Category: Shopify

Mike Golomb became a Christmas devotee after a search to find the perfect vintage ugly holiday sweater that resulted in a collection of over 30,000 of them. This unintended hobby is now a 10-year side business that Mike is about to take on full time.

Christmas was in Kelli Girsch’s blood. She grew up in a home that celebrated the season year-round, complete with a trimmed tree. Kelli’s Christmas store is her third subscription-box business—and her most successful yet.

Whatever your feelings about Christmas, the point is this: your one weird thing probably isn’t just your own.

What’s your one—and I say this with absolute affection and respect—“weird thing”? What if you could turn that unique interest into a business? Mike and Kelli built Christmas stores on the bet they weren’t alone—and they were right. While signs of the season creep into retail stores and onto Netflix earlier and earlier (even before the jack-o’-lantern hits the compost bin), for these two, Christmas is evergreen. It’s not a holiday or even a season—it’s a way of life.

Whatever your feelings about Christmas, the point is this: your one weird thing probably isn’t just your own. And it may give you the chance to turn what you’re into, into a business. In that spirit, here are seven Christmas stores that snagged their own unique corner of the holiday market—seven offbeat ideas to inspire you to pursue your one weird dream too.

1. Jammie Claus

Christmas store: A family pajama tradition

Location: Cleveland, OH

Head elves: Megan R. Holmes, Ph.D.; Linda K. O’Dell, Ph.D.; Laura Coghlin; Scott Holmes

Story: Jammie Claus is the result of four generations of daughters who created a family tradition around the character of Mrs. Claus that shares her voice and purpose as the bringer of Christmas Eve pajamas. They invited customers to join that tradition through an online Christmas store they launched earlier this year. The concept? A storybook about Mrs. Claus that adds depth to the character and a gift bag (magically filled with fresh PJs each year) that helps other families start their own tradition.

Jammie Claus is also a social enterprise committed to empowering women through story—Mrs. Claus as a strong leader—and through profits from the brand’s Empowerment headscarves, which support Cleveland Sews, an organization providing skills and employment to underserved communities.

Laura on knowing your values: “Every decision we make, we ask if this aligns with our mission of empowering women and promoting resilience in children or if it will contribute to our vision of spreading unconditional love and kindness. If the answer is no, then we don’t pursue it.”

Megan on launching in just eight months: “As a family business, we divide out what needs to get done and share the responsibilities. Each of us carries separate professional careers, and our complimentary talents have helped us prepare quickly for this holiday season. [We also] have three young kids, so often long hours are put in after the kids are in bed.”

2. My Green Christmas

Christmas store: Holiday crackers with less waste

Location: London, UK

Head elf: Joshua Wood

Story: This is a relatively new business for Joshua, who realized last year that Christmas produces a lot of plastic waste. Hard-pressed to find Christmas crackers without disposable plastic toys, he created his own. My Green Christmas crackers still contain the silly paper hat and a dad joke—some things are sacred—but instead of a cheap plastic toy, the cracker is packed with seed kits to grow your own veggies or flowers.

The company has grown to a remote team of three but, for now, Joshua only does elf work during the holidays. His career in the software industry keeps him busy in the off-season.

Joshua on fringe benefits: “Since we started this project, we have been inspired to become more environmentally friendly in other areas of our life.”

3. Rent-A-Christmas

Christmas store: Rental trees and decor

Location: New York, NY

Head elves: Judah Parness, aka Skeeter Gumdrop; Kristen Parness, aka Sparkles Peppermint

Story: In 2013, Judah and Kristen were spending their first Christmas together. They wanted to kit out their New York City apartment in full holiday splendor, but there was one problem: where would they store everything come January? Why couldn’t they just rent Christmas decor? That day, their seasonal service business, Rent-A-Christmas, was born. Now, the couple outfits homes all over New York with the full holiday experience—then tears it all down for their customers when the season is over.

We don’t have a full-year runway in which to generate revenue, so it is imperative that we plan everything.

Judah and Kristen Parness

Judah and Kristen on timing: “We don’t have a full-year runway in which to generate revenue, so it is imperative that we plan everything. We keep a critical eye on costs, and we try to plan our expenses to times in the year when we are also generating sales.”

4. Santa’s Bags

Christmas store: Storage for trees and decor

Location: West Valley City, UT

Head elf: Jared Hendricks (owner), Parker Eakin (eCommerce director)

Story: After first getting into the seasonal lighting business, Jared went all in and has since launched three more Christmas stores. Santa’s Bags was the answer to an annual problem: what to do with Christmas decorations during the other 11 months of the year (that is if you haven’t rented them from Judah and Kristen). Trees and lights and ornaments pack up into tidy, compact bags rather than clutter up precious storage.

Jared on surviving the seasonal surge: “We spend a lot of time planning out our operations, automating as much as possible so that once the surge of orders hit, most of the tasks, such as order processing, shipping, and accounting, are streamlined and easy for anyone to do.”

5. The Ugly Sweater Store

Christmas store: Vintage (and new) “ugly” Christmas sweaters

Location: St. Louis, MO

Head elf: Mike Golomb

Story: Mike sat out a Christmas party 10 years ago because his thrift store attempts to find an on-theme ugly sweater came up short (even though his kindergarten teacher mom owned a closetful). A year later, Mike’s mom found a goldmine of vintage sweaters at a local Goodwill and asked how many he wanted. He took all 30 and resold them on eBay. Those efforts continued to scale until the accidental collector had amassed over 30,000 vintage ugly sweaters. He now sells them, along with his own creations—sweaters that hold a beer bottle in a front pocket—via his online Christmas store. He even recently partnered with White Castle to create a dedicated design for the fast-food chain.

The Ugly Sweater Store has been a 10-year side hustle for Mike, but he says he recently quit his job and plans to expand the business into other holidays. Right now, though, the business is still seasonal and Mike says it doesn’t make sense to hire staff—temp elves (his friends and family), after all, are willing to work for “eggnog.”

Mike on preparing for the spikes: “Plan ahead. If you have items that sell fast, pre-package them. And make sure you have a stock of packing supplies, as nothing is more frustrating than running out at 10 pm to find a 24-hour store that sells tape and ink.”

When Instagram announced plans for IGTV, a new standalone app for long-form vertical video, the talk of IGTV taking out YouTube began. After Instagram video did away with Vine and Instagram Stories swiped a massive opportunity from Snapchat, Instagram looked poised for a hat-trick.

