Search your Desired Product for the Man of the House June 13, 2020 bizadmin I was browsing the internet today after some work and had a short nap to rest and then work again on a Friday evening. Father’s day is coming this 21 June 2020 on a Sunday here in my country. Therefore, it is time to start searching for that ideal gift and your desired product via this site here >> Check this out The link given above is a well-developed e-Commerce site, which I guess is a Shopify store that is robust and rather professionally done. There are many products for the man of the house and to honor your dad for the sacrifices that he has to work and bring food to the table for the entire family. Sad to say, my dad, departed on 17th December 2018, 8 days before Christmas due to a fifth heart attack at IJN (National Heart Institute). So, the last 2 years we did not celebrate Father’s day with him and it is kinda lonely that someone close that gave me life had departed and reunited with Jesus in heaven. So, while your beloved dad is around, do pamper him with gifts and love in order to honor the head of the family, so that your life will be prolonged. This is according to Bible scriptures, the Word of God. Do this, so that you will not live with regret and find it is too late to show your love before God calls him home for eternity.
Franzis – Your Photo, Your Applause Projects Software June 4, 2020 bizadmin I confirm that this is a sponsored post that adheres to FEDERAL TRADE COMMISSION 16 CFR Part 255 of the USA. In exchange for this blog post, I get to review Franzis – Your Photo, Your Applause Projects Software and use it indefinitely. This software is useful for those professional photographers who might need to edit their photos and pictures for a more professional look and feel. Franzis Projects Software is the One-stop photo-editing software that you can purchase and download into your PC or personal computer. There are many types of software that do each function individually according to your needs. Examples include Black and White projects, HDR projects, color projects, etc. There is also bundle sale that comprises of the various features as shown below: The key features above are: Denoise Projects 2 PRO Focus Projects 3 Cutout 8 Professional Technical Toolbox Projects Collection Silkypix Developer Studio 7 PRO Sharpen Projects 2018 Photozoom 6 PRO Neat Projects 1 PRO Photographer’s Projects Collection Volume 1 Photographer’s Projects Collection Volume 2 Preset-Collection 1-12 Color Projects 5 HDR Projects 2018 Black and White Projects 5 As part of the deal and my loyal readers, you get to save 30% off any purchase using my code PHILIN at this site >> https://dealspotr.com/getcode/AoSu5 Below is another picture of the website of the Franzis image software that is well-developed and I think uses the Shopify platform with a shopping cart and e-commerce site for on your online purchase in a jiffy and the tap of the keyboard. Don’t you find the above image certainly a sight to behold? Nature is something close to my heart and I love looking at God’s marvelous creations of the flora and fauna ecosystem. Therefore, professional photographers who take snapshots of Mother Nature are more likely to win prizes in contests as these are moments captured for posterity since then. Below is the site for Black and White project software as provided by Franzis – Your Photo, Your Applause Projects Software. Portraits of people especially women certainly attract the eye of the beholder. The portraits in black and white make them unique and give an everlasting look and feel to the picture. It is like journeying down memory lane in the 1970s. The interesting part is that you can change the color photos into black and white in an instant and make them seem unique and your masterpiece. For more complete promo codes with further discount and sales, check out https://dealspotr.com/promo-codes/projectssoftware So, I hope you will have a whale of a time editing and discovering new features of this Franzis – Your Photo, Your Applause Projects Software, as loyal readers of this blog.
Italian Way Life Products on Shopify May 21, 2020 bizadmin I am honored to be invited to be an affiliate for Italian Way Life that is on a professional Shopify store with many products to sell, all related to Italy. There is the red, green and white theme of the Italian Flag which is the Christmas theme of colors and they are complimentary to each other. For more information, do check out >> THIS LINK HERE You can use my code philin135 for 10% discount! Yes, that is correct. Now who does not like deals? For one, I am a sucker for discounts, sales and deals. This way, a penny saved is a penny earned, don’t you agree? Buongiorno a tutti! means Hello everyone! đ And now in this Covid19 pandemic worldwide, do stay safe and stay at home as much as possible while shopping online for your daily needs such as from the above-mentioned website and affiliate link. Happy Shopping and Stay Safe, more importantly. [abc]
10 free online courses for entrepreneurs May 12, 2020 bizadmin When youâre starting your own online business, you need to be your own marketer, product photographer, and social media manager. Basically, you are a one-man show to get started due to limited budget. Taking an online course is one of the fastest ways to ramp-up the skills you need to succeed in every part of your online business. This will pave the way to further skills that you need to market your business effectively and not beat about the bush, trying to figure things out – all on your own. Instead of the trial and error method and learning through your own mistakes, it might be worth it to invest in courses and learn from the professionals who also started out as a noob. You can never try to save money from learning and investing in useful skills from the pros and coaches who have succeeded. [abc] Meanwhile, for others, instead of spending thousands to learn these skills, sign up for these free online courses and hold onto your savings for future Facebook ad campaigns (once you know how to run them)! By the end of this video, youâll have a list of 10 free online courses that’ll teach you more about marketing, entrepreneurship, design, and productivity. Make sure to keep watching to see every video during this Covid-19 pandemic where the world is in lockdown and movement control order is practiced and regulated by the authorities. Break the rules and you are in for some questioning or even imprisonment at the harshest side. So, dear potential business owners and fellow bloggers, do practice social distancing too of at least 2 meters from one another to avoid getting infected with this treacherous novel corona-virus where there is no vaccine at the moment. Stay safe and stay at home as much as possible. Now your home is the safest place in the world during this mayhem caused by the unseen enemy, the virus. [abc] [abc]
