samantha Wennerstrom. She’s an LR Ambassador who posts about Loeffler Randall’s new and upcoming line of products across different social media channels, piquing users’ interest in the brand’s offerings. Overall, there are pages and pages of successful Facebook influencer marketing campaigns. They’re a testament to the possibilities the platform provides. Go Forth and Influence! As you start gearing up your Facebook influencer marketing efforts, remember to focus on finding authentic and engaging partners that really complement what you stand for as a brand. Be as specific as possible with setting goals and setting up ways to track them, so you can be on top of your results and know when you’re winning or you need to readjust. Above all, have some fun! Make new friends and let your brand’s personality shine. The world of influencer marketing is growing and evolving really quickly as brands across the globe realize the incredible power that these influencers hold in their fingertips – literally. At first glance, it might seem like a ‘pay to play’ game where only the big spenders are succeeding. But no matter how big or famous your brand is – and no matter how big your budget is – there will always be an opportunity waiting for brands with the persistence, savvy, and creativity to make it work. Is your brand one of them?
Is the Digital Nomad Lifestyle Right for You? May 31, 2019 bizadmin I like to think of travelers on a spectrum from ‘homebody’ to ‘digital nomad.’ I’ve only met a small handful of complete homebodies who don’t enjoy exploring past their backyard. Out of those who do enjoy it, most really look forward to vacations that punctuate their careers and their comfortable, reliable lifestyles. This is the common midzone. And then there’s the smaller subset of travel lovers. We’re the ones who can’t get enough. Who giggles when others suggest that maybe our last trip ‘finally got the travel bug out of your system.’ Who start planning our next trip on the return flight home from our current trip. For us, travel is more like a way of being. We don’t prefer our personal spaces and steadfast daily routines to keep us grounded. (Though there’s nothing wrong with that!) We’re explorers who enjoy being out of our comfort zone. We’re not satisfied with taking a vacation a couple of times a year – it should be an ongoing affair. If you feel this on a soul level, you just might be a digital nomad in the making. But before we get into the good stuff, let me introduce myself: I’m Amanda. I’ve been living the nomad life for the past five years, with about three months as the most prolonged period I’ve managed to sit still in between flights. When the little travel light first turned on in my head, I was in New York City, living in what might equate to a $1,000 shoebox. I escaped to a Costa Rican beach just in time to give winter the middle finger, and life never went back to ‘normal.’ More than 40 countries later, I’ve road tripped around Kyrgyzstan, gotten food poisoning in the Philippines, made best friends in Turkey, and jumped off a cliff in Colombia. And I’m typing this sentence from Mexico. I believe that becoming a digital nomad can be tough, but it’s way more attainable than it might feel to you right now. That’s why this guide maps it all out to help you on your way. In this article, we’re going to take a closer look at: A definition of the digital nomad and whether you’re really cut out for it The pros and cons of living the digital nomad lifestyle 5 skills and traits all digital nomads share Let’s do this. What is a Digital Nomad? While there’s no explicit definition of digital nomad, they all generally share two main qualities. You can categorize these qualities by splitting up the term. [Digital] They have location-independent jobs. They earn most or all of their income online, so they’re not tied to a specific location to work. [Nomad] Because they don’t have to stay in any single place, many are constantly on-the-move – to anywhere with a wifi connection and a place to plug in their laptops, tablets, and smartphones. Some digital nomads take these work and travel benefits to the extreme, hoping to a new location every few weeks or even days. Others like to stay in one spot for longer periods so they can get to know the city and the local culture. It’s common to see a digital nomad who rents an apartment for a few months or a year but still takes several short trips to nearby destinations. For example, say your first destination is Prague for six months. From there, you can easily take week-long trips to cities like London, Paris, Berlin, and Amsterdam. Pro tip: Choosing an affordable ‘home base’ like this is a great technique for beginners. It gives you some time to figure out your personal preferences and processes without diving head first into the deep end of the location-independent lifestyle.