A year and a half later, YouTube is still going strong. So, what happened?

IGTV was slow to start, but its recent spike in engagement might offer some clues. With the recent feature releases, growth in viewership on the platform, and the current appetite brands have for experimenting with new forms of content, how IGTV will reshape Instagram marketing is becoming clear.

What is IGTV?IGTV is both a stand-alone video-sharing app and an extension of the existing features of Instagram. When it first launched, IGTV only allowed vertical videos on the platform. This was partly to differentiate it from YouTube and position it as a mobile-friendly video app, but it was also a move meant to inspire creativity.

In an interview with TechCrunch, Instagram CEO Kevin Systrom described how the initial limitations were meant to encourage creativity:

One of the things I like most about the new format is that it’s actually fairly difficult to just take videos that exist online and simply repost them. That’s not true in feed. That basically forces everyone to create new stuff.

Perhaps bloggers and tech journalists misunderstood IGTV. Though IGTV later dropped the restriction on landscape videos, the app itself is still designed with vertical video in mind. On top of this, several features unique to IGTV make it fundamentally different from YouTube. Understanding the differences is key to utilizing IGTV’s uniqueness for growth.

IGTV is just getting started

IGTV is different from other video-sharing platforms, but this shouldn’t scare you off utilizing it. With IGTV picking up in popularity, smaller brands are in a unique position to use the idiosyncrasies of the platform to secure themselves a spot as a top content producer.

Instagram has developed into a powerful growth tool for brands, especially product-based businesses. With IGTV providing a new avenue for creativity, brands that position themselves as pioneers of the app now, stand to gain a lot more in the years ahead.

In an online store’s early days, it’s not uncommon to draw hundreds, even thousands of visitors, but for some reason… no sales.

Assuming you’re driving the right traffic, figuring out exactly what is stopping these potential customers from making a purchase can feel like solving a mystery with few clues.

There are a number of factors that play a part in a customer’s decision to make a purchase, from details as small as the color of your “Buy Now” button to choices as big as the way you weave your brand story.

Like any diagnosis, you need to objectively evaluate every potential cause in order to root out the actual problems before you can fix them.

So take a step back from the online store you’ve poured hours into building, look at it with fresh eyes, and ask yourself the following questions:

Navigate your store like a new customer

Your website won’t be the first experience your potential customers have with online shopping.

Much in the way you expect the fitting rooms in a brick-and-mortar clothing store to be located at the back of the shop, there are certain conventions that users have come to expect from a website. While some may seem obvious, a misstep can easily result in lost sales.

Is your main navigation menu easy to use?

In most cases, users find their way from your homepage to your product page to your checkout by using your navigation menus. These are typically found at the top (the header navigation) and bottom (the footer navigation) of your website.

Look at examples from large online retailers like Bailey Nelson, Knixwear, and Kylie Cosmetics, and you will quickly spot the common elements that customers are used to.

Header navigation menus often feature a Shop button, which usually either leads to a collection page featuring all of a brand’s products or a drop-down menu to sort products into further categories, like sweaters, t-shirts, and shorts.

Depending on your business, you can also include links to other pages customers might want to visit before making a purchase, such as:

• About Us, for customers who want to learn more about your business or your founder story
• Contact Us, so customers can reach out to you with any questions or concerns
• FAQ, to answer some of the most common questions customers have about your products
• Shipping, so customers know how much they’ll have to pay on top of the price of their purchase
• Size Guide, to help shoppers confidently order the right size and reduce returns for yourself

Can you move any non-essential pages to the footer navigation?

Even though it’s tucked away at the bottom of your website, visitors frequently consult the footer navigation to find out more information about a company.

Footer navigation menus are another best practice for online stores. The links found here are different than those found in your header. Links to secondary information, like your returns and exchange policy, customer reviews, privacy, and terms and conditions, all belong in the footer of your website, and not the header.

Make sure both your header and footer links are working correctly. Test each one to make sure the title matches the page it links to. A broken or incorrect link is an easily fixed mistake that could be hurting your sales.

Be honest about your homepage

Your store’s homepage is like the display window of a physical store. It needs to simultaneously reflect your brand in the best light, while also encouraging customers to enter and start shopping.

While the Shopify theme you choose will play a big role in the look and feel of your store, there are many other factors to consider as well.

Does your visual brand look professional?

Your brand is on display on your website homepage—everything from the font you choose to your color palette is used by shoppers to understand who you are as a company and whether they should become your customer. Ask yourself:

• Do you have a professional logo?
• Do you build a strong visual brand identity with consistent colors and fonts?
• Are your images high quality and clear (avoid blurry or pixelated pictures)?
• Is your text easy to read and, more importantly, scan?

Luckily, piecing together these visual elements of a brand doesn’t need to be complicated. Even if you already have a logo, you can use Hatchful, Shopify’s free logo maker, to generate a visual guideline you can apply to the rest of your website.

Take the professionally chosen complementary colors of your Hatchful logo and, when in doubt, use them in your store template to create a seamless branded look that will instill trust in prospective customers.

The same can be done with product photography. Your photos will be used by shoppers to judge the quality of your products, which shoppers won’t be able to see in person. Invest in them accordingly.

For lifestyle photos, you can shoot your own or use the free professional stock images available on Burst. Most of the images on Burst have been curated for ecommerce, so you’re likely to find something that can reflect your brand.

When it comes to creating your own high-quality product photos, use simple and affordable tools like:

• A homemade photo studio
• Remove.bg, which can easily remove the background on your product photos if needed
• Free photo editing software

If your current website doesn’t use professional and clean-looking photography, it could be turning customers away.

Does your homepage have a compelling call to action?

Just like a navigation menu, having the right calls to action on your homepage can help orient customers and direct them from the front of your store to the checkout page. A call to action is a strong line of copy supported by a clickable button. They work together to draw attention and encourage action from a website visitor.

Ecommerce stores typically feature their main call to action through their homepage banner. The main banner typically catches a customer’s eye first and is used to promote your best-selling product or most compelling collection.

Beauty brand Vanity Planet has all the necessary elements of a strong homepage banner on its website:

Its homepage banner takes center stage and contains a single clear message that speaks directly to their target audience, compelling them to click through to shop. If your own homepage doesn’t have a strong banner image, or if it contains too many competing messages upon first glance, you could be confusing customers and losing them as a result.

If you have a secondary message to promote, like free shipping or a discount on certain items, the best place to surface that call to action is often with an announcement bar. Announcement bars typically show up at the very top of your website page in small text, so as not to compete with your main banner.

