12 Trending Products to Sell in 2020 (And Ideas for How to Market Them) March 3, 2020 bizadmin To succeed in e-commerce, you need three things: in-demand products to sell, the skills to market them, and the drive to succeed. You already have the winner’s mindset—you’re continually learning, researching, and preparing for success. But finding popular products to sell can be a challenge. That’s why we update this list every year to help you uncover new trending product ideas. In this list, you’ll find 12 trending products in 2020 that will activate new business ideas—or, you may find an in-demand product to add to your existing store. Since each trending product is meant for a distinct audience, we’re also sharing niche-specific tips for reaching new customers. The trending products on this list are a handful of products with the highest Gross Merchandise Value (GMV) and a total number of orders sourced from Oberlo and AliExpress. Additionally, each of these trending products can be found on Oberlo, which is available for free to all Shopify store owners. If you find a product that piques your interest, you can add it to your Shopify store in a few clicks. Trending products to sell in 2020 1. Pet bed Looking for the purrfect popular product to sell to pet owners? This pet bed has been clawing its way to the top of the sales charts. According to Google Trends, “dog bed” has seen some strong growth in search volume. The search keyword “dog bed” gets 234,000 monthly searches, and “cat bed” also has a sizable amount of search demand, with 60,500 monthly searches. If you own a pet store, you can market this pet bed on visual platforms like Pinterest and Instagram. On Pinterest, you can join pet group boards, which allow you to promote your products to a bigger audience. On Instagram, you can partner with pet-related fan pages to get a shoutout in a post or in an Instagram Story. By partnering with a fan page, your product can be seen by a much larger audience, especially if you’re just starting out. 2. One size fits all sofa and couch covers This sofa and couch cover is a popular product for homes with pets or children, as well as property owners who rent out their spaces on platforms like AirBnB. Sofa and couch covers are a popular product for hosts as they help keep furniture in pristine condition for all guests, and replacing a cover is significantly cheaper than replacing an entire three-piece set. Not only has Google Trends shown a noticeable rise in searches for the product, but Statista also estimates the sofa and seat industry to be a US $44,706m market in 2020. Last but not least, data from Statista predicts the market will grow 0.6% annually until 2023, which makes sofa and couch covers an ideal trending product you can sell for at least the next few years. When marketing to customers that have pets or children, your best bets are wide-reaching channels such as Facebook and Google. But if you’re looking to acquire AirBnB hosts as your customers, you should consider geolocation in your acquisition strategy. According to AllTheRooms Analytics, there are 30 cities in the US with the highest occupancy rate, and 23 are in either California, Hawaii, or Florida. This data should give you a great insight into the type of Facebook Custom Audience you can build and target if you choose to appeal to AirBnB hosts. 3. Minimalist jewelry Many people prefer the finer things in life. Evidently, it’s minimalist jewelry that has seen some of the strongest sales growth for retailers in recent years. Google Trends shows there are many frequent, high-volume searches from consumers for this more modest style of jewelry. Despite an expected annual growth rate of 2% until 2023, there has actually been an overall decline in the number of jewelry businesses available. Since the demand for the product is there, but the competition is not, a jewelry store could be a lucrative venture for any new or existing entrepreneur. When it comes to marketing trending products like these necklaces, the ideal platforms are typically Instagram, Pinterest, and Facebook. A simple way to elevate your jewelry store’s presence is to create videos featuring your products. Videos get more visible slots in Instagram’s Search and Explore pages, which will in turn create more visibility for your posts. Also, most jewelry retailers tend to post pictures, giving you a competitive advantage if you’re willing to put in a bit more work. 4. Beard straightener Men’s grooming is quickly turning into one of the lucrative markets available. In 2018, Statista valued the industry at $60.6 billion USD, and it’s now expected to rise to $81.2 billion USD by 2024. As a whole, the men’s grooming industry is full of opportunities, but one item, in particular, has caught our attention: beard straighteners. Not only does Google Trends show the growth in search demand for this item, but there are also 37,000 monthly searches for beard straighteners. This is definitely one of the hot trending products to sell. To turn this men’s beard straightener into a top-selling product on your store, consider using a mix of Google ads to target keywords with high purchase intent (e.g. “buy men’s beard straightener”), along with SEO-focused content to go after more informational terms (e.g. “how to straighten a beard”). Or, if you’re not a writer, instructional videos also work. Dropshipping is an excellent way to sell a trending product without needing to hold inventory. In this episode of Shopify Masters, we interview a dropshipper who spotted an up-and-coming product and managed to generate $8,872 in sales in 4 weeks. Educational content performs well in this product category because as the market demand grows, so do the needs of customers looking for tips on how to take care of their beards with these tools. Try to use content to solve common questions like, “what kind of comb is best for beards” and you’ll frequently be rewarded with search traffic. 5. Shapewear Shapewear is shaping up to be one of the best evergreen niches to pursue—for the third year in a row, this product category has made our list. By 2022, the shapewear market is expected to skyrocket to about $5.6 billion in sales. What started as an undergarment has evolved into a piece of everyday wear. Fashion retailers are also stocking their stores with bodysuits that help create a slimming silhouette. Though shapewear is still popular within the lingerie industry where it first emerged, the shapewear niche offers women a variety of different styles that can either be worn under clothing with different cuts or as a top. What makes shapewear a product worth considering is that it offers retailers a lot of versatility: whether you sell lingerie, women’s fashion, or want to add this category to an existing general apparel store, you’ll be able to find shapewear in different colors, styles, and sizes to meet the needs of your diverse customer base. You can sell trending products like this high-waist shapewear, which has generated over 6,000 sales in January of 2020. It has a seamless design and creates a visibly slimmer figure for your customers. 