The Art of Reinvention: How One Founder Found Her Purpose in the Middle of a Pandemic April 19, 2020 bizadmin So far this year, Moorea Seal left her long-term relationship, moved into a temporary home, closed her retail and online stores, and let go of her entire staffâand itâs only April. Like many small business owners around the world, Moorea is scrambling to answer the question âWhat now?â. For her, this collective global grief is compounded by personal loss. But sheâs been here before. And she is ready. Moorea is a published author, small business founder, maker, and community connector. Sheâs also been an influencer since before influencers were even influencers. She is a magnetic, spiritual being with a natural inclination to help and guide others. Above all, she is a master of reinventionâand many of her successes were born during times of crisis. Moorea Seal built her business to help support other makers and small brands. (Kara Meloy) Moorea taught herself to make jewelry and sold it on Etsy before launching her Shopify store. (Kara Meloy) When she was eight, Mooreaâs parents announced, without notice, that she would be moving from the UK to the US, and she would have to sell all of her toys. âI set up my playroom as a shop,â she says. âMy first shop.â She was bullied in her new American school and recounts a childhood punctuated by death and family trauma, relationships with abuse, and the tension of leaving her religion. âThere have been points in my life that have been truly, truly tragic,â she says. âExtreme loss and extreme pain.â College was a struggle for Moorea, too. âI thought at the time it meant I would not be successful in life,â she says. She nonetheless graduated from a college illustration programâin the middle of a recession. Working as a live-in nanny to pay the bills, Moorea was isolated from her friends and family. She taught herself to make jewelry from her tiny bedroom and sold it on Etsy. She started blogging as a way to work through isolation. Her blog connected her to a communityâand that community resonated with her story. [abc] The accidental influencer Moorea was an early adopter of Pinterest where she built a following quite by accident. Her influence on the platform eventually landed her partnerships with brands such as Nordstrom, Anthropologie, and LâOreal, and she would appear alongside the likes of Martha Stewart and Dr. Oz on Pinterest tastemaker lists. But Moorea was wary of the influencer world. âAfter a year or two, I thought, âThere’s no way that the world of influencing is going to last,ââ she says. ââI canât rely on this for my income.ââ In 2013, she built a safety net and launched her online store on Shopify, leveraging her existing follower base. Her namesake brand, Moorea Seal, became an extension of her Pinterest accountâa place to curate her favorite things. She sold goods from over 40 makers, including herself, and focused on handmade and sustainability. âNo one was really talking about the ethics of shopping,â she says, âand so my site was very unique at that time.â Six months after launching the store, Moorea received a call from a Pinterest rep, who told her that affiliate links were being removedâthe next day. âFor me, that meant an income of about $3,000, $4,000 a month just stopping,â she says. I was paying myself nothing for the first two years. [abc] Moorea poured herself into her store to make up for the lost income. âI was paying myself nothing for the first two years,â she says. She had a partner and one staff member and they bootstrapped the business from a small room in a church community center. âThe irony of being a priestâs daughter who left religion and is building her business from a childrenâs playroom at a church was crazy,â she says. The trio outgrew the space and, in looking for new digs, Moorea thought, âWhat if we try and find a space that was also a storefront, kind of a pop-up situation?” Bricks and book deals In 2014, the team signed a lease on an affordable space that was on a main Seattle bus line. âI just put my name on the window really huge and made sure the logo looked the same as on Pinterest,â Moorea says. It worked. She gained customers from passersby who recognized her from her online presence, and the business grew, eventually expanding into the space next door. âI was like the sales girl for six days a week,â Moorea says, âin addition to running it and building our team and selling online.â Moorea bootstrapped, reinvesting her book income into her business, eventually growing into a larger space. (Moorea Seal) Due to COVID-19 restrictions, Moorea closed the door on her Seattle retail space in March. (Kara Meloy) But Moorea was still nurturing her online community. She landed a book deal based on an online self-care venture and, in 2015, published The 52 Lists Project, the first in a series of a journal-style workbook aimed at encouraging self-discovery and increasing mindfulness through weekly list-making challenges. Soon after, her business began outgrowing its retail space. Mooreaâs team invested in a new, larger location that better represented the brand. âI put everything I made from my books into my business,â she says. âIt was an expensive space to build out.