The announcement bar used by Outdoor Voices on its website doesn’t distract from its banner image. It does, however, tell customers about an important chance to get free shipping and returns when they spend a certain amount. Integrating special promotions like this into your homepage through an announcement bar can help you surface a secondary call to action, such as an offer that caters to price-conscious shoppers.

Does your website copy speak to your target audience?

Another important element of any good homepage is the copy—the text that persuades and directs visitors to shop with you.

Copy should be persuasive and to the point. Unnecessarily long sentences or big paragraphs can make users lose interest in what you’re trying to sell. Most big online retailers tend to keep their homepage copy to a minimum.

Even when telling its brand story, Mejuri keeps its homepage copy tight, with only one to two sentences. Users who want to learn more are encouraged to click through to read its About Us page, but the company is mindful not to clog up its homepage with an entire origin story.

One of the most common copywriting mistakes is not having an ideal audience in mind. Your target customer should be able to land on your homepage and say, “This site is for me.”

If your homepage copy tries to speak to everyone, then it speaks to no one.

Selling online is all about trust, and nothing looks as unprofessional as a glaring typo on a website’s homepage. Even if you’ve proofread your own website, it’s worth borrowing a friend’s fresh eyes or even hiring a copywriter or editor from Upwork to elevate your copy.

Does your website look just as good on your mobile phone?

The problem with troubleshooting your own website is that you’re likely not seeing it on the same screen as your potential customers. The majority of ecommerce website traffic now comes from mobile devices, where your website can look very different than it does on a desktop.

Load your homepage on your own mobile phone, as well as any other devices you have access to, in order to make sure it looks good and functions properly on each one.

If you don’t have access to popular devices like Androids or iPhones, you can use the Inspect tool on your browser to view your website as it would look on different devices:

Does your business seem trustworthy?

Building customer trust when you have zero sales can be challenging, but it’s a necessary step in converting website visitors into customers. Since your visitors can’t get to know you in person, you’ll need to make sure your website is inviting and makes every visitor feel secure.

There are a number of ways you can do this.

1. Chat with customers live

Even though you can’t be physically present in your store, you can still introduce yourself and build a one-on-one connection with every visitor through live chat. A live chat function can be added to your website using apps like Shopify Chat and Tidio, or through Facebook Messenger.

Live chat can let you greet visitors while they’re still looking around and answer any questions they might have about your products. Some live chat apps can even be programmed with automated messages and responses. This lets you stay available even during off-hours, so visitors can ask questions 24/7.

2. Use social media to build relationships

Social media accounts are a key component of a brand’s online presence. If your website visitors didn’t discover you on Instagram, it’s likely they’ll check out your brand’s social profiles at some point in their decision-making journey.

While you don’t need to be on every social platform, you should maintain a presence on the ones your customers use. This requires you to regularly update your social profiles with content to show that your business is active, and engaging with customers in comments or even direct messages.

If you have a thriving Instagram account, for example, consider embedding an Instagram gallery on your site to incorporate your social media presence into your online store.

3. Source and feature user-generated content

If you don’t have any customer photos or reviews to leverage on your store or in your marketing, consider giving your product to friends, family, or influencers in exchange for user photos or reviews. You can also run a contest or giveaway where entries are based on creating content that you can share.

These images can be used in paid ads, on your website, or on your social media profiles, making them valuable assets in building consumer trust.

4. Craft your story and share it with customers

People like to buy from people. That’s one edge you have over big-box retailers. If your brand is missing that personal element, consider incorporating your story or mission into your homepage or on an About Us page to connect with new visitors and encourage them to give you a shot.

Look at your data to see where you’re losing shoppers

Once you’ve made sure your website is following the best practices most shoppers look for when evaluating a brand online, take a closer look at your website data.

Each store is different, and reviewing your analytics can point out specific areas where your users are struggling. This data can be found in your Shopify dashboard or through Google Analytics.

The percentage of website visitors who make it to the purchasing stage is referred to as your conversion rate. While your overall conversion rate is important, breaking it down into purchasing milestones like “added to cart” and “reached checkout” will help you pinpoint specific drop-off points from the first visit to checkout.

Are shoppers adding products to their cart?

Looking at how many of your website visitors are adding products to their cart is a good way to evaluate changes you might need to make to your store.

Look at your online store conversion rate in your Shopify analytics dashboard to see how many visitors are adding your products to their cart.

If visitors are not adding products to their cart, you might want to consider doing the following:

• Offering a variety of multiple photos to browse through
• Increasing the size or changing the color of your Add to Cart button
• Make sure your Add to Cart button is easy to find on both the desktop and mobile versions of your site
• Removing unnecessary or long product copy pushing your Add to Cart button too far down the page
• Using bullet points, bolding, and other formatting options to make your product page easier to scan
• Applying these best practices to your product page

Are shoppers abandoning their cart?

One area where conversion rates most frequently struggle is abandoned carts. You can see if you have any abandoned carts under Abandoned Checkouts in Shopify.

Luckily, there are several ways to recover abandoned carts and bring users back to your website to complete their purchase.

Here are some of the top ways to reduce abandoned carts:

• Customize your abandoned cart email, either within Shopify or through an email marketing platform like Klaviyo
• Consider adding a discount code to your abandoned cart emails to help recover lost sales and improve your conversion rate
• Send multiple abandoned cart emails, set up in an automated sequence, giving you more chances to persuade customers to complete their purchase
• Consider removing the Review Your Cart page and have a slideout cart with a button that takes customers immediately to checkout after adding products to their cart
• Add a Buy Now button to your product page using dynamic checkout, which lets customers skip ahead to checkout if they are ready to purchase

Is price or payment options stopping them from checking out?

If your conversion rate is strong from product page to checkout, but you are losing people at the final point in their purchasing journey, you may need to do the following:

• Revaluate some of your pricing and shipping costs to be more attractive to shoppers
• Create a free shipping threshold to encourage shoppers to buy more
• Provide a wider choice of shipping rates, from inexpensive standard shipping to a more costly express post
• Give customers more options for paying at checkout by adding mobile payment options like PayPal, Apple Pay, or Google Pay
• Offer new customers a first-purchase discount code through a pop-up app such as Privy that they can apply at checkout

The easier you can make the checkout process, the higher your chances of increasing your conversion rate. If customers make it to this final step in their shopping journey, it is up to you to make the checkout experience frictionless.