How to Write Epic Product Descriptions That Sell May 18, 2019 bizadmin A well-written product description has the power to move your customers through your sales funnel. By injecting creativity and product benefits into your product description, your store becomes more likely to convert the casual browser. While most customers make their purchase decision on the product photo, the product description helps fill in the gaps to determine whether or not the product is the right fit for the customer. By educating customers on the key benefits, unique value proposition, and offering a solution to a frustrating problem, your product description can help get more sales, lower refund rates, and build customer trust. In this article, you’ll learn how to write product descriptions and find a product description writer, learn from product description examples, and we’ll introduce an easy to follow product description template. Post Contents [show] What Is A Product Description? A product description is the copy that describes the features and benefits of a product to a customer. The goal of the product description is to provide the customer with enough information to compel them to want to buy the product immediately. To write a product description that converts, you need to write copy that persuades customers to buy. What problem does your product solve? What does your customer gain from using your product? What separates your products from others on the market? Your brief description needs to answer these questions in a way that is easy to read. Should You Write Product Descriptions? It depends. Like every other aspect of your website, product descriptions may or may not be needed. It needs to be split tested. Each website has a different layout, personality, and style which may require a different product description template. Some stores may convert best with only bullet point descriptions. Others may need a long paragraph, or a mix of bullet points and a paragraph. And some websites may convert best with no copy at all. You can use A/B split tests tools like Google Optimize to determine what format works best for you. Here’s a product description example with no copy. According to VWO, an online store called FreestyleXtreme ran a split test. Their test included two landing pages – one with and another without a product description. They were surprised when they found out that the page without copy converted 31.88% better and had a 96% confidence level. There are several factors as to why the product descriptions didn’t convert well. It’s possible they weren’t written correctly for the audience, they were placed in a less visible area, or were written in the wrong format. However, when it comes to your specific store, testing whether or not you should have product descriptions, in the first place, can help you better understand how to optimize future product pages. Now, let’s look at why you should have product descriptions on your store. Having optimized product descriptions can help improve your search engine optimization (SEO). By optimizing your product descriptions to include specific keywords, you can help improve your chances of ranking high on Google. Without product descriptions, you may be able to optimize your images for keywords, but your product page may not appear high in search results due to a lack of content. Product descriptions can also educate your customer on the product. The product description offers supplemental product information that the picture can’t do on its own. For example, you likely wouldn’t buy a laptop by looking at the picture alone. As a shopper, you’d want to read about the laptop’s specifications and features. This also applies to fashion — some people may be allergic to certain fabrics and need to know the material of the clothing you sell on your store. By providing customers with key product information, you prevent a build up of customer service inquiries. It also helps customers know if that specific product is right for them, which can help lower return rates. A product description can also be used to make a customer laugh to enhance the bond between your brand and customer. It can also assure customers that your product will solve their biggest pain point or enhance their life in some way. Picking the Right Words for Your Product Description According to David Ogilvy, the 20 most influential words include: SuddenlyNowAnnouncingIntroducing AmazingSensationalRevolutionaryMiracleMagicQuickHurryand more. Using the keywords listed above can help captivate your reader and persuade them into action. You can use these words in product descriptions, headlines, email subject lines, and more. According to Unbounce, there are also several words and phrases that people shouldn’t be using in their copy, product description, and more. Poor word choices include: Market-leadingBreakthroughInnovativeStunningUltimate and more. Ultimately, the words are poor choices if they aren’t accurate. Calling your product revolutionary when it’s not isn’t going to make your brand stand out. It’s important that a product description writer is honest and transparent when describing the product. Saying a product is free when it really isn’t is deceptive. Saying your product is of the highest quality when you have countless complaints about the product quality isn’t going to trick people into liking your product. For example, if several people notice that the material is thinner than expected, you can mention that in your copy without drastically impacting sales. It gives your customers an honest expectation of the product before they receive it. Your customers may even prefer thinner fabrics on summer days. Being honest doesn’t mean writing all of your products flaws but highlighting its strengths. Is the design what’s selling the product? Put an emphasis on the look of the product when describing it. You’ll also want to bring your customer into the product description using words like you. Help your customers envision themselves using your product. Make them part of your product’s story. Keeping it casual can also help your product description stand out. You’re not writing a thesis, but an enticing description to bring your product and your customer together. Use contractions in your writing like you’re, you’d, who’d, etc. How to Write Product Descriptions That Sell 1. Write your own Avoid using the manufacturer’s product descriptions. By writing your own copy, you avoid being penalized by Googlefor duplicate or thin copy. You also improve your chances of writing a product description that converts your customer. 