â The pivot In March 2020, the spread of COVID-19 was ramping up in the US and the entire country started shutting down. In Seattle, Moorea responded quickly, communicating her precautionary measures and offering her customers and followers advice for staying safe. But soon, the local government mandated the closure of non-essential businesses, and Moorea was forced to shut her doors. My staff canât leave their homes. I have one person who lives on an island, and they have to take a ferry into Seattle. Luckily, Moorea already had a solid eCommerce business to supplement the retail space, and she diverted attention to her online store. She bundled books from her 52 Lists series with other self-care lifestyle productsâcandles, pens for journaling, personalized handwritten notes of hopeâinto care packages that quickly sold out. But with no staff left to help her fulfill orders, Moorea ended up closing her online store, too. âMy staff canât leave their homes,â she says. âI have one person who lives on an island, and they have to take a ferry into Seattle.â Moorea’s 52 Lists project landed her a publishing deal and she wrote several books within the series. (Moorea Seal) Moorea’s store became an extension of her work on Pinterestâcurating the things she loves. (Moorea Seal) Moorea talks to me from her Airbnb, where she planned to stay only briefly after leaving her relationship. She was ready to look for a new permanent home when Seattle implemented shelter in place, requiring all residents to stay at home. Now, sheâs stuck in limbo. Moorea says she finds herself at a crossroads in every aspect of her lifeâwork, home, relationships. âI’m experiencing a lot of loss,â she says. But Moorea has a remarkably positive outlookâit was from a place of loss that many of the successes in her life have manifested. With many others in isolation seeking community and connection, Moorea sees an opportunity for her next reinvention. She hopes to amplify her story of overcoming various forms of isolation in her own life and be an example to others. âIt literally feels like, OK, Moorea, hereâs why you did all the things you did for the last 10 years,ââ she says. Support independent business owners like Moorea Seal [abc] Finding her purpose Before COVID-19 forced Moorea to rethink her strategy, her heart was already pushing for a change. The retail store was a dream come true, but she found it difficult to separate herself from her brand. âHaving your name on a business, you can lose your identity very easily,â she says. In the fall of 2019, Moorea already had started to explore what else her retail space could be. She imagined hosting restorative and healing events, music video dance-along, and tattoo pop-ups. âI canât unlink it from my identity, so letâs just make it a true reflection of my identity,â she says. I need to make sure my business is more about what I care about on a deep, deep levelâmore than just selling products. In-person events currently are out of the question while her city is on lockdown. But the brainstorming exercise was helpful in planning her next move. âI need to make sure my business is more about what I care about on a deep, deep level,â she says. âMore than just selling products.â With the store closed, Moorea has found the space to explore those things: writing, spirituality, and being a guide to others. âMy purpose,â Moorea says, âis to use my own experiences with isolation, depression, anxiety, and post-traumatic stress disorder and be a resource to people.â Lately, sheâs been taking to Instagram to offer messages of inspiration and hope to others. Maybe it will spin into a podcast, she says, and probably more books. Moorea plans to rethink her business while the store is shut down, and focus on writing more books. (Moorea Seal) As she has always done, Moorea is staying open and springing into survival mode. Sheâs offering tarot readings to her Instagram followers, which is helping her generate enough income to meet her basic needs. And sheâs looking ahead. âSeattleâs not going to be shut down for two weeks,â Moorea says. âMy storefront’s going to be shut down for a couple months or permanently. I have to accept that.â With this new reality, Mooreaâs vision for her retail store has taken on a new life. Her Shopify site, in its future form, will be a virtual manifestation of her original plan. She says she might still sell products, but theyâll reflect her overarching goal of creating community and safe space. And anything she builds next will involve bringing back her staff. âThey really are like family.â Sometimes the greatest learning you do in life is uncomfortable. Whatever post-pandemic life looks like for Moorea, sheâs optimistic it will be a chance for a much-needed career rebirth. Until then, sheâs focused on her basic necessities: finding a place to live, learning to cook for herself, and navigating a grocery store. âIâm learning some basic things in a weird time,â she says. Her message to others struggling? You can come out of this OK on the other side, she saysâsheâs living proofâand you may even be better for it. âSometimes the greatest learning you do in life is uncomfortable.â About the author Dayna Winter Dayna Winter is a Storyteller at Shopify, curious about the humans behind the brands and the moments that motivate them to create. She follows more dogs than humans on Instagram and isn’t a real redhead. [abc]
How This Direct to Consumer Brand Disrupted the Handcrafted Footwear Industry April 1, 2020 bizadmin Made in Italy and with handcrafted leather shoes seem to be a synonymous pair. Consumers covet this segment of footwear and accept its steeper price tagâthe result of an industry layered with distributors, agents, resellers, and retailers. In walks, Velasca, a Milanese startup born in 2013, set out to disrupt the industry by connecting consumers directly to shoemakers. The concept for Velasca sprouted from a casual conversation between co-founders Enrico Casati and Jacopo Sebastio in the back of a taxi. It has since grown into a direct-to-consumer company selling hundreds of thousands of shoes in over 30 countries. We were keen to learn more about Velascaâs story, so during a trip to Milan in late 2019, I visited the companyâs headquarters to speak with Enrico about how the brand first stepped foot into the industry and where itâs headed from here. You can listen to Velascaâs story on this special episode of Shopify Masters: [abc] Tailoring a business idea to solve a personal need Velasca’s office, a converted sugar factory that counts Armani and Fendi as neighbors, is located in a veritable sweet spot in Milanâs Tortona neighborhoodâthe fashion and design heart of the city, and a district thatâs the epitome of âMade in Italy.