Category: Work

The infographic above shows or summarizes the 7 ways to generate leads. The picture is self-explanatory and rather detailed. First is to create high performing landing pages. To drive an action from your ideal customer, make sure your landing page has the following:

1. Headline – make sure it’s attention-grabbing
2. Copy – with at least 2 clear calls to action
3. Calls to Action – in prominent places
4. Contact Form – should be targeted
5. Buttons

Host a purchase-driven web

Host a webinar with the aim to sell your products or services while educating your audience at the same time. This is shown to be quite effective if you have the gift of the gap and selling tactics. I have been drawn to purchase from such webinars in the past, but when I view the contents, they are somehow below expectations for some of the products that I had purchased. Perhaps the content does not justify the cost. But then again, these are master sellers and pros in their respective niches. One has to start somewhere as a beginner.

However, by adding value and solving their problem, your audience is more likely to receive your message more willingly. Also make sure your slides include contact details throughout.

Utilise products or services Explainer Videos

For the record, 1/3 of online activity is spent on watching videos. People are more likely to engage with your product or service if there is a video explaining how it works and the benefits it adds to their lives. By using video, you are making it easier for your customer to make a purchasing decision.

1. Keep it Short
2. Repurpose and Reuse
3. Make sure it has a clear call to action

Create Email Nurture Campaigns

There is a huge opportunity to build brand awareness for your SME which in turn will help drive leads. By carrying out nurture campaigns, you’ll be able to nudge your customer to complete the desired action.

Carry Out Social Media Competitions

Social media competitions offer a great opportunity to capture the data of your ideal customer. Offer them something shareable as a prize and you’ll be increasing your brand reach as well.

1. To drive leads, make sure you CAPTURE entrants’ data and target them later.
2. Make your entry mechanism simple.
3. Offer a Prize! People are more likely to share on social media, increasing your reach.

Answer Customer Problems with Long-Tail Search Engine Queries

Long-tail search engine queries tend to be problem-based. Offer a solution and that customer is more likely to buy from you in future.
Tips include:

1. Create blog posts that respond to the long-tail query.
2. Showcase your product or service as the solution.
3. Build TRUST: always offer helpful content to your customers.

Write In-depth How-to Guides

Just like your other problem-solving content, it’s important to create content with depth. By building a sense of trust with your customers, you’re more likely to earn repeat business. Tips include the below:

1. Make sure your design is Eye-catching.
2. Make your Guide easy to understand.
3. Make your Guide easy to download.

So there sums up the 7 Ways to Generate Leads.