Are you remarketing to your website visitors?

It’s important to keep in mind that not all consumers are ready to make a purchase on their first visit to a store. Depending on your product and price point, their decision might require multiple trips back to your store, more time, and further consideration.

Remarketing targets previous website visitors based on the actions they took, like abandoning a cart or browsing a certain product page. It’s an effective strategy to keep your brand top of mind for website visitors who aren’t yet ready to buy yet.

Remarketing usually takes the form of email marketing (such as sending out a discount code to shoppers who abandoned their carts) or retargeting visitors with paid ads.

It may take some setting up, but retargeting is a powerful form of advertising because it can dynamically show ads to visitors for the products they viewed on your website. One of the most popular ways to retarget shoppers, if you’re willing to learn how to create campaigns yourself, is with Facebook ads.

How are visitors scrolling, clicking, and searching your website?

If it isn’t immediately clear where customers are struggling to understand your brand or product, consider watching a few recorded sessions of actual users. This can be done using Hotjar or Lucky Orange, two apps that create recordings of sessions on your website that you can watch as videos.

Seeing someone struggle to find what they’re looking for or unable to navigate through your website is a humbling lesson on user experience. Hotjar also creates “heat maps” that show you where most customers are clicking and dropping off, and allow you to map out and improve their journey to checkout.

To understand where your users might be getting lost, and what your own main navigation is lacking, it’s a good idea to enable the search function on your site. Once you have a search bar on your homepage, you can check out your Shopify reports for top online store searches. This report will give you a glimpse into the minds of your shoppers and an idea of what they’re struggling to find on your website.

Adding popular search terms to your main menu can aid your store navigation and improve your conversion rate.

What else could be stopping you from making sales?

Looking at your website data can quickly reveal the holes that potential sales are leaking through, while paying attention to best practices used by most ecommerce brands can help elevate your overall store experience. If you’re confident in your business idea, these small changes are often what you need to start earning your first sales.

However, if your efforts to drive traffic still aren’t converting, ask yourself:

• Are you selling the right products to the right audience?
• Have you tried focusing on a niche?
• Are you driving high-quality traffic?
• Are you capturing emails to nurture into customers?
• Have you asked for feedback from others (such as the Shopify community)?

Keep in mind that your store will always be a work in progress. By doing a regular audit of your performance, you can make it better over time.

Illustration by Rose Wong

Set up your email marketing campaign

Email marketing has the highest conversion rate during BFCM weekend. As a small business competing for sales on Black Friday and Cyber Monday, email is a powerful tool.

It can get expensive to stand out in the noise of BFCM. Why not focus instead on repeat business from a captive audience: your customers and subscribers? Use BFCM as an opportunity to reward existing customers, maintain relationships, and improve loyalty.

💡 TIPS:

• Install an email marketing platform and Bulk Discounts to send unique codes to each customer
• Segment your list to send exclusive gifts to repeat/loyal customers or re-engagement deals to lapsed customers
• Schedule emails by timezone to reach your customers at optimal times
• Simplify the design process by using predesigned or drag-and-drop templates
• Get inspired by other successful email marketing campaigns

Subject lines on an average day are critical to email marketing. They’re even more so as email volume hits its holiday apex. Take a minute to remember your own inbox last year.

💡 TIPS:

• Use keywords like “Black Friday” and “Cyber Monday” to appeal to customers looking for deals in their inboxes, but remember that these terms are saturated, so you’ll need to be creative to stand out
• Use segmenting to make subject lines more personal/relevant to each specific customer group
• Personalize subject lines with customer names, location, etc.
• Split test your subject lines throughout your campaign and tweak as you go

Promote it on social media

Consider both organic (loyalty offers for existing fans) and paid content. Remember that the paid space is competitive on Black Friday Cyber Monday, so be sure to target your campaigns wisely to get the biggest bang for your buck.

💡 TIPS:

• Ask customers to share or tag friends.
• As with email efforts, schedule posts throughout the campaign.
• Remember: customers use social media as a customer service channel. Stay on top of your mentions and DMs throughout the weekend.
• Design catchy but on-brand graphics that don’t cheapen your profile—especially important for lifestyle brands.

Additional reading:

• The Beginner’s Guide to Marketing on Instagram
• Facebook Ads: The Beginner’s Guide to the Facebook Pixel
  5 Powerful Tools for Growing Your Business on Pinterest

Deploy

Even if you’ve automated everything from go-live sale prices to social posts and emails, make sure you’re on hand to check that everything deploys smoothly and on time.

Shopify 24/7 Support is ready to help you through the busy weekend.

💡 TIP: Submit your offer to deal aggregator sites like SlickDeals or RetailMeNot.

3. Reflect

Before executing your campaign, be sure you understand how you will track its success. Results will help inform future marketing efforts.

Split test email subject lines, track the success of discount codes, understand Shopify Analytics, and use UTMs to track referral sources to your sale collection or landing page.

When your deal expires, look at the results. Was it worth it? What worked? What didn’t?

Additional reading:

• Google Analytics for Ecommerce: A Beginner’s Guide
• 32 Key Performance Indicators for Ecommerce

💡 TIP: Have a follow-up strategy to keep existing and new customers engaged beyond BFCM.

Anti-Black Friday campaigns

Many merchants elect to not participate in Black Friday or Cyber Monday in a traditional way or even at all. When we visited merchants across North America, we discovered that small businesses approached the weekend much differently than their massive chain counterparts.

Here are a few ways to (not) participate:

Small Business Saturday

This Saturday focuses on supporting small businesses—almost the antithesis to the winding lineups outside of Best Buy. Appeal to consumers looking to support small and local businesses for their holiday shopping. Tell your brand’s story in your campaigns.

Giving Tuesday

While everyone’s suffering buyer’s remorse, this is the time to draw customers to your store with the promise of regaining a little good karma. Typically on Giving Tuesday, “offers” are in fact in the form of donations to charity or 1-for-1 campaigns.

Charity partnerships

Outside of Giving Tuesday, extend the good-deed-doing through the entire weekend by partnering with a charity in line with your business or values. During a past BFCM weekend, Goods Shop found that their customers embraced the donation-over-deals approach and “no one left empty-handed”.

Opting out

Probably the most famous example of Black Friday Cyber Monday push-back is Cards Against Humanity’s annual stunts—in 2015, they sold “nothing” at $5 a pop.