â Enrico and I sat down in the companyâs buzzing space to discuss how the brand is simultaneously disrupting and fitting into the fashion industry. Co-founders Enrico Castai (left) and Jacopo Sebastio (right) in the Tortona district of Milan, where Velasca is headquartered. Velasca In 2012, Enrico was working as a banker in Singapore. âI had this personal need for buying a pair of shoes for my jobâa simple pair of loafers,â he says. âI was 25 at the time and was earning enough to live well in Singapore, but I didnât want to overspend.â Enricoâs brother was visiting him at the time, along with a friendâJacopo. Enrico and Jacopo started discussing the gap between designer and fast-fashion shoes, and a creative spark was ignited. They quickly brainstormed ways they might be able to bring handcrafted leather footwear to the everyday consumer. By cutting out layers of distribution, Velasca was able to deliver the same product as the big shoe players for a fraction of the price, like this pair of double monk straps. Velasca Their idea was simple on the surfaceâbuild their brand online. âWe wanted to connect these craftsmen in Italy that are good at making the products with people that love Italian design and quality around the world.â Like their headquarters, their business model found a sweet spot. âWe bet our company on being direct-to-consumer, which brings about a competitive advantage in terms of pricing,â Enrico says. âYou make the same products from the same factories using the same materials as the famous brands. But youâre able to sell them at half the price of comparable products.â [abc] Finding an opportunity during an economic downturn In 2012, Italy was suffering an economic collapseâ while many founders understandably believe a recession is not the time to start a business, Enrico and Jacopo saw it as an opportunity. Production companies lose money when they donât produce. The local shoemakersâ lack of business during this downturn helped convince them to take a chance on Velasco. âItâs out of these economic crises and times of depression that there are more opportunities than there would be in times of economic boom,â Enrico says. So Enrico and Jacopo visited the mountainous region of Marche, where families of shoemakers stretch back generations. Working through different dialects, they were able to convince the makers to take on much smaller orders of a couple of hundred pairs, compared to the usual fashion houses orders of hundreds of thousands. âSize is not the only thing that mattersâtrust also is important,â says Enrico. The Velasca team built this trust by following through on their promise to pay shoemakers within 30 days of delivery. Enrico stresses that, from the very beginning, Velasca has always treated its relationship with shoemakers as a partnership, as opposed to a strictly transactional exchange with a supplier. The role of sleek, yet approachable storytelling With production relationships now established, Velsca shifted gears and focused on a âmedia as marketingâ approach to reach new customers. âThe first three years were just focused on marketing and sales,â Enrico says. âOnce we established a good relationship with the makers, we didnât get too involved in the production side, because we trusted them and their expertise.â Enrico says, âWe focused on storytelling, making sure that the consumer understood that this was not just a discount website,â Enrico says. The direct-to-consumer model was still relatively new to Europe at the time, and the Velasca team had to pave the way, similar to the pivotal role Bonobos and Warby Parker played on the other side of the Atlantic. Visuals that perfectly balance editorial and everyday moments are a key component of how Velasca shared its stories. Velasca âWe made sure that through video, photos, and interviews, the concept of Italian craft machine came through,â Enrico says. Ludovico BertĂš, one of Velasca’s first employees and the companyâs creative director today, played an instrumental role in capturing images that commanded attention and aided customers through the purchase journey. By being digitally native, Velasca was able to rely on smaller budgets and market through social media, email, SEO, and Google Ads. âWe found our channel on Facebook, and then later on Instagram, because itâs picture-based, itâs emotions coming through a digital channel,â says Enrico. [abc] Velasca also elevated its marketing efforts by publishing a magazine called A Million Steps, which showcases the Italian way of life through interviews and stories on pop culture, sports, food, and more. Thereâs no mention of Velascaâs shoes or promotions to be foundâitâs a separate editorial effort meant to accompany fansâ journey through life. Whether youâre putting a classic negroni recipe to good use or getting to know how the Mona Lisa gained popularity when reading A Million Steps, âyou will feel like itâs a different entity,â Enrico says. âBut Velasca and A Million Steps are different sides of the same coin.â The journey from online to offline with retail expansion While the direct-to-consumer model played an essential role in Velascaâs early success, the team knew there were channels they needed to explore to further scale their business. âWe realized over time that we were not tapping into the full potential of the brand by being online only,â says Enrico. âWe started seeing a lot of people emailing us and saying, âI love your products, but I donât buy shoes online. Can I stop by your office and try them on, touch the leather, see the quality, and then order online?ââ By listening to customersâ feedback, Velasca decided to start its in-person sales through pop-ups. Velasca Experimentation is embedded in Velascaâs culture. So it started by hitting the streets in ape cars and setting up temporary pop-ups next to bars during aperitivo (happy hour). This on-the-ground hustle is something Enrico remembers fondly. âSix months before this, I was in a suit and a tie every day, working on Excel and PowerPoint,â he says. âSix months later, Iâm showing my products with our brand, with the name that I chose, to potential customers. It was a lot of fun.