Marketing is the Lifeblood of your Business November 23, 2012 bizadmin For any business to survive, you need to do some form of marketing or advertisement to spread the word around. For instance, in online marketing, your new web site will not be noticed if you don’t do any promotion to spread the word around about your products and services. You need to invest some money into advertisement and marketing so that you can get traffic which could potentially turn into clients for you. When people come and visit, they could be interested in what you have to offer and thus buy on the spot from your web site. You can sell info products or tangible items with a shopping cart installed, with safe and secure payment gateway. Marketing will catalyse and propel your business to greater heights of success and visibility. The word will be spread fast like wild fire on the world wide web if you own a web site selling products like tangible items or even info products such as reports, ebooks and such. You need to spend one third of your investment in developing the web site, one third in maintaining the web site and the final one third in marketing and promotion. This is how you should allocate your resources equally, as a benchmark. Even in my business, I do postage marketing extensively. Each postage of a calendar and marketing letter with 80 cents stamps attached cost about $1.50. But the returns are much higher should we be successful in clinching a project which costs tens of thousands or somewhere in that region. So, it does not take rocket scientists to figure this out that marketing is key to the success of your business – be it online or offline.