6. Backpacks Backpacks have been a popular item to sell. But recently, the data shows they’re a clear frontrunner as one of the best products to sell online—in particular, this backpack has been surging in sales recently. As Google Trends shows below, search demand has grown year over year with consistent spikes around August. Statista estimates that backpack sales will rise from $19.1 billion USD in 2020 to $22.5 billion USD in 2023, ensuring this will be a top trending product for years to come. Targeting your ideal customer depends on who it is; backpacks for children, college or university students, or adults. If you’re looking to sell backpacks for children, then your marketing will need to target parents. The best place to target parents is through Facebook ads, Instagram ads, and Pinterest. One thing to consider is that competing with other “back to school” marketing campaigns will result in inflated prices on ads. But, if you time your store and product launch before the schools reopen, you could see a surge in sales. However, if you’re selling to college kids or adults, then you’ll need to reach them directly with Instagram ads, potentially by sourcing partnerships with Instagram influencers. Backpacks for adults that aren’t in college aren’t as susceptible to seasonal ups and downs, so if you’re looking for an all year-round product trend, this market could be a hit. 7. Post-workout massage guns Massage guns are hand-held massage devices intended to be used after a workout to unwind and relax tense muscles. Massage guns are still relatively new, but consumer interest in them has been climbing since last summer. Interest is still high post-Christmas, and massage guns show clear signs of becoming a top trending product to sell in 2020. To tap into the best-selling product potential of massage guns, look to video marketing and interactive ads on Instagram as your best distribution channel. Targeting your ads around particular Instagram hashtags or influencer’s handles could be your best customer acquisition method. Here’s why: It’s a growing trend among fitness gurus and enthusiasts to share anything from workout tips, routine videos, and what’s in their gym bag—their followers want to see their routine and what equipment they find essential for their workouts. Working with influencers directly on Instagram could be another lucrative channel for sales. Getting a shoutout in their story or a reciprocal comment on one of their posts could be enough to drive new sales. For instance, there are certain niches in the fitness industry you can pick to focus on, from runners to CrossFit athletes, there is ample opportunity to showcase the benefits of massaging sore muscles with this item and turn it into a best selling product online. 8. Plaid hoodie The plaid clothing pattern has evolved from a flash in the pan fad to a timeless and consistently popular style. Despite the clothing market being a particularly competitive niche, these products niche are still a potentially lucrative option for ambitious entrepreneurs who want to build an apparel business. Google Trends shows a steady increase in interest over the past few years. With 1,900 monthly searches for “plaid hoodie,” there’s clear evidence that this is a robust niche market. To turn to sell plaid hoodies into a lucrative venture, it’s best to have your marketing target its niche market. The low search volume shouldn’t put you off from relying on organic search to drive sales. The keyword difficulty for this term is also quite low, leaving ample room for newcomers in the market to drive sales from organic search and create a top trending product for your business. 9. Smartwatches Around 1.2 billion watches are sold each year globally. And the number keeps rising. Last year we saw the rise of minimalist watches. In 2020, smartwatches will likely continue trending upward. December tends to be the peak month for watch sales, but it would be wise to include a relevant summer accessory to ensure higher profits year-round. Facebook and Instagram tend to be the most popular channels for growing a watch store. Many watch retailers have influencers take lifestyle shots set wherever they travel, for outdoorsy and luxurious images that are perfect for social media. Entrepreneur Tim Kock launched a watch store and was able to make $6,667 in roughly eight weeks by using this approach. You can start your first watch store by selling this Bluetooth smartwatch, which includes a built-in camera, sound recorder, step counter, sleep monitor, calendar, and more. 10. Infant and baby carrier One recent product trending with new parents is the baby carrier. Since strollers are big and bulky, some parents are opting for smaller, compact harnesses to carry their newborn for a few hours. Google Trends shows we’re close to hitting peak interest for this product, so if you’re looking for a top-selling product with validated demand, consider acting fast. To reach new parents with this item, you’ll once again turn to advertise on Facebook and Instagram. If you’re looking to explore other sales channels, consider selling on Amazon or listing your product on Google Shopping, although it’s worth noting that these marketplaces will take a fee from your sale. Another experiment to try is to market to a local group with flyers. Create discount codes and distribute them among new parent meetup groups in your town. 11. Athleisure In fashion, trends are the only constant. However, athleisure is one fashion trend that has some staying power. No wonder, then, that it’s a trending item that’s made our list two years in a row. Athleisure is active wear worn as an everyday look rather than for athletic purposes like going to the gym. Within this category, you can sell everything from sweatshirts, sweatpants, leggings, sports bras, tank tops, headbands, capris, and shoes—all in countless colors and styles. Plus, you can take this niche in several directions: with a dedicated store, a product collection within a broader fashion store, or you can market your products to one of the many fitness sub-niches. Depending on how you position your brand, there could be an opportunity to expand into other product verticals, such as fashion accessories and jewelry or fitness accessories like yoga mats. Since millennial women are often the target market for athleisure, visual platforms like Facebook, Instagram, and Pinterest are ideal channels to grow your brand, whether you pursue organic growth or use their advertising options. You can also look into driving growth with influencer marketing. One place to begin is seeking out fitness influencers within your niche using Instagram search tools. Influencers can model your apparel and give your brand a shout out for a fee or a commission of sales. You can start your athleisure store by selling these yoga leggings, which have been converting well for Shopify store owners using Oberlo. 