â Temporary pop-ups proved successful, and, in 2014, Velasca opened a temporary retail location. âI remember the rent for that place, for a month, was âŹ3,500, which sounds small now, but it wasnât at the time,â Enrico says. The team was cautious and created projections that outlined best- and worst-case financial scenarios. To their surprise, their investment in the retail storefront was made back in just two daysâover opening weekend. From temporary pop-ups to over ten stores, Velasca now has a retail presence in Italy, France, and England. Velasca After opening its first permanent storefront in Milan in 2015, Velasca began scaling its physical presence with a new location in Rome the following year. In 2017, after 18 months of honing its retail strategy and execution, the company established seven new stores across Europe. Each expansion continues to result in significant sales growthâfrom London to Paris to Rome, Velasca consistently sees up to a six-fold increase in sales in respective cities whenever a new store opens. [abc] Steps for Velascaâs future Velascaâs team has grown, too, from just Enrico and Jacopo to over 35 people who look after the day-to-day operations. Velascaâs production supports ten families of shoemakers in Marche, along with five people who look after shipping and fulfillment. Their success has not gone unnoticed by investors: the team raised âŹ4.5 million in their third round of funding in late 2019, bringing their total amount raised to over âŹ8 million. Some of the team members of Velasca, who help to bring handcrafted shoes from the cobblers benches of Marche to customers all around the world. Velasca Swift year-over-year growth has brought about a whirlwind of changes for the business, but Enrico and the team remain dedicated to the simple things that keep them connected to customers. âSome daily activities that I make time for are responding to customersâ emails, and Iâll go to the store at least once a week and spend time there,â Enrico says. This unwavering commitment to customers is Velascaâs heartbeat, and Enrico believes the reason for the companyâs success todayâand for the years to come. Itâs a time of ever-changing circumstances when all businesses are trying to adapt, pivot, and find new ways to grow. This conversation with Velascaâs founder took place in December 2019, and, much like everything else it does, the companyâs response and way of connecting to its community during this challenging time are made beautifully. You can check out some of its initiatives on its Instagram feed. About the author Shuang Esther Shan Shuang is a storyteller at Shopify, fascinated by how change is created through commerce. When sheâs not obsessively researching or glued to hearing the stories of merchants, she’s discovering new placesâwith a camera in hand. [abc]
12 Trending Products to Sell in 2020 (And Ideas for How to Market Them) March 3, 2020 bizadmin To succeed in e-commerce, you need three things: in-demand products to sell, the skills to market them, and the drive to succeed. You already have the winner’s mindsetâyou’re continually learning, researching, and preparing for success. But finding popular products to sell can be a challenge. That’s why we update this list every year to help you uncover new trending product ideas. In this list, you’ll find 12 trending products in 2020 that will activate new business ideasâor, you may find an in-demand product to add to your existing store. Since each trending product is meant for a distinct audience, weâre also sharing niche-specific tips for reaching new customers. The trending products on this list are a handful of products with the highest Gross Merchandise Value (GMV) and a total number of orders sourced from Oberlo and AliExpress. Additionally, each of these trending products can be found on Oberlo, which is available for free to all Shopify store owners. If you find a product that piques your interest, you can add it to your Shopify store in a few clicks. Trending products to sell in 2020 1. Pet bed Looking for the purrfect popular product to sell to pet owners? This pet bed has been clawing its way to the top of the sales charts. According to Google Trends, âdog bedâ has seen some strong growth in search volume. The search keyword âdog bedâ gets 234,000 monthly searches, and âcat bedâ also has a sizable amount of search demand, with 60,500 monthly searches. If you own a pet store, you can market this pet bed on visual platforms like Pinterest and Instagram. On Pinterest, you can join pet group boards, which allow you to promote your products to a bigger audience. On Instagram, you can partner with pet-related fan pages to get a shoutout in a post or in an Instagram Story. By partnering with a fan page, your product can be seen by a much larger audience, especially if youâre just starting out. 2. One size fits all sofa and couch covers This sofa and couch cover is a popular product for homes with pets or children, as well as property owners who rent out their spaces on platforms like AirBnB. Sofa and couch covers are a popular product for hosts as they help keep furniture in pristine condition for all guests, and replacing a cover is significantly cheaper than replacing an entire three-piece set. Not only has Google Trends shown a noticeable rise in searches for the product, but Statista also estimates the sofa and seat industry to be a US $44,706m market in 2020. Last but not least, data from Statista predicts the market will grow 0.6% annually until 2023, which makes sofa and couch covers an ideal trending product you can sell for at least the next few years. When marketing to customers that have pets or children, your best bets are wide-reaching channels such as Facebook and Google. But if youâre looking to acquire AirBnB hosts as your customers, you should consider geolocation in your acquisition strategy. According to AllTheRooms Analytics, there are 30 cities in the US with the highest occupancy rate, and 23 are in either California, Hawaii, or Florida. This data should give you a great insight into the type of Facebook Custom Audience you can build and target if you choose to appeal to AirBnB hosts. 