Outdoor gear retailer Rei gained massive press attention with their #OptOutside campaign, in which they close their stores and encourage their employees and customers to spend the day, err, not spending. While the chain may not be generating a cent that day, the hashtag yields 1.8 million Instagram results—valuable brand reach that keeps on giving beyond BFCM.

Planning ahead

You may have been late to the game this year, but there’s still time to change your feet-dragging ways. Use your learnings from your 2019 efforts to start planning for next year.

Don’t let it creep up again! Another year will pass quickly for a busy entrepreneur.

Black Friday Cyber Monday (BFCM) is a tremendous opportunity for your e-commerce business to make money.

Last year, over $1.5 billion was collectively sold by Shopify merchants around the world during BFCM—and shoppers spent billions more throughout the four-day event at businesses of all shapes and sizes.

If you want to get in on this year’s biggest shopping weekend, now is the time to start planning.

A checklist to prepare for a breakthrough Black Friday Cyber Monday

Successfully navigating Black Friday Cyber Monday can be stressful for many store owners as they ready their campaigns and prepare their business for an influx of traffic, sales, orders to fulfill, and support requests.

During this and every BFCM, we want your business to have a breakthrough, achieving whatever results represent your personal best.

There are always new milestones to reach regardless of where you are on your entrepreneurial journey. To help you achieve yours, we’re overhauling our annual BFCM Toolbox and checklist, resources built to address the biggest opportunities and thorniest issues you’ll encounter.

Offers, coupons, discounts, and deals. There will come a time when most online merchants will be faced with the decision of whether to offer discounts, when to offer discounts, and how much the discounts should be worth.

Offering discounts for your online store can be a powerful weapon in your conversion arsenal to drive customer loyalty. But, used haphazardly, you can do significant damage to your brand or, worse, become unprofitable.

In this post, we’ll review some of the pros and cons of offering deals for your online store, look at some of the most popular ways you can use discounts to drive customer loyalty and conversions and, of course, how to most effectively use them.

💡 Note: For the purpose of this blog post and keeping things simple, we’ll refer to coupons, discounts, and deals as “offers.”

• The pros and cons of online store offers
• Who are offers, coupons, and discounts right for?
• Types of offers, coupons, and discounts
• How to use offers to drive sales and customer loyalty
• Make the most of your offers, coupons, and discounts

The pros and cons of online store offers

Before we jump into different ways you can effectively use offers to increase customer loyalty and acquisition, let’s first look at some of the pros and cons:

Pros of online store offers

• Easy and quick to implement natively in Shopify or using apps
• Easy to track with Shopify’s Discounts Report
• Increased customer loyalty
• Increased customer acquisition
• Increased conversions
• Quickly move stock
• Meet sales goals

Cons of online store offers

• Decreased margins and profitability
• Possible brand damage
• Decreased conversions outside of sale periods if you train visitors to wait for offers
• Tendency to drive non-loyal (price-driven) shoppers
• The tendency to reduce average order size
• Attract customers outside your target market

Free Reading List: Conversion Optimization for Beginners

Turn more website visitors into customers by getting a crash course in conversion optimization. Access our free, curated list of high-impact articles below.

How to use offers to drive new sales and repeat purchases

There are a hundred and one ways you can use sales, offers, discounts, and deals to drive customer loyalty, acquisition, and conversions.

1. Weekly/monthly discounts
2. Prelaunch offers
3. Holiday and seasonal deals
4. Abandoned cart offers
5. Email/newsletter subscription offer
6. Incentives for liking, following, and sharing on social media
7. Referral promos
8. First-time shopper offer
9. Minimum purchase discount
10. Exclusive social offers
11. Customer loyalty offers
12. Exit intent offer
13. Retargeted promotions
14. Influencer offers
15. Customer loyalty program membership incentives
16. Offers for purchasing online
17. Coupons for purchasing in-person
18. Event attendance offers
19. Customer milestone discounts

Let’s take a look at some of the most popular options below, along with an example for each.

1. Weekly/monthly discounts

These are traditional sales used to drive conversions. Often, these sales are used at the end of a month or quarter to increase revenues to meet business goals.

Example: The online photo department at Walgreens has weekly sales and coupon codes, as well as ongoing promo codes at the bottom of the page.

2. Prelaunch offers

If you’re still in the prelaunch stage of your business or maybe even launching a new product, you can use prelaunch offers to drive traffic and pique interest, turning new customers into loyal customers.

Example: The Jewelry Wardrobe is using this approach with success. They’re offering free $25 gift cards in exchange for customers’ email addresses and time to fill out a brief survey. They kicked this initiative off by manually reaching out to potential respondents on LinkedIn.

3. Holiday and seasonal deals

Black Friday Cyber Monday and the holiday season are the big ones, but the whole year is sprinkled with national and commemorative holidays that provide an opportunity to share relevant discounts and offers with customers.

Example: Blu Skin Care regularly makes use of holidays to promote offers to their visitors and past customers. They promote these in different ways: email, social media, markets, and on their website.

4. Abandoned cart offers

With close to 70% of all people abandoning their carts, abandoned cart email offers can be a powerful tactic to bring those people back. Shopify natively has abandoned checkout recovery functionality built-in if you’re on the Shopify plan or higher. For everyone else, or if you want more customization and analytics, check out Klaviyo.

Example: Brandless, an online grocery brand that shuns all branded products, sends out abandoned cart emails along with a $1 shipping offer after cart abandonment. This reminds and incentivizes first-time visitors to come back and complete their purchase.

5. Email/newsletter subscription offer

Building an email list is extremely important for online retailers. By providing an offer in exchange for visitors’ email addresses, you increase the chance of a conversion. You also get their email, providing you with the opportunity to build a relationship, foster customer loyalty, and market to them in the future.

Example: Online retailer Overstock.com offers a coupon for 15% off your purchase for signing up their newsletter.

6. Incentives for liking, following, and sharing on social media

One of the hardest parts of running a new online store is getting the word out. Giving visitors and customers an incentive to share your store with their social circles can be an effective way to create inexpensive word-of-mouth referrals.

Example: Truxx offers customers $5 off their next purchase in exchange for visitors sharing about the brand and experience on Facebook.

7. Referral promos

People are much more likely to purchase from you if referred by a friend or family member. Use this to your advantage and leverage offers to encourage referrals. You can choose to give a deal to the person referring, the person being referred, or both.

Example: Meal-delivery brands like Blue Apron and Hello Fresh are well known for their referral marketing. Every so often, customers are gifted promo codes to share with friends and family, who can then redeem their first box for free or at a steeply discounted price. For every friend who redeems, the referrer often gets a free or discounted box, too.