2. Make it scannable Your product description should be easy to read. Having two sentences describing the product with several bullet points allows customers to receive the information quickly so they can purchase immediately. If you sell laptops, you’ll want to turn the specs into bullet points for an easy read. 3. Know Your Audience If you sell fun products like ugly christmas sweaters or food shaped jewelry you could inject humor into it. Your copy should be playful and light as customers buying those types of products would likely appreciate an entertaining product description. However, humor doesn’t work on all dropshipping niches. For example, you wouldn’t want to inject humor into a product description about life jackets, coffins, or other sensitive issues. 4. Optimize Your Product Descriptions The easiest way to optimize your product descriptions is to use a tool like On Page SEO Checker on your store. You’ll want to use keywords that are relevant to your product. For example, if you sell makeup brushes, you’ll want to be specific such as ‘unicorn makeup brush’ or ‘mermaid makeup brush.’ 5. Tell a Story Use your product description to tell a story. It could be the story of why your customer needs this product to solve their problem. Or a story of the products benefits. Or just an entertaining story about the product that draws your customer in. 6. Split Test It Don’t forget to split test your product descriptions. Test different formats, lengths, words, and more. Split testing your product descriptions can help you optimize your product page to improve your conversion rate. 7. Spell Check Your Work Read over your product descriptions to ensure there are no typos. You can use tools like Grammarly to avoid spelling mistakes. 8. Offer All The Details Make sure that customers have the information they need to make a purchase. For example, if dropshipping apparel, care information and size charts can help customers before and after their purchase. If you sell tablets, you’ll want to ensure you list all the specs. If you dropship jewelry, you’ll want to include information such as ‘nickel free’, as some may have allergies to certain materials. Product Description Examples ModCloth is a great product description example to learn from. The product description is short and sweet with only two sentences. The product details include scannable bullet points. The first sentence of the product description compliments the customer by mentioning their ‘glimmering charisma.’ However, the customer compliment is tied into the ‘glorious glimmering’ of the bolero. The second sentence compliments the customer again in relation to the product. Pay close attention to the language used in the copy. Words like ‘delighted,’ ‘delicate,’ ‘magnificence,’ ‘radiance,’ ‘gloriously’, and ‘glimmers’ are used to capture attention while being positive descriptors. Tipsy Elves is an excellent product description example of showcasing the product benefits. Their short and sweet two sentence description mentions that this jumpsuit is perfect for ‘lazy days on the couch, USA events, and hitting the slopes.’ For those looking for an outfit for the 4th of July, their problem is solved as it mentions that this outfit is ideal for it. Notice how the first word in the copy is ‘freedom’, which is a positive word and is often associated with American pride products. Their product details aren’t very scannable. However, they mention the benefits for some of their features such as mentioning that the material is thinner for ‘year round wear.’ Chubbies is a great product description example for creativity. The shorts shown in the picture above are called ‘The Mojitos’ likely due to its minty green color. Their opening description runs with the mojito theme though their product picture fails to show a mojito which would likely blend pretty nicely. They mention benefits with their product features such as ‘keep you oh-so comfortable.’ Naked Wines keep their product description scannable with three bulleted points. Their bullet points creatively use check marks which helps customers make a positive association with the wine. The writing style is casual with phrases like ‘who’da thought it…’ They also use build brand trust by mentioning that ‘91% of you would happily buy it again!’ Pay close attention to the language used to describe the wine such as ‘ripe’, ‘peppery undertones’, ‘lashings of oak’, ‘scrumptious’, and ‘silky finish.’ Product Description Template There are countless methods on how to write product descriptions. If you’re ever stuck on a format you can follow this simple product description template while writing your copy. 3-Step Product Description Template Complement the customer in relation to the product. Mention the product benefit in relation to the product feature. Provide a simple recommendation. For example, if you’re selling unicorn brushes you might try this product description example: Like this unicorn brush, you’re one of a kind. These brushes are made with synthetic bristles for an easy clean. Pair this set with our mermaid brushes for a complete set of unique makeup brushes. If you’re selling a dress, you might follow this product description example: Nothing will flatter your curves better than this bootylicious evening dress. Made of a stretchy spandex, this dress will hug your body on all the right spots while highlighting your silhouette. With a simple pair of black pumps, you’ll complete your look to help you look flawless. How to Find a Product Description Writer Struggling to figure out how to write product descriptions that sell? If English isn’t your first language, you might want to hire a product description writer. Finding a great writer requires patience. You can use sites like ProBlogger, Fiverr, or Guru to find quality product description writers. Look at a writer’s reviews, previous work, and who they’ve worked for in the past to determine the quality of their product description writing. Conclusion Mastering your product descriptions will require creativity and testing. Don’t be afraid to test our product description template to help you improve your format. Writing product descriptions that sell takes a bit of experimentation but with some patience you could end up in this article one day as a product description example. Nicole Martins Ferreira Nicole Martins Ferreira is a content marketer at Oberlo and experienced ecommerce entrepreneur. She’s been building online stores since 2013 and sharing her secrets with Oberlo users since 2016. Follow her on Twitter @nicolemarfer.
6 Top Types of Influencer Marketing Campaigns May 13, 2019 bizadmin If you use social media, I’d put money on the idea that you’ve seen influencer marketing in action at some point, in some form. The main influencer marketing examples that come to mind involve the classic (and occasionally cheesy) Instagram photo of an influencer posing with the promoted product. But don’t let that fool you – the playing field is diverse and impressively creative. Which is part of what makes influencer marketing campaigns so fun. Brands and influencers can work together to come up with fresh ideas that keep their audiences engaged and excited to give those brands a try. No matter which types of influencer marketing campaigns you settle on, keep in mind that your compensation agreement can follow different models. For example, you can give the influencer your product or service for free, pay them a flat rate for each post, or create a model that pays (or otherwise rewards) them for meeting certain goals. If you go the affiliate marketing route, you can pay the influencer commission as a percentage of the sales they bring in. In this article, I’ll be focusing on the common types of influencer marketing campaigns in terms of their content. We’ll also look at some real-life examples from brands that do it right. I’ll cover six types of influencer marketing campaigns: Sponsored contentReviewsCompetitions and giveawaysProduct and content collaborationsLong-term ambassadors‘Takeovers’ on your platforms 1. Sponsored Content Let’s start with the basics. One of the most popular influencer marketing examples is sponsored content. This type of influencer marketing campaign falls more in line with the simple, ‘classic’ description I mentioned earlier. It typically plays out with brands reaching out to influencers to ask if they’re willing to promote one of their products or services – or vice versa… some influencers do outreach too! Depending on the influencer’s channel(s) you’ve agreed on, the final product is usually a photo, video, or blog post featuring your offering. These campaigns usually start with the brand sending the influencer a campaign brief that outlines certain guidelines, instructions, and requirements. But it’s important to remember that you must give your influencers some creative freedom. It’s their audience, after all – they know the best ways to engage them. And their followers will definitely smell something fishy if a post is out of line with the influencer’s personality, style, and voice. Here’s a classy Instagram influencer marketing example from Carl Thompson, founder of men’s clothing brand Hawkins and Shepherd. And a video example from Calvin Young, a Deaf traveller who entertains and inspires through his blog Seek the World. He partnered with travel and ticket booking company Busbud to promote its services on Facebook. 2. Reviews One of the most common influencer marketing examples of reviews involves a brand offering their product or service to the influencer for free, and the influencer posting a review in exchange. If you’ve seen any ‘unboxing’ videos, this may have been the driving force. The premise of these videos is that the influencer has never seen or used the product before, and they’re unboxing and testing it out for the first time on camera. (Keep in mind, though, that some web personalities have built their name on reviewing products, like tech products. In these cases, they may be getting these items through other ways than an influencer marketing partnership.) In his YouTube video, Jacques Slade unboxes and reviews a media kit sent to him by Jordan Brand. Similarly to the sponsored post, this type of partnership can operate based on a set of broad and flexible guidelines sent by the brand. But as you might guess, this can go wrong or run into ethical issues pretty quickly. Especially if the brand requires the influencer to only say positive things… or if the influencer isn’t afraid to tell the world that they flat-out hate your product. Like this delightful example from Benjamin Burnley of the popular rock band Breaking Benjamin, who was approached by EA Games to give a positive review of their Star Wars Battlefront game: The moral of the story is: be careful what you wish for. 3. Competitions and Giveaways