3. Minimalist jewelry Many people prefer the finer things in life. Evidently, itâs minimalist jewelry that has seen some of the strongest sales growth for retailers in recent years. Google Trends shows there are many frequent, high-volume searches from consumers for this more modest style of jewelry. Despite an expected annual growth rate of 2% until 2023, there has actually been an overall decline in the number of jewelry businesses available. Since the demand for the product is there, but the competition is not, a jewelry store could be a lucrative venture for any new or existing entrepreneur. When it comes to marketing trending products like these necklaces, the ideal platforms are typically Instagram, Pinterest, and Facebook. A simple way to elevate your jewelry storeâs presence is to create videos featuring your products. Videos get more visible slots in Instagramâs Search and Explore pages, which will in turn create more visibility for your posts. Also, most jewelry retailers tend to post pictures, giving you a competitive advantage if youâre willing to put in a bit more work. 4. Beard straightener Menâs grooming is quickly turning into one of the lucrative markets available. In 2018, Statista valued the industry at $60.6 billion USD, and itâs now expected to rise to $81.2 billion USD by 2024. As a whole, the menâs grooming industry is full of opportunities, but one item, in particular, has caught our attention: beard straighteners. Not only does Google Trends show the growth in search demand for this item, but there are also 37,000 monthly searches for beard straighteners. This is definitely one of the hot trending products to sell. To turn this menâs beard straightener into a top-selling product on your store, consider using a mix of Google ads to target keywords with high purchase intent (e.g. âbuy menâs beard straightenerâ), along with SEO-focused content to go after more informational terms (e.g. âhow to straighten a beardâ). Or, if youâre not a writer, instructional videos also work. Dropshipping is an excellent way to sell a trending product without needing to hold inventory. In this episode of Shopify Masters, we interview a dropshipper who spotted an up-and-coming product and managed to generate $8,872 in sales in 4 weeks. Educational content performs well in this product category because as the market demand grows, so do the needs of customers looking for tips on how to take care of their beards with these tools. Try to use content to solve common questions like, âwhat kind of comb is best for beardsâ and youâll frequently be rewarded with search traffic. 5. Shapewear Shapewear is shaping up to be one of the best evergreen niches to pursueâfor the third year in a row, this product category has made our list. By 2022, the shapewear market is expected to skyrocket to about $5.6 billion in sales. What started as an undergarment has evolved into a piece of everyday wear. Fashion retailers are also stocking their stores with bodysuits that help create a slimming silhouette. Though shapewear is still popular within the lingerie industry where it first emerged, the shapewear niche offers women a variety of different styles that can either be worn under clothing with different cuts or as a top. What makes shapewear a product worth considering is that it offers retailers a lot of versatility: whether you sell lingerie, womenâs fashion, or want to add this category to an existing general apparel store, youâll be able to find shapewear in different colors, styles, and sizes to meet the needs of your diverse customer base. You can sell trending products like this high-waist shapewear, which has generated over 6,000 sales in January of 2020. It has a seamless design and creates a visibly slimmer figure for your customers.  6. Backpacks Backpacks have been a popular item to sell. But recently, the data shows theyâre a clear frontrunner as one of the best products to sell onlineâin particular, this backpack has been surging in sales recently. As Google Trends shows below, search demand has grown year over year with consistent spikes around August. Statista estimates that backpack sales will rise from $19.1 billion USD in 2020 to $22.5 billion USD in 2023, ensuring this will be a top trending product for years to come. Targeting your ideal customer depends on who it is; backpacks for children, college or university students, or adults. If youâre looking to sell backpacks for children, then your marketing will need to target parents. The best place to target parents is through Facebook ads, Instagram ads, and Pinterest. One thing to consider is that competing with other âback to schoolâ marketing campaigns will result in inflated prices on ads. But, if you time your store and product launch before the schools reopen, you could see a surge in sales. However, if youâre selling to college kids or adults, then youâll need to reach them directly with Instagram ads, potentially by sourcing partnerships with Instagram influencers. Backpacks for adults that arenât in college arenât as susceptible to seasonal ups and downs, so if youâre looking for an all year-round product trend, this market could be a hit. 7. Post-workout massage guns Massage guns are hand-held massage devices intended to be used after a workout to unwind and relax tense muscles. Massage guns are still relatively new, but consumer interest in them has been climbing since last summer. Interest is still high post-Christmas, and massage guns show clear signs of becoming a top trending product to sell in 2020. To tap into the best-selling product potential of massage guns, look to video marketing and interactive ads on Instagram as your best distribution channel. Targeting your ads around particular Instagram hashtags or influencerâs handles could be your best customer acquisition method. Hereâs why: Itâs a growing trend among fitness gurus and enthusiasts to share anything from workout tips, routine videos, and whatâs in their gym bagâtheir followers want to see their routine and what equipment they find essential for their workouts. Working with influencers directly on Instagram could be another lucrative channel for sales. Getting a shoutout in their story or a reciprocal comment on one of their posts could be enough to drive new sales. For instance, there are certain niches in the fitness industry you can pick to focus on, from runners to CrossFit athletes, there is ample opportunity to showcase the benefits of massaging sore muscles with this item and turn it into a best selling product online. 