12. Mesh shoes We’ve seen the rise of mesh shoes primarily as running shoes, but now they’re another item that’s moved from workout wear and into the athleisure category. Mesh shoes for women and men have also been a best-selling product for the last two years and show signs of being a trending item in 2020. These trending items are best sold through visuals platforms like Pinterest, Instagram, and Facebook, though a channel you may want to experiment with is Google Ads. At the time of writing, the average bidding cost for mesh shoes is low at $1.20. If you choose to use the same kind of millennial-focused marketing as athleisure, be sure to partner with influencers as it’s the easiest way to get a new brand’s products in front of this audience. Mesh shoes typically have a bigger addressable market than most athleisure products. For example, your target market could be as niche as focusing on generation X or Baby Boomers who are seeking comfier shoes to walk in while touring on vacation. Or, you can target the staff in the food and service industries where folks are on their feet all day. Point being, there are many potential audiences you can explore with mesh shoes. Conduct a competitive analysis or SWOT analysis of the market and decide what route is best for you. Time to get selling These are some of the trending products to sell in 2020, but there are so many more to choose from. Finding product trends is only one part of the equation. The real secret is figuring out how to market them. Check out 50 Ways to Get Sales with Dropshipping to learn how I personally grew my online store’s sales using the marketing tactics that the best performing stores use. If you’re interested in hands-on training that walks you through the process of starting an online store around a profitable niche, be sure to watch our free webinar series. During the webinar, one of our team members will share how they grew one of their online business ideas to over 8,000 sales per year, along with the marketing tactics that worked (and the ones that flopped). Illustration by Albert Tercero About the author Nicole Martins Ferreira Nicole Martins Ferreira is an e-commerce entrepreneur and content marketer at Oberlo. She’s been building online stores for over five years.
Looking for a Cruise in 2021? March 1, 2020 bizadmin Now with the Covid-19 outbreak, many people are canceling their hotel and tour packages. Some of them even delay or ask for a refund at less than the actual cost paid. But I believe a vaccine will be introduced soon to combat the coronavirus pandemic. Hence next year would be the best year to travel with your loved ones and go for a cruise 2021. If you check out the link given here, you will find that there are many types of cruises like Cunard Cruises, The Royal Caribbean Cruises, Costa Cruises, Disney Cruises and many more. The cruise destinations include Alaska, Australia, The Mediterranean, The Caribbean, Mexico, Bahamas, Panama, Hawaii and other places of interest. The website is very well developed where there is a search engine to find your departure port, destination, length of cruise, the month of travel and etc. Just click on the link above to find out more information if you intend to go for a cruise for your honeymoon or family travel.
End of Lease Cleaning Melbourne March 1, 2020 bizadmin It happens to be the country of professional carpet cleaners to clean and keep carpets. But because technologies develop and mature, matters which were formerly “technical” become routine and commonplace. For more information about end of lease cleaning Melbourne, visit our website today! Present-day carpet proprietors have grown to be semi-professionalized carpet cleaners. Housekeeping magazines, that have already unavoidably invaded the web, offer guides and strategies for housekeeping, general cleaning, and maintenance. The carpet, due to its structural constitute and locational setting, causes it to be a simple haven for dirt, dust, soil, grime, clothing moths, carpet beetles, and mites – all effective allergens. On top of this, wine spills, frozen treats, soft drinks, small food scraps, and human sweat all lead towards the general shabby look and unsanitary condition from the neglected carpet. What’s worse, they offer food for that allergenic insects and microbes, enabling these to eat well and fecund. But don’t despair. Remember that carpets do add beauty and class towards the whole atmosphere. When correctly looked after. Besides, it adds both physical and mental comfort when stored in first-rate condition. There are lots of procedures that aim to maintain your carpet always healthy and-searching. Besides the normal do-it-yourself methods you locate fairly easily in gossip columns and online, the next professional techniques assure the carpet who owns a lengthy-lasting brand-change to his prized carpet: · Steam Cleaning Also termed “warm water extraction” involving passing a computerized cleaning tool within the carpet, rinsing out all undesirable particles, preconditioners, and residue. The procedure that often takes 4-12 hrs effectively restores the pH balance from the carpet fibers. [abc] · Dry-cleaning Works very much the same with steam cleaning but has rapid-drying action. Why is the dry cleaning possible is using specialized machines and dry compounds and solutions. · Dry Compound Undoubtedly the easiest of commercial carpet cleaning methods. Possibly even made DIY by more determined carpet proprietors. Involves evenly distributing a 98% biodegradable dry-cleaning absorbent compound, then scrubbed and brushed in. The compound attracts grime and dirt which makes it simple to be vacuumed off for immediate clean and dry carpet. · Encapsulation A quick 1990-technology procedure that is considered to enhance carpet appearance since it involves “encapsulating” (really crystallizing) dirt particles dry on impact. Instantly ready for vacuum, the carpet can immediately be utilized following the process, which makes it the preferred industrial method, specifically for high-traffic carpet installations. · Bonnet What is known as due to utilization of a “bonnet” which buffs the mist produced with a cleaning product combined with club soda? Lacks sanitizing action when compared with wet carpet cleaning, necessitating the use of an anti-microbial agent following the process. Want to know more about carpet cleaning? Visit our website for more information. · Shampoo Typically used coconut-based soaps which left effective residues in the unrinsed shampoo foam that have a tendency to collect dirt after cleaning. That brought towards the misconception that shampooing made the carpet age faster. This altered when synthetic detergents were utilized allowing the loosened dirt particles clinging towards the dried shampoo powder to become vacuumed easily. [abc]
