Home Staging for Success November 2, 2018 bizadmin For the uninitiated, Home Staging is the act of preparing a private residence for sale in the real estate marketplace. The goal of staging is to make a home appealing to the highest number of potential buyers, thereby selling a property more swiftly and for more money. Highlights Seventy-seven percent of buyers’ agents said staging a home made it easier for a buyer to visualize the property as a future home. Staging the living room for buyers was found to be most important (55 percent), followed by staging the master bedroom (51 percent), and staging the kitchen (41 percent). Thirty-eight percent of sellers’ agents said they stage all sellers’ homes prior to listing them for sale. The most common rooms that are staged include the living room (83 percent), kitchen (76 percent), master bedroom (69 percent), and the dining room (66 percent). Home staging includes beautifying the house like adding a small vase of pretty faux flowers in the living room or side tables of all the bedrooms to liven up the ambience. This will attract the cash-rich buyer’s attention and cause him or her to make a purchase on the spot before anyone else gets hold of the unit. Executive Summary Profile of Home Staging Buyers’ Agent Perspective: Forty-nine percent of buyers’ agents cited that homes staging had an effect on most buyer’s view of the home. Seventy-seven percent of buyers’ agents said staging a home made it easier for a buyer to visualize the property as a future home. Staging the living room for buyers was found to be most important (55 percent), followed by staging the master bedroom (51 percent), and staging the kitchen (41 percent). About one-third of buyer’s agents said that staging a home increased the dollar value offered between one and five percent compared to other similar homes on the market that are not staged.