Everyone loves a giveaway. These influencer marketing campaigns can be a win-win-win for your brand, your influencers, and their fans. This is especially true when the process is simple for audiences to enter and win. Typically, brands offer a free product or service for the influencer to give away to their followers. Competitions and giveaways can include: Engaging with the influencer’s post itself, such as: ‘Liking’ the postCommenting on it with a certain phrase, hashtag, or photoTagging up to 3 friends in the comments Engaging with the brand outside of the post, like: ‘Liking’ or following the brand on their social media channel(s)Going to the brand’s website to sign up via a form or mailing listSubmitting photos, stories, or other types of ‘entries’ to be judged by the brand In this example, model and fitness influencer Angi Fletcher gave away a Natural Life gift box to users who followed the brand’s Instagram and tagged one person in her post’s comments. 4. Product and Content Collaborations Instead of the one-off types of campaigns we’ve seen with the other influencer marketing examples, some brands have worked closely with influencers to co-create products or content. This is often seen in the beauty and fashion industries, where influencers create their own line of clothing, accessories, or beauty products under the brand. For example, beauty influencer Jaclyn Hill created an eyeshadow palette in collaboration with the international makeup brand Morphe. Of course, this is a very involved strategy if you’re manufacturing the products yourself, and it’s more common among brands that have already built a name for themselves in their industry. If your company encounters these kinds of issues, you might opt for content collaboration for the time being. Like how plant-based food blogger Kimberly Espinel partnered with muesli brand Dee Muesli to come up with original recipes using their product. Influencer marketing examples like this can go a long way, especially when your influencers can showcase your brand in action while giving them a clear and direct call-to-action (CTA). In this case, the CTA was something along the lines of “You there! Buy this muesli so you can make these awesome muffins.” 5. Long-Term Brand Ambassadors As the name suggests, a long-term ambassador is an influencer who partners with your brand for an extended period. You could think of them as a ‘face’ of your brand, sort of how celebrity spokespeople work in traditional advertising campaigns. As opposed to other influencer marketing examples that might be one-off or a few posts, a brand ambassador might promote your brand for several months to a year or longer. This type of influencer marketing campaign can bring great results because: Repetition keeps your brand at the top-of-mind for the ambassador’s audienceMore frequent promotion gives more opportunities to show the versatility of your company’s offeringsA stronger relationship with the influencer means more trust, credibility, and authenticity in the eyes of their audienceThere’s a lower churn rate in your marketing strategy, which generally equates to less uncertainty and more convenience Here, fitness personality Matt Upston posts a tweet celebrating three years of being an ambassador for sport nutrition company Science in Sport. (Two-for-one special: it’s a brand ambassador hosting a giveaway!) 6. ‘Takeovers’ on Your Platforms While the first five tactics involve your brand showing up on an influencer’s platform(s), this one involves the influencer showing up on yours. In a takeover, the brand gives the influencer access to its social media channels of choice for a set period of time. Usually, the period lasts about a day, but some go as long as a week for special occasions or events. Influencers can create fun behind-the-scenes or ‘day-in-the-life-of’ posts, videos, and stories to keep your audience interested and engaged. The biggest downfall of this influencer marketing example is that you’ll typically have to give the influencer your password. For obvious reasons, you’ll need to make sure there’s a high level of trust. And a contract too. But there’s good news if you have a Snapchat: the platform has actually created a feature that lets your account post takeover stories without giving strangers your login info! Read more about it here. You can see it in action in the video compilation from Newcastle University’s Snapchat account, showing a series of takeover posts from Newcastle students researching glacial erosion and climate change in Svalbard, Norway. Conclusion Now you’ve got a solid idea of the types of influencer campaigns and influencer marketing examples out there. We’ve covered everything from short term shoutouts and sponsored content, to long-term brand ambassador relationships. Each one of them come with their own pros and cons that you must evaluate carefully when putting together your influencer marketing strategy. But when done right, you’ll be able to create a powerful campaign that builds off the credibility of other’s to get your brand and products in front of the right people, in the right way. Amanda Gaid Amanda Gaid is a digital marketer and copywriter who helps brands create awesome content that drives engagement and better business. As a seasoned digital nomad, her trusty laptop is her best friend.