Carpet Cleaning Preston March 1, 2020 bizadmin Excellent end of lease cleaning services will always be available twenty-four hours a day for everyone your requirements. The majority of the companies tell you they are focused on supplying complete cleaning for residential, commercial, and other kinds of rental accommodations in really low and cost-effective rates. Rather of heeding such claims, you need to, by yourself, make certain the bond cleaning team is focused on all sectors from the cleaning. For more information on couch cleaning, visit our website today! · See if the local ministry has certified the organization to supply services in your town. · Check should they have labored as bond cleaners for several years. · Make certain they offer the highest quality services after cleaning additionally they help to obtain your bond back without any difficulty. · See if their professional services can be found 24/7 all year round. When compared with usual bond cleaning services, the very best company will possess vast knowledge of this particular service and can award a certificate that may help you hugely in claiming the bond money. Exit lease cleaning isn’t like simple cleaning, it takes a lot of understanding about cleaning and additional here is how to barter using the house owner. [abc] Getting a professional cleaning service means you don’t need to obtain concerned about the irritation of cleaning. You are able to concentrate on your brand-new accommodation without wondering what’s going to occur to your precious money. Only choose the cleaners that completely be aware of tactics to revive the apartment to its pristine condition. Each and every corner of your property ought to be focused and cleaned well until your house owner is content. There are plenty of agencies that rate different bond cleaning companies, having to pay focus on their recommendations can help give you the best customer experience. There are lots of individuals who couldn’t obtain money-back using their landlord because they couldn’t look for a proper cleaner within time. The easiest way would be to check local listings and phone book for the end of lease cleaning companies and mix check all of them with reading user reviews. Want to know more about carpet cleaning Preston? Visit us for more information. The very best group of bond cleaners must offer a number of services besides exit cleaning. You mustn’t watch for days only for the cleaning team to reach the area. The service ought to be impeccable and you ought to not face any problems when ordering through an appointment. The client support ought to be useful in-situation anything goes completely wrong. Bear in mind, it doesn’t matter how careful a cleaning crew is, some problems can occur when one can break. Make certain the organization is nice at taking responsibilities by having to pay all of the costs to pay for the damages. [abc]
Annointed Bible Teachings March 1, 2020 bizadmin When I mentioned inside a previous publish around the Holy Trinity, the Holy Spirit may be the 3rd person from the Trinity, distinct in personality however the same and equal as God. Again, the Holy Trinity is really a mystery and that I did attempt to explain it for the reason that publishes so that you can see clearly available online for enlightenment. For more information on Anointed bible teachings, visit our website today. Within the Word of God (the Bible), the Holy Spirit is known as various names – the Paraclete, the Comforter, the Assistant, Breath from the Almighty God, Power from the Greatest, Eternal Spirit, Spirit from the Father, Spirit of Christ, Spirit from the Boy, Spirit of existence and so forth and so on. He had almost completed His mission on the planet, our Lord and Saviour Jesus Christ told His Apostles in John 14:15-17, “If you value me, you’ll obey my commandments. I’ll ask the daddy (God) and that he provides you with another Assistant, who’ll stick with you forever. He’s the Spirit who reveals the reality regarding God. The planet cannot receive Him since it cannot see Him. However, you know Him, while he remains along with you and it is in your soul.” Jesus was talking about the Holy Spirit here and that he designed an obvious distinction that just individuals who obey His commandments would get the Holy Spirit who’ll reveal the reality regarding God. Jesus goes further to state in John 14:18-21, “After I go, you won’t be left alone I is for you. In a while, the planet might find me forget about, but you’ll see me and since I live, additionally you will live. When on that day comes, you will be aware that I’m within the Father and you have been in me, just like me in your soul. Whoever accepts my commandments and obeys them is the one that loves me. My Dad will like whoever loves me I too will like him and reveal myself to him.” Again Jesus is talking about the Holy Trinity (God the daddy, Themself, God the Boy and God the Holy Spirit). We clearly infer from Jesus’ statement that anybody who not obey His commandments doesn’t love Him and the Father (God) loves individuals who obey Jesus’ instructions and Jesus loves and divulges Themself for them. Therefore the Holy Spirit of God only involves individuals who obey Jesus’s commandments. Jesus satisfied His commitment of the Holy Spirit to His Apostles on Pentecost Day, 10 days after He ascended to Paradise (Functions 2:1-12). The Holy Spirit has led your body of Christ (the Church) with the ages, revealing the reality regarding God till this current day. We have seen this in Jesus’ words to His Apostles in John 16:12-15, “I’ve got a lot more to let you know, however it might be an excessive amount of that you should bear. When, however, the Spirit comes, who reveals the reality regarding God, He’ll help you into all truth. He’ll not speak by himself authority, but He’ll talk about what He listens to, and will explain of products in the future. He’ll produce glory, while he will require things I say and tell it for you. Everything my dad has is mine that’s the reason I stated the Spirit will require things I provide him and tell it for you.” Indeed, anybody who sincerely obeys Jesus’ commandments might have the commitment of the Holy Spirit as helpful tips for the reality regarding God. Individuals who disobey Jesus’ commandments cannot possess the commitment of the Holy Spirit. Fundamental essentials ones Jesus describes as everyone around you that cannot see or get the Holy Spirit. So how exactly does an individual know if they have got the Holy Spirit in her or him? Could it be by claiming to understand God or Jesus Christ? The Term of God clarifies this problem in Galatians 5:16-26, “Things I have to say is this: allow the Holy Spirit direct your lives, and you’ll not fulfill the desires of human instinct. For which our human instinct wants is against exactly what the Spirit wants, and just what the Spirit wants is against what our human instinct wants. Both of these are opponents, and which means that you can’t do what for you to do. When the Spirit leads you, then you’re not susceptible to what the law states. What human instinct does is very plain. It shows itself in immoral, filthy and indecent actions in the worship of idols and witchcraft. People become opponents plus they fight they become jealous, angry and ambitious. They separate into parties and groups they’re envious, get drunk, have orgies, and do other activities such as these. I warn at this point you when I have before: individuals that do this stuff won’t hold the Kingdom of God. However, the Spirit produces love, pleasure, peace, persistence, kindness, goodness, faithfulness, humbleness, and self-control. There’s no law against things like these. And individuals who fit in with Christ Jesus have offer dying their human instinct with all of its passions and needs. The Spirit has provided us existence He or she must also control our way of life. We should not be proud or irritate each other or perhaps be jealous of each other.” These characteristics within the preceding paragraph would be the fruits from the Holy Spirit that manifest in individuals who love Christ Jesus and obey His commandments and whom the Holy Spirit can come to their lives. Dear readers, you should