8. First-time shopper offer

Providing a first-timers offer could be just the nudge a first-time visitor needs to be converted to a paying customer.

Example: Clearly provides all new visitors with a 50% discount on prescription glasses, 15% on contact lenses and free shipping.

And DODOcase, an online manufacturer of iPad cases, offers 10% off your first purchase.

9. Minimum purchase discount

An offer based on the total value of a shopping cart is an effective upselling tactic to encourage customers to spend more, increasing your average order size. A strategic way to incorporate this into your online store is to calculate your average order value for the previous few months and offer a discount or free shipping on all orders 10% to 20% over your average order value.

You can also offer minimum purchase discounts for specific collections and products. If there’s a particular collection you want customers to focus on, try adding a minimum purchase discount to incentivize your audience.

Example: Popular online retailer Nasty Gal offers free shipping on all orders over $100.

10. Exclusive social offers

Exclusive offers on your social networks can be a great way to build customer loyalty with those who follow you. Plus, this tactic provides a reason for new people to follow and subscribe to your social channels, which will allow you to market to them in the future as well.

Example: Online natural skincare retailer Maple Holistics has shared offers specific to social media. In the example below, they offered Twitter followers a code for 15% off all Amazon orders.

11. Customer loyalty offers

Rewarding customer loyalty can build an even stronger bond while also only providing discounts to customers who already spend money with you. You can easily make discount codes exclusive to specific groups of customers with Shopify.

It can be as simple as sending your best customers a personal email with a discount or credit, using an automated email marketing app like Klaviyo to send email offers when someone makes a certain number of purchases, or implementing a customer loyalty program like LoyaltyLion.

Example: One of the major customer loyalty tools behind the success of outdoor shop REI is its co-op membership program. Members receive 10% back on all full-price purchases in the form of a dividend, plus receive access to exclusive sales. REI also frequently rewards members for purchases, such as this free $20 gift card with a qualifying $100+ purchase.

12. Exit-intent offer

Sometimes all it takes to convert a visitor to a customer is a last-second offer before they leave. An exit-intent offer will pop up just as your visitor is about to leave your site or close the tab, presenting them with a final offer to purchase.

Example: Auto Accessories Garage displays an offer for their exit intent pop-up. They offer a percentage-based discount if you enter your email address into the form. If users abandon the shopping cart after that, the brand sends an abandoned cart email with an even bigger discount to further persuade shoppers to convert.

13. Retargeted promotions

Retargeted offers are effective because they’re only shown to people who have been on your site before. That means that they already know who you are. The ads serve as a reminder to come back, and the offer serves as a nudge to purchase.

Example: Again, we have DODOcase as an example. They effectively use offers several times throughout the buying cycle to convert visitors into customers. In this case, DODOcase targets visitors to their site on Facebook and Google Ads with retargeted ads that provide 20% off if they come back to purchase.

14. Influencer offers (bloggers, celebrities, etc.)

Partnering with influential people that have large audiences is a great way to increase exposure to your brand. And by providing an exclusive offer to the influencer’s network, you’re more likely to convert their fans to your customers.

Example: BarkBox is a monthly subscription service for dogs and their humans. They frequently collaborate with furry influencers to build brand awareness and drive sales. To encourage people to convert after seeing the posts on social media, BarkBox provides influencers with a unique offer code to share with their specific audience.

This unique code also allows BarkBox to monitor and track redemption so they know which influencers were most effective for future campaigns.

15. Customer loyalty program membership incentives

Rewarding customers for joining your customer loyalty program is an ideal time to share a bonus incentive. This not only rewards customers for engaging with your brand, but it also gives them more motivation to sign up for the program in the first place.

If you don’t already have a customer loyalty program in place, it might be time to reconsider. According to a report by Forrester, customers who belong to loyalty programs spend $42.33 more over the course of three months.

Example: Big Lots offers $5 off your next purchase when you join their Big Rewards customer loyalty program. Customers can redeem the reward online or in-store.

16. Offers for purchasing online

If you want to drive online sales, consider incentivizing online purchases. Whether you want to use your ecommerce site to supplement your brick-and-mortar sales or create a customer base outside of Amazon, you can drive online conversions by offering something in return.

Example: Dick’s Sporting Goods incentivizes the buy-online-pick-up-in-store with a special offer for customers on their homepage. Their goal is to get customers to convert online and come to the store to pick up their purchases. This allows the brand to create an in-person experience for the online shopper, as well as a way to cross-promote other products while the customers are in-store.

17. Coupons for purchasing in-person

Just as you can drive online sales with offers, you can also drive in-person sales. This can be at your brick-and-mortar location if you have one, or at in-person events, such as festivals, fairs, expos, trade shows, etc.

Example: Bed Bath & Beyond is known for sending out coupons with discounts for in-store purchases. They often accept these coupons even after the expiration date.

18. Event attendance offers

If you host events, in-person or virtually, you can reward attendees with discounts or free gifts. These discounts can be given during the event or after the event. This helps to continue to nurture the relationship with engaged customers and drive more customer loyalty. Plus, it’ll likely encourage attendance for your next event.

Example: We’ll look at a retail example for inspiration here: prAna’s Boulder retail location hosts free yoga classes in their store almost daily. After class, students are invited to shop upstairs and enjoy a 25% discount on their in-store purchases. If they want to drive online sales, prAna could just as easily provide yoga students with a promo code to redeem the offer during their next online purchase.

19. Customer milestone discounts

If you have a customer loyalty program, customer milestones are especially important. These milestones could be personal to the customer, such as a birthday or anniversary. Other milestones can celebrate the relationship you’ve built with one another. Those would include the anniversary of the customer’s first purchase or date they joined your customer loyalty program, spending a certain amount of money, making a certain number of purchases, or various engagements with your brand.

Example: Again, Big Lots rewards customers on their birthdays with extra discounts and free gifts. They let customers know before they join the customer loyalty program about these perks, which gives users an extra nudge towards joining.

Make the most of your offers, coupons, and discounts

Offers and discounts aren’t right for every online business. If you start with a clear goal in mind, a firm understanding of the brand, and a willingness to experiment, you can most effectively use offers to meet your objectives, build customer loyalty, and increase revenues.