8. Plaid hoodie The plaid clothing pattern has evolved from a flash in the pan fad to a timeless and consistently popular style. Despite the clothing market being a particularly competitive niche, these products niche are still a potentially lucrative option for ambitious entrepreneurs who want to build an apparel business. Google Trends shows a steady increase in interest over the past few years. With 1,900 monthly searches for âplaid hoodie,â thereâs clear evidence that this is a robust niche market. To turn to sell plaid hoodies into a lucrative venture, itâs best to have your marketing target its niche market. The low search volume shouldnât put you off from relying on organic search to drive sales. The keyword difficulty for this term is also quite low, leaving ample room for newcomers in the market to drive sales from organic search and create a top trending product for your business. 9. Smartwatches Around 1.2 billion watches are sold each year globally. And the number keeps rising. Last year we saw the rise of minimalist watches. In 2020, smartwatches will likely continue trending upward. December tends to be the peak month for watch sales, but it would be wise to include a relevant summer accessory to ensure higher profits year-round. Facebook and Instagram tend to be the most popular channels for growing a watch store. Many watch retailers have influencers take lifestyle shots set wherever they travel, for outdoorsy and luxurious images that are perfect for social media. Entrepreneur Tim Kock launched a watch store and was able to make $6,667 in roughly eight weeks by using this approach. You can start your first watch store by selling this Bluetooth smartwatch, which includes a built-in camera, sound recorder, step counter, sleep monitor, calendar, and more. 10. Infant and baby carrier One recent product trending with new parents is the baby carrier. Since strollers are big and bulky, some parents are opting for smaller, compact harnesses to carry their newborn for a few hours. Google Trends shows weâre close to hitting peak interest for this product, so if youâre looking for a top-selling product with validated demand, consider acting fast. To reach new parents with this item, youâll once again turn to advertise on Facebook and Instagram. If youâre looking to explore other sales channels, consider selling on Amazon or listing your product on Google Shopping, although itâs worth noting that these marketplaces will take a fee from your sale. Another experiment to try is to market to a local group with flyers. Create discount codes and distribute them among new parent meetup groups in your town. 11. Athleisure In fashion, trends are the only constant. However, athleisure is one fashion trend that has some staying power. No wonder, then, that itâs a trending item thatâs made our list two years in a row. Athleisure is active wear worn as an everyday look rather than for athletic purposes like going to the gym. Within this category, you can sell everything from sweatshirts, sweatpants, leggings, sports bras, tank tops, headbands, capris, and shoesâall in countless colors and styles. Plus, you can take this niche in several directions: with a dedicated store, a product collection within a broader fashion store, or you can market your products to one of the many fitness sub-niches. Depending on how you position your brand, there could be an opportunity to expand into other product verticals, such as fashion accessories and jewelry or fitness accessories like yoga mats. Since millennial women are often the target market for athleisure, visual platforms like Facebook, Instagram, and Pinterest are ideal channels to grow your brand, whether you pursue organic growth or use their advertising options. You can also look into driving growth with influencer marketing. One place to begin is seeking out fitness influencers within your niche using Instagram search tools. Influencers can model your apparel and give your brand a shout out for a fee or a commission of sales. You can start your athleisure store by selling these yoga leggings, which have been converting well for Shopify store owners using Oberlo. 12. Mesh shoes Weâve seen the rise of mesh shoes primarily as running shoes, but now theyâre another item thatâs moved from workout wear and into the athleisure category. Mesh shoes for women and men have also been a best-selling product for the last two years and show signs of being a trending item in 2020. These trending items are best sold through visuals platforms like Pinterest, Instagram, and Facebook, though a channel you may want to experiment with is Google Ads. At the time of writing, the average bidding cost for mesh shoes is low at $1.20. If you choose to use the same kind of millennial-focused marketing as athleisure, be sure to partner with influencers as itâs the easiest way to get a new brandâs products in front of this audience. Mesh shoes typically have a bigger addressable market than most athleisure products. For example, your target market could be as niche as focusing on generation X or Baby Boomers who are seeking comfier shoes to walk in while touring on vacation. Or, you can target the staff in the food and service industries where folks are on their feet all day. Point being, there are many potential audiences you can explore with mesh shoes. Conduct a competitive analysis or SWOT analysis of the market and decide what route is best for you. Time to get selling These are some of the trending products to sell in 2020, but there are so many more to choose from. Finding product trends is only one part of the equation. The real secret is figuring out how to market them. Check out 50 Ways to Get Sales with Dropshipping to learn how I personally grew my online storeâs sales using the marketing tactics that the best performing stores use. If youâre interested in hands-on training that walks you through the process of starting an online store around a profitable niche, be sure to watch our free webinar series. During the webinar, one of our team members will share how they grew one of their online business ideas to over 8,000 sales per year, along with the marketing tactics that worked (and the ones that flopped). Illustration by Albert Tercero About the author Nicole Martins Ferreira Nicole Martins Ferreira is an e-commerce entrepreneur and content marketer at Oberlo. She’s been building online stores for over five years.