note here our Lord Jesus Christ also loves individuals who don’t obey His instructions, however, the love He’s on their behalf is exactly what made Him die around the mix for mankind’s sins to reconcile mankind to God over 2,013 years back. Jesus, who’s God and also the creator of all things in Paradise as well as on earth knows the start in the finish. [abc] They know that anybody here on the planet who isn’t obeying His instructions resides a harmful existence and doesn’t possess the Holy Spirit as helpful tips for the reality regarding God. If such a person dies leaving this earth in crime, that person’s soul results in hell FOREVER with no other opportunity for repentance. The possibility for repentance is just here on the planet and today if we are still alive. ONLY individuals who obey Jesus’ commandments would reach Paradise once they depart our planet since the Holy Spirit will be together here on the planet to cause them to the reality regarding God as Jesus guaranteed so that as is constantly on the happen till today. Jesus produced hell for Satan and the demons however, many people still crime by disobeying Jesus’ instructions and die to finish in eternal torment in hell with Satan. Lots of souls die each day in crime and therefore are present in hell undergoing torment. Jesus is constantly on the be sad daily due to this very sad truth as well as in His passion and whim as our Father He’s taken multiple people to exhibit them the realities of hell with passed on souls there in eternal torment and paradise using its astounding beauty and came back these witnesses to earth having a warning to mankind to repent of sins and switch to Him (Jesus) because the ONLY guarantee of having to paradise. Satan now is constantly on the laugh since he and the demons are tormenting the souls of individuals who died in crime in hell. Satan can get their own punishment when hell and dying are cast into the lake burning with fire and sulfur, the second dying (Thought 21:8). When I write this message, it is really a chance for you personally, dear readers, and that I once we continue to be alive to look at our way of life carefully and repent in our sins, use Jesus Christ and accept Him as Lord and Saviour in our lives and request His Holy Spirit to direct us to the reality regarding God. I plead along with you do not harden your heart while you look at this message. Do not let Satan trick you while here on the planet. Individuals who did previously and also have died are regretting it now in hellfire but it’s far too late to repent there. The opportunity to repent is just here on the planet and also the time for you to repent has become, not tomorrow or later on because nobody knows your day the finish will come for your kids. God appreciates it while you pay attention to His voice today, accept this message of existence, act upon it sincerely and share it with other people you realize are really in need of assistance. May god appreciate it abundantly while you comply in Jesus’ Mighty Name, Amen. Want to know more about holy spirit power? Visit our website for more information. [abc]
The boss who put everyone on 70K March 1, 2020 bizadmin In 2015, the boss of a card payments company in Seattle introduced a $70,000 minimum salary for all of his 120 staff – and personally took a pay cut of $1m. Five years later he’s still on the minimum salary and says the gamble has paid off. Dan Price was hiking with his friend Valerie in the Cascade mountains that loom majestically over Seattle when he had an uncomfortable revelation. As they walked, she told him that her life was in chaos, that her landlord had put her monthly rent up by $200 and she was struggling to pay her bills. It made Price angry. Valerie, who he had once dated, had served for 11 years in the military, doing two tours in Iraq, and was now working 50 hours a week in two jobs to make ends meet. “She is somebody for whom service, honor and hard work just defines who she is as a person,” he says. Even though she was earning around $40,000 a year, in Seattle that wasn’t enough to afford a decent home. He was angry that the world had become such an unequal place. And suddenly it struck him that he was part of the problem. At 31, Price was a millionaire. His company, Gravity Payments, which he set up in his teens, had about 2,000 customers and an estimated worth of millions of dollars. Though he was earning $1.1m a year, Valerie brought home to him that a lot of his staff must be struggling – and he decided to change that. Raised in deeply Christian, rural Idaho, Dan Price is upbeat and positive, generous in his praise of others and impeccably polite, but he has become a crusader against inequality in the US. “People are starving or being laid off or being taken advantage of so that somebody can have a penthouse at the top of a tower in New York with gold chairs. “We’re glorifying greed all the time as a society, in our culture. And, you know, the Forbes list is the worst example – ‘Bill Gates has passed Jeff Bezos as the richest man.’ Who cares!?” Before 1995 the poorest half of the population of the United States earned a greater share of national wealth than the richest 1%, he points out. But that year the tables turned – the top 1% earned more than the bottom 50%. And the gap is continuing to widen. In 1965, CEOs in the US earned 20 times more than the average worker but by 2015 it had risen to 300 times (in the UK, the bosses of FTSE 100 companies now earn 117 times the salary of their average worker). Breathing in the crisp mountain air as he hiked with Valerie, Price had an idea. He had read a study by the Nobel prize-winning economists Daniel Kahneman and Angus Deaton, looking at how much money an American needs to be happy. He immediately promised Valerie he would significantly raise the minimum salary at Gravity. After crunching the numbers, he arrived at the figure of $70,000. He realized that he would not only have to slash his salary but also mortgage his two houses and give up his stocks and savings. He gathered his staff together and gave them the news. He’d expected scenes of celebration, but at first, the announcement floated down upon the room in something of an anti-climax, Price says. He had to repeat himself before the enormity of what was happening landed. Five years later, Dan laughs about the fact that he missed a key point in the Princeton professors’ research. The amount they estimated people need to be happy was $75,000. Still, a third of those working at the company would have their salaries doubled immediately. Since then, Gravity has transformed. The headcount has doubled and the value of payments that the company processes have gone from $3.8bn a year to $10.2bn. But there are other metrics that Price is more proud of. “Before the $70,000 minimum wage, we were having between zero and two babies born per year amongst the team,” he says. “And since the announcement – and it’s been only about four-and-a-half years – we’ve had more than 40 babies.” More than 10% of the company has been able to buy their own home, in one of the US’s most expensive cities for renters. Before the figure was less than 1%. “There was a little bit of concern amongst pontificators out there that people would squander any gains that