Tell us in the comments which offers have worked best for your online store when it comes to driving sales and customer loyalty 🏷️

Further reading:

• Ecommerce Marketing Essentials: 17 Actionable Tactics to Drive More Sales
• How to Get Your First Sale in 30 Days
• The Beginner’s Guide to Setting Up an Affiliate Program

Illustration by Eugenia Mello.

The dream is to have a record-breaking amount of sales during any big shopping season, whether it’s Black Friday Cyber Monday, the holiday shopping season, back to school, or highly-anticipated product launch. But the reality is even after you’ve made those sales, you still need to fulfill and ship every order.

Luckily, this is a great problem to have, and we’re here to help. This guide has everything you need to create an excellent shipping experience during a rush, including specific ways Shopify Shipping can help you ship more orders to more places, quickly and efficiently.

But let’s not get ahead of ourselves. The first step in handling your busy-season shipping is to understand your process as it stands today.

1. Map out your shipping process
2. Stock up on shipping supplies
3. Ensure you can meet important deadlines
4. Set your busy-season shipping strategy
5. Add weights to your products
6. Market your shipping options and prices
7. Prepare your return policy
8. Pay attention to the unboxing experience

Map out your shipping process

Do you know what the steps are in your shipping process?

If the answer is no, now is the time to find out—and if the answer is yes but you don’t have it written down, it’s time to do that too. Getting the process out of your head and onto paper will help inform any team members or last-minute family “volunteers” helping you fulfill orders during busy periods.

To figure out what your process is, pay close attention to the next few orders you ship, or check-in with your team if they handle fulfillment. Make a list of each step, and write down how long it takes (approximate times are fine).

For example, it might look like:

• Open order in Shopify to review (30 seconds)
• Get all of the ordered items in one place (1 minute)
• Get out appropriately-sized packaging (20 seconds)
• Package items and put them in the shipping parcel (2 minutes)
• Include any “extras” in the package, like coupons or free gifts (30 seconds)
• Secure package with tape and a branded sticker (30 seconds)
• Print shipping labels from Shopify (1 minute)
• Attach the shipping label to package (30 seconds)

While you’re outlining the stages of your process, look closely for any bottlenecks, and note how long each step takes to complete. Is there anything you can do to streamline those steps or make them more efficient?

Shaving 30 seconds or a minute off each shipment might not seem like much, but if you’re handling ten shipments a day, that’s already five minutes you (or your team) could spend on something else.

Free Guide: Shipping and Fulfillment 101

From deciding what to charge your customers, to figuring out insurance and tracking, this comprehensive guide will walk you step-by-step through the entire process

When you buy shipping labels in bulk with Shopify Shipping, you can print packing slips at the same time. Packing slips communicate your package’s contents to your customers and may help ensure that an order is delivered if the package’s shipping label is damaged.

The time you save will really add up over the course of shipping 10, 100, or 1,000 orders during a busy season like BFCM, so don’t stop there. If there are other parts of the shipping process you can optimize, implement those changes well ahead of your anticipated rush.

Stock up on shipping supplies

With a consistent process in place, you should have a good idea of what physical items you need to fulfill each order. Now it’s time to see how your shipping inventory is doing, and to ensure you have enough of each item to handle your forecasted sales.

The last thing you want is to have your shipping process grind to a halt because you realize halfway through your pending orders that you’re out of sticky labels.

If you’re using a desktop printer, prepare beforehand by replenishing your supply of printing labels. If you’re looking to upgrade to a thermal printer for your shipping, do that now and not two days before Black Friday—you’ll always save yourself a few headaches by getting to know the tools you need to rely on during the rush.

You can also stock up on free Priority Mail and Priority Mail Express Flat Rate packaging directly from USPS, so if you’re able to take advantage, place those orders well ahead of time, too.

Ensure you can meet important shipping deadlines

These are the recommended domestic ship-by dates in 2019 for delivery by December 25th from carriers available through Shopify Shipping.

USPS 

For USPS deadlines for international and military addresses, see here.

UPS

For the full UPS year-end shipping schedule, see here.

DHL Express

For the DHL Express holiday schedule, see here.

Canada Post

For the full Canada Post holiday schedule, see here.

Set your busy-season shipping strategy

Your process is set and you’re all stocked up on supplies. The next step is to figure out the customer-facing details—specifically, what are you going to charge for shipping?

The most common options are free shipping, flat rate shipping, and exact cost shipping. We’ve got some tips to help you figure out which one is right for your store.

1. Free shipping

Shipping costs are frequently the most-cited reason why people abandon their carts, so offering free shipping is a smart way to use a compelling offer to improve conversion rates, without solely relying on percentage or dollar value discounts.

That said, it’s not always cheap to provide, even with the discounted rates you get through USPS, UPS, DHL, and Canada Post with Shopify. If you want to offer free shipping to everyone, you need to understand how it affects your margins and what rates you’re on the hook to cover—including what it costs to ship your heaviest items, and shipping to your furthest locations.

However, it’s not all or nothing when it comes to free shipping.

You could offer free shipping some of the time, to some of your customers. Consider sending a free shipping coupon code to your current customers to encourage repeat orders, or offering free shipping above a certain order size to increase your average order value.

However, when providing free shipping, you’ll need to watch out for shipping cutoff dates. If you’re only springing for free standard shipping, you’ll need to make the expected arrival dates crystal clear so your customers can order in time for their holiday of choice.

2. Flat rate shipping

If you want to offset some of your shipping costs and still avoid sticker shock when people check out, a flat rate shipping policy could be the perfect fit. With flat-rate shipping, set a price that will cover most of your shipping costs, most of the time, and be ready to cover the cost for particularly expensive shipping options or items.

With flat-rate shipping, aim to set a price that will cover most of your shipping costs, most of the time.

Your customers will always know the shipping fees ahead of time, and you’ll still recoup most of your shipping costs, which is the best of both worlds.

3. Exact cost shipping

With exact cost shipping, customers can see exactly what it’ll cost to ship their order, and pay for it when they check out, and they’ll get the same discounted USPS, UPS, DHL, and Canada Post rates that are available to you as a Shopify merchant when you fulfill your orders with Shopify Shipping.

Remember, cart abandonment rates tend to go up around BFCM and other holidays, and shipping costs are one reason why.

Just remember: Cart abandonment rates tend to go up around BFCM, and shipping costs are one reason why. It’s not a deal-breaker to offer exact cost shipping, especially if that’s what works best for your business, but it is important to be aware of the potential impact—and have a plan in place to win back shoppers who’ve abandoned their carts.