Easy2Cart.com – Your One-Stop e-Commerce Selling World Class Products especially Leggings February 23, 2020 bizadmin I confirm that this is a sponsored post that adheres to FEDERAL TRADE COMMISSION 16 CFR Part 255 of the USA. Do check out leggings from a world-class collection on a website that I happen to browse this morning. They are suitable for jogging and look trendy with various designs to spruce up the attire for women. Printed leggings hug the legs according to the contour of the calves and thighs. They make a woman look sexier without exposing the body parts. Easy2cart.com is a Shopify store that sells a wide collection of leggings, besides other products on its safe, secure and robust payment gateway and shopping cart. The sizes range from S, M, L, and XL or Extra Large for the plus-sized women. General features of the leggings include high waist, ankle-length legging for a workout, yoga, gym, and aerobics classes. They are ideal for all seasons. Come in a number of colors and sizes. As fellow readers of this blog, you get 35% Discount from using my code PHILIN1 by clicking on >> HERE Also, leggings are usually made from fabrics such as cotton-lycra, or a cotton-polyester-lycra combination. These are more typically worn for fashion but are also worn as exercise wear in the gym or for jogging outside. Cotton-lycra leggings are available in many colors, prints, and designs. However, navy blue, black, and various shades of gray remain the most commonly worn colors. In Easy2Cart, the fabrics they use are made of Spandex and Polyester mix for maximum stretchability. To allow the leggings to last longer, it is better not to spin in the washing machine, but select gentle wash and then hang up to dry. Easy peasy, lemon squishy! The style is trendy and makes the woman look younger while giving the impression of longer and sexier legs. As February is the month of Valentine’s Day, why not get your loved ones, spouses, wives, girlfriends these awesome leggings for them to look groovy while working out for a healthier body? As your spouse takes care of you, you need to reciprocate by taking care of them back and sometimes giving gifts such as legging to work and sweat it out in the gym, for aerobics lessons, jogging in the parks, and more. As of this moment, only PayPal payments are accepted. Since PayPal is a widely used payment platform, many people around the world would be able to purchase from easy2cart.com in a jiffy. The purchase experience is seamless and easy, without all the hassles of re-entering your credit card details. PayPal has an integrated credit or debit card details that will automatically deduct from your account. With just a simple email on PayPal, you will be able to make your purchases a pleasant experience and have the ordered items delivered right to your doorsteps by the courier serviceman. As a woman, I have a few pairs of leggings that I bought online that you can never find it here and the best part is that it is cheaper. Now, with the pandemic novel coronavirus (Covid-19) going on in various parts of the world, especially Wuhan, in the Province of Hubei, China, many people are buying things and foodstuffs online to stock up and avoiding public places like the supermarkets, cinemas, and more. For those in the army, the olive color or ‘army’ color of the leggings look splendid. The natural earth tone color blends well with any outfit and makes the woman look sexy and part of the crowd. No shouting outrageous colors to stand out from the crowd especially made for those who love the privacy and not being the Maradona. To highlight again, general features of the leggings include high waist, ankle-length legging for a workout, yoga, gym, and aerobics classes. They are ideal for all seasons. Come in a number of colors and sizes. As fellow readers of this blog, you get 35% Discount from using my code PHILIN1 by clicking on >> HERE Above is a beautiful white tree printed design on a black background of the leggings where white and black colors compliment each other well. And also brings out the contrast. The white and black design leggings match any occasion and any outfit like tees and loose blouses or even halter necks. For more promotional codes, check out >> dealspotr.com/promo-codes/easy2cart.com Since more people are home-bound and some companies allow their employees to work from home, online purchasing is getting more and more popular at this point in time. Therefore drop shipping platforms like Shopify from Canada are getting more recognized and used around the world to sell various items and drop ship to the clientsâ addresses worldwide. Besides leggings, other products being promoted and selected at random are as below: The mascara and brush as seen above certainly look tempting for one to purchase and browse around Easy2Cart.com where only world-class products are sold. Women who love makeup and look pretty in public will love this mascara and brush included. They also have tech gadgets sold here on Easy2Cart.com The above picture can also be purchased from the e-Commerce website as mentioned earlier. Apparently it comes with many features, Wi-Fi ready, and can sync with your smartphone like the Apple iPhone. I have yet to own a smartwatch, but might check out one from this website if I have the budget. Personally, I have seen many people wearing such dark-colored smartwatches on their wrists. The smartwatches certainly speak volumes of the wearer – must be a high-techie to know the various functions or a health nut who loves to check on his or her heart rate automatically, and such. And as loyal readers of this blog, you have a bonus: You get 35% Discount from using my code PHILIN1 by clicking on >> HERE Hence, it pays to read blogs such as this to save money in case you are looking for certain products to buy and do not wish to go out for health reasons and avoid crowds in shopping malls, and public places. Happy shopping if you wish to do so and enjoy browsing around the e-Commerce website with a robust merchant payment gateway and a shopping cart.