they would have. And we’ve really seen the opposite,” Price says. The amount of money that employees are voluntarily putting into their own pension funds has more than doubled and 70% of employees say they’ve paid off the debt. But Price did get a lot of flak. Along with hundreds of letters of support, and magazine covers labeling him “America’s best boss”, many of Gravity’s own customers wrote handwritten letters objecting to what they saw as a political statement. At the time, Seattle was debating an increase to the minimum wage to $15, making it the highest in the US at the time. Small business owners were fighting it, claiming they would go out of business. The right-wing radio pundit, Rush Limbaugh, whom Price had listened to every day in his childhood, called him a communist. “I hope this company is a case study in MBA programs on how socialism does not work because it’s going to fail,” he said. Two senior Gravity employees also resigned in protest. They weren’t happy that the salaries of junior staff had jumped overnight and argued that it would make them lazy, and the company uncompetitive. This hasn’t happened. Rosita Barlow, director of sales at Gravity, says that since salaries were raised junior colleagues have been pulling more weight. “When money is not at the forefront of your mind when you’re doing your job, it allows you to be more passionate about what motivates you,” she says. Senior staffs have found their workload reduced. They’re under less pressure and can do things like taking all of the holiday leave to which they are entitled. Price tells the story about one staff member who works in Gravity’s call centre. “He was commuting over an hour and a half a day,” he says. “He was worried that during his commute he was going to blow out a tyre and not have enough money to fix that tyre. He was stressing about it every day.” When his salary was raised to $70,000 this man moved closer to the office, now he spends more money on his health, he exercises every day and eats more healthily. “We had another gentleman on a similar team and he literally lost more than 50lb (22kg),” he says. Others report spending more time with their families or helping their parents pay off debt. “We saw, every day, the effects of giving somebody freedom,” Price says. He thinks it is why Gravity is making more money than ever. Raising salaries didn’t change people’s motivation – he says staff was already motivated to work hard – but it increased what he calls their capability. “You’re not thinking I have to go to work because I have to make money,” Rosita Barlow agrees. “Now it’s become focused on ‘How do I do good work?'” Barlow has been with Gravity since the early days and knows that Price wasn’t always so generous. He acknowledges himself that there was a time in the wake of the 2008 financial crisis when he was obsessed with saving money. The downturn in the US economy decimated Gravity’s customer base and its income fell by 20%. Business logic would have dictated letting go about 12 of the company’s 35 staff, but instead Price focused on cutting costs. After five tense months, the company started turning a profit again, but Price was profoundly spooked, and kept salaries low. At this time Rosita Barlow was experiencing her own financial problems, and secretly working at McDonald’s outside work hours. When McDonald’s offered her a promotion, she accidentally left a training manual on her desk at Gravity, and someone spotted it. Her bosses called her in for a meeting. “They sat me down and my immediate reaction was to cry,” Barlow says. She thought she was being fired. Instead, they told her to figure out how much money she’d need to stay on at the company and they raised her salary to $40,000. “I was very impressed and proud of her and mad at myself,” Price says. It took him a few more years to grasp the scale of the problem among his staff. “Most were too intimidated to come to me and tell me how a lack of pay was hurting them,” he says. Before 2015, he had already begun giving employees 20% annual pay rises. But it was his conversation with Valerie that convinced him to go further. Price had hoped that Gravity’s example would lead to far-reaching changes in US business. He’s deeply disappointed and sad that this hasn’t happened. Some did follow suit, PharmaLogics in Boston raised their minimum salary to $50,000, and Rented.com in Atlanta raised theirs too. He believes that, by means of online lobbying, he also influenced Amazon’s decisions to raise their minimum wage. But he had hoped for widespread, structural change. “Boy, was I wrong,” he says. “I’ve really failed in that regard. And it’s changed my perspective on things because I really believed that through the actions that I did and that other people could do, that we could turn the tide on runaway income inequality.” The change has had a profound effect on Price and his lifestyle. Before taking a pay cut, Price was the cliché of a young white tech millionaire. He lived in a beautiful house overlooking Seattle’s Puget Sound, he drank champagne inexpensive restaurants. Afterward, he rented his house out on Airbnb to help stay afloat. A group of employees became sick of watching him turn up at work in a 12-year-old Audi and secretly clubbed together to buy him a Tesla. The film the company posted on YouTube follows one of the groups, Alyssa O’Neal, as she schemes with her colleagues to surprise him with the car. “I feel like this is the ultimate way to say thank you for all the sacrifices he’s made and any of the negative stuff he’s had to deal with,” she says. Price then walks out of the office into the car park, sees the car, and starts crying. Five years later, Price is still on Gravity’s minimum salary. He says he’s more fulfilled than he ever was when he was earning millions though it’s not all easy. “There are tests every day,” he says. “I’m the same age as Mark Zuckerberg and I have dark moments where I think, ‘I want to be just as rich as Mark Zuckerberg and I want to compete with him to be on the Forbes list. And I want to be on the cover of Time magazine, making lots of money.’ All these greedy things are tempting.” “It’s not like it’s easy to just turn down. But my life is so much better.”