4. International shipping

You might not be shipping internationally right now because it seems complicated and expensive, but it’s not as tricky as you think it might be. Plus, customers are more and more likely to shop outside of their borders, so if you’re considering expanding your audience, an international shipping strategy is one great way to do it.

Plus, there are three carriers with international shipping options built directly into Shopify Shipping to streamline the process for you: USPS, DHL Express, and UPS. You can ship with the same premium carriers that global retailers use with guaranteed express service, negotiated shipping rates, and service to over 220 countries and territories.

Whichever option you use, when you purchase international shipping labels through Shopify Shipping, all of the customers’ forms and details you need are automatically generated for you. If you’re shipping with DHL Express, the information is electronically transmitted to customs, so you won’t need to bother with paperwork at all.

Once you’ve decided on a pricing strategy, it’s time to get into implementation by making sure each product is shipping-ready, and that starts with adding accurate weights.

Add weights to your products

Adding an up-to-date weight to each of your products helps customers see accurate shipping costs during checkout based on their chosen items. It’s good for them, but it’s also good for you: You’ll be able to quickly print accurate shipping labels for each order because you won’t need to update or correct the weight mid-fulfillment.

Need to figure out how much each product weighs? No worries. You have plenty of time to order a shipping scale ahead of BFCM.

Market your shipping options and prices

We know unexpected shipping costs can hurt your conversion rates, but “how much will it cost?” isn’t the only pressing question your customers have about shipping during the holiday season. Equally important is “will my order get here in time?”

Don’t be afraid to over-communicate when you’re answering both questions, since the answers are critical to anyone considering buying from you.

This email from Province of Canada shows how you can clearly let your customers know the time-and-day cutoff to place their orders so they arrive before a holiday—in this case, Father’s Day. They’ve also taken the opportunity to send a final reminder about their sale, making their email pull double duty.

If you’re short on time or design resources, or simply prefer the reliability of plain formatting, text-based information works just as well—especially if you have details you know your customers are going to care about. Take this example of an email from Emily Ley looping their customers in on shipping details.

Your international customers will appreciate the info just as much as your US customers, and you’ll equip them to make better purchase decisions, too.

Beyond using email, here are additional ways you can get that information in front of the right people, at the right times during BFCM.

• Add a banner promoting shipping prices, options and timelines to your store. Too much to fit in a banner? Link to a blog post or dedicated shipping information page in your store.
• If you’ve got a shipping deadline coming up, add a popup to make sure shoppers are aware (popups are only annoying if they’re useless, and making sure orders get there by the holidays is hands-down useful to your customers during BFCM and the holidays).
• Add a homepage image or section that clearly communicates all of your shipping information.
• Share your shipping information on social media. Even if you don’t have free shipping, cutoff dates are a great thing to promote using branded images on Instagram and Facebook.
• Send a reminder email to everyone on your list—and everyone who has abandoned their cart—on the last day they can expect a purchase to arrive before the holidays. You might opt for more email reminders, but this one is non-negotiable. You’ll catch a lot of procrastinators who intended to buy, but needed one final nudge (which is a sizeable group, let’s be honest).
• Update your FAQ page. If you don’t have one, now’s the time to write one addressing the most common shipping questions. People will naturally go to this page to find the answers they need about shipping if it’s not obvious elsewhere, so you’ll save yourself a ton of customer support by getting it set up early.

If you’re looking for some good images to level up your marketing messages about shipping, check out Burst’s collection of shipping images.

Prepare your return policy

Another aspect of shipping you’ll need to keep in mind during a busy season is returning, since research indicates 67% of e-commerce buyers will check your return policy before buying. When it comes to planning, you’ll want to pay specific attention to return shipping costs.

There are three main ways you can handle the cost of return shipping labels:

1. Your customer pays the cost of return shipping
2. You pay the cost of return shipping
3. A combination of the two

The right strategy for you will depend on your margins, as well as your expected return rate, but keep in mind that return rates can be high during gift-giving seasons. Whatever you decide, make sure that you communicate your return shipping information as clearly and prominently as you do your shipping rates—it’ll save you time and customer support effort if people do decide to initiate a return.

Pay attention to the unboxing experience

After all the work required to successfully ship and fulfill your orders, you want to provide an equally great experience when customers finally get to open their package. With a bit of planning, you can create a stand-out unboxing experience that drives real business results.

So start with that in mind: What do you want the result of your unboxing experience to be?

I want… social shares

To encourage social shares, consider branded packaging, a small gift, or a call-to-action asking people to share their experience. This can be as simple as a small business card with your social handles, a hashtag, and a (polite!) request that they post on social media if they enjoy your products. Posts from happy customers are also some of the most valuable user-generated content available to you, but remember to secure permission before repurposing any content created by your customers.

Asking for social shares is a great way to get some user-generated content to fill up your social feeds for the next few months.

Since there’s a strong chance that at least a few of your holiday orders are gifts, including social media prompts into the packaging itself is one way to make sure they’re seen by the intended recipient. Mom and Dad are probably not going to Instagram a unicorn highlighter, especially since it will ruin the surprise.

I want… repeat business

If you want to drive repeat business, consider adding samples of your other products, or include a coupon code on your packing slip that encourages repeat orders, like free shipping on their next purchase or 10% off if they buy again in the new year.

Knowing many of your purchases will be gifting can inform your strategy, too. For example, try including two coupons—one for the gift-giver, and one for the recipient—as a way to potentially get two customers for the price of one. If you include samples, your products may end up in the hands of someone who would never have tried your product otherwise—that’s a win.

I want… to stand out

As a small business, one advantage you have over big-box competitors is the ability (and willingness) to do things that don’t necessarily scale. If you want to make a strong impression during major sales seasons like BFCM, remind your customers that they’re supporting real people with their purchase by including a personalized touch like a hand-written thank you note.

No matter what unboxing experience you’re trying to create, you’ll need to make sure you have the supplies to make it happen before you’re sitting down to ship your orders out, which is why it’s important to plan well ahead of a rush to get your supplies in time. Your well-laid plans will only be realized if you can actually implement them.

As a small business gearing up to get a piece of the holiday sales action, it’s important to get your logistics on point well ahead of the busy shopping season.

Plan now for shipping success later

As a small business gearing up to get a piece of the holiday sales action, it’s important to get your logistics on point well ahead of the busy shopping season. It’ll help create a great experience for your customers, and it’ll definitely help make for a smoother experience for you and anyone involved in helping you get those orders out the door.