10 Best Watches to Sell in 2019 May 3, 2019 bizadmin The watch niche is proving to be a popular evergreen niche you won’t want to miss out on. Whether you sell smartwatches, trendy wooden watches, or pocket watches, you’ll find that there’ll always be an audience who loves wearing them on their wrist. You can even choose different segments to target: mens’ watches, womens’ watches, or kids’ watches. And of course, you’ll want to sell all of the above in a general watch store. So if you’re looking for the best watches to sell in 2019, you’ll want to read through this list. 10 Best Watches to Sell in 2019 #1. Smartwatch Smartwatches are some of the most popular watches to sell. Each month, there are over 1.22 million searches for the term “smartwatch.” With so many different styles to sell, you could literally create an entire store selling smartwatches alone. This one smartwatch model has had over 6,000 orders in the past six months, proving that popular smartwatches are extremely popular. And fortunately, there are many other popular smartwatch models that can be sold through your store. All smartwatch models have varying features which you can use in your targeting. Some have pedometers and heart rate monitoring while others have calendars, GPS tracking, and allow you to make and receive phone calls. Since “smartwatch” is such a popular search term for customers, creating an SEO strategy for your store can work out really well for you. An easy way to do this would be to write reviews about smartwatch brands. This is a popular strategy among smartwatch stores. Even if you’re writing reviews for products you don’t sell, you might end up attracting people who are in the market for a new smartwatch, which will make your retargeting ads much more effective. While this is more of a long-term strategy, it’ll help you lower your ad costs while allowing you to build a big and relevant audience. #2. Marble Watches Sales for marble watches have been sky high over the past six months. I mean, with an astounding 17,890 orders on this one specific marble watch, it’s pretty safe to say this trend is popular. And sales in the past thirty days are still in the thousands. This women’s watch comes in four colors: black, gold, rose gold, and silver. That, combined with its low-cost and free shipping, make it a great option for those who want to sell higher quantities of this watch. Since search volume for “marble watches” is only around 2,400 monthly searches, you’ll likely want to focus on impulse sales. Instagram is a popular platform for watch brands. You can also try Facebook and Pinterest. To start, you might want to reach out to influencers on Instagram. Micro influencers are influencers with small but engaged audiences. They’re often more affordable due to their lower follower count. You could DM the influencers to take custom photos and repost it to their audience for a small fee. If they’re small enough, you might be able to offer a free product instead of compensation. #3. Starry Skies Watch Looking for a watch that’s out of this world? This starry skies watch’s sales are sky high. In the past month, they’ve amassed over 1300 orders from customers. Over the past 6 months, they’ve surpassed the 12k mark. The watch comes in multiple colors: rose gold, rose gold blue, rose gold purple, black, blue, and purple. And with multiple styles to choose from and some steady sales rolling on through, this women’s watch is the perfect accessory for you to sell. Getting your starry skies watch onto more wrists can be done through platforms like Instagram and Facebook.You can tap into the world of influencer marketing. Reach out to influencers who will post pictures wearing your watch and share them with their audience driving traffic back to your store. You can also run retargeting ads for people who’ve visited your website from the influencer traffic so that you can win back one time visitors. It’ll also help you improve your ad’s understanding of who your audience is so you can run more effective ads on Facebook and Instagram. #4. Wooden Watches While wooden watches may not be the newest watch trend of 2019, it’s definitely got a big enough audience to tap into. Each month, there are 74,000 monthly searches for ‘wooden watches’. And with an audience of that size, wooden watches are still a product you’ll want to be adding to your store. While it may not be sustainable as a standalone store, you can add a wooden watches category on your store so that you cover your bases on the types of watches you sell. This one watch, in particular, has had a couple hundred sales in the last month. The best way to market your wooden watches is through a search-based play. Since wooden watches get tens of thousands of monthly searches, you can explore Google Shopping ads, Google search ads, and an SEO strategy for your website. The two types of Google ads will help drive your immediate sales. However, you need to step up your SEO game so that long-term you’re lowering your ad costs and driving traffic to your website. You can create watch-related content on your blog and run retargeting ads showing your products to your blog readers. #5. Luminous Watch Luminous watches have been lighting up store’s sales lately. These LED flashing lights have surpassed over 2,200 orders this month, with over 14k in the last six. While the search volume is low, it’s pretty clear that this watch can drive some impulse shoppers into buying. The watch comes in both black and white and can light up in seven different colors. It’s the perfect watch to help you tell time in the dark and it adds just enough brightness for when you’re out dancing in a club or at a glow in the dark party. This watch will be best marketed on platforms like Instagram. You can run Instagram ads using lookalike audiences based on other