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Sell Pet Products: 5 Ideas for Starting Your Own Pet Business February 28, 2020 bizadmin There are few things more important to pet owners than their furry little bundles of joy. While the pet business may be subject to the same unpredictable ebb and flow of any industry, there’s one certainty you can count on: people will never stop spoiling their pets. That kind of opportunity is hard to pass up if you’ve got a passion for pets, but building a business from scratch takes more than an opportunity. If you’re currently fending off a barrage of questions about what to sell and where to find customers, know that every successful business owner has started in the exact same place. Successful business owners aren’t without fear, but what sets them apart is their willingness to confront it. It’s not easy building a pet store from scratch, but with the right tools and an understanding of how to use them—it’s likely a lot easier than you think. Let’s get started. Pet business ideas: 5 products and services to sell Photo by Sarah Pflug from Burst Pet businesses come in all forms. Some provide services like walking and grooming, while others provide products like bowls and chew toys. Some pet stores target cat and dog owners, while others may specialize in more niche pets like reptiles and arachnids. In the pet business, the key is to find a niche that’s large enough to provide sustainable patronage, but specific enough that it offers a chance to brand yourself in a distinct way. With that in mind, let’s go over ideas for pet products and services you can provide. 1. Sell pet supplies like bowls, toys, and beds [abc] Every pet owner needs basic supplies like food bowls, toys, and leashes. Yes, selling the basics puts you in competition with big-box pet stores, but don’t let that trick you into missing the huge opportunity here. A market overflowing with options is a huge advantage for smaller businesses hoping to stake-out name recognition and build a brand. Big-box pet stores tend to trigger a phenomenon called “choice paralysis”, where an overabundance of options makes it hard for customers to decide what to purchase, oftentimes resulting in no purchase at all. A simple, well-branded line of basics is the exact type of collection that thrives in scenarios like this. Pet owners love expressing their personalities through their pets. A one-of-a-kind brand with a unique selling proposition brings far more expressiveness than any large retailer, putting it in a better position to create customers invested in your success. Benefits: Leaves more room to corner a niche market and differentiate your brand Combined with dropshipping, selling pet supplies can free up a lot of time to work on marketing or provide pet-related services Challenges: Selling pet supplies puts additional importance on branding, which could be challenging if it’s not your strongest asset Example: TEDDYBOB Pet Supplies TEDDYBOB Pet Supplies is a BC-based retailer that provides all kinds of basic products for dog and cat owners. While their collections are extensive, TEDDYBOB does a great job of narrowing the focus of their branding and cutting out any opportunities for choice paralysis. Despite selling everything from litter boxes to heating pads, their sleek, modern branding always acts as the unifying force behind their collections. Aside from the occasional color variant, TEDDYBOB’s everyday supplies tend to have few options. This is smart because it means that if customers end up on the site for the basics, they’ll spend less time deciding which litter scoop to choose and more time browsing everything else. 2. Sell homemade pet treats For people that love baking, creating foods and treats for pets can be an exciting, new way for you to practice your craft. With audiences becoming increasingly health-conscious, there’s also a lot of opportunities here to offer foods catered to pet owners looking for healthier options for their pets. You might decide to sell treats for animals with specific dietary restrictions. You may sell functional treats, such as bones used to brush a dog’s teeth. You could sell soft treats, kibble, dried meats, and a whole host of things. Benefits: A great outlet for creative expression with a lot of room to grow into the uniqueness of your brand Dogs are notoriously easy-to-please when it comes to food Challenges: Cats are notoriously hard-to-please when it comes to food Since these products are being consumed, it’s extremely important that you’ve researched your ingredients and can confidently vouch for the safety of your product Example: The Dog Bakery The Dog Bakery is a California-based bakery that makes cookies, biscuits, chewy treats, and even custom cakes—all for dogs. [abc] Pet owners love making their four-legged friends feel special, in some cases treating them no differently than their own children. If people get things like custom cakes and unique party favors for their kids, why not their pets? The Dog Bakery’s branding is simple but incredibly effective. It says “bakery” from top to bottom, but technically it’s a pet store. In addition to cakes and cookies, the Dog Bakery also sells collars, leashes, and chew toys. It’s a notable twist that sticks in the minds of pet owners looking to spoil their good boys and girls. Combined with the easy-to-remember name, The Dog Bakery brand becomes hard to forget. 3. Offer dog walking and pet sitting services If you’re considering a pet business, there’s a good chance you love pets. If you’re a dog person, dog walking can be a great way to make new dog friends, get exercise, and of course, make some extra money. Service-based businesses like dog walking and pet sitting thrive on great customer service. A business such as this depends on trust that can only be achieved by maintaining valuable customer relationships. Benefits: Great for more sociable entrepreneurs skilled at fostering valuable client relationships Provides one-on-one time with animals and can be therapeutic for people who find comfort in animal companionship Challenges As with many service-based businesses, you’re directly trading time for money Pet sitting and dog walking can become overwhelming very quickly if you’re not used to looking after multiple pets at the same time Example: Let the Dog Out Let the Dog Out (LTDO) is a dog walking service based in Guelph, Ontario. LTDO offers free Meet and Greet sessions meant to allow your dog a chance to meet their staff and become comfortable with their new babysitter. LTDO puts a lot of emphasis on building personal relationships with its clients. No services are provided until the client’s dog has had a chance to meet the company’s staff and is assessed for compatibility. For dog walking and pet sitting businesses, trust is extremely important. While they do offer other products, LTDO’s emphasis on easing new dogs into the service shows their dedication to the wellbeing of their client’s pets. 4. Pet grooming Pet grooming can be a great addition to the list of services you can provide to pet owners. Like walking and sitting, grooming is a business type that thrives on customer relationships and trust. Benefits: Customer loyalty tends to be stronger because of the high skill levels required of a professional groomer Grooming is a regularly required service so there’s a lot of potential for repeat business Challenges: Grooming is a complex skill that can take quite a bit of time to learn Example: barking babies™ Vancouver-based company barking babies™ is a boutique, spa, kennel, pet store and puppy-training facility all rolled into one. Services offered by barking babies™ include just about every dog-related service you can think of, putting a huge emphasis on the social aspect of dog health. What’s unique about barking babies™ is its branding’s emphasis on community and companionship. Much of the barking babies™ website talks about the importance of socialization in dogs. Combined with the photos of their current clients lovingly playing with each other, it almost plays on a sense of FOMO (fear of missing out), only for dogs. Dog owners want the best for their pets and, from the outside, barking babies™ looks like the hottest new club. Combined with the wide range of services offered, this emphasis on the importance of the barking babies™ community is especially good for brand loyalty and encouraging repeat customers. 