Today, I am going to introduce a book from Amazon: The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses in Hardcover. It is authored by Eric Ries and is a bestseller on the e-commerce platform.
Most startups fail. But many of those failures are preventable. The
Lean Startup is a new approach being adopted across the globe, changing
the way companies are built and new products are launched.
Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty.
This is just as true for one person in a garage or a group of seasoned
professionals in a Fortune 500 boardroom. What they have in common is a
mission to penetrate that fog of uncertainty to discover a successful
path to a sustainable business.
The Lean Startup Startup offers companies that are both more capital efficient and that
Rather than wasting time creating elaborate business plans, The Lean Startup offers entrepreneurs – in companies of all sizes – a way to test their vision continuously, to adapt and adjust before it’s too late. Ries provides a scientific approach to creating and managing successful startups in an age when companies need to innovate more than ever.
Just click on the image above to direct you to the e-commerce site if you are interested in this book.
