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Category Archives: Marketing

SEO Company in Melbourne

I was surfing the internet this morning when I came across SEO Company Melbourne, where you can click on the link to find out more information. SEO is an acronym for Search Engine Optimisation. It requires using keywords to optimise your search on the ubiquitous search engine like Google, for instance.

Most big companies use this technique of SEO to get their online presence noticed by the world wide web and billions of internet users to visit their sites daily. These include e-commerce or service website like web designing, virtual assistance, programming, coding and such.

By the way, for this particular site, Xugar, is a boutique SEO company in Melbourne servicing all businesses Australia wide. They are very transparent with what they do and ensure you understand the scope of works from the start. I guess you cannot discount the fact that you also need to spend some moolah on SEO to get visitors to your site whom might eventually turn to clients.

Review on

I was surfing the website for some work when I came across which is a Singapore website that does inbound sales, lead nurturing, lead generation and lead conversion. According to its website, inbound sales are as the following:

The ABCs Of Inbound Sales

How exactly does “Inbound Sales” work? Let’s start with the ABCs – Attract, Build and Close.

Attract Visitors – Learn Lead Generation
This step is all about getting visitors to your site. Adding new leads to your sales funnel.

Build Leads – Learn Lead Conversion
Now that you have quality traffic, you need to manage them properly. Converting visitors into customers. and more.

Close Sales – Learn Lead Nurturing
Not every lead immediately turns to a sale. For this, an effective lead nurturing plan is crucial. It’s about building relationship.

With so many e-commerce sites using WooCommerce, Shopify, Easystore by Exabytes which is much cheaper, free platforms like Open Cart, etc, many would-be entrepreneurs jump onto the bandwagon without knowing what is in store for them and the huge amount of time and sacrifice it takes to build a store slowly and gradually like blogging about it, Facebook marketing which is now double its price, etc.

But with, where you can click on the link above or copy and paste the URL into your browser, you will find that marketing and advertisement are already done for you, leaving you with more time to do the important things in your life. Hence, you cannot discount the factors of ABC of Inbound Sales and Marketing. The SEO or Search Engine Optimisation is already prepared by the professionals and all you have to do is to give this site a visit and perhaps try out their services as promised. Just my 2 cents.

Use Social Media for your Marketing

Now entrepreneurs are turning to social media to market their products and services. One cannot discount the use of YouTube, Facebook, Instagram, Twitter, Tumbler, Snapchat, Whatsapp, etc to showcase their brochures to the masses globally. Now is the use of social media marketing to turn technology into doing business online and to get instant sales when you pay for traffic like Facebook, LinkedIn and such. It is easy peasy and getting to be more efficient.

Social media influencers in a certain niche get paid hundreds if not thousands of dollars just to promote a sponsors products and services. Some owners would rather do-it-yourself if they are technologically savvy. You need to be proficient in the use of computers and know how to use the various social media like copying the link to promote to your Whatsapp group chat and vice versa. There are many features already put in place like creating a colourful background while all you need to do is to select your choice of background and type your advertisements or random thoughts of wisdom to your friends and visitors.

It is now pertinent to use social media marketing to reach out to the public beyond borders and the masses in a jiffy. Learn from the best and knowledge is power. Sometimes you need a mentor or pay someone to help you out in the beginning. Unless you have time to figure out how it works, it is better to get someone who can teach you or pay for tuition to learn.

How to Nail Instagram Influencer Marketing

When you are running an online business, traffic is key. How do you draw people to your store? Simply put – marketing! And Instagram marketing is one of the most effective e-commerce platforms that owners can use. With live coverage from Jessica of Oberlo, the video is going to breakdown into the following:

1) What it is.
2) How it work.
3) What to do.

Let’s jump into it today. You probably know that new marketing tactics are popping all the time. When you are getting started, it can be tough to focus on which of those marketing tactics to focus on. Instagram Influencer Marketing is one of the most popular marketing tactics today. Before we dive into that, let’s talk about why Instagram is good for e-commerce entrepreneurs. 800 million people use Instagram per month! And the audience is growing by the day. Great news of those influencers is that e-commerce entrepreneurs seek out those brands. Good news is that a huge following of those Instagram followers want to see promotional content. It is such as useful channel for e-commerce entrepreneurs. You can use the channel to acquire the latest customers, and even communicate directly with your fans.

The difficult part is building a huge following for your brand. That is why Instagram Influencers come in and are useful for your marketing. They get fans organically through time and constantly post attractive images on their accounts. Just check out the video above for more information and see what I mean.

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