5. Sell pet apparel If you’ve dabbled in fashion design and are up to the challenge, pet apparel can be an exciting new avenue to explore your creativity. But even if you haven’t, clothing for pets has become so popular over the last couple of years that many suppliers, like those found through Oberlo, provide tons of shirts, outfits, and accessories designed specifically for dogs and cats. Pet apparel also lends itself to niching very well. It won’t surprise you to learn that people can be as particular about their dog’s fashion choices as their own. With so many avenues of fashion yet to be explored as it pertains to dogs, there’s a lot of room for innovation. [abc] Benefits: Using a dropshipping model, it can be a low-risk business with far less overhead Since dog apparel is still a relatively new addition to the fashion world, there’s a lot of room for creative expression Challenges: Pet clothing is seasonal so it can be harder to sell in warmer months Example: Maple Leash Canada Based in Water Valley, Alberta—Maple Leash Canada is a family-owned business specializing in dog coats, harnesses, collars, sweaters, boots, carriers, beds, and a ton more specialty dog outfits for pups of all sizes. Maple Leash Canada is branded first and foremost as an apparel company. If it weren’t for the store’s choice in models, its rustic character would fit right in alongside human apparel companies like Roots and Eddie Bauer. The novelty of pet apparel can’t last forever, which is why Maple Leash puts so much emphasis on standing out stylistically. Pet stores usually offer a combination of products and services, but be careful to avoid becoming a “jack-of-all-trades” pet store. Incongruous product collections make online branding very difficult. It also puts you in competition with big, corporate pet stores able to offer the convenience of hundreds of locations. Not to mention the pet food aisle in every grocery store. One-stop shopping is great for customers who need to pick up some last-minute kitty litter on the way home from work, but online shoppers put more value in specialty than abundance. With an online pet-store, marketing is crucial. Photo by Scott Murdoch from Burst Tips for a profitable pet business From the examples above, you can see that pet businesses thrive on cross-promotion. Selling pet products usually involves diversifying your services to increase the number of income sources and help create sustainable revenue. The key is to brand your products together with a unified goal. For example, if you’re offering pet grooming services, you might also sell pet shampoos, flea collars, and grooming clippers. If you group your products and services in a way that best serves your customers, you can increase the lifetime value of each customer and build a sustainable business model, even without a massive customer base. 1. Start local This is especially important if offering services like grooming or dog walking which require in-person clientele. Building good relationships with pet owners is key to the success of your business. Start by joining Facebook groups and local online communities. Participate in discussions. Offer expertise and services, but remember not to push for sales too hard, especially in early interactions with potential customers. Take it offline, too, with business cards and community boards. Remember that people are very protective of their pets. Trust is especially important in pet businesses and people will not trust you if they view your interaction as a disingenuous attempt to promote your business. 2. Use social media consistently If you’ve ever racked your brain trying to come up with Instagram ideas, you know that it’s challenging to consistently post while maintaining high levels of engagement. The great thing about pet businesses is that cats and dogs are natural sources of entertaining content. Assuming you have one or two pets of your own, good content for pet lovers will be relatively easy to create. For groomers, walkers, and pet-sitters, every interaction with a new four-legged client can turn into content. Even the most mundane activities become watchable when a dog or cat is involved. 3. Familiarize yourself with blogging and SEO If you’re familiar with search engine optimization, you know the amount of technical know-how that goes into writing effective SEO copy. For niche pet stores, in particular, you can build a blogging strategy around spotting questions from pet owners that can be answered with your services. Competitive blog content won’t be as easy to create as social media content, but the potential for large, sustained traffic is much higher. A well-researched article answering a question searched by potential clients that checks off all the boxes on the SEO checklist can be an effective tool for directing traffic for months or even years into the future. If you’re a pet groomer, you might consider answering common queries about pet hygiene. If you’re selling healthy animal treats, you might be able to answer some questions about animal diets. There’s an endless list of information you could provide. And if you’re able to provide it to valuable clients, it can be the first step in a long-lasting trusting customer relationship. 4. Attend pet industry events, trade shows, and conventions Networking and professional development are important in any industry. Industry events such as workshops, conventions, trade shows, and pet industry events can be great for any entrepreneur looking to build new skills or become more connected within the industry. There’s value for any business in a trade show, but they’re especially great if you’re selling unique or handmade pet products. If you’re selling products you can’t get anywhere else, an effective trade show campaign can help you secure business relationships and get your product in stores. 5. Build valuable customer relationships Trust is incredibly important when it comes to pet products. People are very protective of their pets. For groomers, dog walkers, and pet sitters—building a successful company means establishing good customer relationships. Loyal customers make more purchases, spend more money, and vouch for your business in the form of word-of-mouth recommendations. A network of local, reliable clients will not only provide you their recurring patronage but will also help spread the word of your business to other potential customers that run in the same circles. Start a pet business today 🐶 There’s nothing more fulfilling than starting a successful company in an industry that excites you. For pet lovers bitten by the entrepreneurial bug, a grooming or pet supply business can be a personally rewarding endeavor that provides you with income for years to come. Don’t be scared by the prospect of starting your own business. With the tools available, creating a sustainable successful pet business is accessible and fulfilling. As long as people love their pets, they’ll value services to help make them safer and happier. About the author Evan Ferguson Evan Ferguson is a writer, digital artist, and content creator at Shopify. He is best known for once being retweeted by Ice T. [abc]