purchases on your store. You can also reach out to influencers who share pictures and drive traffic back to your website. Or you can partner with affiliates by offering a commission for each sale they bring to your store’s website. You’ll want to post on social media regularly enough so that you grow your own audience on Instagram so that you drive sales to your watches when you post a new one to your collection. #6. Analog Watch Analog watches are the original watch style people wore before digital watches grew in popularity. And they’re still quite popular among watch consumers. The keyword “analog watch” has 33,100 monthly searches proving its still quite a powerhouse. While there are various designs of analog watch, we’ve been seeing this particular model grow in sales recently. From a relatively small amount of imports, it’s had over 100 customer orders in the past month, showing that analog watches are still on trend. This watch, and others just like it, can be promoted in various ways. You can run ads on Facebook, Instagram and Google Shopping which tend to be more visual which will help attract customers who are interested in this watch style. You can also execute an SEO strategy to drive more sales to your watch store over the long-term which will drive down your ad costs. #7. Luxury Watch Luxury watches are a popular watch style you’ll want to promote on your store. They don’t need to be expensive or from a big name brand. However, their style needs to give off a luxurious look with just enough bling to attract customers to the style. The search term “luxury watches” gets 49,500 monthly searches proving that customers love this watch style. If you create a collection of luxury watches on your store, you might want to add this women’s watch to it. To promote your luxury watches you might want to try out an SEO strategy. You can create a collection about luxury watches which you update with new products regularly. Then, you’ll also want to optimize the product pages for your luxury watches going after long-tail keywords. You can also create blog content around the topic such as “best luxury watches for men under $500” while promoting some of the luxury watches from your collection. #8. Minimalist Watch Minimalist watches have been seeing a steady increase in the growth of monthly searches for a few years now. The simplicity of the watch style makes it quite popular. Each month, there are approximately 12,100 monthly searches for the keyword “minimalist watches” proving that there’s an audience for this watch trend. This minimalist watch has amassed over 7,000 orders in the past six months proving that people who see this product will buy it. Tap into influencer marketing when it comes to promoting these minimalist watches to your customers. You can have influencers take custom photos wearing your watches and promote them on social media. You can even offer an affiliate link so that the influencers can make a commission of the sale of the watches they promote to help push them into driving sales back to your website. You can also offer your customers the ability to be your affiliates so that they can recommend your watches to their friends. #9. Kids’ Smartwatch Kids’ smartwatches have been growing in popularity. Some parents have their children wear them so that they can monitor their movements on the GPS tracker as they link up to a parent’s smartphone device. Parents are also able to send notifications such as telling them that dinner’s ready or that it’s time to come home so that they can communicate with them when they’re not there. It also has a step counter so parents can monitor their children’s physical activity. This specific watch has over 3,400 orders in the past six months and this trend is likely to continue to rise over the year. Kids’ smartwatches are best marketed to parents of young children. You can highlight its safety features to attract parents who want to keep their children safe or find a better way to communicate with them when they’re out playing. You’ll likely want to target “Parents of school-aged children” on Facebook or Instagram to help find the parents who’d buy this smartwatch for their young child. #10. Kids’ Walkie Talkie Watch The best kids’ watches have an element of play to them, like these kids’ walkie talkie watches. These watches do much more than tell time – they also allow kids to talk to each other even when they’re apart. This makes it the perfect watch for kids to use for playing and for telling the time. The set of two watches contains one red and one blue, allowing them to play with a friend. These kids’ watches can be marketed to parents of young, adventurous children. You can position them as a way to help parents to get their kids to unplug from technology and play more. On Facebook, you can target parents of young children. For example, “Parents with preschoolers” or “Parents with early school-aged children’ as those two groups target children between ages three to eight. Watch Trends to Look Out For in 2019 Avi Suriano, owner of Watch Warehouse, shares, “2019 is going to be all about high fashion watch styles that bring an unexpected, quirky edge to everyday fashion. Large, chunky pieces with brightly colored faces and bands in unusual materials like sleek rubber, moldable silicone, and unexpected fabric patterns, will bring an unusually stylish edge to everyday wear. In particular, watch for styles from Tissot like the T-Race Chrono Stefan Bradl watch, which brings a standout, futuristic edge to everything from business wear to daytime styles.”